How Content Repurposing Can Save YOU!

Estimated reading time: 3 minutes

Content Repurposing Just Makes Sense!

Using your content in multiple ways can save you time as well as money and help you to reach more people on different platforms.  This article will demo the effectiveness of the strategy.  Here I have an infographic, I am writing an article to go with the infographic, I will also upload a video of the infographic.

The infographic makes the article more appealing because there is a visual, so if you don't want to read the article, you can just look at the infographic.  The video takes the information and makes it so you don't even have read the article or look at the infographic.

But the other thing that happens is that now, I can distribute the content on different platforms.  The article alone isn't useful on Pinterest or Instagram, but the infographic takes the information to those platforms.  The video is helpful on each platform, and gives me the ability to share the content on Youtube and other video platforms.

The blog is the hub that it all starts on and points back to and then there are some links that point across platforms as well. Content repurposing grows out of your blog...

Of course there are a few other things that can be done with the content as well.  I can spin the article and distribute to article marketing sites, I can add the infographic and article to LinkedIn and publish it there.  I can create a slideshow to distribute to slideshow sites.... and each of these again brings traffic back to the hub of it all -- the website (or blog).

Content repurposing can take one article and move it out onto the internet in multiple ways... and I am not doing them all.  I could take it further and create a podcast, an audio, a webinar, a hangout and the list goes on and on.  All from one article -- turned infographic-- turned video--audio--pdf--slideshow....

When you take the time to use your content strategically, you are using in multiple ways.  You are content repurposing and maximizing your time and resources.

Content repurposing just makes sense for marketers but even more so for small business owners because it is time consuming to develop good content and then to use it only once is a waste.

Check out this article about content repurposing
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Debunking Myths: Unlock the Potential of Membership Sites

Membership Sites and the Myths Behind Them

Right now, the buzz is all about membership sites and programs, shining as a beacon for entrepreneurs seeking lucrative revenue streams. Yet, amidst this excitement, persistent myths cloud the true potential of this strategy, potentially holding you back from unlocking a significant income source.

Membership Site Myth #1:

Let's bust a common myth: the notion that you must be a seasoned expert in your membership site's focus area. This couldn't be further from the truth. Imagine leveraging expertly crafted books, workbooks, checklists, videos and webinars created by others to enrich your site, without the pressure of being the expert yourself. (Of course, you often need to have permission or license to use many materials. So be sure that you check on that first!!)

Membership Site Myth # 2:

Another myth that needs dispelling is the idea of endless content creation. The reality is, membership sites often thrive on a fixed-term model, offering a structured course with a clear start and end. This approach means your content, once created, serves many cycles of members with minimal updates needed, making it an efficient and popular choice.

Membership Site Myth # 3:

And then there's the fear of "too much content" causing paralysis. The truth is, a successful membership site balances quality and quantity perfectly, catering to your audience's needs without the pressure of perfectionism or the myth of endless content creation.

Membership Site Reality:

Membership sites do require effort, like any venture, but the beauty lies in their potential to generate a steady income stream with minimal ongoing work. It's time to cast aside these myths and embrace the opportunity.

Embark on your journey with our Club Building course, designed to guide you through the process of creating, launching, and growing a successful membership site. Say goodbye to myths and hello to a rewarding membership model that works for you.

Join us and unlock the door to recurring revenue and the freedom it brings. Let's get started!

More Ideas for Your Membership Site:

- Your Weekly To Do List For Your Membership Program

- 5 Reasons You Should Start Your Membership Site

- 4 Passive Income Strategies That Work

- Top 10 Ways to Promote Any Membership Program

- List Building is a Top Business Growth Strategy!

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8 Ways for Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.

1. Show Them That You Know Them

Building customer relationships can benefit from your market research.

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

2. Treat Them Right

This is basic for building your customer relationships. When you don't do it right..... it is not good!!

So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

3. Be Transparent and Honest

Authenticity -- you being you is a key to building customer relationships effectively.

One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

4. Put People before Numbers

Knowing your numbers is important to your business growth and knowing whether what you are doing is effective or not. BUT, it is critical to building customer relationships that customers feel they are not a number. No one likes that feeling.

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.

5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages. This is true in videos too. Making mistakes, not being perfect makes you real, human, someone your customer can relate to.

6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do. Relationships do not thrive when people feel ignored.

7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.

8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of effective marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building good customer relationships.

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5 Quick Tips for Membership Site Success

Building Your Membership Site Success Quickly and Easily!!

Membership sites are a great way to make recurring income online. If you're thinking of starting your own site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your site and get new members.

Creating your membership site success quickly involves embracing innovative strategies: consider outsourcing content to focus on your strengths, enhance user experience with professional graphics, and diversify offerings with multiple membership levels. Engage your audience through a dedicated blog and make a significant impact with dynamic video content.

1. You can Outsource content creation

Your membership sites success depends on content. You might be delivering new content each month, or perhaps you create the content once and it is evergreen and stands alone. There are several ways to outsource your content creation:

You can hire a ghostwriter to provide your site with articles, reports, workbooks, checklists and blog posts, if you want to cut down on your content creation time. When you use a ghostwriter you'll be able to concentrate on your strengths (like promotion) rather than wrestling with the writing/creation part. When you outsource, you don't have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself. BUT, you must review the content to be sure that it fits with your ideas, values, and what you promote.

If it doesn't, it can be a great jumping off spot to revise and improve the content that you paid for. It is critical that you also ensure that you have the rights to publish and sell the content.

Another strategy is to buy licensed content from other experts. This can be a really fast way to build your site and get it off the ground. Again, make sure it is a good fit.

2. Make Sure Your Graphics Sell.

Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn't an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your sites graphics don't have to be overly fancy, but they do need to look good. If you're not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site. There are also sites such as Fiverr that you can hire someone to do the graphics for you. Tools such as Canva can also help in creating that professional look and feel.

3. I like to have different membership levels or offers

Giving people options that have different price points can make your membership more attractive to different people. Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.

4. Use a blog to promote your membership site

Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. Syndicate your blog posts to your social media sites. I use Blog2Social to do this. My blog is HERE (you are on it right now!!) and it is build on Wordpress. Blog2Social is a plugin for Wordpress.

You can maintain your blog as part of your main website (I prefer this) or create it on a completely different domain. Blog about popular topics inside your membership site and give teasers about the content that members are receiving. When you give quality content and mix in references to your membership site, you'll create credibility and get new members for your sites.

5. Add video to your membership site for major impact

Video is almost a must these days. Including short educational videos as part of your site can be meaningful to your members. You can take your articles and convert them to video, you can do talking head educational videos or more formal training videos. Services such as Zoom or Streamyard allow you to record your video and save the recording for adding to your website!!

To elevate your membership site, consider outsourcing content, investing in professional graphics, offering varied membership levels, promoting through a blog, and incorporating engaging video content. These strategies can streamline operations, enhance appeal, and broaden your audience, setting the foundation for a thriving online community.

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Empowering Leadership - Are YOU?

Empowering Leadership -- Cliche?

It is. It is the talk. We have to empower leadership. But what does it really mean? How do we really do it? And do we have the courage to truly empower leadership? If we do, then we are empowering people to make mistakes as well.

Empowering leadership has become one of the most frequently discussed concepts in business circles. It's a term that rolls off the tongue of nearly every corporate executive, management guru, and organizational consultant. But beyond the buzzword and the idealistic notions it conjures, what does empowering leadership truly entail? How do we implement it effectively, and perhaps most importantly, do we possess the requisite courage to embrace it fully, accepting not just the triumphs but also the inevitable stumbles along the way?

Understanding Empowering Leadership

At its core, empowering leadership is about delegating authority and responsibility to employees, giving them the autonomy to make decisions, take actions, and contribute ideas that influence the organization's direction and success. It's a leadership style that contrasts sharply with traditional, hierarchical models where decisions are made at the top and trickle down through the ranks. Empowering leadership is predicated on trust, collaboration, and the belief that individuals at all levels can contribute meaningfully when given the chance.

The Implementation Challenge

Implementing an empowering leadership model is easier said than done. It requires a fundamental shift in organizational culture and mindset. Leaders must learn to relinquish control, a prospect that can be daunting. This shift involves not just a change in behavior but a transformation in how leaders view their roles and the capabilities of their teams.

Empowering employees means providing them with the resources, training, and support they need to succeed. It involves setting clear goals and expectations, then stepping back to allow individuals the freedom to achieve these goals in their own way. It means fostering an environment where innovation is encouraged, and failure is seen not as a setback but as a valuable learning experience.

The Courage to Empower

Perhaps the most significant barrier to empowering leadership is fear. Fear of losing control, fear of diminished authority, and, most acutely, fear of failure. Empowering others means accepting that mistakes will happen. It requires a level of courage and resilience from leaders to stand back and allow their teams to navigate challenges, learn from missteps, and grow through experience.

This fear is not unfounded. The risks of empowering employees include the potential for costly mistakes, the misalignment of individual actions with organizational goals, and the challenge of maintaining accountability in a more decentralized model of decision-making. However, these risks are often outweighed by the benefits: increased innovation, faster decision-making, higher employee engagement, and ultimately, better business outcomes.

Navigating the Path Forward

To truly empower leadership within an organization, several key steps can be taken:

- Cultivate a Culture of Trust: Trust is the foundation of empowerment. Leaders must trust their employees to make the right decisions and employees must trust their leaders to support them.

- Encourage Autonomy within a Framework: Clear goals and boundaries ensure that empowerment doesn't turn into chaos. Employees need to understand the organization's vision, values, and strategic objectives.

- Foster Open Communication: Regular, open lines of communication help ensure alignment and provide a safety net for when mistakes happen.

- Invest in Development: Providing employees with ongoing training and development opportunities equips them with the skills and confidence they need to take on greater responsibilities.

- Celebrate Successes and Learn from Failures: Recognizing and rewarding successes reinforces the value of empowerment, while a constructive approach to failures encourages continuous improvement and innovation.

Empowering leadership is more than a cliché; it's a transformative approach that can unlock the full potential of an organization. But it requires more than lip service. It demands a commitment to change, the courage to face the inherent risks, and the perseverance to develop a culture where every member feels valued, capable, and motivated to contribute to the collective success. The journey may be fraught with challenges, but the destination—a more dynamic, responsive, and engaged organization—is well worth the effort.

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7 Strategies to Build a Relationship with Your Prospect List

How to Build a Productive Relationship with Your Prospect List

For all businesses- small, medium or large scale, developing a healthy and mutually satisfying relationship with their prospect list holds a great deal of relevance. It should be given apt importance because the success of a business depends to a large extent on this.

Lets have a look at some very important points that cannot be overlooked in order to build a long relationship with your prospect list-

1. Communicate frequently-

Your prospect list should always get the required attention and never feel neglected. The best way to enhance their faith is to be in constant touch with them, so as to get their attention and remain fresh in their mind. Never let your image slip out from their mind.

2. Being personal-

Being personal implies giving them a touch of "belongingness". This means that you need to make them feel connected to your product. Add some data about how the product can benefit them in their personal and social life, and arouse the feeling of trust in your list.

3. Cater to their requirements-

For enhancing relations with your list, most important point is that needs and requirements of your list should be given the topmost priority. Make suitable plans and policies so as to provide them with their potent and immediate requirements. Remember, customer is and always will be the king.

4. Focus on interactive communication-

Best way to build a solid relationship with your prospect list is to have a two-way communication with them. On many occasions, people get sick and tired of receiving monotonous e-mails. So, make efforts to enhance their value by inducing new and creative ideas, and increasing their appeal in the eyes of viewers.

5. Remain informative and educational-

Keep in mind the simple fact that your e-mails need to focus on the main topic only. Being educational implies you need to provide some information of genuine worth to them. Also, it should help them in case they want to share it with their peers and colleagues.

6. Reward loyalty-

Another effective way of enhancing relationship is to reward the most loyal people in your prospect list. Keep a track of them and allow them to get benefits for being true to you. Giving them little gifts can infuse their interest level, and foster a long time commitment with your brand.

7. Avoid excessive criticism-

Keep in mind the simple fact that mistakes are committed by humans only. In case you find some people are becoming a barrier in your way, don't go for excessive criticism. Remember, a person lost can be a big loss in the years to come.

So, keep in mind that building healthy relationships will help you to go a long way, and will surely become the stepping stone to your success.

Email marketing is by far one of the best ways to stay in touch with your customers and your prospects. An email list is YOUR list, not Facebook's or Instagram's. It is YOURS and you can reach out in many ways to that list. You can separate the list into customers and prospects.  You can educate your prospects about YOU, your expertise, your products or services.  It gives you a bigger platform than a post or a tweet. Yes, social media is important, but your goal is always pointing people back to your list!!

Pick up my new email marketing for profits toolkit!!

Four Reports!

- Build Your List Fast

- Email Copy Writing Best Practices

- Nurturing Your Email List

- Tracking and Optimizing Emails

Four Worksheets!

- 50 Subject Line Starters

- Email Promotional Planner

- List Building Worksheet

- Email Copy Writing Worksheet

12 Email Templates!

- Ask Questions Email Templates

- Free Download Email Templates

- Event Announcement Email Templates

- New Content Announcement Email Templates
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Self Worth or Self Esteem

Self worth or self esteem...are they two different concepts, or just different names for the same thing? Many people use the two terms interchangeably, but there are others who believe that these are two separate and unique concepts entirely.

First, let's examine self worth a bit.

How worthy or valuable do you believe you are? Do you feel you deserve the things you desire? The answer to these questions determines your self-worth. It might surprise you to know that there are many gifted individuals who have very low levels of self-worth, and will subconsciously sabotage any potential success at the first given opportunity. The larger and more life-changing the potential success, the harder the will to self-sabotage.

Self worth or Self esteem - Is There a Difference?

Your self-worth is largely built up during your early childhood years. You're essentially told what your own worth is by your parents, how they act and react to you, and the quality of attention you get from them. The good news is that even if you've had a challenging childhood, self-worth is something that you can build up yourself!

Set Realistic Goals for Yourself

Setting realistic yet challenging goals that stretch our limits shows you what you're capable of achieving. Reaching those goals proves to you that you're worth the result, thereby growing and maintaining a healthy sense of self-worth. And successes don't have to be solely financial. Success can be seen as anything that you've achieved that holds true value for you, whether it's a new, higher paying job, learning a new skill such as painting or drawing, or having healthy relationships.

Let's Talk Self Esteem

Now, let's talk about self esteem. Your self esteem can be dependent on things outside of yourself - like rejection. A small rejection can feel very large and painful, and it immediately changes the way we think, and feel, about ourselves. One of the best ways to bolster your own self-esteem is to surround yourself with supportive people who like and enjoy you, and appreciate your unique talents and skills. Everyone likes to be liked and appreciated, and everyone deserves this treatment from those they have within their inner circle.

If you do take a hit to your self esteem, there is good news - you can recover quickly by simply doing the things that you're good at. By recognizing that there are distinct things you are great at doing, that hit to your self-esteem will hurt a little less, and a little less until the hurt is gone, and you're feeling great again!

For me, I have found refuge on my bike. Being physical helps me to feel confident in myself overall.  I have am confident as a rider and I find that when I am physically fit it contributes to my overall health as well as my self worth. Taking the time to be physically fit is an important component for me in staying positive.

Both self esteem and self worth are rather important facets of a healthy identity. You should try to develop and maintain both for the most positive outlook.

Developing a success mindset can help your feelings of self worth or self esteem.  Pick up my guide to build your success mindset along with the comprehensive daily planner.  When you plan for success and work on success, your mindset shifts.  Low self worth is not possible with a success mindset or a growth mindset.

When you work on your own mindset, you will see a shift.

Download the guide today.  HERE

When you start focusing, intentionally, on your mindset, your self worth you will find that you do get to choose it. You have the ability to shift it and take control and change the results.  Decide today to change low self worth. Don't let it take control of your life.

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Social Media Management Project

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🔗 Enroll now to take the first step towards social media marketing success!

Don't miss out on this opportunity to level up your marketing skills and achieve real results. Enroll in "The Social Media Management Project" today! 🌟

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4 Steps to Start Your Membership Website

If you have decided to start a membership website you'll want to read these 4 steps to creating a successful membership site.

Step 1: Target the Correct Market for Your Membership

You want a market that's hungry. Therefore you want to find discover what it is people are buying. Then you design your membership site focused on that. Look for a market that is passionate on your subject there are certainly tons to choose from. Take advantage of keyword search programs that can show you what people are searching for.

Do this before you start your membership website to see if there is a large enough market for your membership ideas.

Step 2: Get Subscribers and Members

Great, now you have built your membership website and it is time to get members by building your list. Don't worry this isn't as difficult as it sounds. You can get the most new connections to your list by combining joint venture marketing with viral marketing. It works great! You contact a well known person in your target industry and then you create a deal where you offer to their customer base. Typically, this is going to be a free offer that is valuable to their customers. Then you can offer prospects access to your membership or course. This type of advertising works extremely well for obtaining subscribers and new members.

Step 3 Make Your Membership Unique

It is important that your membership is unique. Now we have talked about the ability to find many things online for free. You need craft your offer so that it makes total sense to join instead of search!!Build credibility and interest.

Step 4: Add tools and/or Services to Your Membership Site

Try to combine numerous tools, services, audio/video files, software, information, etc. There is no need to get complicated. There are all kinds of tools you can find that will support what your website is offering and interest potential subscribers.

Setting up a membership site can be fun and running it can be very rewarding. This does not have to be a complex undertaking. You can make it as simple or as complex as you like. You decide what your membership will offer and then you seek out subscribers that are interested in what it is your membership site is going to offer. So get busy deciding what your membership website will look like, and start creating.

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Your Weekly To Do List For Your Membership Program

Keep Up With These Tasks on Your Membership Site or Course:

Once you get your membership site up and running, you'll need to stay on a weekly maintenance schedule to add new content to your website, promote it and promote the affiliate program. Fortunately, there are just a few simple steps that you need to take on a weekly basis to keep your membership site moving along.

1. Respond to customer support questions

This should be your top priority because it helps you hold onto your existing customers. One dissatisfied customer can make you lose out on a whole bunch of future customers. Try to get to this at least twice a week so you can respond promptly to their inquiries. Be sure you have set up a support ticket system.

2. Cull out membership cancellations

Most membership scripts will require you to manually remove canceled members from the database. Take care of this quickly each week so that you wont have people getting into the site for free.

3. Post new content

This depends on whether you are offering a course that has a definitive beginning and end, or a membership with ongoing support. With memberships, your members are paying for fresh content delivered each month. Rather than have them wait all month for a new update, split up your monthly delivery into four different parts. This way there is fresh content for the members to see each and every week. An editorial calendar will help you stay on track and keep your customers satisfied. If you have a forum as part of your membership site, be sure to check in several times a week to stay on top of important threads and respond to questions from members. Be present and your members will see that you are dedicated to helping them.

4. Poll your subscribers

Your membership sites success depends on giving the members exactly what they want. You can keep your finger on the pulse of the market by offering a weekly poll. Ask them about their favorite parts of the site, what theyd like to see next, and their worst problems with the topic or any other information that youd like to know. If you do this on a weekly basis, the members will look forward to participating and give you tons of valuable feedback.

5. Send out a wrap up e-mail newsletter

Toward the end of the week you should send a short e-mail newsletter to your subscribers to let them know what happened in the site. Many times people will sign up for a membership site, forget why they did it and then unsubscribe a few months later. With an e-mail newsletter, you can remind members of what is going on within the site and encourage them to come back, see the new content and get involved.

6. Develop content related to your membership site's topic and syndicate it

Your membership site won't grow unless you promote it. Content marketing is a powerful way to drive traffic to your site and brand yourself as an expert in your niche. At the beginning of every month, brainstorm a list of four to six different topics that you'll write about that month. Write one to two articles per week and then distribute the articles to a few key places. You can repurpose your article into a video, a podcast episode, a social media post etc. The whole process won't take more than an hour or so per week and it will be well worth it.

7. Make new connections on social networking sites

Spend some time each week finding and connecting with people in your market on Facebook, Instagram, LinkedIn or X (Twitter) and any other sites you may already be a part of. Use search terms related to your niche and add new people as friends. This will help build your circle of influence and get potential new members to your site. Work on the site where your customer is.

Related Articles

- Assessing Your Business And Vision

- Weekly Workshop

- Content Repurposing

- Content Marketing

- Promoting Your Content
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Two Transformative Tips to Change Your Mindset to Help You Accomplish Your Dreams and Goals

People have a range of different dreams and goals. This is one of the best things about people in fact. We’re all different and we all have different aspirations – different goals to share with one another and different things to talk about. (I talk about realizing your dreams in my book, Launching Your Dreams: Making WILD Ideas Happen!!)

The unhappiest people? They’re the ones with no goals. No direction. No motivation. A goal gives you a vision, it gives you drive and it makes every day seem like a positive step to an end destination that is truly important to you.

But while goals are intrinsically rewarding, problems do arise when we don’t know how to pursue them. Having a goal that seems completely out of grasp and making no progress whatsoever is disheartening.
In this article, we’ll look at some of the things you can do to help yourself reach your goals faster.

Whether you want to write an amazing book, set up a business or do anything else; these are two tips that will apply in every situation and that you might not have heard before.

Tip 1: Have a clear and compelling Vision!

I know I harp on this, but it is critical. Having Vision for what it is you are building, or you want is key. That vision should be clear, compelling and inspiring. And focused. It is NOT a vision board with all the THINGS you want, those are outcomes of your business vision. Your business vision is focused on what you are building. What does that BIG BUSINESS VISION look like? Are you building shops all over the east coast? Is your vision to provide a bike to every child in your area? When you are clear on vision, then you are inspired!

Tip 2: You Have to Believe (This can be HARD!!)

This might sound like cheesy bumper-plate-sticker-advice, but it is very true. At the end of the day, you need to have absolute faith that the plan you have to get your book published or to become famous is actually going to work. Why? Because otherwise you risk putting in all the time and effort for nothing!

Think about it: when you are motivated, when you believe in something, when you have passion for it, your motivation is easier to stay focused.

But you may have struggled to stick to a training program and part of the reason for that is that you know it might not yield results. So whatever plan you come up with, make sure you believe it!

Tip 3: You Have to Take it Slowly

The other problem is wanting results right now and ending up burning yourself out too quickly. Want to write the next best-selling novel? The way to do that is not in one or two sittings! You need to take your time, to work steadily and to be considered in the way you approach this goal. The best option is to plan to write one or two chapters every day.

When I biked across the country we crossed the Rocky Mountains in the Big Horns. The climb was 30 miles long. It took one pedal stroke over and over, essentially, one step at a time to get to the top. And I was moving about 3 or 4 miles per hour. So, it was slow. The motivation was the vision! (A billboard that said there was a cafe at the top of the climb).

Take action and realize your dreams and goals!!

Check out these other articles....

- Business Networking for Business Growth

- Do You Have Clear Business Goals

- Business Goals First, Marketing Plan After

- 3 Tips for Finding Your Purpose Later in Life

- Self Care Tips
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Assess Your Lead Generation Strategies

Having a Lead Generation Plan that Works, Makes Growing Your Business Exciting (and Predictable)

Generating new leads is a focus of most business owners.  But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy. You have to KNOW your numbers in order to have a system that is really working for you.

Many business owners miss this key metric. Marketing numbers or conversion points can dramatically impact your revenue and even small changes to those conversion metrics can make a BIG difference.

So what numbers do you need to be looking at?? There are a couple of ways that you can do this.

1.  Website –

If you have a website then it should be one of your lead generation strategies.  Your website has to be set up to work for you!!

You want to have your subscription form on your site for your free gift.  If you don’t, you will not be able to keep in touch with folks that visit your site.  Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. A free gift is a free report or tip sheet or video or.... that provides YOUR prospect with valuable information. You are working to

If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic.  You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there.  Did they do a search?  If so, what keyword were they searching that landed them with you?  Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.

2.  Lead Generation

Do you receive leads from referrals, lead boxes, listings in directories, yellow pages?  When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whether the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business.  It depends if YOUR business is receiving calls as a result of the ad.  That is why asking about where the lead came from is so very important. With the Internet, the effectiveness of Yellow Pages is definitely diminished. But if you have a marketing strategy that is working, you need to KNOW which one it is!!

It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.

The medium that you dispose of right now can always be revisited in the future.

A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing.  You have to continue to market or you won’t have new leads and referrals.  Do your marketing wisely, track it all and evaluate relevant pieces each month.

So take the time to do a marketing evaluation and understand your marketing metrics. Need help? Schedule a Business Breakthrough Strategy Session.

Lead generation is a foundation of building your business. Without an effective lead generation system it is hard to predictably build. When you have a lead generation system that is working for you, then your business is growing consistently and that decreases stress, enables better sleep and so much more!!

It can be frustrating to get the system right and understand all of the numbers.

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Strategic Plan - The Map to Results

Strategic Planning Improves Results with Consistent Implementation

Strategic planning only helps organizations when they are kept active and implemented.  The strategic plan defines the business direction.  That direction is based on the future, the vision of the company.  Before an effective strategic plan can be developed a clear and compelling vision is needed.

Visions are optimistic, the ideal picture of the future. 

The strategic plan that results from the leadership team’s strategic planning, is the map to that vision and then it is only effective if it is implemented.

Strategic plan can sound intimidating and overwhelming to many small business owners.  The most effective strategic plans are those that are simple, completed with the leadership team and key people in the company.  Complex documents that consume excessive amounts of time to create don’t guarantee success.

In fact, the large and cumbersome strategic plan can be so overwhelming that it just doesn’t work.  Strategic planning sessions that go on and on for months also fail because so much time is consumed in the planning and the implementation, which is the key, is pushed aside.  The goal to have the perfect strategic plan doesn’t produce results.  Instead, the team that engages in strategic planning and produces a good working document is more likely to succeed.

Mapping Your Vision:

Start with vision.  Write down what you envision for the future.  What does the future of your business look like?  What do you want for the future? Vision stories are inspiring, it’s your dream.  Once you have created your vision you can begin building strategies.

The vision is the destination, where you are going.  The strategies are the map that gets you to the vision.  Company values are the guide or the “compass” in our map metaphor for making decisions along the way.  Values keep you oriented and in alignment.  When values are out of alignment the company is off track; not moving in the direction of the vision.

Strategic goals can be limited to the top 6-10.  By having fewer goals the plan is able to stay alive and in front of you and the team.  By alive, it means that the plan is always where you can see it, use it and keep working on it.  It means that the team is focused on the strategic goals at all times, talking about them, brainstorming on them and reporting to each other their successes and challenges.

To set strategies for your business first look at the vision, the different aspects of the vision.

Brainstorm all of the goals, all of the strategies for each aspect of the vision.  With brainstorming it is important to get all of the ideas out and write them down without judging them or editing them.  Often the best idea comes from an idea that at first look seemed too wild or crazy.  Ideas jump off of other ideas.

Once you have brainstormed all of the possible goals, prioritize them. Often strategic goals can be grouped with similar strategies.  This can help in the prioritization process.  The goal is to narrow the list down to the top 6-10 strategies.  What are the goals or strategies that will give your business the future you envision, that will create a breakthrough that will produce the results that you want?  Those are the goals that you should be selecting as top priorities.

Creating a powerful strategic plan is just one of the first steps.  Many organizations have strategic plans that are well thought out and crafted.  Where they fall short is in the implementation of that plan.

Strategic Plans Only Work When Implemented

Implementation is the key.  If you fail to implement, the results will not be what you set out to achieve.

Implementation is the result of focused and continuous action.  Strategic plans don’t just happen on their own: they require your attention.  By keeping the plan in front of you and the team responsible for the plan, focus is maintained.  Regular meetings about the plan also keep the plan moving in the right direction.  Check-in meetings hold people accountable.  When teams don’t meet and don’t keep their eye on the plan, the day to day interferes and the status quo remains.

Strategic plans don’t just happen on their own: they require your attention

Donna Lynn Price

In order to make changes in the results that you achieve there has to be intention and commitment on the part of the team. The check-in meeting gives the team the opportunity to review what is happening, what is interfering with the results they want and need and make the changes necessary to change the outcomes.  Through the intention of the leadership, the plan and the team, the culture of the workplace can shift from one of non-performance to one of performance focused.

Performance focused companies are companies that are thriving. The energy of high performing teams shifts the energy of the whole organization.  It becomes more positive and contagious.  People become excited about the vision, the plan and their implementation of the plan.  Results create energy and excitement that keeps the plan moving, it propels the plan and the ultimate results of the company.

Organizations that produce results have a clear vision of the future; have a plan that is simple and strategic; and they work on the plan all the time.  Their actions are designed to move that plan forward.  They don’t let themselves or others get in the way. Through effective strategic planning and by implementing the strategic plan organizations achieve results.

Creating a strategic plan can be the first action towards growing your company with focus and intention. But as you can see, it takes some thought and then it takes consistent and persistent action. It does not work if it sits on the shelf. Your company does not grow when you are not focused on that growth.

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Fear Gets in the Way of Repurposing?

The Secret Reason Most People Don’t Repurpose Content: Fear! Embracing Audio, Video, and Interactive Media

Content repurposing is a crucial strategy for amplifying your message across various platforms. However, there’s one hurdle that prevents many small business owners from fully leveraging their content’s full potential: fear. Whether it's anxiety about being on camera, speaking on a podcast, or tackling the tech required to create an interactive element, many people avoid mediums outside their comfort zone. Don’t let fear win. If you do, you’ll miss opportunities to connect with your audience and grow your business.

Luckily, with patience, practice, and straightforward techniques and tips, you can overcome your fear and expand to mediums that you’ve avoided up until now.

Audio: Find Your Voice

For many people, speaking publicly – even if it’s prerecorded on a podcast or audio story – is daunting. What if you forget your key points? Stumble over words or mispronounce them? What if you say something you’ll regret later?

The key to removing this fear is preparation and practice.

Start by repurposing existing content into an audio format. Choose a topic you’re comfortable with and confident speaking about. The content will be familiar, providing you with security and a safety net as you find your way.

Practice by recording yourself and playing it back so you can get used to the sound of your voice, noting things you might want to do differently but not judging yourself.

Start with something that doesn’t require a lot of production, like audio instructions or a story. Then, as audio becomes easier for you, move on to larger projects like a podcast or audiobook.

Remember: if you’re the one producing the audio segment, you can edit it – so don’t worry about getting it ‘perfect’.

Video: Embrace the Spotlight

Being on camera can be intimidating. To ease into video, start with something you know. Take written content that has performed well and transform it into a video script. Start with slides or an animated explainer video if you’re not ready to be the star of the video. If you decide to appear in the video, practice in front of a mirror and then record yourself and play it back, reviewing your performance and noting anything that you’d like to tweak in your delivery.

Once you’re ready, record multiple takes, and remember: nobody gets it right the first time or all in one take – that’s why you have editing tools!

Production and editing can also be intimidating, but there are numerous video editing tools available like Adobe Premiere or Canva’s free online video editor to make it easier. You can even use internal software on smartphones to make basic tweaks or make minor changes directly on platforms like TikTok or Instagram.

Interactive Media: Tech Doesn’t Have to Be Terrifying

Interactive media, like quizzes or games, are a great way to engage your audience. People mistakenly assume that they’re difficult to create, but if you use tools for beginners, interactive media can be a breeze. Use Typeform or Quiz Maker to create online quizzes and other interactive content quickly.

You can also develop polls and slider questions directly on social media platforms. Again, start with something simple: take content from a popular blog post and add an engaging multimedia element to your Instagram story using an interactive quiz sticker.

Transform Content in New and Exciting Ways

Remember: your audience isn’t looking for a slick Hollywood production or a high-tech video game. They want authenticity and valuable content. Take that next step to expand your reach and connect with your audience in new and exciting ways!

Want to learn more about how you can _? Head over here:

You might also be interested in these articles....

- Content Repurposing

- The Guidebook

- Content Repurposing FREE

- Content Marketing

- How to Organize Your Social Media Marketing for Success
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Unveiling the Key Benefits of Having a Membership Site for Your Business

Table of contents

- Are you looking to enhance your business's success path?- Wondering how a membership site could benefit your entrepreneurial journey?

- Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.

- So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:

Are you looking to enhance your business's success path?

Wondering how a membership site could benefit your entrepreneurial journey?

In a recent episode of the "Womenpreneur's Success Path" series by Donna Price, the key benefits of having a membership site were discussed.

Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.

- Continuous Profits: One of the standout benefits is the opportunity to market your offerings once and continue to profit from them. Similar to how a gym membership generates monthly revenue, a membership site offers the prospect of ongoing income without the need for constant marketing efforts. This continuity lays the foundation for sustained profitability and business growth.

- Predictable, Stable Income: By charging a monthly fee for membership access, you can establish a reliable stream of income. This stability serves as a financial cushion, allowing you to focus on expanding your business and welcoming new sales without solely relying on one-time transactions.

- Builds Loyalty: A membership program offers a unique chance to cultivate loyalty among your customer base. Whether it is a complimentary addition to a product or service or a standalone offering, a well-crafted membership site can serve as a testament to your commitment to customer satisfaction.

- Rewards Loyalty: Membership sites provide an avenue to reward the loyalty of your customers by granting them exclusive access to specialized content and perks. By incorporating tiered membership levels, you can further incentivize long-term commitment and engagement.

- Strengthens Relationships: Harnessing the power of a membership site allows you to forge and sustain enduring relationships with your customers. You can offer tailored incentives to top clients, fostering their continued patronage and advocacy for your brand.

- Value Provision: Through a membership site, you can consistently provide value to your members by sharing your expertise through various mediums such as newsletters, blogs, articles, videos, and audios. This continual act of providing enriching content bolsters member retention and turns into a reliable source of revenue.

https://youtube.com/live/DOk-yKRXPEA?feature=share

With the foundation laid out by Donna Price, it's clear that a membership site can be a catalyst for revitalizing your business dynamics. However, the real magic happens when you tailor the concept to fit your unique business and customer base. Imagine a scenario where your customers are not just interested buyers but valued members, reaping the benefits of your exclusive community.

So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:

- Assess Your Business: Evaluate your current offerings and customer base to identify the potential for a membership site. Which exclusive benefits and resources can you offer to your members?

- Create a Value-Driven Plan: Devise a plan for offering unparalleled value to your members through specialized content, perks, and ongoing engagement strategies.

- Implement Loyalty Rewards: Incorporate tiered membership levels and exclusive access to incentivize loyalty and long-term commitment from your customers.

- Sustain Engagement: Focus on methods to continuously engage with your members, ensuring that the value you provide translates into enduring relationships.

- Accelerate Your Membership Strategy: Reach out to consultants or experts in the field to brainstorm ideas and create an action plan for launching and sustaining a successful membership program.
Incorporating a membership site into your business model can redefine the way you interact with your customers and elevate your revenue streams. As you embark on this journey, remember that the key lies in consistently providing exceptional value and experiences to your members, cultivating a loyal and thriving community.

If you're genuinely motivated to transform your business dynamics and elevate your success path, it's time to embark on this remarkable journey. Let's dive into the realm of membership sites and craft an enduring legacy for your business.

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5 Ways to Create Backend Income From Your Membership Site

Strategies for Increasing Income with a Membership Program

Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. There are several different ways that you can make backend income from your membership site. Here are some ideas to help you turn your site into a profit-pulling machine:

1. Promote affiliate offers

Affiliate marketing works really well within the membership site model because you've built up trust with your audience. They've seen your monthly content and know that you offer quality. They will trust your recommendations because you've offered good content in the past. Choose affiliate offers that tie directly into popular topics within your membership site. E-books, video courses and short reports will add value for your members and boost your backend sales. Send an e-mail article to your membership site members with good content and a link to the recommended product.

2. Sell advertising

You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site or in your newsletter or solo emails. You can display advertising in the sidebars and just under the header of your membership site. Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit. You'll start to see advertising dollars start to roll in the more you publicize the offer.

3. Offer personalized coaching

No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on. You can offer exclusive one-on-one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site). Alternatively, you can offer video calls or tele-conference calls for membership site members for a small additional fee.

4. Sell your own advanced products

There are bound to be topics within your membership site that deserve special attention. You can make backend sales by creating products around these topics and offering them to your members. For example, if you're running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members. You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.

5. Turn membership site content into individual products

Once you've built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can do this with several different sections of your website to make some backend income and get new members for your website.

With one or several of these techniques you can create several streams of income from your membership site and attract new members.
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Top 10 Ways to Promote Any Membership Program

You can build the best membership program in the world but if you don't promote it, you won't make any money from your incredible program and your best laid plans. Use the following tips to keep the traffic flowing to your website and your income growing by leaps and bounds.

No matter what type of membership program you have, you'll be sure to find some inspiration and ideas in these tips.

1. Podcasting

Be a podcast guest with a podcast that is focused on your niche. So, in the B2B space, you need to identify the podcasters that are NOT your direct competitors but rather complimentary businesses. That means they serve your target customer with a different product or service and they will be glad to have your expertise on their podcast.

2. Affiliates

When you're running a membership program, affiliates can be your best allies in getting new members. An affiliate program that pays well and that offers affiliates tools like articles, solo ads and e-mail messages will attract top affiliates and bring you new customers. Register your membership site with Affiliate Sites such as Clickbank to reach a wide pool of affiliates. If you have built your membership on some member platforms, they have built in affiliate pools that you may be able to tap into.

3. JV Partners

Unlike affiliates, JV partners is a more collaborative and intimate relationship. JV Partners work more closely together and they may get a special level of commission by promoting your membership program. They'll run special promotions for your membership program when it launches and get you some of your first members to your program.

4. Pay per click ads

Running a successful pay-per-click campaign can bring you a lot of targeted traffic to your sales page. Choose the right keywords, craft an attractive ad and you'll have lots of leads. But if you are paying for the traffic, send them to an opt-in page with the membership as an upsell and a nurture down the road. Do not pay traffic to go straight to your sales page. It can be too costly. In addition, you must track your numbers and KNOW what numbers you need to make it a worthwhile strategy.

5. Social marketing

Sites like Facebook and Twitter can offer you lots of opportunities to connect with your niche market and get new potential members. Visit and join Facebook groups. Share your expertise into the groups and include your link occasionally. Consider being premium member of viable groups and receive more opportunities to promote your offer.

6. Q & A Forums

It used to Yahoo Answers but there are several sites that you can choose from to showcase your offer. They are a good place to find questions that people are asking related to your niche. Search through the open questions a few times a week and provide helpful answers. Use your membership site link in the resource area to drive targeted traffic back to your site.

7. Communities (Circle.io, Slack, Substack, Reddit....)

If you already participate in a forum related to your niche, this will be an easy way to promote your site. Add a link to your membership program in your forum signature file. (Do this in our email signature as well.) Each time you post, your sales page link will be promoted.

8. Viral reports

Write a short report on a popular topic within your niche. Solve a major problem or provide a plan of action for your niche. Include lots of links back to your site within the report. Allow others to distribute it for free and your membership program link will get in front of thousands of potential subscribers.

9. Summits

Be a speaker at a Summit related to your membership offer. Create a talk that is closely related to the offer. Be sure to have a full funnel strategy built out to go from free gift to offer. Watch the training I just did HERE

10. Blog comments

Search for blogs in your niche and post insightful comments from time to time. Use your membership site link in your blog comment and you'll get some new visitors to your site. Make sure your comments are authentic and relevant. Do NOT go out spamming blogs with comments. You will get banned!!

11. Giveaways and Bundles

Participate in relevant giveaways or bundles. Plan out your strategy. Watch the funnel training mentioned above. What is your end offer? Plan it backwards and have something of value to offer to the bundle or giveaway host!! Create your nurture plan for once the person joins YOUR community!!

- 5 Reasons You Should Start Your Membership Site

- Is Business Blogging Part of YOUR Marketing Plan

- Business Networking for Business Growth

- 7 Ways to make money with list building

- Promoting Your Content
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5 Reasons You Should Start Your Membership Site

Estimated reading time: 4 minutes

Table of contents

- 1. Regular monthly recurring revenue.

- 2. Affiliates promoting for you

- 3. Particular niche prominence

- 4. Backend sales possibilities

- 5. It's never been simpler!

Membership sites are one of the most effective online business models that you can make use of. There are lots of different kinds of subscription sites that you could start so there's no reason why you should not make them part of your Web marketing strategy and your business revenue strategy.

The power of a membership or continuity program is amazing. Here are several reasons it can make sense.

It fits into several of the profitability accelerators for increasing your revenue.

1. Regular monthly recurring revenue.

When you construct a membership site you'll have ONE HUNDRED, 200 or also 500 members paying you on a monthly basis for your information. If you supply even more material as well as ask for a greater price for your subscription site, you can be gaining well over 6 numbers a year for your website.

2. Affiliates promoting for you

Affiliates love membership websites. They are going to invest their time promoting the membership site if they have a choice in between repeating month-to-month earnings and a one-time ebook sale or product sale in the exact same particular niche. They are searching for the very same sort of repeating earnings that you are. You can quickly set up your associate program via Clickbank, 2checkout or ThriveCart. Here at Compass Rose Consulting, we use Advertise your associate program to your members as well as extremely affiliates to obtain more sales.

Join our Affiliate Program HERE When you are an affiliate, you can promote others programs and earn significant income. When you have an affiliate program, others promote YOU.

3. Particular niche prominence

Within the entrances of your subscription site, you could provide a large selection of content. The even more content you put into your subscription site and the even more participants you have, the a lot more your content and your referrals will certainly be appreciated within the specific niche. There's no faster way to brand name on your own as a specialist within your niche compared to by producing a subscription website.

4. Backend sales possibilities

The revenue from a membership website does not quit with the regular monthly subscription charges. You can likewise repackage component of the material made use of in your membership website as well as market it as an independent product.

5. It's never been simpler!

It has never ever been much easier to run a subscription website, specifically if you don't have any technical knowledge. It made use of to be that you would require the aid of a web programmer to obtain a subscription site set up correctly. Thanks to very easy to make use of material administration systems like Wordpress and also membership website scripts that will make protection simple, you could have your subscription website established within a concern of hours. There's no reason why you should not begin one today. (check out our course on creating your membership site!!)

If you offer even more content as well as bill a higher rate for your subscription site, you could possibly be making well over 6 figures per year for your site and increase your revenue in other streams as well.

Brainstorm the valuable information your customers or clients ask you questions about. This is a great starting point.

Leave your ideas below for growing your business with a membership site and I will gladly comment on them and let you know what I think!!

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6 Key Benefits to Having a Membership Site

Estimated reading time: 4 minutes

Table of contents

- 1 Market What You Offer Once and Continuously Profit

- 2 Repeat Income

- 3 Builds Loyalty

- 4 Reward Loyalty

- 5 Build and Maintain Long Term Relationships

- 6 Provide Value to Your Members

- Access Everything with the Ultimate Membership!!- Including Micro Memberships and Club Building!!

When you set up a membership site properly, it offers tons of benefits but we are going look at the key benefits to having your own membership site.

1 Market What You Offer Once and Continuously Profit

When you convince a person to become a member of your site, each month you will charge their credit card, and that turns into years, and that turns into ongoing profits forever without having to resign up each month, as long as you continue to offer them value every month so that they don't give up their membership. However, the only time you ever have to market to them is during that initial campaign to get them to become a member. After that it is all about the value that you provide. Membership is not guaranteed. If you are not giving to your members every single month, you will find they are dropping your membership.

2 Repeat Income

When you charge a monthly fee for your membership site (or it could be an annual fee) one of the biggest benefits that you get to enjoy is repeat income, and that makes it one of the easiest ways to generate a steady stream of income. This can have a stabilizing effect on your business. Consistent monthly income is wonderful. Knowing that you have that income each month reduces your stress but also makes your business more valuable.

3 Builds Loyalty

Your membership website should be created so that it builds loyalty because these members remain your loyal customers. The only time (possibly) you have to have direct contact with your customers is when you send out their monthly invoice, otherwise it runs on autopilot, which means there is little labor costs. Certainly in some memberships there is more contact and it is the income that is automated. It depends on the design of your membership program.

4 Reward Loyalty

Your membership website rewards membership loyalty by having access to things that those who are not members don't get access to, and that's exciting for your members and of course it build membership loyalty. It is important to highlight what these benefits are, so that your members recognize their special status. It can be in the name of the program and then through your communications on delivery.

5 Build and Maintain Long Term Relationships

Your membership site will allow you to build and maintain long term relationships. These are your VIPs. Treat them well!! They are special to you and your company. You encourage the maintaining of relationships by offering your top clients perks that you don't offer your other members.

6 Provide Value to Your Members

If you have the expertise in your membership sites area then you will be able to find new material to share with your members. This can come in the form of newsletters, blogs, articles, videos, audios, etc. When you offer value to your members they stay members and that means you continue to enjoy the revenue.

Now that you know some of the key benefits to having a membership site, you are ready to begin to generate an ongoing revenue that can continue for years to come providing you give your members value.

Access Everything with the Ultimate Membership!!

Including Micro Memberships and Club Building!!

Members of the Womenpreneur's Resource Center gain access to almost every course developed here at CRC and one-on-one coaching. It is the ultimate membership for learning strategies for growth AND getting and staying on track with a coach that keeps you in momentum!!

Check out the Resource Center

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YouTube SEO Blueprint

SEO for Visibility and Engagement

Welcome to YouTube SEO Blueprint!!

I am thrilled that you are here!!

YouTube is a great platform for connecting with potential customers and clients.

But if you fail to take the time to do the SEO piece of each video you could miss the mark. I know I did!!

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Values Alignment

LEADING TO YOUR VALUES

As a leader, the values of the organization need to be a focus.  When you lead to your values, then you are walking your talk, practicing what you preach, and living those values.

Values Alignment Check

Doing a periodic values check is important. Are we in alignment with the values of the organization?  Do the values we have outlined still fit the organization? And, what do we need to do to be in alignment with the values of the organization?

Here at Compass Rose Consulting, we just recently been looking at our own values. But values alignment is something that has been important to me for a long time. It was included in my first business development program: Business Builders Intensive and is still a part of Business Growth CORE in the Womenpreneur's Resource Center.  It is important to look at.

When you are out of alignment with your values -- your staff notice and your customers notice.   Something doesn't feel right. They know it and it impacts them.

Our values alignment evaluation looks at:

What is the value? Name it:

How is it practiced across the organization?
Operations?
Products?
Marketing?
Leadership?
Staffing?
HR?
etc.

For instance, I worked with an organization that worked with youth and taught that you needed to get a college education so that you would be fairly paid. And we hired people with college degrees to work with the youth. BUT, we did not pay a fair wage for the work done.  The values were out of alignment with the practice. I successfully changed that practice or at least improved it.

When you do the values alignment, you are going through each value and making sure that you are walking your talk and practicing the value in all that you do.

Take a look at your values and how they are working in your business. Is there something that you need to shift or change?  Is there a way to practice them better?

Leave me your thoughts below and let me know how your business is doing on it's values alignment.

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Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know? 

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure -- just wasn't cutting it?  Marketing is like reminds me of my sailboat -- a hole in the water that I threw money into....BUT, it doesn't have to be that way.

When Marketing Is Set Up Wrong -- Then The Results DO NOT Happen...

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The "BIG BOYS" have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end... lead generation --->> through the buying process and to the close or acquisition of a new customer.

For instance -- if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn't stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

- Identify 5 Common Errors in Marketing Your Business

- Follow-Up Strategies

- How to Follow Your Calling

- Money Systems

- Marketing Your Business
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List Building is a Top Business Growth Strategy!

Estimated reading time: 3 minutes

Table of contents

- Why List Building – A brief Introduction

- List building is more than a tactic!

- The essence of list building...

- Understanding the Importance of List Building

- The Advantages of Building Your List:

- Join the List Building course and work on building and growing your list, your community!!

Why List Building – A brief Introduction

Harnessing the power of list building in your marketing strategy is akin to discovering an untapped well of potential for your business. Ignoring this approach essentially means you're overlooking a wealth of opportunity—like leaving money unclaimed. It's commonly said, "The Money Is in the List," and there's profound truth in this. Engaging with your audience to cultivate a robust list is paramount.

List building is more than a tactic!

It's a cornerstone strategy that enhances your presence within your niche, spreading your message far and wide. By gathering crucial contact details from your visitors, you're not just collecting data; you're nurturing future relationships that could convert into loyal customers.

The essence of list building...

...lies in its ability to forge a list teeming with engaged subscribers, setting the stage for sustainable revenue growth. This strategy isn't just about expansion; it's about deepening connections, enhancing your brand's footprint, driving quality leads, and fostering trust and reliability.

Understanding the Importance of List Building

List building isn't just beneficial; it's crucial across the spectrum of business sizes and types, from nimble startups to established enterprises, spanning both B2B and B2C domains. Whether you're in e-commerce, healthcare, or any other sector, the value of a well-maintained list is universal.

A dynamic list is a treasure trove for businesses and marketers alike, prompting a continuous quest for innovative ways to keep visitors engaged. Offering value through free resources like reports, guides, and tutorials is a proven method to captivate potential customers.

In crafting your marketing mosaic, list building should be a centerpiece, complemented by a blend of strategies including content marketing, SEO, social media, and beyond. The goal is a holistic approach where list building synergizes with other tactics to achieve your objectives.

Engagement is key; maintaining a dialogue with those who show interest in your offerings is crucial. By consistently addressing their needs and interests, you guide them closer to realizing the value your products or services hold for them.

The Advantages of Building Your List:

- Enjoy a steady stream of traffic independent of advertising or search engines.

- Amplify your lead generation efforts.

- Enhance conversion rates and bolster your ROI.

- Increase the likelihood of closing deals.

- Cultivate trust, encouraging repeat visits and loyalty.

Remember, every lead holds potential value for as long as they remain subscribed. The larger and more nurtured your list, the greater your opportunities for successful conversions. Keep the momentum of lead generation going and watch your list—and business—flourish.

(Rewritten with the help of ChatGPT, reviewed and approved!!) It's all good stuff. Let me know what you think!!

Join the List Building course and work on building and growing your list, your community!!

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Discover the Key Steps to Effective Leadership

Embracing Leadership: 12 Steps to Being the Leader of Your Life and Business

Effective Leadership is a crucial aspect of both personal and professional growth. In the journey of entrepreneurship, we are not just business owners but also leaders of our own lives. Donna Price, an expert in personal and business development, shares essential insights from her book, "Launching Your Dreams: Making Wild Ideas Happen," outlining 12 steps to be the leader of your life and business.

1. Start with Vision

Creating a clear and compelling vision of the future is the cornerstone of effective leadership. It's about knowing where you're going and what the big picture looks like. The vision serves as the guiding star, inspiring and steering efforts, be it in personal aspirations or business objectives.

2. Be the Leader

Acknowledging oneself as the captain and driver of your life and vision is pivotal. Taking ownership of your dreams and goals empowers you to lead the way and stay committed to the journey, despite the challenges that may arise.

3. Chart Your Vision

Developing a strategic plan, akin to creating a map, is crucial for achieving your vision. Whether in business or personal life, strategizing acts as a roadmap to your envisioned destination. It outlines the actions and steps required to reach your goals, providing a sense of direction and purpose.

4. Stay Focused on the Horizon

Amidst the daily grind, it's easy to lose sight of the bigger picture. Staying focused on the horizon means consistently aligning your efforts with your vision. This ensures that short-term distractions or obstacles do not veer you off course from your long-term aspirations.

5. Use Your Compass

Just as a compass guides a ship, values serve as the compass for our lives. Identifying and aligning with your core values ensures that every decision and action you take is in harmony with what truly matters to you. It's about living and leading authentically, anchored in your own values.

6. Keep a Ship's Log

Accountability is vital in leadership. By maintaining a log of your accomplishments and actions, you create a record of progress. This not only keeps you motivated and inspired but also serves as a testament to your growth and dedication over time.

7. Share Your Vision

Sharing your vision with others not only strengthens your commitment but also opens doors to collaboration and support. By articulating your dreams, you invite others to contribute, offer resources, and provide valuable insights, enriching the journey with shared experiences and knowledge.

8. Communicate, Communicate, Communicate

Effective communication lies at the heart of successful leadership. Regularly sharing your vision, listening to feedback, and maintaining transparent communication with your team, clients, and stakeholders is essential for fostering understanding, alignment, and synergy.

9. Mastermind

Creating an advisory council or board can provide valuable external perspectives and guidance. Whether in the form of a business advisory board or personal mentors, seeking insights from trusted individuals can offer fresh perspectives, challenge assumptions, and catalyze growth in your leadership journey.

10. Hold the Vision

Integrity in leadership means staying true to your vision, despite the obstacles. This involves not succumbing to negative voices, be it internal self-doubt or external naysayers. Believing in your vision and persevering through challenges is integral to successful leadership.

11. Celebrating Your Leadership

Recognizing and celebrating your achievements is crucial. As a leader, acknowledging the efforts and contributions of your team is equally important. Sharing credit and expressing gratitude for the collective journey reinforces a culture of collaboration, empowerment, and appreciation.

The 12 steps to being the leader of your life or business offer a comprehensive roadmap for nurturing effective leadership.

Embracing these principles can empower individuals and entrepreneurs to not only envision their dreams but also lead others in achieving collective success. By staying true to the vision, fostering strong communication, and embracing accountability, one can pave the way for personal and professional growth, embarking on a fulfilling journey guided by purpose and aspiration.

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