REI Closes For Black Friday — Good Business??

REI’s Move To Stay Closed on Black Friday Has Real Benefits:

Did you see what REI announced today?  They are closing their 143 stores for Black Friday.  They are paying their employees to head outdoors — which is what REI is all about — getting outdoors.  But is it a good business move, to close on the “biggest” shopping day of the year?

Well, they first announced to their members.  REI is a co-op and you can join the co-op for a one time fee of $20.  My guess, most members applaud their decision and are eager to take their cue and head outside.

Next, they announced it to the press — the result — HUGE news coverage. They are the talk of the news cycle.  REI’s CEO was on the CBS Morning Show today.  That’s pretty good media coverage.

How much would an ad cost on CBS?  Did they just get more than that for Free?  For sure.  An interview is much more than an ad.

In addition to the morning interview on CBS, NBC had CEO footage and the company received additional coverage on the 6:00 News. I’m betting on the 11:00 news as well.

It’s a good move from a marketing perspective but it is also a good morale booster. It sends a positive message to the community —>>> GO OUTSIDE!! When you look at it they have succeeded in making an impression with their members, their staff, the community at large (all prospective customers).  Can it get better than that?

So, how can you generate PR like this? How can you do something that gets attention and is a goodwill move for your company? Look around.

Here at Compass Rose Consulting, I am preparing to announce our plan to offer our full online Marketing Center to non-profits and include one monthly Ask The Expert call, that will give them access to expert consulting via a conference call. The entire package is valued at over $4,000. Here is our plan:

1. Release a press release via our own distribution program that will get the news out to over 240 news outlets nationwide.

2. Create an application form –>> since the program will be limited to 50 non profits initially.

3. Create a video promotion both talking head style and white board style and distribute using our video distribution software. Rank the video on page one of Google….

4. Promote on our social media outlets including Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest and Periscope, plus a few more.

5. Host a radio show about the program on Blog Talk Radio: Leadership Navigator.

Now, you have a full marketing plan for this one program, laid out for you!! You see from REI the value of creating a good will program for your company.

Here are a few ideas:

1. Instead of rebranding — take the money allocated in the budget for it and use it to award a real world benefit to a client. For instance, a local bank decided to change its branding. They replaced all of their signage at each branch with new signs, replaced instore colored branding, replaced marketing pieces —>> website, brochures, giveaways (pens, pads of paper, key chains…etc.). If they had opted for a good will strategy they could have taken that money and saved the houses of perhaps 5 families that were losing their houses to foreclosure. Imagine the media.

2. Instead of paying to rename your company — reallocate the budget to offer marketing services to a startup company or two.

Each time, you can create media via press releases and news coverage that builds more good will towards your brand than your new colors or new name or new branding will ever do.

REI is a leader in outdoor equipment and quality service. Not a huge company in comparison to some, but making a major statement that is resonating across the country.

What statements can you make? What do you think of REI’s decision to close on Black Friday? Leave your comments below:

The post REI Closes For Black Friday — Good Business?? appeared first on Compass Rose Consulting.

Your Marketing Message

Do you have a clear marketing message?  Are you sure?

Marketing messages need to be crafted carefully and not be full irrelevant jargon.  Often we see marketing messages that say things like:

• high quality
• trustworthy
• ontime
• well trained staff

But aren’t these things that we expect.  If you order a meal don’t you expect it to taste good?  Or if you are installing a new kitchen, don’t you expect it to be done professionally?

So, are you including this type of jargon in your messaging?

If you are, then it is time to regroup and rethink your marketing message.  Craft one that is focused not on you or your company or its features but rather on the client or customer.  What is the problem that you solve?  What is the customer pain that you address?

Do you help reduce pain through your chiropractics?

Or do you do a 5 day headache free kitchen makeover?

What is the pain?  This is where you need to start. Brainstorm a BIG list of pain points for your customer or client.

Here is the pain for my clients:

• not enough business
• not enough money coming in
• not enough new business leads
• marketing that costs a lot but doesn’t return a lot.
• overwhelm with all the marketing that needs to be done

When I craft a message then it starts with the pain and identifies who the customer is:

I work with small business owners who feel frustrated with all the money they spend on marketing without getting great results.

So, what is the beginning of your marketing message?  Who is the customer and what is their pain? Leave your comments below.

The post Your Marketing Message appeared first on Compass Rose Consulting.

Okay, Article Marketing Is Content Marketing . http://www.crconlinemedia.com/okay-article-marketing-is-content-marketing/ With Your Article Marketing, Are You Writing Content That Your Readers NEED? You might be wondering WHY do I want to do article marketing? Isn’t that an old strategy. Well, it is a strategy that has been around for quite some time. And it is still a strategy worth doing. Why? Article M... Donna Lynn Price

With Your Article Marketing, Are You Writing Content That Your Readers NEED?

You might be wondering WHY do I want to do article marketing?  Isn't that an old strategy.  Well, it is a strategy that has been around for quite some time.  And it is still a strategy worth doing.  Why?

Article Marketing is an easy strategy to implement.

Well, when you syndicate your content and bring people back to your site, your expanding your reach exponentially.  Yesterday, I told you about the new version of SpinWriter 6.0.  It is an incredible article spinner.  An article spinner, takes your content and adds other words, phrases and sentences and then spins the article or creates new content that reads differently but retains the same message.  This allows you to distribute your article across the web with different versions.  Spin Writer provides you with those different versions. And, it also has an article distribution service that sends your article out to 800 directories. That provides you with a few things.  One it gets your article out to audiences that you are not directly connected to.  Perhaps your prospect. I have had magazines come to me and ask for an article based on what they found in an article directory. It gives you a farther reach. Now, some people will share a portion of a bigger article and bring people back to their blog for the full   article. That gets new people looking at your site.  If you have optins or products you have new visitors that can become solid leads or customers as a result of your article.

Content is a pre-seller.  It builds you as an expert, it gives your reader valuable information that they are looking for and brings you new leads.

Content marketing should not be ignored.  And spinning -- while it might sound to far out of the norm, on the Internet it is the norm.  You want your content that is syndicated to be unique.

Okay, Article Marketing Is Content Marketing

With Your Article Marketing, Are You Writing Content That Your Readers NEED? You might be wondering WHY do I want to do article marketing?  Isn’t that an old strategy.  Well, it is a strategy that has been around for quite some time.  And it is still a strategy worth doing.  Why? Article Marketing is an […]

The post Okay, Article Marketing Is Content Marketing appeared first on CRC Online Media.

Okay, Article Marketing Is Content Marketing . http://www.crconlinemedia.com/okay-article-marketing-is-content-marketing/ With Your Article Marketing, Are You Writing Content That Your Readers NEED? You might be wondering WHY do I want to do article marketing? Isn’t that an old strategy. Well, it is a strategy that has been around for quite some time. And it is still a strategy worth doing. Why? Article M... Donna Lynn Price

With Your Article Marketing, Are You Writing Content That Your Readers NEED?

You might be wondering WHY do I want to do article marketing?  Isn't that an old strategy.  Well, it is a strategy that has been around for quite some time.  And it is still a strategy worth doing.  Why?

Article Marketing is an easy strategy to implement.

Well, when you syndicate your content and bring people back to your site, your expanding your reach exponentially.  Yesterday, I told you about the new version of SpinWriter 6.0.  It is an incredible article spinner.  An article spinner, takes your content and adds other words, phrases and sentences and then spins the article or creates new content that reads differently but retains the same message.  This allows you to distribute your article across the web with different versions.  Spin Writer provides you with those different versions. And, it also has an article distribution service that sends your article out to 800 directories. That provides you with a few things.  One it gets your article out to audiences that you are not directly connected to.  Perhaps your prospect. I have had magazines come to me and ask for an article based on what they found in an article directory. It gives you a farther reach. Now, some people will share a portion of a bigger article and bring people back to their blog for the full   article. That gets new people looking at your site.  If you have optins or products you have new visitors that can become solid leads or customers as a result of your article.

Content is a pre-seller.  It builds you as an expert, it gives your reader valuable information that they are looking for and brings you new leads.

Content marketing should not be ignored.  And spinning -- while it might sound to far out of the norm, on the Internet it is the norm.  You want your content that is syndicated to be unique.

Okay, Article Marketing Is Content Marketing . http://www.crconlinemedia.com/okay-article-marketing-is-content-marketing/ With Your Article Marketing, Are You Writing Content That Your Readers NEED? You might be wondering WHY do I want to do article marketing? Isn’t that an old strategy. Well, it is a strategy that has been around for quite some time. And it is still a strategy worth doing. Why? Article M... Donna Lynn Price

With Your Article Marketing, Are You Writing Content That Your Readers NEED?

You might be wondering WHY do I want to do article marketing?  Isn't that an old strategy.  Well, it is a strategy that has been around for quite some time.  And it is still a strategy worth doing.  Why?

Article Marketing is an easy strategy to implement.

Well, when you syndicate your content and bring people back to your site, your expanding your reach exponentially.  Yesterday, I told you about the new version of SpinWriter 6.0.  It is an incredible article spinner.  An article spinner, takes your content and adds other words, phrases and sentences and then spins the article or creates new content that reads differently but retains the same message.  This allows you to distribute your article across the web with different versions.  Spin Writer provides you with those different versions. And, it also has an article distribution service that sends your article out to 800 directories. That provides you with a few things.  One it gets your article out to audiences that you are not directly connected to.  Perhaps your prospect. I have had magazines come to me and ask for an article based on what they found in an article directory. It gives you a farther reach. Now, some people will share a portion of a bigger article and bring people back to their blog for the full   article. That gets new people looking at your site.  If you have optins or products you have new visitors that can become solid leads or customers as a result of your article.

Content is a pre-seller.  It builds you as an expert, it gives your reader valuable information that they are looking for and brings you new leads.

Content marketing should not be ignored.  And spinning -- while it might sound to far out of the norm, on the Internet it is the norm.  You want your content that is syndicated to be unique.

Article Spinning Can Help Your Marketing

If you are still doing SEO the hard way, you may want to read this. All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money. ———————————————— How To Rank Websites After All These Google Updates?? ———————————————— Marketers also know that they only need […]

The post Article Spinning Can Help Your Marketing appeared first on CRC Online Media.

Article Spinning Can Help Your Marketing . http://www.crconlinemedia.com/article-spinning-can-help-your-marketing/ If you are still doing SEO the hard way, you may want to read this. All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money. ————————————————... Donna Lynn Price

If you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.

------------------------------------------------ How To Rank Websites After All These Google Updates?? ------------------------------------------------

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE. You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization). As you know, content is the foundation of SEO as well. To get those "high quality, contextual" links, you need content. TONS of content that is published all over the web. With a link back to your website. The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

---------------------------- The Easiest Solution ----------------------------

Well, the only thing you actually need is a good, nay, GREAT article spinner. I'm using Spin Rewriter 6.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it's able to create TONS of unique and perfectly readable content. With a single click. No work required. Spin Rewriter developers also added the extra article generating algorithm in the 6.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof. The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here: CHECK IT OUT This way, you'll finally have EXACTLY what you need: A website with traffic that makes money. Talk soon, Donna P.S.: Don't forget to take advantage of the 5-Day FREE Trial!! There are no strings attached... and you can grab it here: HERE

Article Spinning Can Help Your Marketing . http://www.crconlinemedia.com/article-spinning-can-help-your-marketing/ If you are still doing SEO the hard way, you may want to read this. All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money. ————————————————... Donna Lynn Price

If you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.

------------------------------------------------ How To Rank Websites After All These Google Updates?? ------------------------------------------------

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE. You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization). As you know, content is the foundation of SEO as well. To get those "high quality, contextual" links, you need content. TONS of content that is published all over the web. With a link back to your website. The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

---------------------------- The Easiest Solution ----------------------------

Well, the only thing you actually need is a good, nay, GREAT article spinner. I'm using Spin Rewriter 6.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it's able to create TONS of unique and perfectly readable content. With a single click. No work required. Spin Rewriter developers also added the extra article generating algorithm in the 6.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof. The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here: CHECK IT OUT This way, you'll finally have EXACTLY what you need: A website with traffic that makes money. Talk soon, Donna P.S.: Don't forget to take advantage of the 5-Day FREE Trial!! There are no strings attached... and you can grab it here: HERE

Article Spinning Can Help Your Marketing . http://www.crconlinemedia.com/article-spinning-can-help-your-marketing/ If you are still doing SEO the hard way, you may want to read this. All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money. ————————————————... Donna Lynn Price

If you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.

------------------------------------------------ How To Rank Websites After All These Google Updates?? ------------------------------------------------

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE. You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization). As you know, content is the foundation of SEO as well. To get those "high quality, contextual" links, you need content. TONS of content that is published all over the web. With a link back to your website. The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

---------------------------- The Easiest Solution ----------------------------

Well, the only thing you actually need is a good, nay, GREAT article spinner. I'm using Spin Rewriter 6.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it's able to create TONS of unique and perfectly readable content. With a single click. No work required. Spin Rewriter developers also added the extra article generating algorithm in the 6.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof. The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here: CHECK IT OUT This way, you'll finally have EXACTLY what you need: A website with traffic that makes money. Talk soon, Donna P.S.: Don't forget to take advantage of the 5-Day FREE Trial!! There are no strings attached... and you can grab it here: HERE

Article Spinning Can Help Your Marketing . http://www.crconlinemedia.com/article-spinning-can-help-your-marketing/ If you are still doing SEO the hard way, you may want to read this. All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money. ————————————————... Donna Lynn Price

If you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.

------------------------------------------------ How To Rank Websites After All These Google Updates?? ------------------------------------------------

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE. You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization). As you know, content is the foundation of SEO as well. To get those "high quality, contextual" links, you need content. TONS of content that is published all over the web. With a link back to your website. The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

---------------------------- The Easiest Solution ----------------------------

Well, the only thing you actually need is a good, nay, GREAT article spinner. I'm using Spin Rewriter 6.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it's able to create TONS of unique and perfectly readable content. With a single click. No work required. Spin Rewriter developers also added the extra article generating algorithm in the 6.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof. The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here: CHECK IT OUT This way, you'll finally have EXACTLY what you need: A website with traffic that makes money. Talk soon, Donna P.S.: Don't forget to take advantage of the 5-Day FREE Trial!! There are no strings attached... and you can grab it here: HERE

Article Spinning Can Help Your Marketing . http://www.crconlinemedia.com/article-spinning-can-help-your-marketing/ If you are still doing SEO the hard way, you may want to read this. All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money. ————————————————... Donna Lynn Price

If you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.

------------------------------------------------ How To Rank Websites After All These Google Updates?? ------------------------------------------------

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE. You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization). As you know, content is the foundation of SEO as well. To get those "high quality, contextual" links, you need content. TONS of content that is published all over the web. With a link back to your website. The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

---------------------------- The Easiest Solution ----------------------------

Well, the only thing you actually need is a good, nay, GREAT article spinner. I'm using Spin Rewriter 6.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it's able to create TONS of unique and perfectly readable content. With a single click. No work required. Spin Rewriter developers also added the extra article generating algorithm in the 6.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof. The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here: CHECK IT OUT This way, you'll finally have EXACTLY what you need: A website with traffic that makes money. Talk soon, Donna P.S.: Don't forget to take advantage of the 5-Day FREE Trial!! There are no strings attached... and you can grab it here: HERE

Building Your Lead Generation System

Having a Lead Generation System is KEY To Your Business Success.

Many small business owners fail to create a lead generation system that includes a lead capture system. Generating new business leads and then not capturing the leads info fails to be a system.

Whether you are doing newspaper ads, radio ads, or online marketing you still need a call to action that leads to your website that is a lead capture system.  The easiest way to do this is to have a call to action that has a compelling offer.  Typically that compelling offer is a free offer.  A report or white paper or tip sheet or video series are all ways that you can encourage visitors to opt-in.  The key is having something of real value that your prospect wants.

Once you have the prospects contact info — name and email, minimally, you can continue marketing to the prospect. This is your opportunity to continue to build your relationship and rapport with the prospect.

That marketing continues to guide the prospect in the buying journey.

Buyers want to do business with people that they know like and trust.  This is relationship building.

The relationship is you and your prospect.

Build it carefully.

Your lead system can bring new customers to your business that are eager to do business with you, because you have provided value, value, value.

Content is your preseller.  Craft your content or information to give your prospect and customer information that helps to solve their problem and keeps them coming back to you to work with.

Blogging and email marketing are two of the best ways to deliver content to your prospect.  These can also be syndicated to your social networks such as Facebook, Twitter, LinkedIn, etc.  The syndication brings in new traffic to your site, where people can see your call to action.

This is what becomes part of your system.

IF you just drive traffic without the system in place to capture the traffic into your system, then you are missing key leads, that are visiting and bouncing off of your site without a way to continue building the relationship.

Be sure to pick up my strategic marketing video training here:

Learn one of my most powerful marketing strategies with this 3 part video series:

The post Building Your Lead Generation System appeared first on Compass Rose Consulting.

Creating Your Web Based Lead System

A Web Based Marketing System MUST Include Email and Lead Capture!!

A website only works as a lead generation tactic if it is designed that way. You can promote and market and spend thousands but if your website is not set up correctly, all of that effort is a waste of both time and money.

Websites, most often are online brochures and resumes.  They give overview information about the person, business or service and then say “call me”.  BUT, most people are not in the call me mode or at the BUY NOW point. They are online researching, investigating, gathering information mode.  This is where YOU need to have a strategy.  How do you capture this information?

How do you continue marketing to them, building rapport and establishing YOURSELF as the GO TO person in your field?

Accomplishing all of this is totally possible and actually can be done quite easily and for little cost.

Join me to learn the strategies that you need to know!

How to Make Your Website Work For YOU!

Thursday October 1st: 9:30 AM EST

The post Creating Your Web Based Lead System appeared first on Compass Rose Consulting.