Leadership Navigator Radio: Talk is NOT Cheap: How To Use Group Presentations

Whether you’re a seasoned business professional or brand new, the answer to growing your business exponentially may not be what you think.

Bar none, the fastest way to grow your business is by selling to groups of your ideal prospects.  But do you know the best strategies for finding, gathering and selling to groups?  If not, you’re suffocating your revenue potential without realizing it.

During this dynamic interview, top-selling For Dummies author Jan Saunders Maresh will introduce you to her proven system that has produced $1,000,000 in personal sales – all from doing group talks using a specific and proven formula.

During this powerful presentation you’ll discover:

• Exactly how to find and gather groups of your ideal clients easily and cheaply
• The six components for creating a talk that consistently converts leads into buyers
• How to craft your offer so a percentage of every group ALWAYS does business with you (Psssst…don’t miss a step or it will cost you!)
• And much more

Even if you suffer from stage fright or you’ve spoken to groups in the past with dismal results, this interview will share what’s really possible through group selling and will change the course of your business.

Jan Saunders Maresh, CSP, CET, CCC is a top-selling For Dummies author (Home Staging for Dummies and Sewing for Dummies), sales professional, HSN pitchman, Group Talk expert, and Certified Trainer for the CSP International Business Training Academy. She is passionate about guiding business owners in the best practices of growing a successful business.

In Jan’s own words, “My most impressive career achievement has been mastering the challenge of creating and running a sustainable one-person service business. When I finally developed a system for smoothing out the financial ups and downs by selling to groups, I knew I needed to share this system with other like-minded professionals. I’ve made all the mistakes so you don’t have to.”

Based on Jan’s commitment to help business owners’ uplevel their businesses, early in 2014, she launched Talk For Profit – The #1 Resource for Creating Group Talks That Sell. Jan regularly teaches online classes and speaks at national and local industry events. For more on Jan and Talk For Profit, visit www.TalkForProfit.com.

http://www.blogtalkradio.com/leadershipnavigator/2015/09/29/talk-is-not-cheap-how-to-master-group-sales

The post Leadership Navigator Radio: Talk is NOT Cheap: How To Use Group Presentations appeared first on Compass Rose Consulting.

Talk is NOT Cheap: How To Master Group Sales

Join Special Guest Jan Maresh for an inspirational conversation on increasing your sales through group presentations.  Learn the keys to putting together a group presentation that converts. Bar none, the fastest way to grow your business is by selling to groups of your ideal prospects.  During this dynamic interview, Jan Saunders Maresh will introduce you to her proven system that has produced $1,000,000 in personal sales:  Exactly how to find and gather groups of your ideal clients easily and cheaply The six components for creating a talk that consistently converts leads into buyers How to craft your offer so a percentage of every group ALWAYS does business with you Jan Saunders Maresh, CSP, CET, CCC is a top-selling For Dummies author (Home Staging for Dummies and Sewing for Dummies), sales professional, HSN pitchman, Group Talk expert, and Certified Trainer for the CSP International Business Training Academy.  Based on Jan’s commitment to help business owners’ uplevel their businesses, early in 2014, she launched Talk For Profit – The #1 Resource for Creating Group Talks That Sell. Jan regularly teaches online classes and speaks at national and local industry events. For more on Jan and Talk For Profit, visit www.TalkForProfit.com.

Talk is NOT Cheap -- How To Master Group Sales and NEVER Rely on One-To-One Selling Again

Jan Maresh, joins Business & Marketing Strategist Donna Price, on Leadership Navigator Radio, Tuesday, September 29th at 12 Noon EST.
 
Whether you’re a seasoned business professional or brand new, the answer to growing your business exponentially may not be what you think.  
 
Bar none, the fastest way to grow your business is by selling to groups of your ideal prospects.  But do you know the best strategies for finding, gathering and selling to groups?  If not, you’re suffocating your revenue potential without realizing it.
 
During this dynamic interview, top-selling For Dummies author Jan Saunders Maresh will introduce you to her proven system that has produced $1,000,000 in personal sales – all from doing group talks using a specific and proven formula.
 
During this powerful presentation you’ll discover:

• Exactly how to find and gather groups of your ideal clients easily and cheaply
• The six components for creating a talk that consistently converts leads into buyers
• How to craft your offer so a percentage of every group ALWAYS does business with you (Psssst...don't miss a step or it will cost you!)   
• And much more

 
Even if you suffer from stage fright or you’ve spoken to groups in the past with dismal results, this interview will share what’s really possible through group selling and will change the course of your business.
Jan Saunders Maresh, CSP, CET, CCC is a top-selling For Dummies author (Home Staging for Dummies and Sewing for Dummies), sales professional, HSN pitchman, Group Talk expert, and Certified Trainer for the CSP International Business Training Academy. She is passionate about guiding business owners in the best practices of growing a successful business.
In Jan’s own words, “My most impressive career achievement has been mastering the challenge of creating and running a sustainable one-person service business. When I finally developed a system for smoothing out the financial ups and downs by selling to groups, I knew I needed to share this system with other like-minded professionals. I’ve made all the mistakes so you don’t have to.”

Based on Jan’s commitment to help business owners’ uplevel their businesses, early in 2014, she launched Talk For Profit – The #1 Resource for Creating Group Talks That Sell. Jan regularly teaches online classes and speaks at national and local industry events. For more on Jan and Talk For Profit, visit www.TalkForProfit.com.

Leadership Navigator Radio is a publication and production of Compass Rose Consulting.  Donna Price, Founder and CEO of Compass Rose Consulting, provides business development and growth resources for small to medium size businesses.  Author of Launching Your Dreams: Stop Day Dreaming and Live Your Vision, and most recently How To Market Your Dream Business To Create Financial Freedom, Price gathers business leaders to share their expertise on her show.
 

Educate Your Prospects

Are you using your expertise to educate your prospects?

Educate them about what, you may be thinking. Well, consider this, many businesses
focus solely on attracting new customers, but you NEED to spend a good chunk of your
time retaining current and former customers. These are people you already know to be a
good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying
to sell old products to new customers and you will see a drastic change in your sales,
customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

1.Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if
you have too!

2.Post-Purchase Assurance: This means you need to follow up with customers. Your
customers need to feel like they are being supported for their purchase and with
the item they purchased. How many times have you purchased a product, then
felt completely abandoned? Something as simple as a Thank You note with your
contact or customer service information can go along way in retaining a great
customer.

3.Deals & Guarantees: Always offer your current customers the best deals and
guarantees you have. Show them you appreciate their business or even come up
with a club specifically to reward loyal customers. You can also do this with a
preferred pricing option.

4.Integrity: Using good business practices and simply upholding integrity, dignity
and honesty go along way with customers. Let’s face it, there’s a lot of swindling
and crap out there and the safer and more confident you make your customers
feel, the more they will trust you and that makes for an amazingly supportive and
loyal customer.

There are three cornerstone ideas to a successful business:

●Quality product/service
●Offering useful products/services that solve a problem for or enhance the life of a
customer
●Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and
insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the
wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, schedule your 45 Minute Business Marketing 10,000 Challenge where I can help you find a minimum of $10,000 in hiding in your business. We will look at HOW you can educate your prospects and customers to generate more revenue.

http://www.MeetWithDonna.com

The post Educate Your Prospects appeared first on Compass Rose Consulting.

What is YOUR Business Reputation?

Have you ever wondered if your business reputation was being trashed? Do you know what people are saying about your business? Your business reputation is important. You need to know what is happening to your reputation. Well you need to. With the Internet there are many places that people can post a complaint as well […]

The post What is YOUR Business Reputation? appeared first on CRC Online Media.

What is YOUR Business Reputation? . http://www.crconlinemedia.com/what-is-your-business-reputation/ Have you ever wondered if your business reputation was being trashed? Do you know what people are saying about your business? Your business reputation is important. You need to know what is happening to your reputation. Well you need to. With the Internet there are many places that people can post a... Donna Lynn Price

Have you ever wondered if your business reputation was being trashed?

Do you know what people are saying about your business? Your business reputation is important. You need to know what is happening to your reputation. Well you need to. With the Internet there are many places that people can post a complaint as well as a good review. But do you know where they are and what they say? It simply isn't worth the risk to stay in the dark.

Your Reputation Is YOUR Business

It’s important to know exactly what is out there about you; 1 – You can improve anything that seems to be a ‘sore point’ in your business to increase customer satisfaction overall 2 – You can stop an ‘outbreak’ of bad feedback from one disgruntled customer that could stop your business in your track. You can of course, set up a Google Alert and find some of the problems. But not all. It has been a challenge to find it all. NOW you can track EXACTLY what people are saying. The best part is that it is not going to take you hours and hours of research. Now, there is a system, a software actually, that I found that monitors your reputation for you. Its important to keep on top of your social presence and image. This software -- easy to use and set up, not only monitors your reputation but it can also monitor your keywords. (or your competition). I started using it and found some key pieces of new press that went out for direct competitors. It was helpful and useful to my business. I can check in on the software each day and deal with anything that comes up right away!

If you are wondering about your business reputation, STOP and find out!!

Click the link below to learn more about why reputation management is so important and how ignoring it can literally destroy your business overnight.

What is YOUR Business Reputation? . http://www.crconlinemedia.com/what-is-your-business-reputation/ Have you ever wondered if your business reputation was being trashed? Do you know what people are saying about your business? Your business reputation is important. You need to know what is happening to your reputation. Well you need to. With the Internet there are many places that people can post a... Donna Lynn Price

Have you ever wondered if your business reputation was being trashed?

Do you know what people are saying about your business? Your business reputation is important. You need to know what is happening to your reputation. Well you need to. With the Internet there are many places that people can post a complaint as well as a good review. But do you know where they are and what they say? It simply isn't worth the risk to stay in the dark.

Your Reputation Is YOUR Business

It’s important to know exactly what is out there about you; 1 – You can improve anything that seems to be a ‘sore point’ in your business to increase customer satisfaction overall 2 – You can stop an ‘outbreak’ of bad feedback from one disgruntled customer that could stop your business in your track. You can of course, set up a Google Alert and find some of the problems. But not all. It has been a challenge to find it all. NOW you can track EXACTLY what people are saying. The best part is that it is not going to take you hours and hours of research. Now, there is a system, a software actually, that I found that monitors your reputation for you. Its important to keep on top of your social presence and image. This software -- easy to use and set up, not only monitors your reputation but it can also monitor your keywords. (or your competition). I started using it and found some key pieces of new press that went out for direct competitors. It was helpful and useful to my business. I can check in on the software each day and deal with anything that comes up right away!

If you are wondering about your business reputation, STOP and find out!!

Click the link below to learn more about why reputation management is so important and how ignoring it can literally destroy your business overnight.

What is YOUR Business Reputation? . http://www.crconlinemedia.com/what-is-your-business-reputation/ Have you ever wondered if your business reputation was being trashed? Do you know what people are saying about your business? Your business reputation is important. You need to know what is happening to your reputation. Well you need to. With the Internet there are many places that people can post a... Donna Lynn Price

Have you ever wondered if your business reputation was being trashed?

Do you know what people are saying about your business? Your business reputation is important. You need to know what is happening to your reputation. Well you need to. With the Internet there are many places that people can post a complaint as well as a good review. But do you know where they are and what they say? It simply isn't worth the risk to stay in the dark.

Your Reputation Is YOUR Business

It’s important to know exactly what is out there about you; 1 – You can improve anything that seems to be a ‘sore point’ in your business to increase customer satisfaction overall 2 – You can stop an ‘outbreak’ of bad feedback from one disgruntled customer that could stop your business in your track. You can of course, set up a Google Alert and find some of the problems. But not all. It has been a challenge to find it all. NOW you can track EXACTLY what people are saying. The best part is that it is not going to take you hours and hours of research. Now, there is a system, a software actually, that I found that monitors your reputation for you. Its important to keep on top of your social presence and image. This software -- easy to use and set up, not only monitors your reputation but it can also monitor your keywords. (or your competition). I started using it and found some key pieces of new press that went out for direct competitors. It was helpful and useful to my business. I can check in on the software each day and deal with anything that comes up right away!

If you are wondering about your business reputation, STOP and find out!!

Click the link below to learn more about why reputation management is so important and how ignoring it can literally destroy your business overnight.

Protect Your Biz

Becoming a Business Mover and Shaker With Special Guest Dr. Christine Overton

Christine Mercy Overton, D.D., PhD is a master networker.  She sees each person's value add and connects them with the right people at the right time for growing their business.  Many small business owners and service professionals participate in networking meetings but they fail to really know HOW to connect with others in a way that benefits their colleagues and their business. About Christine Mercy Overton British American Dr. Christine Overton, D.D., PhD. cousin of the late Diana, Princess of Wales, is a renowned keynote speaker and instructor who has given thousands of speeches on business development, effective mentorship and humanitarian outreach around the world.  Over the last fifteen years, Dr. Overton has hosted thousands of radio shows and has appeared as a special guest on numerous radio shows in America, India and throughout Europe. A former UN Representative, Dr. Overton has given presentations at the United Nations in NY on the Humanitarian outreach in India and Japan. In her capacity as a Chamber of Commerce President/CEO, Dr. Overton has enjoyed a highly successful career in teaching executives effective speaking, powerful presentation and dynamic networking in addition to helping facilitate round table meetings with executives from USA and Canada. Dr. Overton is the author of, “50 Things I’ve Learned From 50 Years Of Life” which is in the Library of Congress.  She has produced over 80 humanitarian films and Campbell County’s premier recruitment film, “Civic Pride.” She has received over 100 international awards and honors for business excellence, public speaking and humanitarian work, including four letters from US Congress, Rotary International Scroll of Honor for humanitarian outreach in India and the Girl Scouts award for "Woman of Distinction".

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... 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What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-6/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-7/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... 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What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-10/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-11/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... 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What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-6/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-7/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-8/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-9/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? 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Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-6/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-7/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-8/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-9/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-6/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-7/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-8/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-6/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-7/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-6/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know?

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a hole in the water that I threw money into….BUT, it doesn’t have to be that way.

When Marketing Is Set Up Wrong — Then The Results DO NOT Happen…

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The “BIG BOYS” have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end… lead generation —>> through the buying process and to the close or acquisition of a new customer.

For instance — if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn’t stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

Learn more about how to market your business at our upcoming webinar:

REGISTER HERE

Can’t make the webinar?  Then schedule your 45 minute business turnaround.

MEET WITH DONNA

The post Could Your Marketing Be Wrong? appeared first on Compass Rose Consulting.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price

Could There Be More To Marketing Than What You Know?

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a hole in the water that I threw money into….BUT, it doesn’t have to be that way.

When Marketing Is Set Up Wrong — Then The Results DO NOT Happen…

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The “BIG BOYS” have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end… lead generation —>> through the buying process and to the close or acquisition of a new customer.

For instance — if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn’t stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

Learn more about how to market your business at our upcoming webinar:

REGISTER HERE

Can’t make the webinar?  Then schedule your 45 minute business turnaround.

MEET WITH DONNA

The post Could Your Marketing Be Wrong? appeared first on Compass Rose Consulting.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-5/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price

Could There Be More To Marketing Than What You Know?

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a hole in the water that I threw money into….BUT, it doesn’t have to be that way.

When Marketing Is Set Up Wrong — Then The Results DO NOT Happen…

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The “BIG BOYS” have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end… lead generation —>> through the buying process and to the close or acquisition of a new customer.

For instance — if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn’t stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

Learn more about how to market your business at our upcoming webinar:

REGISTER HERE

Can’t make the webinar?  Then schedule your 45 minute business turnaround.

MEET WITH DONNA

The post Could Your Marketing Be Wrong? appeared first on Compass Rose Consulting.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-3/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-4/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailb... Donna Lynn Price

Could There Be More To Marketing Than What You Know?

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a hole in the water that I threw money into….BUT, it doesn’t have to be that way.

When Marketing Is Set Up Wrong — Then The Results DO NOT Happen…

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The “BIG BOYS” have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end… lead generation —>> through the buying process and to the close or acquisition of a new customer.

For instance — if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn’t stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

Learn more about how to market your business at our upcoming webinar:

REGISTER HERE

Can’t make the webinar?  Then schedule your 45 minute business turnaround.

MEET WITH DONNA

The post Could Your Marketing Be Wrong? appeared first on Compass Rose Consulting.

Could Your Marketing Be Wrong? . http://www.crconlinemedia.com/could-your-marketing-be-wrong-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price . http://www.crconlinemedia.com/could-your-marketing-be-wrong-httpwww-crconlinemedia-comcould-your-marketing-be-wrong-2-could-there-be-more-to-marketing-than-what-you-know-what-if-what-you-have-learned-about-marketing-was-a-2/ Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong? What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it? Marketing is like reminds me of my sailboa... Donna Lynn Price

Could There Be More To Marketing Than What You Know? What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a […]

The post Could Your Marketing Be Wrong? appeared first on CRC Online Media.