8 Ways for Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.

1. Show Them That You Know Them

Building customer relationships can benefit from your market research.

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

2. Treat Them Right

This is basic for building your customer relationships. When you don't do it right..... it is not good!!

So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

3. Be Transparent and Honest

Authenticity -- you being you is a key to building customer relationships effectively.

One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

4. Put People before Numbers

Knowing your numbers is important to your business growth and knowing whether what you are doing is effective or not. BUT, it is critical to building customer relationships that customers feel they are not a number. No one likes that feeling.

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.

5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages. This is true in videos too. Making mistakes, not being perfect makes you real, human, someone your customer can relate to.

6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do. Relationships do not thrive when people feel ignored.

7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.

8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of effective marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building good customer relationships.

https://bit.ly/3GcXZf1

Empowering Leadership - Are YOU?

Empowering Leadership -- Cliche?

It is. It is the talk. We have to empower leadership. But what does it really mean? How do we really do it? And do we have the courage to truly empower leadership? If we do, then we are empowering people to make mistakes as well.

Empowering leadership has become one of the most frequently discussed concepts in business circles. It's a term that rolls off the tongue of nearly every corporate executive, management guru, and organizational consultant. But beyond the buzzword and the idealistic notions it conjures, what does empowering leadership truly entail? How do we implement it effectively, and perhaps most importantly, do we possess the requisite courage to embrace it fully, accepting not just the triumphs but also the inevitable stumbles along the way?

Understanding Empowering Leadership

At its core, empowering leadership is about delegating authority and responsibility to employees, giving them the autonomy to make decisions, take actions, and contribute ideas that influence the organization's direction and success. It's a leadership style that contrasts sharply with traditional, hierarchical models where decisions are made at the top and trickle down through the ranks. Empowering leadership is predicated on trust, collaboration, and the belief that individuals at all levels can contribute meaningfully when given the chance.

The Implementation Challenge

Implementing an empowering leadership model is easier said than done. It requires a fundamental shift in organizational culture and mindset. Leaders must learn to relinquish control, a prospect that can be daunting. This shift involves not just a change in behavior but a transformation in how leaders view their roles and the capabilities of their teams.

Empowering employees means providing them with the resources, training, and support they need to succeed. It involves setting clear goals and expectations, then stepping back to allow individuals the freedom to achieve these goals in their own way. It means fostering an environment where innovation is encouraged, and failure is seen not as a setback but as a valuable learning experience.

The Courage to Empower

Perhaps the most significant barrier to empowering leadership is fear. Fear of losing control, fear of diminished authority, and, most acutely, fear of failure. Empowering others means accepting that mistakes will happen. It requires a level of courage and resilience from leaders to stand back and allow their teams to navigate challenges, learn from missteps, and grow through experience.

This fear is not unfounded. The risks of empowering employees include the potential for costly mistakes, the misalignment of individual actions with organizational goals, and the challenge of maintaining accountability in a more decentralized model of decision-making. However, these risks are often outweighed by the benefits: increased innovation, faster decision-making, higher employee engagement, and ultimately, better business outcomes.

Navigating the Path Forward

To truly empower leadership within an organization, several key steps can be taken:

- Cultivate a Culture of Trust: Trust is the foundation of empowerment. Leaders must trust their employees to make the right decisions and employees must trust their leaders to support them.

- Encourage Autonomy within a Framework: Clear goals and boundaries ensure that empowerment doesn't turn into chaos. Employees need to understand the organization's vision, values, and strategic objectives.

- Foster Open Communication: Regular, open lines of communication help ensure alignment and provide a safety net for when mistakes happen.

- Invest in Development: Providing employees with ongoing training and development opportunities equips them with the skills and confidence they need to take on greater responsibilities.

- Celebrate Successes and Learn from Failures: Recognizing and rewarding successes reinforces the value of empowerment, while a constructive approach to failures encourages continuous improvement and innovation.

Empowering leadership is more than a cliché; it's a transformative approach that can unlock the full potential of an organization. But it requires more than lip service. It demands a commitment to change, the courage to face the inherent risks, and the perseverance to develop a culture where every member feels valued, capable, and motivated to contribute to the collective success. The journey may be fraught with challenges, but the destination—a more dynamic, responsive, and engaged organization—is well worth the effort.

https://bit.ly/42Q74nN

Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know? 

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure -- just wasn't cutting it?  Marketing is like reminds me of my sailboat -- a hole in the water that I threw money into....BUT, it doesn't have to be that way.

When Marketing Is Set Up Wrong -- Then The Results DO NOT Happen...

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The "BIG BOYS" have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end... lead generation --->> through the buying process and to the close or acquisition of a new customer.

For instance -- if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn't stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

- Identify 5 Common Errors in Marketing Your Business

- Follow-Up Strategies

- How to Follow Your Calling

- Money Systems

- Marketing Your Business
https://bit.ly/3wniPX1

YouTube SEO Blueprint

SEO for Visibility and Engagement

Welcome to YouTube SEO Blueprint!!

I am thrilled that you are here!!

YouTube is a great platform for connecting with potential customers and clients.

But if you fail to take the time to do the SEO piece of each video you could miss the mark. I know I did!!

https://bit.ly/3W8URsP

Social Media Management Project

🚀 Level up your social media marketing game with "The Social Media Management Project" course! 🚀

🗓️ Organize your social media marketing with a proven social media marketing calendar
📈 Stay consistent, productive, and efficient in your marketing efforts
🧩 Eliminate randomness with a strategic approach to your social media posts
🎯 Learn from a long-time social media marketer and business coach
🔑 Discover the power of focus and how it leads to marketing success
📅 Plan your 30-day social media calendar cycle for maximum impact
✔️ Be educational, funny, and network effectively on social media
🔗 Enroll now to take the first step towards social media marketing success!

Don't miss out on this opportunity to level up your marketing skills and achieve real results. Enroll in "The Social Media Management Project" today! 🌟

#SocialMediaMarketingCalendar #ConsistentMarketing #EfficientMarketing #OrganizedMarketing #FocusedMarketing #MarketingSuccess #LevelUpYourMarketing

https://bit.ly/48GuBtG

Self Publishing Still Worth It

Self publishing -- at first was a BIG question. But it remains a truly powerful way to get your book to the market and to succeed as an author.

There are a lot of myths out there about publishing, but I'm here to tell you that self publishing, especially digital self-publishing is better than traditional publishing. Mainly due to the upheaval in the publishing world with digital formats, and the ease at which a person who wants to self-publish can get involved today, usually for free.

Digital Self-publishing is Better Than Traditional Publishing

Proliferation of Tablets On The Rise -- Over 1/3 of all adults will own tablets by 2016, according to Forrester Research. That's a 400 percent increase in adoption per year! Anyone who is not excited by these numbers needs a lobotomy. You can cash in on this trend with digital self publishing.

Increased Digital Subscriptions -- People who have never even subscribed to a print magazine have subscribed to magazines via their eReaders or tablets. People really love reading on their tablets more than reading print, or on their PCs. People are also more likely to continue a digital subscription than a paper one. Some speculate that the privacy afforded a person reading a tablet over a book or magazine accounts for these facts.

eBook Sales Keep Going Up -- Amazon and Barnes & Noble announced in 2011 that digital books were outselling print books 2 to 1 for Amazon and 3 to 1 for Nook. This trend will continue as more people grasp and then obtain the technology. The instant gratification of eBooks will drive the trend even more. People will order an eBook without giving it as much thought as they do buying in a bookstore.

Digital Publishing Takes Many Players Out of the Game:

No Middle Man To Worry About -- By self-publishing straight to Digital you do away with the middle men, the printers, not to mention the long process involved with choosing a printer, is all gone. It's easy to put your book in digital format whether for Kindle, Apple, or Nook. In fact you can even bypass all that and put it into PDF format and sell directly from your own website. No need for printer, paper manufacturer, book store, book delivery etc....its even more environmentally friendly.

 With New Paper Back Publishing You Can Have the Best of ALL Worlds

80/20 Rule At Work -- Digital self-publishing is proving the 80/20 rule. If you don't know what that is, basically it's a theory that states that 20 percent of the work gives you 80 percent of the results. If you can get 80 percent of the sales you would have made if you also put your book in print, with only 20 percent of the work, or cost, you're well ahead of the game. For just a little bit of money (say $35.00) you can easily get your book in print.  BUT, there is real money in digital publishing when YOU work at it.  It does take WORK!  And the work is YOURS.

 Selling Books in Multiple Markets Can Help Sales

True Book Sales Numbers Aren't That High -- On average, most books published sell less than 1000 books, total. That's probably a distressing figure, but knowing that and understanding why (marketing) can help you do better than a traditional publisher. Also knowing this number can help you determine how much money you want to spend getting published.

One BIG Myth of Traditional Publishing is that the Publisher Does ALL of the Marketing!

You Must Promote Anyway -- Whether you use traditional publishing or not, you are largely responsible for promoting your book yourself. Only about 2 percent of authors make the best sellers list whether they use traditional publishing or self-publishing. Why not keep the profit yourself? The key to sales is marketing!

You can be successful self publishing your information products, and even your novel if you realize the truth of the industry and what constitutes success, and how to get there. (Marketing!)

https://bit.ly/47tdKcb

List Building is a Top Business Growth Strategy!

Estimated reading time: 3 minutes

Table of contents

- Why List Building – A brief Introduction

- List building is more than a tactic!

- The essence of list building...

- Understanding the Importance of List Building

- The Advantages of Building Your List:

- Join the List Building course and work on building and growing your list, your community!!

Why List Building – A brief Introduction

Harnessing the power of list building in your marketing strategy is akin to discovering an untapped well of potential for your business. Ignoring this approach essentially means you're overlooking a wealth of opportunity—like leaving money unclaimed. It's commonly said, "The Money Is in the List," and there's profound truth in this. Engaging with your audience to cultivate a robust list is paramount.

List building is more than a tactic!

It's a cornerstone strategy that enhances your presence within your niche, spreading your message far and wide. By gathering crucial contact details from your visitors, you're not just collecting data; you're nurturing future relationships that could convert into loyal customers.

The essence of list building...

...lies in its ability to forge a list teeming with engaged subscribers, setting the stage for sustainable revenue growth. This strategy isn't just about expansion; it's about deepening connections, enhancing your brand's footprint, driving quality leads, and fostering trust and reliability.

Understanding the Importance of List Building

List building isn't just beneficial; it's crucial across the spectrum of business sizes and types, from nimble startups to established enterprises, spanning both B2B and B2C domains. Whether you're in e-commerce, healthcare, or any other sector, the value of a well-maintained list is universal.

A dynamic list is a treasure trove for businesses and marketers alike, prompting a continuous quest for innovative ways to keep visitors engaged. Offering value through free resources like reports, guides, and tutorials is a proven method to captivate potential customers.

In crafting your marketing mosaic, list building should be a centerpiece, complemented by a blend of strategies including content marketing, SEO, social media, and beyond. The goal is a holistic approach where list building synergizes with other tactics to achieve your objectives.

Engagement is key; maintaining a dialogue with those who show interest in your offerings is crucial. By consistently addressing their needs and interests, you guide them closer to realizing the value your products or services hold for them.

The Advantages of Building Your List:

- Enjoy a steady stream of traffic independent of advertising or search engines.

- Amplify your lead generation efforts.

- Enhance conversion rates and bolster your ROI.

- Increase the likelihood of closing deals.

- Cultivate trust, encouraging repeat visits and loyalty.

Remember, every lead holds potential value for as long as they remain subscribed. The larger and more nurtured your list, the greater your opportunities for successful conversions. Keep the momentum of lead generation going and watch your list—and business—flourish.

(Rewritten with the help of ChatGPT, reviewed and approved!!) It's all good stuff. Let me know what you think!!

Join the List Building course and work on building and growing your list, your community!!

https://bit.ly/3whGUhP

Did YOU Understand What You were Getting Into?

Did you know?

Did you understand?

Business is challenging!! Are you overwhelmed? Wondering what you have gotten in to?

It's not just about YOUR craft, or what you are good at!! There's more to it!!

Did you know what you were getting into when you started your business? Was it more than you expected? Were there things that overwhelmed you? I know I was clueless. But what was really cool about being a business owner was the opportunity to do the work, the personal development, the leadership development and master the skills of being a business owner!!

https://youtu.be/3UY9x9hHQ-w

https://bit.ly/41VZEir

5 Quick Tips for Membership Site Success

Building Your Membership Site Success Quickly and Easily!!

Membership sites are a great way to make recurring income online. If you're thinking of starting your own site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your site and get new members.

Creating your membership site success quickly involves embracing innovative strategies: consider outsourcing content to focus on your strengths, enhance user experience with professional graphics, and diversify offerings with multiple membership levels. Engage your audience through a dedicated blog and make a significant impact with dynamic video content.

1. You can Outsource content creation

Your membership sites success depends on content. You might be delivering new content each month, or perhaps you create the content once and it is evergreen and stands alone. There are several ways to outsource your content creation:

You can hire a ghostwriter to provide your site with articles, reports, workbooks, checklists and blog posts, if you want to cut down on your content creation time. When you use a ghostwriter you'll be able to concentrate on your strengths (like promotion) rather than wrestling with the writing/creation part. When you outsource, you don't have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself. BUT, you must review the content to be sure that it fits with your ideas, values, and what you promote.

If it doesn't, it can be a great jumping off spot to revise and improve the content that you paid for. It is critical that you also ensure that you have the rights to publish and sell the content.

Another strategy is to buy licensed content from other experts. This can be a really fast way to build your site and get it off the ground. Again, make sure it is a good fit.

2. Make Sure Your Graphics Sell.

Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn't an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your sites graphics don't have to be overly fancy, but they do need to look good. If you're not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site. There are also sites such as Fiverr that you can hire someone to do the graphics for you. Tools such as Canva can also help in creating that professional look and feel.

3. I like to have different membership levels or offers

Giving people options that have different price points can make your membership more attractive to different people. Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.

4. Use a blog to promote your membership site

Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. Syndicate your blog posts to your social media sites. I use Blog2Social to do this. My blog is HERE (you are on it right now!!) and it is build on Wordpress. Blog2Social is a plugin for Wordpress.

You can maintain your blog as part of your main website (I prefer this) or create it on a completely different domain. Blog about popular topics inside your membership site and give teasers about the content that members are receiving. When you give quality content and mix in references to your membership site, you'll create credibility and get new members for your sites.

5. Add video to your membership site for major impact

Video is almost a must these days. Including short educational videos as part of your site can be meaningful to your members. You can take your articles and convert them to video, you can do talking head educational videos or more formal training videos. Services such as Zoom or Streamyard allow you to record your video and save the recording for adding to your website!!

To elevate your membership site, consider outsourcing content, investing in professional graphics, offering varied membership levels, promoting through a blog, and incorporating engaging video content. These strategies can streamline operations, enhance appeal, and broaden your audience, setting the foundation for a thriving online community.

https://bit.ly/43fM61R

Building Your Marketing System

Why do you want and need a marketing system?

When you build a marketing system that is YOURS, you KNOW that you have a way to increase your revenue easily and predictably.

A marketing system consistently:

- Brings new and qualified leads (future buyers) into your business

- Has a system for follow up and nurturing that helps YOU connect with your new leads and build the "know, like, trust" relationship

- Uses calls to action wisely to bring people into your customer base.

- Provides customer service that builds loyalty and repeat business.

- Works easily and reliably so that you know what to expect for your growth each week or month.

- Is trackable so that you can improve it when it is not working as well as you want or need it to.

So what does this really mean? Isn't all marketing the same?

There are definitely marketing concepts that work across businesses and industries that you should be implementing in your business. But they can look different for different companies.

For instance, if you are a local boutique you need local traffic into your store. Can the Internet or social media help with that? Definitely. But you also need signage on your storefront, local ads with calls to action.

The biggest mistake I see is that people focus on getting buyers and that doesn't work in a lot of industries. And the mistake is that they don't get the person's information or capture the lead! They have no way to follow up or continuing to build the relationship. The interaction is over.

This happens over and over. A business owner runs an ad -- sending the lead to their BUY NOW button and they don't buy, they bounce! But what if was a different call to action -- an optin where the first step was a really valuable item at a low cost or no cost. Then you have the opportunity to continue marketing and building the "know, like, trust."

So, whether you are a local shop or an online business -- lead capture is key. It has to be a part of your marketing system!!

Lead capture or optins are different from followers or connections. When you build your email list -- it is YOURS. When you have followers or connections or friends on a social media platform, they can definitely become buyers but they can also be taken away by the platform without your control. Moving people over to your email list is key.

What are the pieces of the marketing system?

- Being clear on your target market -- who are you marketing to?

- Lead capture -- having a way of capturing the information when someone connects with you.

- Follow-up - they say the money is in the follow-up and so many miss this opportunity to continue connecting.

- Presenting valuable offers -- when you have done a good job of connecting with your target market, your service should be valuable to them. Building good offers that provide a ton of value are the offers that people will be interested in.

- Loyalty -- everything you are doing up to this step is geared to help you in building loyalty. If you don't have a good follow up system, you will lose customers and they won't come back, because you are not telling them what you have to offer to them.

When you build YOUR system, you have the ability to predict your results. You can turn it on and off. Or up and down based on what you can handle.

When you have a working sales and marketing system -- you can look at HOW to scale your business!! That's exciting! Not everyone is doing that, because not everyone is building a system for their sales and marketing. If there is only one system that you are going to build in your business -- this is the one!!

https://bit.ly/3LrNhDW

Learn How to Track Your Numbers

in your list building campaign learning how to track your Numbers.... Key

Focusing on a successful list building campaign, you need to track your marketing strategy multiple times to glean more information.

You will be unable to boost your conversion until you track your campaigns. To test and track your campaign, you need understand the idea. You need to track your programs and tactics, messages, contact frequency and spending levels to optimize your marketing strategy. Otherwise you are doing HOPE MARKETING and hoping it will work! Numbers tell you if it is or it is not.

Testing and tracking can increase your ROI.

By tracking your campaigns, you will be able to know which campaign bring more traffic toward your website. You can also know from where your visitors are coming to your website such as advertisement, Search engine optimization, social media, blogs etc. By adding tracking code on every page of your website, you can get to know the page visits of visitors that don't converted into your subscribers.

Mainly you need to track for optimizing your campaign, your results.

Number of MQLs (marketing qualified leads): Remember the quotes the money is in the list, you need to add quality leads in your list and eliminate bad leads from it.

Cost per MQL (marketing qualified leads): if you using list building for your marketing campaign. Be sure you are maximizing your leads and minimizing the cost per qualified leads. If you have a list of unqualified leads or not good leads, the size of that list is irrelevant. You can have a HUGE list that costs you money and does not make you a dime. It is worthless.

Cost per Sales or Accepted Opportunity: Examine all of the money spent and the resulting sales or accepted opportunity very carefully over a defined time period. You can have opt-ins for your free offer that later convert to your paid offer. You need this information to determine if the investment in the sales campaign for the free offer converts enough people to the paid offer.

First-Touch ROI (by program): The basic job of a list building marketer is to decide which particular campaign to be used. Your main objective should be to get the highest ROI for your business.

Multi-Touch ROI (by program): Some programs look to be result oriented as compared to the other available. They might not give the desired output in the first impression. Be very careful in deciding which particular campaigns you need to follow. However it does not mean they will not give results in the long run. So, don't stop using them immediately.

You need to find-out which marketing tools works best for your list building campaign. Google AdWords? Webinars? Trade shows? Facebook Ads? LinkedIn Ads? Instagram Ads? Facebook LIVES .....To find out you need to track each campaign.

Campaign Source: You need to recognize and track your lead sources so you can optimize your ROI through your sales funnel. This means you need to understand where the lead is coming from and track the campaigns so that you can make this determination. Yes, everyone might end up on the same list. But YOU need to know if the Facebook Ads campaign has a different conversion rate from the Google Ads....and look at your spend for each campaign in comparison to your results.

Campaign Name: It enables you to distinguish among various campaigns to test different advertisements.

Campaign Medium: It defines the web pages or ads from where the visitors are redirected to your website such as pay-per-click, banner ad or email, search engine etc.

Tracking list history and sales funnel can optimize your business revenue. You can also test report and dashboards by having a clear idea of your funnel and stages according to leads, closed deals and revenue. You can segment your list on the basis of demographics, interest, and product to measure your success.

You can keep rectify your tactics time to time to get better results. You should measure your user responds such as automatic updates, individual manual updates and mass updates. Keep tracking of your opt-in rate, unique open rate, click thorough rate, email deliver success rate, subscribers, unsubscribes and lead conversions to evaluate your list building campaign.

https://bit.ly/3pK7qao

Do YOU Have a Marketing Plan OR Are You JUST Winging It?

Are You Winging it? OR Do you have a solid marketing plan?

Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their 'wheel-house'.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan....

Marketing isn't simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you're already selling, take a look at your existing customers. Who are they? What do they like about your company's products? Try to recall any positive feedback you've gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don't already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don't come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The 'why' is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what's unique about your product or service, and what you want to get out of your marketing efforts, you're ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

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10 Ways to Increase Business Bottom Line

As an entrepreneur, if you're facing challenges in boosting your business' bottom line, it's essential to adapt and evolve your strategies.

Here's an updated guide to help you navigate these challenges:

- Prioritize Customer Service: Your customers are crucial to your success. Ensure that your team is trained to deliver exceptional service. Satisfied customers are likely to return and recommend your business to others.

- Innovate in Marketing: You don't need a huge budget to market effectively. Focus on unique, creative approaches that stand out. Utilize cost-effective digital marketing strategies like social media, content marketing, and search engine optimization (SEO) to reach a wider audience.

- Manage Finances Wisely: Avoid overspending on non-essential items. Reinvest profits into your business wisely, and postpone luxury expenditures until your business is more stable.

- Gather Customer Feedback: Regular feedback helps you understand customer needs and improve your offerings. Address negative feedback promptly to show customers that their opinions matter.

- Offer Incentives: Strategic discounts and promotions can attract customers but use them judiciously. Ensure that these offers still yield a profit and don't devalue your products or services.

- Create Compelling Offers: Design offers that are irresistible yet profitable. Bundle products or services with bonuses that address customer hesitations and enhance value.

- Utilize Traditional Promotion Methods: Don't overlook traditional methods like word-of-mouth, referrals, press releases, and networking. These can be cost-effective and powerful, especially in local markets.

- Save for Stability: Allocating a portion of your income for savings can provide a safety net during tough times. This financial cushion can be invaluable for both personal and business stability.

- Embrace Digital Marketing: Develop a comprehensive online marketing strategy. This should include a strong presence on social media, engaging video content, and a website optimized for search engines. Implement data capture and follow-up systems to build relationships with your audience.

- Adopt a Data-Driven Approach: Use analytics to guide your decisions. Understanding consumer behavior, market trends, and the effectiveness of your marketing strategies through data can greatly improve your decision-making process.

By implementing these updated strategies, you can create a more resilient, adaptable, and customer-focused business that's better equipped to grow its bottom line in the ever-evolving entrepreneurial landscape.

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Are You Dreading Year End Performance Appraisals?

Do you  sit in your office dreading the conversation with employees around performance an their annual performance appraisal?



Do you wish the performance appraisal would just be over with?

Have you ever procrastinated the employee performance appraisal so long it was almost the next year?

These are just a few of the comments we hear from managers and business leaders about the annual employee performance appraisal.  Many feel the same about their own, personal performance appraisal and dread it equally.  What makes them so difficult?

It's the direct conversation with another person that makes it hard, AND the fact that the conversation has NOT been ongoing.  When the performance appraisal is used as an effective tool for enhancing employee performance improvement the conversation is happening throughout the year and the employee and the supervisor are both engaged and committed to the plan.

Shifting to a performance improvement system that is positive, focused on producing results and success shifts the entire year end experience.  In addition, the workplace culture shifts to one of results oriented and skill mastery.  Employees are engaged in the top goals for success and they know that they have the support of their managers and team.

What does it take to make this shift?

First, it takes a new paradigm -- one that is focused and positive.

The manager has to make the first shift.

The next step is to use a planning process that engages the employee.  We use the Best Year Yet® system of transformation.  It is a powerful system of moving employees into a results focused paradigm and taking a moment to look at their limiting beliefs as well.  By doing this the manager can help them to overcome limitations and be successful.  The plan sets the top goals for the employee for the year, in collaboration with the manager or leader.  The plan is simple and focused.

The plan is then reviewed with the employee each month.  It is not the manager leading the conversation but rather the employee.  The employee comes to the meeting prepared to discuss their goals and how they did on each goal for the previous month.  Using an online system for tracking goals, employees actually login into their plan and SCORE their goals.  This is a powerful shift in how appraisals are done.  It is empowering to employees and more fully engages them in the plan and its outcomes.  It is not a plan that has been handed to them and is negatively focused, it is a plan that they have developed to create their "best year yet", and as a result the company results are improved.

When managers are engaged with employees then they are more clued into what is interfering with success. They are having regular conversations with staff and know what is happening through out their area of responsibility.  In addition, they know just how their team is performing.

When it comes time to review the plan again at year end the experience is no longer dreaded but is anticipated with enthusiasm.  Relationships between managers and employees are shifted to collaborative rather than controlling and confrontational.

Workplaces that develop a system of performance improvement see greater team work, greater company results and more collaborative behavior on their team.

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Debunking Myths: Unlock the Potential of Membership Sites

Membership Sites and the Myths Behind Them

Right now, the buzz is all about membership sites and programs, shining as a beacon for entrepreneurs seeking lucrative revenue streams. Yet, amidst this excitement, persistent myths cloud the true potential of this strategy, potentially holding you back from unlocking a significant income source.

Membership Site Myth #1:

Let's bust a common myth: the notion that you must be a seasoned expert in your membership site's focus area. This couldn't be further from the truth. Imagine leveraging expertly crafted books, workbooks, checklists, videos and webinars created by others to enrich your site, without the pressure of being the expert yourself. (Of course, you often need to have permission or license to use many materials. So be sure that you check on that first!!)

Membership Site Myth # 2:

Another myth that needs dispelling is the idea of endless content creation. The reality is, membership sites often thrive on a fixed-term model, offering a structured course with a clear start and end. This approach means your content, once created, serves many cycles of members with minimal updates needed, making it an efficient and popular choice.

Membership Site Myth # 3:

And then there's the fear of "too much content" causing paralysis. The truth is, a successful membership site balances quality and quantity perfectly, catering to your audience's needs without the pressure of perfectionism or the myth of endless content creation.

Membership Site Reality:

Membership sites do require effort, like any venture, but the beauty lies in their potential to generate a steady income stream with minimal ongoing work. It's time to cast aside these myths and embrace the opportunity.

Embark on your journey with our Club Building course, designed to guide you through the process of creating, launching, and growing a successful membership site. Say goodbye to myths and hello to a rewarding membership model that works for you.

Join us and unlock the door to recurring revenue and the freedom it brings. Let's get started!

More Ideas for Your Membership Site:

- Your Weekly To Do List For Your Membership Program

- 5 Reasons You Should Start Your Membership Site

- 4 Passive Income Strategies That Work

- Top 10 Ways to Promote Any Membership Program

- List Building is a Top Business Growth Strategy!

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Two Transformative Tips to Change Your Mindset to Help You Accomplish Your Dreams and Goals

People have a range of different dreams and goals. This is one of the best things about people in fact. We’re all different and we all have different aspirations – different goals to share with one another and different things to talk about. (I talk about realizing your dreams in my book, Launching Your Dreams: Making WILD Ideas Happen!!)

The unhappiest people? They’re the ones with no goals. No direction. No motivation. A goal gives you a vision, it gives you drive and it makes every day seem like a positive step to an end destination that is truly important to you.

But while goals are intrinsically rewarding, problems do arise when we don’t know how to pursue them. Having a goal that seems completely out of grasp and making no progress whatsoever is disheartening.
In this article, we’ll look at some of the things you can do to help yourself reach your goals faster.

Whether you want to write an amazing book, set up a business or do anything else; these are two tips that will apply in every situation and that you might not have heard before.

Tip 1: Have a clear and compelling Vision!

I know I harp on this, but it is critical. Having Vision for what it is you are building, or you want is key. That vision should be clear, compelling and inspiring. And focused. It is NOT a vision board with all the THINGS you want, those are outcomes of your business vision. Your business vision is focused on what you are building. What does that BIG BUSINESS VISION look like? Are you building shops all over the east coast? Is your vision to provide a bike to every child in your area? When you are clear on vision, then you are inspired!

Tip 2: You Have to Believe (This can be HARD!!)

This might sound like cheesy bumper-plate-sticker-advice, but it is very true. At the end of the day, you need to have absolute faith that the plan you have to get your book published or to become famous is actually going to work. Why? Because otherwise you risk putting in all the time and effort for nothing!

Think about it: when you are motivated, when you believe in something, when you have passion for it, your motivation is easier to stay focused.

But you may have struggled to stick to a training program and part of the reason for that is that you know it might not yield results. So whatever plan you come up with, make sure you believe it!

Tip 3: You Have to Take it Slowly

The other problem is wanting results right now and ending up burning yourself out too quickly. Want to write the next best-selling novel? The way to do that is not in one or two sittings! You need to take your time, to work steadily and to be considered in the way you approach this goal. The best option is to plan to write one or two chapters every day.

When I biked across the country we crossed the Rocky Mountains in the Big Horns. The climb was 30 miles long. It took one pedal stroke over and over, essentially, one step at a time to get to the top. And I was moving about 3 or 4 miles per hour. So, it was slow. The motivation was the vision! (A billboard that said there was a cafe at the top of the climb).

Take action and realize your dreams and goals!!

Check out these other articles....

- Business Networking for Business Growth

- Do You Have Clear Business Goals

- Business Goals First, Marketing Plan After

- 3 Tips for Finding Your Purpose Later in Life

- Self Care Tips
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Top 5 Tips to Add Value to Your Repurposed Content

Repurposing Saves You Time and Money.

Don't let it be overwhelming!!

You’ve heard it said numerous times: repurposing content isn’t simply a matter of recycling – you’re not just taking the original content and pasting it into new formats, in different mediums, on different platforms. For example, if you’re repurposing a blog post into a social media post, it’s not enough to cut and paste a paragraph from the blog and call it a day.

You must tailor and tweak the content to suit different media and audience preferences. You are transforming content, not duplicating it. You need to add value.

But how can you make the repurposed content distinctive, unique, and valuable without spending hours recreating it? After all, isn’t repurposing supposed to save you time and resources?

You don’t need to do a complete redesign or rewrite. Here’s how to add value to your repurposed content without reinventing the wheel.

 1. Tailor to the Medium and Audience

Every medium, whether it’s audio, video, visual, or interactive has its own distinct characteristics. Tailor your repurposed content to that medium and its audience. For a video, incorporate a live demonstration to simplify complex ideas or processes. When developing an infographic, break down the essence of the core content into five key visual points. If you’re creating a podcast episode out of existing content, focus on the key points and deliver it in a conversational manner, or, think of questions you can ask your guest that will naturally expand upon the topic.

 2.  Add Fresh Insights

Your original content may have been published a while ago: incorporating a fresh perspective or new insight is an effective way to rejuvenate old material. Add information about the latest industry trends, the launch of a relevant product, or the results of a recent study. By doing this, you’ll add value to the original material, keeping your content current and useful.

 3. Integrate Examples and Case Studies

Examples and case studies enrich your repurposed content, supporting your claims and explaining your concepts. For example, if your original content offers productivity tips, in your repurposed material, add a case study illustrating how the techniques made a difference in a client’s work life. It backs up your material and provides your audience with a tangible, real-world application.

 4. Incorporate Data

When repurposing your content, insert relevant data that supports your content. For example, if your original piece is about social media trends, add the latest statistics or a chart that shows growth over time. Visual representations of data are easier to digest and understand. Adding data is especially powerful when transforming written content into a visual piece, like an infographic or video.

 5. Edit and Improve

The final way you can add value to your repurposed content is simply improving it. When we complete content, there’s always something we wish we had tweaked or refined the minute we click publish. When you repurpose into different formats, this is your opportunity to make those changes. An explanation that wasn’t quite right, examples that could illustrate your point more clearly, or even the style or tone. Take the time to fix the things you weren’t 100% pleased with in the original content.

Want to learn more about how you can improve YOUR content? Head over here:

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The Power of Sharing Your Vision

Sharing Your Vision is One of the Best Ways to Make it Happen

As a business owner sharing your vision is a powerful step in building your team and building your business. As a business owner and business coach, I find vision a significant key to business success. Staff needs to know what the vision is and what their role in that vision is. Have you shared your company vision?

Share Your Clear, Compelling and Powerful Vision

Having a strong, clear vision of your business and where you are going is an essential component of building that business. It goes beyond the daydream of success and deep into what that business will look like. How you as the owner visualize it. Am I talking about using visualization? Well certainly that can't hurt and can even help you in manifesting what you want. But more importantly I am talking about having a clear vision, written down of where you want to go. Your vision statement becomes your road-map. It guides you on your journey. A clear vision helps you to make good decisions for your business. Often there are tempting distractions that get us off course. We decide to add a new product line or create a new service, and down the road we find that it doesn't feel like the right fit. When we look back at our vision, there it is clear as day. The new service or product wasn't a part of the vision. That's why it didn't fit or wasn't successful. It didn’t fit into the company mission, vision and values.

Sure, we want to be creating new services, new products, new opportunities for business growth, but we want to stay on our path. If the new service takes us too far off the path then it might not be the right choice and as the owner it's your role to evaluate that.

Do you have a compelling vision? When you write a compelling vision statement it inspires and motivates. It has the detail you need to move forward.

Business owners that have been working with me will tell you that I keep coming back to this with them and in my own business.

- What is the vision?

- What does the company look like?

- What are the services, the clients, the products?

- What growth has the company experienced?

- What does it feel like, sound like?

Writing a detailed vision that includes all of the emotion helps you to develop a clearer plan. I recommend writing your vision statement in as much detail as possible. Write it in the present tense, as if it is happening now. Include the details of who, what, where, when, how... And the emotional details – the feelings you have living that vision, the feelings of the clients/customers/staff, what it looks like, sounds like, and smells like.

Once you've created a written vision story, and then make a picture, hang it on your wall where you can see it. Read your vision regularly, every day if you can. Share the vision story and picture with your staff, your colleagues. Letting people know what the vision is gives them the opportunity to help you achieve the vision.

Sharing your vision, ultimately empowers your staff and helps you to continue build your business.

I have witnessed the power of sharing your vision, both personally and in companies. When I have shared my vision, I have ultimately connected with the resources I needed. They can become your partners in making it happen.

Gain clarity with a powerful vision.

The Vision Board Project guides you through the process of creating your powerful vision. How to put it into action and really make it work for you.

A vision board shouldn't live in your closet or under the bed.

It's not a hope board, its a map to the future.

Learn HOW to make it happen instead of just day dreaming!

Join The Vision Board Project

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The AI Project

🌟🚀 Unleash the Power of AI for Business Success with The AI Project! 🚀🌟

Are you a visionary entrepreneur ready to scale new heights? 🌈💼

🤖 Introducing The AI Project, your ultimate guide to mastering AI in business! Led by Donna Lynn Price, a seasoned Business Growth Coach and Marketing Strategist, this comprehensive online course is tailored for your triumph.

🔑 What's Inside?

Deep dives into ChatGPT and prompt engineering
Creating mesmerizing images with Midjourney
Revolutionary AI-driven marketing and efficiency strategies
📈 Why AI?

Gain a competitive edge with AI-driven insights
Automate tasks, save time, and focus on innovation
Elevate marketing with AI-generated content and stunning visuals
🎓 Step-by-Step Training:

Accessible video tutorials
Hands-on demonstrations
Immediate application in your business
🌐 Exclusive Offer:

Join our nurturing community of womenpreneurs
Collaborate, get answers, and celebrate successes
🔥 Enroll now to transform your business, revolutionize your marketing, and skyrocket your operational efficiency.

⚡ Your journey to success begins here. Embrace the AI revolution and reshape your business landscape. Join The AI Project today and turn your dreams into reality!

🎁 Free Access with Womenpreneur's Resource Center Membership!

#AIForBusiness #TheAIProject #ChatGPT #Midjourney #BusinessGrowth #DigitalMarketing #Entrepreneurship #Womenpreneurs #JoinTheRevolution

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Strategic Plan - The Map to Results

Strategic Planning Improves Results with Consistent Implementation

Strategic planning only helps organizations when they are kept active and implemented.  The strategic plan defines the business direction.  That direction is based on the future, the vision of the company.  Before an effective strategic plan can be developed a clear and compelling vision is needed.

Visions are optimistic, the ideal picture of the future. 

The strategic plan that results from the leadership team’s strategic planning, is the map to that vision and then it is only effective if it is implemented.

Strategic plan can sound intimidating and overwhelming to many small business owners.  The most effective strategic plans are those that are simple, completed with the leadership team and key people in the company.  Complex documents that consume excessive amounts of time to create don’t guarantee success.

In fact, the large and cumbersome strategic plan can be so overwhelming that it just doesn’t work.  Strategic planning sessions that go on and on for months also fail because so much time is consumed in the planning and the implementation, which is the key, is pushed aside.  The goal to have the perfect strategic plan doesn’t produce results.  Instead, the team that engages in strategic planning and produces a good working document is more likely to succeed.

Mapping Your Vision:

Start with vision.  Write down what you envision for the future.  What does the future of your business look like?  What do you want for the future? Vision stories are inspiring, it’s your dream.  Once you have created your vision you can begin building strategies.

The vision is the destination, where you are going.  The strategies are the map that gets you to the vision.  Company values are the guide or the “compass” in our map metaphor for making decisions along the way.  Values keep you oriented and in alignment.  When values are out of alignment the company is off track; not moving in the direction of the vision.

Strategic goals can be limited to the top 6-10.  By having fewer goals the plan is able to stay alive and in front of you and the team.  By alive, it means that the plan is always where you can see it, use it and keep working on it.  It means that the team is focused on the strategic goals at all times, talking about them, brainstorming on them and reporting to each other their successes and challenges.

To set strategies for your business first look at the vision, the different aspects of the vision.

Brainstorm all of the goals, all of the strategies for each aspect of the vision.  With brainstorming it is important to get all of the ideas out and write them down without judging them or editing them.  Often the best idea comes from an idea that at first look seemed too wild or crazy.  Ideas jump off of other ideas.

Once you have brainstormed all of the possible goals, prioritize them. Often strategic goals can be grouped with similar strategies.  This can help in the prioritization process.  The goal is to narrow the list down to the top 6-10 strategies.  What are the goals or strategies that will give your business the future you envision, that will create a breakthrough that will produce the results that you want?  Those are the goals that you should be selecting as top priorities.

Creating a powerful strategic plan is just one of the first steps.  Many organizations have strategic plans that are well thought out and crafted.  Where they fall short is in the implementation of that plan.

Strategic Plans Only Work When Implemented

Implementation is the key.  If you fail to implement, the results will not be what you set out to achieve.

Implementation is the result of focused and continuous action.  Strategic plans don’t just happen on their own: they require your attention.  By keeping the plan in front of you and the team responsible for the plan, focus is maintained.  Regular meetings about the plan also keep the plan moving in the right direction.  Check-in meetings hold people accountable.  When teams don’t meet and don’t keep their eye on the plan, the day to day interferes and the status quo remains.

Strategic plans don’t just happen on their own: they require your attention

Donna Lynn Price

In order to make changes in the results that you achieve there has to be intention and commitment on the part of the team. The check-in meeting gives the team the opportunity to review what is happening, what is interfering with the results they want and need and make the changes necessary to change the outcomes.  Through the intention of the leadership, the plan and the team, the culture of the workplace can shift from one of non-performance to one of performance focused.

Performance focused companies are companies that are thriving. The energy of high performing teams shifts the energy of the whole organization.  It becomes more positive and contagious.  People become excited about the vision, the plan and their implementation of the plan.  Results create energy and excitement that keeps the plan moving, it propels the plan and the ultimate results of the company.

Organizations that produce results have a clear vision of the future; have a plan that is simple and strategic; and they work on the plan all the time.  Their actions are designed to move that plan forward.  They don’t let themselves or others get in the way. Through effective strategic planning and by implementing the strategic plan organizations achieve results.

Creating a strategic plan can be the first action towards growing your company with focus and intention. But as you can see, it takes some thought and then it takes consistent and persistent action. It does not work if it sits on the shelf. Your company does not grow when you are not focused on that growth.

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Unveiling the Key Benefits of Having a Membership Site for Your Business

Table of contents

- Are you looking to enhance your business's success path?- Wondering how a membership site could benefit your entrepreneurial journey?

- Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.

- So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:

Are you looking to enhance your business's success path?

Wondering how a membership site could benefit your entrepreneurial journey?

In a recent episode of the "Womenpreneur's Success Path" series by Donna Price, the key benefits of having a membership site were discussed.

Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.

- Continuous Profits: One of the standout benefits is the opportunity to market your offerings once and continue to profit from them. Similar to how a gym membership generates monthly revenue, a membership site offers the prospect of ongoing income without the need for constant marketing efforts. This continuity lays the foundation for sustained profitability and business growth.

- Predictable, Stable Income: By charging a monthly fee for membership access, you can establish a reliable stream of income. This stability serves as a financial cushion, allowing you to focus on expanding your business and welcoming new sales without solely relying on one-time transactions.

- Builds Loyalty: A membership program offers a unique chance to cultivate loyalty among your customer base. Whether it is a complimentary addition to a product or service or a standalone offering, a well-crafted membership site can serve as a testament to your commitment to customer satisfaction.

- Rewards Loyalty: Membership sites provide an avenue to reward the loyalty of your customers by granting them exclusive access to specialized content and perks. By incorporating tiered membership levels, you can further incentivize long-term commitment and engagement.

- Strengthens Relationships: Harnessing the power of a membership site allows you to forge and sustain enduring relationships with your customers. You can offer tailored incentives to top clients, fostering their continued patronage and advocacy for your brand.

- Value Provision: Through a membership site, you can consistently provide value to your members by sharing your expertise through various mediums such as newsletters, blogs, articles, videos, and audios. This continual act of providing enriching content bolsters member retention and turns into a reliable source of revenue.

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With the foundation laid out by Donna Price, it's clear that a membership site can be a catalyst for revitalizing your business dynamics. However, the real magic happens when you tailor the concept to fit your unique business and customer base. Imagine a scenario where your customers are not just interested buyers but valued members, reaping the benefits of your exclusive community.

So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:

- Assess Your Business: Evaluate your current offerings and customer base to identify the potential for a membership site. Which exclusive benefits and resources can you offer to your members?

- Create a Value-Driven Plan: Devise a plan for offering unparalleled value to your members through specialized content, perks, and ongoing engagement strategies.

- Implement Loyalty Rewards: Incorporate tiered membership levels and exclusive access to incentivize loyalty and long-term commitment from your customers.

- Sustain Engagement: Focus on methods to continuously engage with your members, ensuring that the value you provide translates into enduring relationships.

- Accelerate Your Membership Strategy: Reach out to consultants or experts in the field to brainstorm ideas and create an action plan for launching and sustaining a successful membership program.
Incorporating a membership site into your business model can redefine the way you interact with your customers and elevate your revenue streams. As you embark on this journey, remember that the key lies in consistently providing exceptional value and experiences to your members, cultivating a loyal and thriving community.

If you're genuinely motivated to transform your business dynamics and elevate your success path, it's time to embark on this remarkable journey. Let's dive into the realm of membership sites and craft an enduring legacy for your business.

https://bit.ly/3T26EpW

5 Ways to Create Backend Income From Your Membership Site

Strategies for Increasing Income with a Membership Program

Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. There are several different ways that you can make backend income from your membership site. Here are some ideas to help you turn your site into a profit-pulling machine:

1. Promote affiliate offers

Affiliate marketing works really well within the membership site model because you've built up trust with your audience. They've seen your monthly content and know that you offer quality. They will trust your recommendations because you've offered good content in the past. Choose affiliate offers that tie directly into popular topics within your membership site. E-books, video courses and short reports will add value for your members and boost your backend sales. Send an e-mail article to your membership site members with good content and a link to the recommended product.

2. Sell advertising

You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site or in your newsletter or solo emails. You can display advertising in the sidebars and just under the header of your membership site. Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit. You'll start to see advertising dollars start to roll in the more you publicize the offer.

3. Offer personalized coaching

No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on. You can offer exclusive one-on-one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site). Alternatively, you can offer video calls or tele-conference calls for membership site members for a small additional fee.

4. Sell your own advanced products

There are bound to be topics within your membership site that deserve special attention. You can make backend sales by creating products around these topics and offering them to your members. For example, if you're running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members. You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.

5. Turn membership site content into individual products

Once you've built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can do this with several different sections of your website to make some backend income and get new members for your website.

With one or several of these techniques you can create several streams of income from your membership site and attract new members.
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Values Alignment

LEADING TO YOUR VALUES

As a leader, the values of the organization need to be a focus.  When you lead to your values, then you are walking your talk, practicing what you preach, and living those values.

Values Alignment Check

Doing a periodic values check is important. Are we in alignment with the values of the organization?  Do the values we have outlined still fit the organization? And, what do we need to do to be in alignment with the values of the organization?

Here at Compass Rose Consulting, we just recently been looking at our own values. But values alignment is something that has been important to me for a long time. It was included in my first business development program: Business Builders Intensive and is still a part of Business Growth CORE in the Womenpreneur's Resource Center.  It is important to look at.

When you are out of alignment with your values -- your staff notice and your customers notice.   Something doesn't feel right. They know it and it impacts them.

Our values alignment evaluation looks at:

What is the value? Name it:

How is it practiced across the organization?
Operations?
Products?
Marketing?
Leadership?
Staffing?
HR?
etc.

For instance, I worked with an organization that worked with youth and taught that you needed to get a college education so that you would be fairly paid. And we hired people with college degrees to work with the youth. BUT, we did not pay a fair wage for the work done.  The values were out of alignment with the practice. I successfully changed that practice or at least improved it.

When you do the values alignment, you are going through each value and making sure that you are walking your talk and practicing the value in all that you do.

Take a look at your values and how they are working in your business. Is there something that you need to shift or change?  Is there a way to practice them better?

Leave me your thoughts below and let me know how your business is doing on it's values alignment.

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Fear Gets in the Way of Repurposing?

The Secret Reason Most People Don’t Repurpose Content: Fear! Embracing Audio, Video, and Interactive Media

Content repurposing is a crucial strategy for amplifying your message across various platforms. However, there’s one hurdle that prevents many small business owners from fully leveraging their content’s full potential: fear. Whether it's anxiety about being on camera, speaking on a podcast, or tackling the tech required to create an interactive element, many people avoid mediums outside their comfort zone. Don’t let fear win. If you do, you’ll miss opportunities to connect with your audience and grow your business.

Luckily, with patience, practice, and straightforward techniques and tips, you can overcome your fear and expand to mediums that you’ve avoided up until now.

Audio: Find Your Voice

For many people, speaking publicly – even if it’s prerecorded on a podcast or audio story – is daunting. What if you forget your key points? Stumble over words or mispronounce them? What if you say something you’ll regret later?

The key to removing this fear is preparation and practice.

Start by repurposing existing content into an audio format. Choose a topic you’re comfortable with and confident speaking about. The content will be familiar, providing you with security and a safety net as you find your way.

Practice by recording yourself and playing it back so you can get used to the sound of your voice, noting things you might want to do differently but not judging yourself.

Start with something that doesn’t require a lot of production, like audio instructions or a story. Then, as audio becomes easier for you, move on to larger projects like a podcast or audiobook.

Remember: if you’re the one producing the audio segment, you can edit it – so don’t worry about getting it ‘perfect’.

Video: Embrace the Spotlight

Being on camera can be intimidating. To ease into video, start with something you know. Take written content that has performed well and transform it into a video script. Start with slides or an animated explainer video if you’re not ready to be the star of the video. If you decide to appear in the video, practice in front of a mirror and then record yourself and play it back, reviewing your performance and noting anything that you’d like to tweak in your delivery.

Once you’re ready, record multiple takes, and remember: nobody gets it right the first time or all in one take – that’s why you have editing tools!

Production and editing can also be intimidating, but there are numerous video editing tools available like Adobe Premiere or Canva’s free online video editor to make it easier. You can even use internal software on smartphones to make basic tweaks or make minor changes directly on platforms like TikTok or Instagram.

Interactive Media: Tech Doesn’t Have to Be Terrifying

Interactive media, like quizzes or games, are a great way to engage your audience. People mistakenly assume that they’re difficult to create, but if you use tools for beginners, interactive media can be a breeze. Use Typeform or Quiz Maker to create online quizzes and other interactive content quickly.

You can also develop polls and slider questions directly on social media platforms. Again, start with something simple: take content from a popular blog post and add an engaging multimedia element to your Instagram story using an interactive quiz sticker.

Transform Content in New and Exciting Ways

Remember: your audience isn’t looking for a slick Hollywood production or a high-tech video game. They want authenticity and valuable content. Take that next step to expand your reach and connect with your audience in new and exciting ways!

Want to learn more about how you can _? Head over here:

You might also be interested in these articles....

- Content Repurposing

- The Guidebook

- Content Repurposing FREE

- Content Marketing

- How to Organize Your Social Media Marketing for Success
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Assess Your Lead Generation Strategies

Having a Lead Generation Plan that Works, Makes Growing Your Business Exciting (and Predictable)

Generating new leads is a focus of most business owners.  But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy. You have to KNOW your numbers in order to have a system that is really working for you.

Many business owners miss this key metric. Marketing numbers or conversion points can dramatically impact your revenue and even small changes to those conversion metrics can make a BIG difference.

So what numbers do you need to be looking at?? There are a couple of ways that you can do this.

1.  Website –

If you have a website then it should be one of your lead generation strategies.  Your website has to be set up to work for you!!

You want to have your subscription form on your site for your free gift.  If you don’t, you will not be able to keep in touch with folks that visit your site.  Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. A free gift is a free report or tip sheet or video or.... that provides YOUR prospect with valuable information. You are working to

If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic.  You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there.  Did they do a search?  If so, what keyword were they searching that landed them with you?  Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.

2.  Lead Generation

Do you receive leads from referrals, lead boxes, listings in directories, yellow pages?  When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whether the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business.  It depends if YOUR business is receiving calls as a result of the ad.  That is why asking about where the lead came from is so very important. With the Internet, the effectiveness of Yellow Pages is definitely diminished. But if you have a marketing strategy that is working, you need to KNOW which one it is!!

It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.

The medium that you dispose of right now can always be revisited in the future.

A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing.  You have to continue to market or you won’t have new leads and referrals.  Do your marketing wisely, track it all and evaluate relevant pieces each month.

So take the time to do a marketing evaluation and understand your marketing metrics. Need help? Schedule a Business Breakthrough Strategy Session.

Lead generation is a foundation of building your business. Without an effective lead generation system it is hard to predictably build. When you have a lead generation system that is working for you, then your business is growing consistently and that decreases stress, enables better sleep and so much more!!

It can be frustrating to get the system right and understand all of the numbers.

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