Wednesday, November 20, 2024

How To Stay Committed To Reaching Your Goals

commitment

Make the Commitment to your goals!!



Let's admit it, we all have that one goal we've been trying to set yet failed to achieve. Think about countless New Years resolution attempts, broken piggy banks, a planned vacation that remains a plan.



So how exactly do we go about having a goal and then actually achieve it?



The key to success is an overly used word, yet only followed by a few commitment. Yes, the word does not only apply to relationships. It also applies to everything else in life that one wishes to achieve. It could be with regard to your first million dollars, your weight-loss program, your love life, or simply beating your early-morning alarm.



Commitment is the key.



The only problem is that not everyone stays committed. The word itself is associated with fear, distraction, procrastination, and whatnots. You are in luck though, because below are a set of tricks you can carry up your sleeve should you plan to tackle your goals head-on.



Set a Clear and Definite Goal



Another clich, but this actually is a herculean task for most of us. You must set a realistic goal first, one that you think is worth your efforts if you intend to achieve a result.



Its not enough that you know what you want to achieve. You also should have a detailed plan before you make that first step. As soon as the path has been carved, it will only be a matter of time (and willpower) before you reach the destination.



Focus



We all fall victim to pitfalls and unexpected turns. In fact, a lot of people would stop after the first fall or wrong turn. When challenges come up and emotions cloud your judgment, you need to focus on what your real purpose is and go on with your journey.



Keep Moving



This is the reason why goals are planned ahead in detail, so you will not have to analyze (or overanalyze) when you are already midway through your journey. Sacrifices are expected and you will fall a few times. Just get up and keep moving until you reach your destination. Stopping in your tracks, giving up, and turning back are no longer options at this point.





Enjoy



Take it from Mary Poppins (she is one of my absolute favorites!!), Just a spoonful of sugar makes the medicine go down. Don't think of your goal as a task, but a game.



After all, its in the journey that we learn the most lessons - not the destination.

https://bit.ly/3SbM0n0

YouTube SEO Blueprint



SEO for Visibility and Engagement


Welcome to YouTube SEO Blueprint!!


I am thrilled that you are here!!


YouTube is a great platform for connecting with potential customers and clients.


But if you fail to take the time to do the SEO piece of each video you could miss the mark. I know I did!!

https://bit.ly/3W8URsP

8 Ways for Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.





1. Show Them That You Know Them

Building customer relationships can benefit from your market research.



The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.



2. Treat Them Right

This is basic for building your customer relationships. When you don't do it right..... it is not good!!



So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.



3. Be Transparent and Honest

Authenticity -- you being you is a key to building customer relationships effectively.



One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.



4. Put People before Numbers

Knowing your numbers is important to your business growth and knowing whether what you are doing is effective or not. BUT, it is critical to building customer relationships that customers feel they are not a number. No one likes that feeling.



While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.



5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages. This is true in videos too. Making mistakes, not being perfect makes you real, human, someone your customer can relate to.



6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do. Relationships do not thrive when people feel ignored.



7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.



8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.



Building customer relationships that last is part of the goal of effective marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building good customer relationships.

https://bit.ly/3GcXZf1

5 Ways to Create Backend Income From Your Membership Site

Strategies for Increasing Income with a Membership Program



backend income strategies

Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. There are several different ways that you can make backend income from your membership site. Here are some ideas to help you turn your site into a profit-pulling machine:



1. Promote affiliate offers



Affiliate marketing works really well within the membership site model because you've built up trust with your audience. They've seen your monthly content and know that you offer quality. They will trust your recommendations because you've offered good content in the past. Choose affiliate offers that tie directly into popular topics within your membership site. E-books, video courses and short reports will add value for your members and boost your backend sales. Send an e-mail article to your membership site members with good content and a link to the recommended product.



2. Sell advertising



You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site or in your newsletter or solo emails. You can display advertising in the sidebars and just under the header of your membership site. Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit. You'll start to see advertising dollars start to roll in the more you publicize the offer.



3. Offer personalized coaching



No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on. You can offer exclusive one-on-one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site). Alternatively, you can offer video calls or tele-conference calls for membership site members for a small additional fee.



4. Sell your own advanced products



There are bound to be topics within your membership site that deserve special attention. You can make backend sales by creating products around these topics and offering them to your members. For example, if you're running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members. You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.



5. Turn membership site content into individual products



Once you've built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can do this with several different sections of your website to make some backend income and get new members for your website.



With one or several of these techniques you can create several streams of income from your membership site and attract new members. https://bit.ly/3wZa323

Monday, November 18, 2024

The Essence Of Adopting a Morning Ritual Habit

Creating a Morning Ritual Can Change Your Life!!

morning routine

If you hate waking up early, then you need to read this article (I can definitely fall into this category at times). According to research, creating good habits and sticking to a morning routine plays a huge role in your success. If you're a night owl, unfortunately, this means you will have to find ways to adapt and change your lifestyle.



Creating a morning routine and turning it into a habit may sound difficult at first. But if you keep at it every day for at least a month, you will start seeing noticeable differences in how you approach your entire day. A morning routine will help you feel more stable and you'll be so much more in control of your day.



Its peaceful in the morning



Early mornings don't have as much distraction as other times of the day. Your family and your neighbors will still be in bed (unless they've also adopted this habit), there'll be less noise on the streets, and your personal space will seem so much bigger.



With less distraction, you'll be able to think clearly and you'll have time to exercise, meditate, pray, update your journal, and plan your entire day.



A morning routine will help you feel more in control of your life and you wont feel as disorganized as before simply because you will have time to think your day through and organize your activities.



Simply put, your morning routine will set the tone for your day.



Get work done early



Mornings are best for getting your most difficult tasks done. Getting these tasks out of the way lets you enjoy relatively stress-free afternoons and you'll be much happier because you can get more things done in the day.



Your productivity levels will increase and you can even start working in advance on tasks that don't need to be done until later.



When you get things done earlier and faster in the day, you can reward yourself for a job well done. Just be careful when rewarding yourself though as some rewards may actually be detrimental to your goals.



For instance, if someone asks you to go partying on a weekday, you may want to tell them no. You may be tempted but think first if its going to somehow cause you to sleep in late and thus wake up late the following day. If this is the case, then simply decline.



No amount of partying can replace what you can accomplish by sticking to, and religiously following, your morning routine habit!



- 3 Simple Morning Routines

- 10 Self Worth Affirmations that Work

- 5 Habits that Stop You From Finishing What You Start

- Do YOU Know the Marketing Keys?

- 3 Ways to Get Corporate Sponsors

https://bit.ly/48B6aOd

6 Key Benefits to Having a Membership Site

Estimated reading time: 4 minutes

Table of contents

- 1 Market What You Offer Once and Continuously Profit

- 2 Repeat Income

- 3 Builds Loyalty

- 4 Reward Loyalty

- 5 Build and Maintain Long Term Relationships

- 6 Provide Value to Your Members

- Access Everything with the Ultimate Membership!!- Including Micro Memberships and Club Building!!

When you set up a membership site properly, it offers tons of benefits but we are going look at the key benefits to having your own membership site.



benefits of membership

1 Market What You Offer Once and Continuously Profit



When you convince a person to become a member of your site, each month you will charge their credit card, and that turns into years, and that turns into ongoing profits forever without having to resign up each month, as long as you continue to offer them value every month so that they don't give up their membership. However, the only time you ever have to market to them is during that initial campaign to get them to become a member. After that it is all about the value that you provide. Membership is not guaranteed. If you are not giving to your members every single month, you will find they are dropping your membership.



2 Repeat Income



When you charge a monthly fee for your membership site (or it could be an annual fee) one of the biggest benefits that you get to enjoy is repeat income, and that makes it one of the easiest ways to generate a steady stream of income. This can have a stabilizing effect on your business. Consistent monthly income is wonderful. Knowing that you have that income each month reduces your stress but also makes your business more valuable.



3 Builds Loyalty



Your membership website should be created so that it builds loyalty because these members remain your loyal customers. The only time (possibly) you have to have direct contact with your customers is when you send out their monthly invoice, otherwise it runs on autopilot, which means there is little labor costs. Certainly in some memberships there is more contact and it is the income that is automated. It depends on the design of your membership program.



4 Reward Loyalty



Your membership website rewards membership loyalty by having access to things that those who are not members don't get access to, and that's exciting for your members and of course it build membership loyalty. It is important to highlight what these benefits are, so that your members recognize their special status. It can be in the name of the program and then through your communications on delivery.



5 Build and Maintain Long Term Relationships



Your membership site will allow you to build and maintain long term relationships. These are your VIPs. Treat them well!! They are special to you and your company. You encourage the maintaining of relationships by offering your top clients perks that you don't offer your other members.



6 Provide Value to Your Members



If you have the expertise in your membership sites area then you will be able to find new material to share with your members. This can come in the form of newsletters, blogs, articles, videos, audios, etc. When you offer value to your members they stay members and that means you continue to enjoy the revenue.



Now that you know some of the key benefits to having a membership site, you are ready to begin to generate an ongoing revenue that can continue for years to come providing you give your members value.



Access Everything with the Ultimate Membership!!



Including Micro Memberships and Club Building!!



Members of the Womenpreneur's Resource Center gain access to almost every course developed here at CRC and one-on-one coaching. It is the ultimate membership for learning strategies for growth AND getting and staying on track with a coach that keeps you in momentum!!



Check out the Resource Center

https://bit.ly/42WIim8

Wednesday, November 13, 2024

Social Media Management Project

Social Media Management Project

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Don't miss out on this opportunity to level up your marketing skills and achieve real results. Enroll in "The Social Media Management Project" today! 🌟

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Tuesday, November 12, 2024

Values Alignment

LEADING TO YOUR VALUES



As a leader, the values of the organization need to be a focus.  When you lead to your values, then you are walking your talk, practicing what you preach, and living those values.

Values Alignment Check





Doing a periodic values check is important. Are we in alignment with the values of the organization?  Do the values we have outlined still fit the organization? And, what do we need to do to be in alignment with the values of the organization?



Here at Compass Rose Consulting, we just recently been looking at our own values. But values alignment is something that has been important to me for a long time. It was included in my first business development program: Business Builders Intensive and is still a part of Business Growth CORE in the Womenpreneur's Resource Center.  It is important to look at.



When you are out of alignment with your values -- your staff notice and your customers notice.   Something doesn't feel right. They know it and it impacts them.



Our values alignment evaluation looks at:

What is the value? Name it:



How is it practiced across the organization?
Operations?
Products?
Marketing?
Leadership?
Staffing?
HR?
etc.



For instance, I worked with an organization that worked with youth and taught that you needed to get a college education so that you would be fairly paid. And we hired people with college degrees to work with the youth. BUT, we did not pay a fair wage for the work done.  The values were out of alignment with the practice. I successfully changed that practice or at least improved it.



values alignment

When you do the values alignment, you are going through each value and making sure that you are walking your talk and practicing the value in all that you do.



Take a look at your values and how they are working in your business. Is there something that you need to shift or change?  Is there a way to practice them better?



Leave me your thoughts below and let me know how your business is doing on it's values alignment.

https://bit.ly/2UI1TUW

Discover the Key Steps to Effective Leadership

Embracing Leadership: 12 Steps to Being the Leader of Your Life and Business



effective leadership

Effective Leadership is a crucial aspect of both personal and professional growth. In the journey of entrepreneurship, we are not just business owners but also leaders of our own lives. Donna Price, an expert in personal and business development, shares essential insights from her book, "Launching Your Dreams: Making Wild Ideas Happen," outlining 12 steps to be the leader of your life and business.



1. Start with Vision



Creating a clear and compelling vision of the future is the cornerstone of effective leadership. It's about knowing where you're going and what the big picture looks like. The vision serves as the guiding star, inspiring and steering efforts, be it in personal aspirations or business objectives.



2. Be the Leader



Acknowledging oneself as the captain and driver of your life and vision is pivotal. Taking ownership of your dreams and goals empowers you to lead the way and stay committed to the journey, despite the challenges that may arise.



3. Chart Your Vision



Developing a strategic plan, akin to creating a map, is crucial for achieving your vision. Whether in business or personal life, strategizing acts as a roadmap to your envisioned destination. It outlines the actions and steps required to reach your goals, providing a sense of direction and purpose.



4. Stay Focused on the Horizon



Amidst the daily grind, it's easy to lose sight of the bigger picture. Staying focused on the horizon means consistently aligning your efforts with your vision. This ensures that short-term distractions or obstacles do not veer you off course from your long-term aspirations.



5. Use Your Compass



Just as a compass guides a ship, values serve as the compass for our lives. Identifying and aligning with your core values ensures that every decision and action you take is in harmony with what truly matters to you. It's about living and leading authentically, anchored in your own values.



6. Keep a Ship's Log



Accountability is vital in leadership. By maintaining a log of your accomplishments and actions, you create a record of progress. This not only keeps you motivated and inspired but also serves as a testament to your growth and dedication over time.



7. Share Your Vision



Sharing your vision with others not only strengthens your commitment but also opens doors to collaboration and support. By articulating your dreams, you invite others to contribute, offer resources, and provide valuable insights, enriching the journey with shared experiences and knowledge.



8. Communicate, Communicate, Communicate



Effective communication lies at the heart of successful leadership. Regularly sharing your vision, listening to feedback, and maintaining transparent communication with your team, clients, and stakeholders is essential for fostering understanding, alignment, and synergy.



9. Mastermind



Creating an advisory council or board can provide valuable external perspectives and guidance. Whether in the form of a business advisory board or personal mentors, seeking insights from trusted individuals can offer fresh perspectives, challenge assumptions, and catalyze growth in your leadership journey.



10. Hold the Vision



Integrity in leadership means staying true to your vision, despite the obstacles. This involves not succumbing to negative voices, be it internal self-doubt or external naysayers. Believing in your vision and persevering through challenges is integral to successful leadership.



11. Celebrating Your Leadership



Recognizing and celebrating your achievements is crucial. As a leader, acknowledging the efforts and contributions of your team is equally important. Sharing credit and expressing gratitude for the collective journey reinforces a culture of collaboration, empowerment, and appreciation.



The 12 steps to being the leader of your life or business offer a comprehensive roadmap for nurturing effective leadership.

Embracing these principles can empower individuals and entrepreneurs to not only envision their dreams but also lead others in achieving collective success. By staying true to the vision, fostering strong communication, and embracing accountability, one can pave the way for personal and professional growth, embarking on a fulfilling journey guided by purpose and aspiration.



https://youtube.com/live/N1VKBg2qIw0 https://bit.ly/4aGtVVh

Sunday, November 10, 2024

Innovation, Persistence, and Consistency: Key Ingredients for Business Development

business developmentbr

In today’s fast-paced and highly competitive business landscape, staying relevant requires more than just showing up every day. It requires a commitment to continuous improvement, fresh ideas, and the willingness to think outside the box for business development. If you're a business owner, you know how important it is to consistently innovate, persist through challenges, and maintain consistency to create lasting success and foster business development.


Let’s dive into why these three elements—innovation, persistence, and consistency—are vital to growing your business and making a meaningful impact. Business development relies heavily on these factors.


1. Innovation: The Fuel for Growth


Innovation is more than a buzzword; it’s a way of life for successful businesses. By constantly seeking new ways to improve your products or services, you show customers that you are committed to providing value and staying ahead of the curve. Innovation isn’t always about creating something entirely new; sometimes, it’s about reimagining what you already offer. This approach can significantly contribute to business development.


Ask yourself:  
- What small changes can I make to improve my product or service?
- How can I add value in a way that’s more appealing to my target audience?
- Are there creative solutions to existing challenges that could benefit my customers?


Keep in mind that innovation should serve your vision, mission, and values. Every new idea or improvement should align with your core purpose and contribute to profitability. When innovation supports both your business and your goals, it has the potential to be a game-changer for business development.


2. Persistence: The Power of Not Giving Up


Success rarely comes without setbacks. Behind every thriving business is an owner who persevered through challenges, learned from mistakes, and kept pushing forward. Persistence is crucial to navigating through tough times and emerging stronger, ultimately contributing to business development.


While innovation might spark growth, persistence keeps you on track. When challenges arise, remember:
- Setbacks are often opportunities for learning and growth.
- Revisit your “why” to keep yourself motivated during challenging times.
- Celebrate small wins to maintain momentum and stay focused on your long-term vision.


3. Consistency: Building Trust and Credibility


Customers crave reliability, and consistency is the key to building a trustworthy brand. When you show up consistently, you build credibility with your audience, making them more likely to choose your business over others. Whether it's delivering exceptional service, maintaining quality standards, or sticking to your values, consistency establishes a foundation of trust crucial for business development.


Consistency doesn’t mean you can’t experiment; rather, it means that your core values, mission, and dedication to quality remain steadfast, even as you explore new ideas and methods.


Your Next Big Idea Could Be the Game-Changer


Take a moment today to reflect on your business. What’s one area where you could innovate, change, or improve that might increase your impact? Remember, it doesn’t have to be a massive overhaul. Sometimes, the smallest adjustments can make the biggest difference in business development and growth. 


Incorporate innovation, persistence, and consistency into your business practices, and you’ll set yourself up not only for growth but also for making a meaningful impact in the world.

https://bit.ly/3CxmDrp

Thursday, November 07, 2024

Do YOU Have a Marketing Plan OR Are You JUST Winging It?


marketing plan

Are You Winging it? OR Do you have a solid marketing plan?



Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?



Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their 'wheel-house'.



Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.



This is especially true for your marketing. You need to have a Marketing Plan....

Marketing isn't simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.



This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.



Here are a few questions to get you started.



Who Is Your Target Market?



If you're already selling, take a look at your existing customers. Who are they? What do they like about your company's products? Try to recall any positive feedback you've gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.



It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.



If you don't already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d



What Makes Your Products or Services Unique? Why You? How Do You Stand Out?



There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.



If the unique qualities of your products don't come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.



If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?



What Do You Want Your Marketing to Achieve?



Every business takes for granted that it needs to market, but why? The 'why' is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.



Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.



Once you know who your target market is, what's unique about your product or service, and what you want to get out of your marketing efforts, you're ready to get started with your marketing plan.



Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

https://bit.ly/3wfEIYi

Wednesday, November 06, 2024

Womenpreneur's Field Guide

Womenpreneur's Field Guide

🚀 Elevate Your Business with the Womenpreneur’s Field Guide!

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💡 Dive into insightful categories like Business Growth and Marketing Strategy, tailored to empower women entrepreneurs with the skills and knowledge to excel in their venture.

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🌐 Being a part of the Womenpreneur’s Resource Center grants you full access to this report along with many other courses and resources, offering an integrated approach to business.

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Debunking Myths: Unlock the Potential of Membership Sites

Membership Sites and the Myths Behind Them

Right now, the buzz is all about membership sites and programs, shining as a beacon for entrepreneurs seeking lucrative revenue streams. Yet, amidst this excitement, persistent myths cloud the true potential of this strategy, potentially holding you back from unlocking a significant income source.





Membership Site Myth #1:



Let's bust a common myth: the notion that you must be a seasoned expert in your membership site's focus area. This couldn't be further from the truth. Imagine leveraging expertly crafted books, workbooks, checklists, videos and webinars created by others to enrich your site, without the pressure of being the expert yourself. (Of course, you often need to have permission or license to use many materials. So be sure that you check on that first!!)



Membership Site Myth # 2:



Another myth that needs dispelling is the idea of endless content creation. The reality is, membership sites often thrive on a fixed-term model, offering a structured course with a clear start and end. This approach means your content, once created, serves many cycles of members with minimal updates needed, making it an efficient and popular choice.



Membership Site Myth # 3:



And then there's the fear of "too much content" causing paralysis. The truth is, a successful membership site balances quality and quantity perfectly, catering to your audience's needs without the pressure of perfectionism or the myth of endless content creation.



Membership Site Reality:



Membership sites do require effort, like any venture, but the beauty lies in their potential to generate a steady income stream with minimal ongoing work. It's time to cast aside these myths and embrace the opportunity.



Embark on your journey with our Club Building course, designed to guide you through the process of creating, launching, and growing a successful membership site. Say goodbye to myths and hello to a rewarding membership model that works for you.



Join us and unlock the door to recurring revenue and the freedom it brings. Let's get started!



More Ideas for Your Membership Site:



- Your Weekly To Do List For Your Membership Program

- 5 Reasons You Should Start Your Membership Site

- 4 Passive Income Strategies That Work

- Top 10 Ways to Promote Any Membership Program

- List Building is a Top Business Growth Strategy!

https://bit.ly/3IQ7bXp

Tuesday, November 05, 2024

The Hidden Dangers of Sales and Discounts in Business

Estimated reading time: 6 minutes

Are You Helping or Hurting Your Business?


discounts in business

Everyone loves a good sale. As consumers, we’re drawn to discounts that feel like we’re getting the most bang for our buck. But as a business owner, is offering discounts or running frequent sales really a smart strategy for growing your brand?


The answer isn’t as straightforward as it seems. While discounts can provide benefits, they also come with potential downsides that can impact your bottom line and your brand's long-term success.


Let’s look at both sides of the discount debate, exploring when it makes sense to offer sales, when it doesn’t, and the strategies to use so that your discounts support your business instead of hurting it.


 The Upsides of Offering Discounts


1. Attracting New Customers and Creating Momentum

Offering a discount or a promotional sale can be a powerful tool for bringing new customers to your business. A limited-time offer can create a sense of urgency, motivating people who might otherwise delay their purchase. Discounts can also help overcome the initial hesitation that people often feel when trying a new product or service.


A well-timed sale can energize your brand, generating excitement among current customers and creating buzz that can lead to word-of-mouth referrals. For a small business, this visibility can be invaluable, helping you reach new audiences who may later become loyal, full-price customers.


2. Encouraging Additional Purchases

In many cases, discounts don’t just bring people in—they also prompt additional spending. Customers who see that they’re “saving” may feel inclined to buy more than they would otherwise, especially if the discount requires a minimum purchase threshold. This can be a great way to increase the overall cart value, especially during holiday seasons or other high-shopping periods.


3. Clearing Out Inventory

Discounts can be especially useful when you have excess inventory or seasonal products that need to move. Offering a sale on older or soon-to-be-discontinued items helps free up storage space, and it can give your new products the attention they deserve. For businesses that rely on inventory turnover, discounts can be a strategic way to keep things fresh without having to deal with costly storage fees or unsold products.


 The Downsides of Frequent Discounts


1. Eroding Profit Margins

The most obvious downside of discounts is that they cut into your profit margins. Unlike consumers, who enjoy the thrill of saving money, business owners still have to account for their expenses. The discount you offer on a product is directly taken out of your profit. For every dollar discounted, you’re losing a portion of your profit, which can add up quickly, especially if you offer frequent or deep discounts.


It’s essential to remember that your fixed costs—materials, rent, employee salaries—don’t change just because you’re offering a sale. Each time you offer a discount, it impacts your bottom line, potentially making it harder to sustain your business in the long run if your profit margins are already slim.


2. Conditioning Customers to Wait for Sales

One of the most dangerous long-term effects of offering frequent discounts is that it can “train” your customers to wait for the next sale. When discounts become predictable, your customers start to expect them, holding off on making purchases at full price. Bed, Bath & Beyond is a classic example. Over time, customers came to rely on their ever-present coupons, and it became almost unthinkable to shop there without one. The brand became known more for its discounts than for its value or product selection.


If customers associate your brand with regular sales, they may only buy from you when there’s a discount. This habit undermines your pricing structure and can make it difficult to sell products or services at their intended price point.


3. Devaluing Your Brand’s Perceived Quality

Frequent discounting can inadvertently lower the perceived value of your products or services. If your items are always on sale, customers may start to wonder if the full price was ever a fair value. When people see frequent discounts, they may begin to associate your brand with cheapness rather than quality. In industries where trust and brand reputation matter, this can be a slippery slope. Your products or services may appear less credible or reliable if people believe that the quality matches the discounted price, not the full price.


Finding the Right Balance: Tips for a Smart Discounting Strategy


Since there are both positives and negatives, a thoughtful approach to discounts and sales is essential. Here’s how to make sure your discount strategy works for you, not against you:


1. Make Discounts Purposeful and Timely

Rather than running frequent or arbitrary sales, tie discounts to special occasions, like holidays, product launches, or customer loyalty programs. If you offer discounts sparingly, they’ll feel more valuable when they do happen, and customers are less likely to rely on them as the norm.


2. Consider Alternatives to Price Discounts

Instead of directly lowering prices, think about adding value in other ways. You might bundle products together, offer a free gift with a purchase, or provide access to an exclusive resource. These alternatives can attract attention without eroding the perceived value of your products.


3. Use Discounts to Reward Loyalty, Not Entice Bargain Hunters

To avoid conditioning all customers to wait for discounts, use sales and special offers to reward your most loyal customers. Offer discounts to your email subscribers, social media followers, or previous customers as a thank you. This approach makes them feel valued while reducing the risk that new customers will expect discounts every time they shop with you.


4. Track the Impact on Your Profits

Before implementing any discount, run the numbers. Determine the break-even point, calculate your profit margins, and track sales outcomes to see if your strategy is working. A sale that generates a lot of purchases but doesn’t increase your overall profit isn’t a successful discount.


5. Communicate the Value of Your Product or Service

In all of your marketing efforts, focus on communicating the value of your products and services. Emphasize their benefits, quality, and the unique aspects of what you offer, so your customers know they’re buying something worthwhile. When customers see the full value, they’re more likely to pay full price and see discounts as a rare bonus rather than an expectation.


Final Thoughts: Use Discounts Wisely to Benefit Your Business Long-Term


Discounts can be an effective tool in your marketing strategy, but they should be used strategically and sparingly. By offering purposeful sales and avoiding constant discounts, you can attract new customers without devaluing your brand or training customers to only shop with a coupon. A strong brand that people trust and value will have far more long-term success than one that’s known primarily for its sales.


Remember, building a successful business isn’t just about making sales in the short term—it’s about creating lasting customer relationships and establishing a brand that people want to invest in at full price.

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Monday, November 04, 2024

7 Strategies to Build a Relationship with Your Prospect List

How to Build a Productive Relationship with Your Prospect List



list building is about relationships

For all businesses- small, medium or large scale, developing a healthy and mutually satisfying relationship with their prospect list holds a great deal of relevance. It should be given apt importance because the success of a business depends to a large extent on this.



Lets have a look at some very important points that cannot be overlooked in order to build a long relationship with your prospect list-



1. Communicate frequently-

Your prospect list should always get the required attention and never feel neglected. The best way to enhance their faith is to be in constant touch with them, so as to get their attention and remain fresh in their mind. Never let your image slip out from their mind.



2. Being personal-

Being personal implies giving them a touch of "belongingness". This means that you need to make them feel connected to your product. Add some data about how the product can benefit them in their personal and social life, and arouse the feeling of trust in your list.



3. Cater to their requirements-

For enhancing relations with your list, most important point is that needs and requirements of your list should be given the topmost priority. Make suitable plans and policies so as to provide them with their potent and immediate requirements. Remember, customer is and always will be the king.



4. Focus on interactive communication-

Best way to build a solid relationship with your prospect list is to have a two-way communication with them. On many occasions, people get sick and tired of receiving monotonous e-mails. So, make efforts to enhance their value by inducing new and creative ideas, and increasing their appeal in the eyes of viewers.



5. Remain informative and educational-

Keep in mind the simple fact that your e-mails need to focus on the main topic only. Being educational implies you need to provide some information of genuine worth to them. Also, it should help them in case they want to share it with their peers and colleagues.



6. Reward loyalty-

Another effective way of enhancing relationship is to reward the most loyal people in your prospect list. Keep a track of them and allow them to get benefits for being true to you. Giving them little gifts can infuse their interest level, and foster a long time commitment with your brand.



7. Avoid excessive criticism-

Keep in mind the simple fact that mistakes are committed by humans only. In case you find some people are becoming a barrier in your way, don't go for excessive criticism. Remember, a person lost can be a big loss in the years to come.



So, keep in mind that building healthy relationships will help you to go a long way, and will surely become the stepping stone to your success.



Email marketing is by far one of the best ways to stay in touch with your customers and your prospects. An email list is YOUR list, not Facebook's or Instagram's. It is YOURS and you can reach out in many ways to that list. You can separate the list into customers and prospects.  You can educate your prospects about YOU, your expertise, your products or services.  It gives you a bigger platform than a post or a tweet. Yes, social media is important, but your goal is always pointing people back to your list!!



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- 50 Subject Line Starters

- Email Promotional Planner

- List Building Worksheet

- Email Copy Writing Worksheet

12 Email Templates!



- Ask Questions Email Templates

- Free Download Email Templates

- Event Announcement Email Templates

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Saturday, November 02, 2024

Your Weekly To Do List For Your Membership Program

Keep Up With These Tasks on Your Membership Site or Course:



membership program weekly to do

Once you get your membership site up and running, you'll need to stay on a weekly maintenance schedule to add new content to your website, promote it and promote the affiliate program. Fortunately, there are just a few simple steps that you need to take on a weekly basis to keep your membership site moving along.



1. Respond to customer support questions

This should be your top priority because it helps you hold onto your existing customers. One dissatisfied customer can make you lose out on a whole bunch of future customers. Try to get to this at least twice a week so you can respond promptly to their inquiries. Be sure you have set up a support ticket system.



2. Cull out membership cancellations

Most membership scripts will require you to manually remove canceled members from the database. Take care of this quickly each week so that you wont have people getting into the site for free.



3. Post new content

This depends on whether you are offering a course that has a definitive beginning and end, or a membership with ongoing support. With memberships, your members are paying for fresh content delivered each month. Rather than have them wait all month for a new update, split up your monthly delivery into four different parts. This way there is fresh content for the members to see each and every week. An editorial calendar will help you stay on track and keep your customers satisfied. If you have a forum as part of your membership site, be sure to check in several times a week to stay on top of important threads and respond to questions from members. Be present and your members will see that you are dedicated to helping them.



4. Poll your subscribers

Your membership sites success depends on giving the members exactly what they want. You can keep your finger on the pulse of the market by offering a weekly poll. Ask them about their favorite parts of the site, what theyd like to see next, and their worst problems with the topic or any other information that youd like to know. If you do this on a weekly basis, the members will look forward to participating and give you tons of valuable feedback.



5. Send out a wrap up e-mail newsletter

Toward the end of the week you should send a short e-mail newsletter to your subscribers to let them know what happened in the site. Many times people will sign up for a membership site, forget why they did it and then unsubscribe a few months later. With an e-mail newsletter, you can remind members of what is going on within the site and encourage them to come back, see the new content and get involved.



6. Develop content related to your membership site's topic and syndicate it

Your membership site won't grow unless you promote it. Content marketing is a powerful way to drive traffic to your site and brand yourself as an expert in your niche. At the beginning of every month, brainstorm a list of four to six different topics that you'll write about that month. Write one to two articles per week and then distribute the articles to a few key places. You can repurpose your article into a video, a podcast episode, a social media post etc. The whole process won't take more than an hour or so per week and it will be well worth it.



7. Make new connections on social networking sites

Spend some time each week finding and connecting with people in your market on Facebook, Instagram, LinkedIn or X (Twitter) and any other sites you may already be a part of. Use search terms related to your niche and add new people as friends. This will help build your circle of influence and get potential new members to your site. Work on the site where your customer is.



Related Articles



- Assessing Your Business And Vision

- Weekly Workshop

- Content Repurposing

- Content Marketing

- Promoting Your Content https://bit.ly/4akSOpI

Friday, November 01, 2024

Self Worth or Self Esteem



Self worth or self esteem...are they two different concepts, or just different names for the same thing? Many people use the two terms interchangeably, but there are others who believe that these are two separate and unique concepts entirely.



First, let's examine self worth a bit.



How worthy or valuable do you believe you are? Do you feel you deserve the things you desire? The answer to these questions determines your self-worth. It might surprise you to know that there are many gifted individuals who have very low levels of self-worth, and will subconsciously sabotage any potential success at the first given opportunity. The larger and more life-changing the potential success, the harder the will to self-sabotage.



self worthSelf worth or Self esteem - Is There a Difference?



Your self-worth is largely built up during your early childhood years. You're essentially told what your own worth is by your parents, how they act and react to you, and the quality of attention you get from them. The good news is that even if you've had a challenging childhood, self-worth is something that you can build up yourself!



Set Realistic Goals for Yourself



Setting realistic yet challenging goals that stretch our limits shows you what you're capable of achieving. Reaching those goals proves to you that you're worth the result, thereby growing and maintaining a healthy sense of self-worth. And successes don't have to be solely financial. Success can be seen as anything that you've achieved that holds true value for you, whether it's a new, higher paying job, learning a new skill such as painting or drawing, or having healthy relationships.



Let's Talk Self Esteem



Now, let's talk about self esteem. Your self esteem can be dependent on things outside of yourself - like rejection. A small rejection can feel very large and painful, and it immediately changes the way we think, and feel, about ourselves. One of the best ways to bolster your own self-esteem is to surround yourself with supportive people who like and enjoy you, and appreciate your unique talents and skills. Everyone likes to be liked and appreciated, and everyone deserves this treatment from those they have within their inner circle.



If you do take a hit to your self esteem, there is good news - you can recover quickly by simply doing the things that you're good at. By recognizing that there are distinct things you are great at doing, that hit to your self-esteem will hurt a little less, and a little less until the hurt is gone, and you're feeling great again!



For me, I have found refuge on my bike. Being physical helps me to feel confident in myself overall.  I have am confident as a rider and I find that when I am physically fit it contributes to my overall health as well as my self worth. Taking the time to be physically fit is an important component for me in staying positive.



Both self esteem and self worth are rather important facets of a healthy identity. You should try to develop and maintain both for the most positive outlook.



success mindset

Developing a success mindset can help your feelings of self worth or self esteem.  Pick up my guide to build your success mindset along with the comprehensive daily planner.  When you plan for success and work on success, your mindset shifts.  Low self worth is not possible with a success mindset or a growth mindset.



When you work on your own mindset, you will see a shift.



Download the guide today.  HERE



When you start focusing, intentionally, on your mindset, your self worth you will find that you do get to choose it. You have the ability to shift it and take control and change the results.  Decide today to change low self worth. Don't let it take control of your life.

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Thursday, October 31, 2024

5 Benefits of Empowering Employees

Estimated reading time: 3 minutes



Table of contents

- 1. Free Up Management Time:

- 2. Company Growth

- 4. Empowering employees is good for morale.

- 5. Increased staff satisfaction

-  

empowering employees, empowered staff

Empowering employees can have multiple positive benefits to the workplace.



1. Free Up Management Time:

Employees can take the lead on projects and tasks and free up the manager or leader to do other things.  The leader often has the responsibility of growing the company. When they tie themselves up in the day to day operations they remove themselves from this important task.



2. Company Growth

Growing the company, getting out and acquiring new projects, new clients and visioning greater success are all part of being the CEO or leader.  Employees can take on the day to day operations of organizations.



4. Empowering employees is good for morale.

When managers have to control every aspect of an employee’s work it is demoralizing to the employee.  When staff make suggestions or put forth ideas and they are never accepted or considered, or have to be the idea of the manger or leader, then employees stop making suggestions.  Staff do not work for pay alone.



5. Increased staff satisfaction

Work conditions play a major role in staff satisfaction and performance.  When staff are in a situation where they have little control, are not acknowledged for their work or ideas then their performance suffers.  The results for the team or the company are negative.  Turn-over increases and the costs to organization are impacted.



Empowering means giving up some control, but does not mean that the organization runs wild. Staff have great ideas.  It is gold.  They see ways to improve operations, get things done faster, easier for less cost.  The misconception of the micro manager is that only they care about the company.  When true leaders share their vision and passion for the company, employees can embrace that vision and passion as well. When that leader then empowers the employees to do great work, results can soar.



As the leader or CEO you can set up communication systems that empower employees and at the same time keep you informed and in the loop.  But you do need to follow through and let employees make decisions and not take back all control when you are informed of staff decisions.



Empowering instead of micro managing will result in better organizational results and free you, the leader up to further grow the organization.



When you develop an environment that coaches staff, then you are meeting with your staff consistently and regularly.  Your staff have specific goals that they are working on and reporting on and you are both tracking what the results are. That environment looks forward towards the company vision and strategic plan so that everyone is working in the same direction for the growth of the organization. This shift not only empowers staff but also empowers you as the leader to be the leader and focus on growth.



 

- How to Stop Micro-Management and Empower Staff

- Team Building

- Donna Price Books

- What Happens When You Put Off Leadership Development?

- Leadership Growth - A Number 1 Success Strategy https://bit.ly/48wmDlU

4 Steps to Start Your Membership Website

If you have decided to start a membership website you'll want to read these 4 steps to creating a successful membership site.



membership

Step 1: Target the Correct Market for Your Membership



You want a market that's hungry. Therefore you want to find discover what it is people are buying. Then you design your membership site focused on that. Look for a market that is passionate on your subject there are certainly tons to choose from. Take advantage of keyword search programs that can show you what people are searching for.



Do this before you start your membership website to see if there is a large enough market for your membership ideas.



Step 2: Get Subscribers and Members



Great, now you have built your membership website and it is time to get members by building your list. Don't worry this isn't as difficult as it sounds. You can get the most new connections to your list by combining joint venture marketing with viral marketing. It works great! You contact a well known person in your target industry and then you create a deal where you offer to their customer base. Typically, this is going to be a free offer that is valuable to their customers. Then you can offer prospects access to your membership or course. This type of advertising works extremely well for obtaining subscribers and new members.



Step 3 Make Your Membership Unique



It is important that your membership is unique. Now we have talked about the ability to find many things online for free. You need craft your offer so that it makes total sense to join instead of search!!Build credibility and interest.



Step 4: Add tools and/or Services to Your Membership Site



Try to combine numerous tools, services, audio/video files, software, information, etc. There is no need to get complicated. There are all kinds of tools you can find that will support what your website is offering and interest potential subscribers.



Setting up a membership site can be fun and running it can be very rewarding. This does not have to be a complex undertaking. You can make it as simple or as complex as you like. You decide what your membership will offer and then you seek out subscribers that are interested in what it is your membership site is going to offer. So get busy deciding what your membership website will look like, and start creating.

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Wednesday, October 30, 2024

Did YOU Understand What You were Getting Into?

overwhelmed

Did you know?



Did you understand?

Business is challenging!! Are you overwhelmed? Wondering what you have gotten in to?

It's not just about YOUR craft, or what you are good at!! There's more to it!!



Did you know what you were getting into when you started your business? Was it more than you expected? Were there things that overwhelmed you? I know I was clueless. But what was really cool about being a business owner was the opportunity to do the work, the personal development, the leadership development and master the skills of being a business owner!!



https://youtu.be/3UY9x9hHQ-w

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