Repurposing Formats to Increase Your Audience

Table of contents

- Repurposing Formats can be the answer to: The Top Reason People Ignore Your Content!!
- Repurposing Formats can Accommodate Various Learning Styles
- Analyze Your Content When Considering Repurposing Formats
- Repurpose Your Content!!
- Monitor Results

Repurposing Formats can be the answer to: The Top Reason People Ignore Your Content!!

Do you find yourself spending hours researching and creating content and when it finally goes live nothing?

You have created engaging material about topics your audience cares about, but the likes, shares, or comments are underwhelming.

The problem is not always the quality of the material itself, but it could be the format.

Do you understand WHERE your audience consumes their info?

Repurposing Formats can Accommodate Various Learning Styles

People have different learning styles and preferred ways of consuming content. So, you need to look at how to accommodate that!!

Written: Written content including articles, eBooks, and blog posts appeals to people who prefer reading and have strong comprehension skills. Written content gives people the freedom to take in information at their own pace and easily refer back to sections they want to review.

Visual: Visual content like charts, diagrams, infographics, and videos appeal to learners who process information visually. For them, pictures and graphics make complex information more digestible, accessible, and memorable.

Audio: Audio content includes audiobooks, lectures, and podcasts, and it suits learners who take in information by listening. Its also useful for people who like to multi-task, tuning in while exercising or commuting.

Analyze Your Content When Considering Repurposing Formats

Quickly review the last 10-15 pieces of content you have created. What percentage of your content is written, visual, video, or audio?

Lets say the majority of your marketing content is written, for example, blog posts, social posts, reports, eBooks etc. Various studies have shown that up to 65% of the general population are visual learners. If you do not accommodate this segment of your audience, you could end up losing them.

The solution?

Repurpose Your Content!!

Repurposing allows you to connect with more people, using content they enjoy consuming, across various platforms.

Repurposing is not simply about recycling content. Its about strategically transforming your content to cater to your audience and the different ways they consume content and learn. For example, you could transform a long-form blog post into an infographic, explainer video, or podcast episode, reaching your visual or auditory learners.

You can also repurpose to incorporate all mediums and learning styles, making sure each type is represented: written (a social post), visual (an infographic), and auditory (a podcast episode). Or, when you repurpose, combine 2 or more mediums in one piece, for example, add an infographic and audio snippet to a blog post.

Monitor Results

After you repurpose, monitor your engagement metrics: Which formats are getting more likes, shares, and comments? Are certain types of content driving more traffic to your website? Asking these questions will allow you to know your audience better and adjust your repurposing strategy as needed.

Learn more with my Content Repurposing Guide:

Want to connect with a broader audience through repurposing? Check out my course, Repurposing which teaches you the A to Z.

This guide will give you Quick Tips for creating a content marketing strategy.

Using your content only once is cumbersome. It means that you are constantly creating new content. But when you repurpose your content, then you are able to maximize its reach and its power.

Check it Out

Content Repurposing is central to an effective Content Marketing Strategy.

Can content be a marketing strategy? YES!! Definitely! Content educates your prospect, your leads about YOU, your organization and what you have to offer. It is a pre-seller to your services.

Content Repurposing Workshop

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The Hidden Dangers of Sales and Discounts in Business

Estimated reading time: 6 minutes

Are You Helping or Hurting Your Business?

Everyone loves a good sale. As consumers, we’re drawn to discounts that feel like we’re getting the most bang for our buck. But as a business owner, is offering discounts or running frequent sales really a smart strategy for growing your brand?

The answer isn’t as straightforward as it seems. While discounts can provide benefits, they also come with potential downsides that can impact your bottom line and your brand's long-term success.

Let’s look at both sides of the discount debate, exploring when it makes sense to offer sales, when it doesn’t, and the strategies to use so that your discounts support your business instead of hurting it.

 The Upsides of Offering Discounts

1. Attracting New Customers and Creating Momentum

Offering a discount or a promotional sale can be a powerful tool for bringing new customers to your business. A limited-time offer can create a sense of urgency, motivating people who might otherwise delay their purchase. Discounts can also help overcome the initial hesitation that people often feel when trying a new product or service.

A well-timed sale can energize your brand, generating excitement among current customers and creating buzz that can lead to word-of-mouth referrals. For a small business, this visibility can be invaluable, helping you reach new audiences who may later become loyal, full-price customers.

2. Encouraging Additional Purchases

In many cases, discounts don’t just bring people in—they also prompt additional spending. Customers who see that they’re “saving” may feel inclined to buy more than they would otherwise, especially if the discount requires a minimum purchase threshold. This can be a great way to increase the overall cart value, especially during holiday seasons or other high-shopping periods.

3. Clearing Out Inventory

Discounts can be especially useful when you have excess inventory or seasonal products that need to move. Offering a sale on older or soon-to-be-discontinued items helps free up storage space, and it can give your new products the attention they deserve. For businesses that rely on inventory turnover, discounts can be a strategic way to keep things fresh without having to deal with costly storage fees or unsold products.

 The Downsides of Frequent Discounts

1. Eroding Profit Margins

The most obvious downside of discounts is that they cut into your profit margins. Unlike consumers, who enjoy the thrill of saving money, business owners still have to account for their expenses. The discount you offer on a product is directly taken out of your profit. For every dollar discounted, you’re losing a portion of your profit, which can add up quickly, especially if you offer frequent or deep discounts.

It’s essential to remember that your fixed costs—materials, rent, employee salaries—don’t change just because you’re offering a sale. Each time you offer a discount, it impacts your bottom line, potentially making it harder to sustain your business in the long run if your profit margins are already slim.

2. Conditioning Customers to Wait for Sales

One of the most dangerous long-term effects of offering frequent discounts is that it can “train” your customers to wait for the next sale. When discounts become predictable, your customers start to expect them, holding off on making purchases at full price. Bed, Bath & Beyond is a classic example. Over time, customers came to rely on their ever-present coupons, and it became almost unthinkable to shop there without one. The brand became known more for its discounts than for its value or product selection.

If customers associate your brand with regular sales, they may only buy from you when there’s a discount. This habit undermines your pricing structure and can make it difficult to sell products or services at their intended price point.

3. Devaluing Your Brand’s Perceived Quality

Frequent discounting can inadvertently lower the perceived value of your products or services. If your items are always on sale, customers may start to wonder if the full price was ever a fair value. When people see frequent discounts, they may begin to associate your brand with cheapness rather than quality. In industries where trust and brand reputation matter, this can be a slippery slope. Your products or services may appear less credible or reliable if people believe that the quality matches the discounted price, not the full price.

Finding the Right Balance: Tips for a Smart Discounting Strategy

Since there are both positives and negatives, a thoughtful approach to discounts and sales is essential. Here’s how to make sure your discount strategy works for you, not against you:

1. Make Discounts Purposeful and Timely

Rather than running frequent or arbitrary sales, tie discounts to special occasions, like holidays, product launches, or customer loyalty programs. If you offer discounts sparingly, they’ll feel more valuable when they do happen, and customers are less likely to rely on them as the norm.

2. Consider Alternatives to Price Discounts

Instead of directly lowering prices, think about adding value in other ways. You might bundle products together, offer a free gift with a purchase, or provide access to an exclusive resource. These alternatives can attract attention without eroding the perceived value of your products.

3. Use Discounts to Reward Loyalty, Not Entice Bargain Hunters

To avoid conditioning all customers to wait for discounts, use sales and special offers to reward your most loyal customers. Offer discounts to your email subscribers, social media followers, or previous customers as a thank you. This approach makes them feel valued while reducing the risk that new customers will expect discounts every time they shop with you.

4. Track the Impact on Your Profits

Before implementing any discount, run the numbers. Determine the break-even point, calculate your profit margins, and track sales outcomes to see if your strategy is working. A sale that generates a lot of purchases but doesn’t increase your overall profit isn’t a successful discount.

5. Communicate the Value of Your Product or Service

In all of your marketing efforts, focus on communicating the value of your products and services. Emphasize their benefits, quality, and the unique aspects of what you offer, so your customers know they’re buying something worthwhile. When customers see the full value, they’re more likely to pay full price and see discounts as a rare bonus rather than an expectation.

Final Thoughts: Use Discounts Wisely to Benefit Your Business Long-Term

Discounts can be an effective tool in your marketing strategy, but they should be used strategically and sparingly. By offering purposeful sales and avoiding constant discounts, you can attract new customers without devaluing your brand or training customers to only shop with a coupon. A strong brand that people trust and value will have far more long-term success than one that’s known primarily for its sales.

Remember, building a successful business isn’t just about making sales in the short term—it’s about creating lasting customer relationships and establishing a brand that people want to invest in at full price.

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Top 5 Tips to Add Value to Your Repurposed Content

Repurposing Saves You Time and Money.

Don't let it be overwhelming!!

You’ve heard it said numerous times: repurposing content isn’t simply a matter of recycling – you’re not just taking the original content and pasting it into new formats, in different mediums, on different platforms. For example, if you’re repurposing a blog post into a social media post, it’s not enough to cut and paste a paragraph from the blog and call it a day.

You must tailor and tweak the content to suit different media and audience preferences. You are transforming content, not duplicating it. You need to add value.

But how can you make the repurposed content distinctive, unique, and valuable without spending hours recreating it? After all, isn’t repurposing supposed to save you time and resources?

You don’t need to do a complete redesign or rewrite. Here’s how to add value to your repurposed content without reinventing the wheel.

 1. Tailor to the Medium and Audience

Every medium, whether it’s audio, video, visual, or interactive has its own distinct characteristics. Tailor your repurposed content to that medium and its audience. For a video, incorporate a live demonstration to simplify complex ideas or processes. When developing an infographic, break down the essence of the core content into five key visual points. If you’re creating a podcast episode out of existing content, focus on the key points and deliver it in a conversational manner, or, think of questions you can ask your guest that will naturally expand upon the topic.

 2.  Add Fresh Insights

Your original content may have been published a while ago: incorporating a fresh perspective or new insight is an effective way to rejuvenate old material. Add information about the latest industry trends, the launch of a relevant product, or the results of a recent study. By doing this, you’ll add value to the original material, keeping your content current and useful.

 3. Integrate Examples and Case Studies

Examples and case studies enrich your repurposed content, supporting your claims and explaining your concepts. For example, if your original content offers productivity tips, in your repurposed material, add a case study illustrating how the techniques made a difference in a client’s work life. It backs up your material and provides your audience with a tangible, real-world application.

 4. Incorporate Data

When repurposing your content, insert relevant data that supports your content. For example, if your original piece is about social media trends, add the latest statistics or a chart that shows growth over time. Visual representations of data are easier to digest and understand. Adding data is especially powerful when transforming written content into a visual piece, like an infographic or video.

 5. Edit and Improve

The final way you can add value to your repurposed content is simply improving it. When we complete content, there’s always something we wish we had tweaked or refined the minute we click publish. When you repurpose into different formats, this is your opportunity to make those changes. An explanation that wasn’t quite right, examples that could illustrate your point more clearly, or even the style or tone. Take the time to fix the things you weren’t 100% pleased with in the original content.

Want to learn more about how you can improve YOUR content? Head over here:

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5 Ways to Create Backend Income From Your Membership Site

Strategies for Increasing Income with a Membership Program

Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. There are several different ways that you can make backend income from your membership site. Here are some ideas to help you turn your site into a profit-pulling machine:

1. Promote affiliate offers

Affiliate marketing works really well within the membership site model because you've built up trust with your audience. They've seen your monthly content and know that you offer quality. They will trust your recommendations because you've offered good content in the past. Choose affiliate offers that tie directly into popular topics within your membership site. E-books, video courses and short reports will add value for your members and boost your backend sales. Send an e-mail article to your membership site members with good content and a link to the recommended product.

2. Sell advertising

You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site or in your newsletter or solo emails. You can display advertising in the sidebars and just under the header of your membership site. Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit. You'll start to see advertising dollars start to roll in the more you publicize the offer.

3. Offer personalized coaching

No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on. You can offer exclusive one-on-one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site). Alternatively, you can offer video calls or tele-conference calls for membership site members for a small additional fee.

4. Sell your own advanced products

There are bound to be topics within your membership site that deserve special attention. You can make backend sales by creating products around these topics and offering them to your members. For example, if you're running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members. You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.

5. Turn membership site content into individual products

Once you've built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can do this with several different sections of your website to make some backend income and get new members for your website.

With one or several of these techniques you can create several streams of income from your membership site and attract new members. https://bit.ly/3wZa323

4 Things You Can Do To Your Workspace to Encourage Self Care

Make Your Workspace -- Welcome YOU!!

What does your workspace say about you? Most people try to find ways to personalize the space where they work. While not every job allows for much in the way of personal touches, there are some things you can do to keep your workspace uniquely you. This lends itself to better productivity.

But how does your workspace impact your health? Think about this: there are many things you can do to workspace to encourage self-care. Imagine how this could change your life.

Try these things:

Build Better Boundaries

There are times when you can deal with an interruption, and times when you just need to work. Look for ways to create better boundaries to keep your productivity high, and your frustration low. If you have the ability to shut your door when you need to concentrate, do so. if not, talk to your coworkers about how to signal them when you are in interruption-free mode.

Clean Up Your Act

Sometimes the simplest thing self-care action at work is to create a better workspace for yourself is to clean up the clutter. By being able to find what you need, when you need it, you preserve your sanity and get more done.

Escape to Eat

Your workspace should never be a dining hall. When your lunch break comes around, it's time for you to go. The problem with eating at your desk, is you become tempted to keep working while you eat. The best self-care practice at lunchtime is to step out and eat elsewhere. Even if you work from home, the very act of eating away from your workspace can do wonders for your mental health. Go to another room or even just pick a different chair at the kitchen table as a way of telling your brain you're done working for the time being.

Put Away the Screens

While it's not always practical to put away your laptop or tablet, it's good to do so when you can. Why? After a few hours, staring at any screen, whether it's on your phone or elsewhere, can make your eyes hurt. This constant exposure to electronics can be very wearying and even cause damage to your body over time. Don't believe it? Consider how many people you know, yourself included, who have had problems with carpel tunnel in the past year or two. The solution? Make a point of doing some things by hand. To do lists don't need to be on an app or computer screen to be effective. Also, clustering jobs which aren't tech heavy can give you a nice break during the day.

The key to self-care at work is in making your workspace work for you, not against you. By paying attention to these simple details, you'll feel more productive and enjoy your work day more.
https://www.youtube.com/watch?v=RoMLDQWFlLw
- Learn To Set Boundaries And Start Saying No
- Practicing Self Care: 5 Unique Ways
- The Self Care System
- Self Care Tips
- 6 Tips for Practicing Self Care Even When Times are Tough https://bit.ly/3i8Vq0n

5 Warning Signs That Your Project is Going to Be Derailed

Make Sure Your Project Does Not Get Derailed

When we get derailed or experience a major setback or failure, it always takes us by surprise. Sure, the going was a little rough but we just didn't see it coming. At least, that's what we think.

Getting derailed is serious. It could mean having to start all over again or worse, ditch a project altogether. It’s one of the main causes of not finishing what we start and if this happens often enough, our whole life course can be impacted.

But you can avoid derailment by being alert to the warning signs. That's right, a derailment shouldn’t come as a surprise because there are always red flags that indicate you're heading for big trouble.

Here are 5 key warning signs to be on the lookout for:

You're procrastinating too much

If you're constantly procrastinating rather than acting, it's a sure sign that something's wrong. Your loss of motivation causes you to procrastinate and this could be due to many reasons.

It's your job to quickly find out what they are.

Usually, a quick review of your goals and timeframes to ensure that they're realistic can resolve the issue. Make any modifications you need to, roll up your sleeves and get to work!

Take a look back at your vision. What are you building, why are you building it?? Vision can often get us back on track. If you don't have a vision, (the Vision Board Project is a great resource!!) it may be time to do some visioning. Write it down, make an image for it, revisit it every day. Vision can help re-inspire you and motivate you out of procrastination!

Work has to be redone

When work results are poor and have to be redone (whether you're responsible or others are to blame), this is a big red flag. It means you could be headed for that one big, irrevocable error that could completely derail you.

Usually, the reason is poor communication of task requirements or poor skills. Pinpoint what the problem is and take quick measures to fix it, and closely monitor work outcomes.

You're falling back on deadlines

Whether you're working to your own deadlines or have an assigned one, it doesn’t matter. Consistently falling behind is the biggest motivation-zapper of all. It could simply be due to unrealistic deadlines or goals, and these should be modified. Of course, if the goals are NOT unrealistic then modifying them is not the answer -- accountability and follow through may be needed.

It's important to assess what could be going on. Pinpointing the problem will allow you to quickly get back on track with your deadlines.

You lack motivation

The loss of motivation means mediocre or poor work outcomes, or even finding an excuse to quit altogether. Reflect on why you find the work at hand boring or frustrating.

Sometimes, injecting some enjoyment into a task or project can reignite your motivation. You can do this by mixing up your routine, changing your surroundings and finding new and creative ways to do things. Setting up a reward for work done each day and a bigger reward for the complete project. We do this in Accountability Coaching with daily rewards and bigger rewards.

You're making excuses to quit

When things get difficult, it's easy to find a dozen excuses for quitting – and having to admit defeat and failure is the worst kind of derailment because it destroys your self-confidence and self-discipline.

Learning to see obstacles as exciting challenges that you're totally capable of overcoming will kill your thoughts about quitting and keep you fired up. Shifting your mindset to seeing these as challenges puts you in a better place to finish what you start and overcome the challenges.

Stay Alert

Don't let derailment take you by surprise again and empower yourself to finish what you start with success and outstanding results. Stay alert to these 5 signs that you're getting derailed.

Recognizing the signs of derailment early on and addressing them can effectively keep you moving forward with your project.

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Entrepreneurial Myths that Will Hurt Your Business

Is Your Business Impacted by E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

·       Desire

·       Some capital

·       Projected a targeted profit

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop out entirely. Building a successful business takes stamina and agility.

The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.

Let’s take a minute to talk about entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.

The emotions that occur, in order, are:

·       Exhilaration

·       Exhaustion

·       Despair

·       Sense of self-loss

This is usually cause by the e-myths and assumptions we talked about. You can get your hopes so high on instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.

Pick up a copy of the Visionary Womenpreneur's Field Guide to learn how to create your strategy effectively.

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Discover the Key Steps to Effective Leadership

Embracing Leadership: 12 Steps to Being the Leader of Your Life and Business

Effective Leadership is a crucial aspect of both personal and professional growth. In the journey of entrepreneurship, we are not just business owners but also leaders of our own lives. Donna Price, an expert in personal and business development, shares essential insights from her book, "Launching Your Dreams: Making Wild Ideas Happen," outlining 12 steps to be the leader of your life and business.

1. Start with Vision

Creating a clear and compelling vision of the future is the cornerstone of effective leadership. It's about knowing where you're going and what the big picture looks like. The vision serves as the guiding star, inspiring and steering efforts, be it in personal aspirations or business objectives.

2. Be the Leader

Acknowledging oneself as the captain and driver of your life and vision is pivotal. Taking ownership of your dreams and goals empowers you to lead the way and stay committed to the journey, despite the challenges that may arise.

3. Chart Your Vision

Developing a strategic plan, akin to creating a map, is crucial for achieving your vision. Whether in business or personal life, strategizing acts as a roadmap to your envisioned destination. It outlines the actions and steps required to reach your goals, providing a sense of direction and purpose.

4. Stay Focused on the Horizon

Amidst the daily grind, it's easy to lose sight of the bigger picture. Staying focused on the horizon means consistently aligning your efforts with your vision. This ensures that short-term distractions or obstacles do not veer you off course from your long-term aspirations.

5. Use Your Compass

Just as a compass guides a ship, values serve as the compass for our lives. Identifying and aligning with your core values ensures that every decision and action you take is in harmony with what truly matters to you. It's about living and leading authentically, anchored in your own values.

6. Keep a Ship's Log

Accountability is vital in leadership. By maintaining a log of your accomplishments and actions, you create a record of progress. This not only keeps you motivated and inspired but also serves as a testament to your growth and dedication over time.

7. Share Your Vision

Sharing your vision with others not only strengthens your commitment but also opens doors to collaboration and support. By articulating your dreams, you invite others to contribute, offer resources, and provide valuable insights, enriching the journey with shared experiences and knowledge.

8. Communicate, Communicate, Communicate

Effective communication lies at the heart of successful leadership. Regularly sharing your vision, listening to feedback, and maintaining transparent communication with your team, clients, and stakeholders is essential for fostering understanding, alignment, and synergy.

9. Mastermind

Creating an advisory council or board can provide valuable external perspectives and guidance. Whether in the form of a business advisory board or personal mentors, seeking insights from trusted individuals can offer fresh perspectives, challenge assumptions, and catalyze growth in your leadership journey.

10. Hold the Vision

Integrity in leadership means staying true to your vision, despite the obstacles. This involves not succumbing to negative voices, be it internal self-doubt or external naysayers. Believing in your vision and persevering through challenges is integral to successful leadership.

11. Celebrating Your Leadership

Recognizing and celebrating your achievements is crucial. As a leader, acknowledging the efforts and contributions of your team is equally important. Sharing credit and expressing gratitude for the collective journey reinforces a culture of collaboration, empowerment, and appreciation.

The 12 steps to being the leader of your life or business offer a comprehensive roadmap for nurturing effective leadership.

Embracing these principles can empower individuals and entrepreneurs to not only envision their dreams but also lead others in achieving collective success. By staying true to the vision, fostering strong communication, and embracing accountability, one can pave the way for personal and professional growth, embarking on a fulfilling journey guided by purpose and aspiration.

https://youtube.com/live/N1VKBg2qIw0 https://bit.ly/4aGtVVh

Building Your Marketing System

Why do you want and need a marketing system?

When you build a marketing system that is YOURS, you KNOW that you have a way to increase your revenue easily and predictably.

A marketing system consistently:

- Brings new and qualified leads (future buyers) into your business

- Has a system for follow up and nurturing that helps YOU connect with your new leads and build the "know, like, trust" relationship

- Uses calls to action wisely to bring people into your customer base.

- Provides customer service that builds loyalty and repeat business.

- Works easily and reliably so that you know what to expect for your growth each week or month.

- Is trackable so that you can improve it when it is not working as well as you want or need it to.

So what does this really mean? Isn't all marketing the same?

There are definitely marketing concepts that work across businesses and industries that you should be implementing in your business. But they can look different for different companies.

For instance, if you are a local boutique you need local traffic into your store. Can the Internet or social media help with that? Definitely. But you also need signage on your storefront, local ads with calls to action.

The biggest mistake I see is that people focus on getting buyers and that doesn't work in a lot of industries. And the mistake is that they don't get the person's information or capture the lead! They have no way to follow up or continuing to build the relationship. The interaction is over.

This happens over and over. A business owner runs an ad -- sending the lead to their BUY NOW button and they don't buy, they bounce! But what if was a different call to action -- an optin where the first step was a really valuable item at a low cost or no cost. Then you have the opportunity to continue marketing and building the "know, like, trust."

So, whether you are a local shop or an online business -- lead capture is key. It has to be a part of your marketing system!!

Lead capture or optins are different from followers or connections. When you build your email list -- it is YOURS. When you have followers or connections or friends on a social media platform, they can definitely become buyers but they can also be taken away by the platform without your control. Moving people over to your email list is key.

What are the pieces of the marketing system?

- Being clear on your target market -- who are you marketing to?

- Lead capture -- having a way of capturing the information when someone connects with you.

- Follow-up - they say the money is in the follow-up and so many miss this opportunity to continue connecting.

- Presenting valuable offers -- when you have done a good job of connecting with your target market, your service should be valuable to them. Building good offers that provide a ton of value are the offers that people will be interested in.

- Loyalty -- everything you are doing up to this step is geared to help you in building loyalty. If you don't have a good follow up system, you will lose customers and they won't come back, because you are not telling them what you have to offer to them.

When you build YOUR system, you have the ability to predict your results. You can turn it on and off. Or up and down based on what you can handle.

When you have a working sales and marketing system -- you can look at HOW to scale your business!! That's exciting! Not everyone is doing that, because not everyone is building a system for their sales and marketing. If there is only one system that you are going to build in your business -- this is the one!!

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Innovation, Persistence, and Consistency: Key Ingredients for Business Development

In today’s fast-paced and highly competitive business landscape, staying relevant requires more than just showing up every day. It requires a commitment to continuous improvement, fresh ideas, and the willingness to think outside the box for business development. If you're a business owner, you know how important it is to consistently innovate, persist through challenges, and maintain consistency to create lasting success and foster business development.

Let’s dive into why these three elements—innovation, persistence, and consistency—are vital to growing your business and making a meaningful impact. Business development relies heavily on these factors.

1. Innovation: The Fuel for Growth

Innovation is more than a buzzword; it’s a way of life for successful businesses. By constantly seeking new ways to improve your products or services, you show customers that you are committed to providing value and staying ahead of the curve. Innovation isn’t always about creating something entirely new; sometimes, it’s about reimagining what you already offer. This approach can significantly contribute to business development.

Ask yourself:  
- What small changes can I make to improve my product or service?
- How can I add value in a way that’s more appealing to my target audience?
- Are there creative solutions to existing challenges that could benefit my customers?

Keep in mind that innovation should serve your vision, mission, and values. Every new idea or improvement should align with your core purpose and contribute to profitability. When innovation supports both your business and your goals, it has the potential to be a game-changer for business development.

2. Persistence: The Power of Not Giving Up

Success rarely comes without setbacks. Behind every thriving business is an owner who persevered through challenges, learned from mistakes, and kept pushing forward. Persistence is crucial to navigating through tough times and emerging stronger, ultimately contributing to business development.

While innovation might spark growth, persistence keeps you on track. When challenges arise, remember:
- Setbacks are often opportunities for learning and growth.
- Revisit your “why” to keep yourself motivated during challenging times.
- Celebrate small wins to maintain momentum and stay focused on your long-term vision.

3. Consistency: Building Trust and Credibility

Customers crave reliability, and consistency is the key to building a trustworthy brand. When you show up consistently, you build credibility with your audience, making them more likely to choose your business over others. Whether it's delivering exceptional service, maintaining quality standards, or sticking to your values, consistency establishes a foundation of trust crucial for business development.

Consistency doesn’t mean you can’t experiment; rather, it means that your core values, mission, and dedication to quality remain steadfast, even as you explore new ideas and methods.

Your Next Big Idea Could Be the Game-Changer

Take a moment today to reflect on your business. What’s one area where you could innovate, change, or improve that might increase your impact? Remember, it doesn’t have to be a massive overhaul. Sometimes, the smallest adjustments can make the biggest difference in business development and growth. 

Incorporate innovation, persistence, and consistency into your business practices, and you’ll set yourself up not only for growth but also for making a meaningful impact in the world.

https://bit.ly/3CxmDrp

Content Marketing

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Repurpose Content Without Repetition

3 Tips to Keep Your Content Fresh:

How to Repurpose Content Without Being Repetitive

Repurposing is a bit like magic: you take a single blog post, short video, or infographic and transform it into multiple pieces of valuable content. But before you start conjuring new videos, audio, or visuals across numerous platforms, remember: there's a big difference between strategic repurposing and simply regurgitating content. If you give your audience the same thing over and over, they might disappear.

For sustained engagement, each repurposed piece must feel familiar, yet completely fresh.

1. Personalize the Content to the Medium

When people think of repurposing, many believe that its simply a matter of taking content from one medium (for example, written) and turning it into another (for example, audio, video, visual, or interactive). That's a great first step, but you can't stop there.

For example, if you start with a blog post and use it word for word in a video script, your audience is going to know somethings up. They might not recognize the exact wording, but reading a blog post out loud on video is going to sound stilted and unnatural.

You must personalize the content to the medium.

For example, lets say you're converting a tutorial blog post into a video. Instead of simply narrating the steps using the blog content as your script, incorporate a live demonstration, add some new observations, and walk viewers through the process.

2. Each Platform Has a Unique Personality

The same rule applies to platforms. If you're transforming an original piece of content into multiple social media posts on different platforms, you'll need to personalize each post. A complete rewrite or redesign is unnecessary, but keep in mind the individual platforms maximum word count, audience, and popular format.

For example, the tweet you post on X (formerly Twitter) wont look like your post on Facebook. Or, you might post a short video on TikTok and a carousel on Instagram.

3. Micro-Focus

Find a single interesting point or statistic within your original content and expand on it in different formats. It can be easier to narrow in on one sub-topic and create variations of it instead of trying to make an entire blog post appear fresh and new in different formats.

- Did a specific point generate audience interest?

- Was there an idea that you feel you could have explored further but you didn't have the space to do so?

- Is there a sub-topic that could generate fun and interesting graphics or sound clips?

- Narrow your focus to that one subject by either creating a case study, a short video showing its real-life application, or an infographic that provides more detail.

This allows you to dive deeper into subjects and offer new value without simply duplicating the entire original piece. This micro-focus gives your audience the impression that they're learning something entirely new.

3. Build on Reader Reactions

Your audiences comments and questions can inspire a wealth of repurposed content. Their unique perspectives on a topic can motivate you to reframe your content, create a response, or offer a fresh angle.

For example, if a post on productivity tips generated questions about goal-setting or removing distractions, you might create infographics, social media posts, or explainer videos that provide more information on these topics.

Or, if a commenter said something about the subject matter that you disagree with, you can create content that serves as a counter-argument (without calling out the commenter by name, of course) and demonstrates your expertise.

Getting Started with Your Repurposing Plan

Consistently producing fresh, valuable content can be overwhelming. Repurposing is a strategic approach to content development that puts a unique spin on each piece you create, helping you to improve your content strategy and increase your reach and impact.

Want to learn more about how you can repurpose your content?

Head over here:

The Content Repurposing Workshop!!

- Check out these other resources...

- Content Repurposing

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- Is Business Blogging Part of YOUR Marketing Plan https://bit.ly/3wLHTHy

Your Weekly To Do List For Your Membership Program

Keep Up With These Tasks on Your Membership Site or Course:

Once you get your membership site up and running, you'll need to stay on a weekly maintenance schedule to add new content to your website, promote it and promote the affiliate program. Fortunately, there are just a few simple steps that you need to take on a weekly basis to keep your membership site moving along.

1. Respond to customer support questions

This should be your top priority because it helps you hold onto your existing customers. One dissatisfied customer can make you lose out on a whole bunch of future customers. Try to get to this at least twice a week so you can respond promptly to their inquiries. Be sure you have set up a support ticket system.

2. Cull out membership cancellations

Most membership scripts will require you to manually remove canceled members from the database. Take care of this quickly each week so that you wont have people getting into the site for free.

3. Post new content

This depends on whether you are offering a course that has a definitive beginning and end, or a membership with ongoing support. With memberships, your members are paying for fresh content delivered each month. Rather than have them wait all month for a new update, split up your monthly delivery into four different parts. This way there is fresh content for the members to see each and every week. An editorial calendar will help you stay on track and keep your customers satisfied. If you have a forum as part of your membership site, be sure to check in several times a week to stay on top of important threads and respond to questions from members. Be present and your members will see that you are dedicated to helping them.

4. Poll your subscribers

Your membership sites success depends on giving the members exactly what they want. You can keep your finger on the pulse of the market by offering a weekly poll. Ask them about their favorite parts of the site, what theyd like to see next, and their worst problems with the topic or any other information that youd like to know. If you do this on a weekly basis, the members will look forward to participating and give you tons of valuable feedback.

5. Send out a wrap up e-mail newsletter

Toward the end of the week you should send a short e-mail newsletter to your subscribers to let them know what happened in the site. Many times people will sign up for a membership site, forget why they did it and then unsubscribe a few months later. With an e-mail newsletter, you can remind members of what is going on within the site and encourage them to come back, see the new content and get involved.

6. Develop content related to your membership site's topic and syndicate it

Your membership site won't grow unless you promote it. Content marketing is a powerful way to drive traffic to your site and brand yourself as an expert in your niche. At the beginning of every month, brainstorm a list of four to six different topics that you'll write about that month. Write one to two articles per week and then distribute the articles to a few key places. You can repurpose your article into a video, a podcast episode, a social media post etc. The whole process won't take more than an hour or so per week and it will be well worth it.

7. Make new connections on social networking sites

Spend some time each week finding and connecting with people in your market on Facebook, Instagram, LinkedIn or X (Twitter) and any other sites you may already be a part of. Use search terms related to your niche and add new people as friends. This will help build your circle of influence and get potential new members to your site. Work on the site where your customer is.

Related Articles

- Assessing Your Business And Vision

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- Content Repurposing

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- Promoting Your Content https://bit.ly/4akSOpI

Learn How to Track Your Numbers

in your list building campaign learning how to track your Numbers.... Key

Focusing on a successful list building campaign, you need to track your marketing strategy multiple times to glean more information.

You will be unable to boost your conversion until you track your campaigns. To test and track your campaign, you need understand the idea. You need to track your programs and tactics, messages, contact frequency and spending levels to optimize your marketing strategy. Otherwise you are doing HOPE MARKETING and hoping it will work! Numbers tell you if it is or it is not.

Testing and tracking can increase your ROI.

By tracking your campaigns, you will be able to know which campaign bring more traffic toward your website. You can also know from where your visitors are coming to your website such as advertisement, Search engine optimization, social media, blogs etc. By adding tracking code on every page of your website, you can get to know the page visits of visitors that don't converted into your subscribers.

Mainly you need to track for optimizing your campaign, your results.

Number of MQLs (marketing qualified leads): Remember the quotes the money is in the list, you need to add quality leads in your list and eliminate bad leads from it.

Cost per MQL (marketing qualified leads): if you using list building for your marketing campaign. Be sure you are maximizing your leads and minimizing the cost per qualified leads. If you have a list of unqualified leads or not good leads, the size of that list is irrelevant. You can have a HUGE list that costs you money and does not make you a dime. It is worthless.

Cost per Sales or Accepted Opportunity: Examine all of the money spent and the resulting sales or accepted opportunity very carefully over a defined time period. You can have opt-ins for your free offer that later convert to your paid offer. You need this information to determine if the investment in the sales campaign for the free offer converts enough people to the paid offer.

First-Touch ROI (by program): The basic job of a list building marketer is to decide which particular campaign to be used. Your main objective should be to get the highest ROI for your business.

Multi-Touch ROI (by program): Some programs look to be result oriented as compared to the other available. They might not give the desired output in the first impression. Be very careful in deciding which particular campaigns you need to follow. However it does not mean they will not give results in the long run. So, don't stop using them immediately.

You need to find-out which marketing tools works best for your list building campaign. Google AdWords? Webinars? Trade shows? Facebook Ads? LinkedIn Ads? Instagram Ads? Facebook LIVES .....To find out you need to track each campaign.

Campaign Source: You need to recognize and track your lead sources so you can optimize your ROI through your sales funnel. This means you need to understand where the lead is coming from and track the campaigns so that you can make this determination. Yes, everyone might end up on the same list. But YOU need to know if the Facebook Ads campaign has a different conversion rate from the Google Ads....and look at your spend for each campaign in comparison to your results.

Campaign Name: It enables you to distinguish among various campaigns to test different advertisements.

Campaign Medium: It defines the web pages or ads from where the visitors are redirected to your website such as pay-per-click, banner ad or email, search engine etc.

Tracking list history and sales funnel can optimize your business revenue. You can also test report and dashboards by having a clear idea of your funnel and stages according to leads, closed deals and revenue. You can segment your list on the basis of demographics, interest, and product to measure your success.

You can keep rectify your tactics time to time to get better results. You should measure your user responds such as automatic updates, individual manual updates and mass updates. Keep tracking of your opt-in rate, unique open rate, click thorough rate, email deliver success rate, subscribers, unsubscribes and lead conversions to evaluate your list building campaign.

https://bit.ly/3pK7qao

Values Alignment

LEADING TO YOUR VALUES

As a leader, the values of the organization need to be a focus.  When you lead to your values, then you are walking your talk, practicing what you preach, and living those values.

Values Alignment Check

Doing a periodic values check is important. Are we in alignment with the values of the organization?  Do the values we have outlined still fit the organization? And, what do we need to do to be in alignment with the values of the organization?

Here at Compass Rose Consulting, we just recently been looking at our own values. But values alignment is something that has been important to me for a long time. It was included in my first business development program: Business Builders Intensive and is still a part of Business Growth CORE in the Womenpreneur's Resource Center.  It is important to look at.

When you are out of alignment with your values -- your staff notice and your customers notice.   Something doesn't feel right. They know it and it impacts them.

Our values alignment evaluation looks at:

What is the value? Name it:

How is it practiced across the organization?
Operations?
Products?
Marketing?
Leadership?
Staffing?
HR?
etc.

For instance, I worked with an organization that worked with youth and taught that you needed to get a college education so that you would be fairly paid. And we hired people with college degrees to work with the youth. BUT, we did not pay a fair wage for the work done.  The values were out of alignment with the practice. I successfully changed that practice or at least improved it.

When you do the values alignment, you are going through each value and making sure that you are walking your talk and practicing the value in all that you do.

Take a look at your values and how they are working in your business. Is there something that you need to shift or change?  Is there a way to practice them better?

Leave me your thoughts below and let me know how your business is doing on it's values alignment.

https://bit.ly/2UI1TUW

5 Benefits of Empowering Employees

Estimated reading time: 3 minutes

Table of contents

- 1. Free Up Management Time:

- 2. Company Growth

- 4. Empowering employees is good for morale.

- 5. Increased staff satisfaction

-  

Empowering employees can have multiple positive benefits to the workplace.

1. Free Up Management Time:

Employees can take the lead on projects and tasks and free up the manager or leader to do other things.  The leader often has the responsibility of growing the company. When they tie themselves up in the day to day operations they remove themselves from this important task.

2. Company Growth

Growing the company, getting out and acquiring new projects, new clients and visioning greater success are all part of being the CEO or leader.  Employees can take on the day to day operations of organizations.

4. Empowering employees is good for morale.

When managers have to control every aspect of an employee’s work it is demoralizing to the employee.  When staff make suggestions or put forth ideas and they are never accepted or considered, or have to be the idea of the manger or leader, then employees stop making suggestions.  Staff do not work for pay alone.

5. Increased staff satisfaction

Work conditions play a major role in staff satisfaction and performance.  When staff are in a situation where they have little control, are not acknowledged for their work or ideas then their performance suffers.  The results for the team or the company are negative.  Turn-over increases and the costs to organization are impacted.

Empowering means giving up some control, but does not mean that the organization runs wild. Staff have great ideas.  It is gold.  They see ways to improve operations, get things done faster, easier for less cost.  The misconception of the micro manager is that only they care about the company.  When true leaders share their vision and passion for the company, employees can embrace that vision and passion as well. When that leader then empowers the employees to do great work, results can soar.

As the leader or CEO you can set up communication systems that empower employees and at the same time keep you informed and in the loop.  But you do need to follow through and let employees make decisions and not take back all control when you are informed of staff decisions.

Empowering instead of micro managing will result in better organizational results and free you, the leader up to further grow the organization.

When you develop an environment that coaches staff, then you are meeting with your staff consistently and regularly.  Your staff have specific goals that they are working on and reporting on and you are both tracking what the results are. That environment looks forward towards the company vision and strategic plan so that everyone is working in the same direction for the growth of the organization. This shift not only empowers staff but also empowers you as the leader to be the leader and focus on growth.

 

- How to Stop Micro-Management and Empower Staff

- Team Building

- Donna Price Books

- What Happens When You Put Off Leadership Development?

- Leadership Growth - A Number 1 Success Strategy https://bit.ly/48wmDlU

4 Steps to Start Your Membership Website

If you have decided to start a membership website you'll want to read these 4 steps to creating a successful membership site.

Step 1: Target the Correct Market for Your Membership

You want a market that's hungry. Therefore you want to find discover what it is people are buying. Then you design your membership site focused on that. Look for a market that is passionate on your subject there are certainly tons to choose from. Take advantage of keyword search programs that can show you what people are searching for.

Do this before you start your membership website to see if there is a large enough market for your membership ideas.

Step 2: Get Subscribers and Members

Great, now you have built your membership website and it is time to get members by building your list. Don't worry this isn't as difficult as it sounds. You can get the most new connections to your list by combining joint venture marketing with viral marketing. It works great! You contact a well known person in your target industry and then you create a deal where you offer to their customer base. Typically, this is going to be a free offer that is valuable to their customers. Then you can offer prospects access to your membership or course. This type of advertising works extremely well for obtaining subscribers and new members.

Step 3 Make Your Membership Unique

It is important that your membership is unique. Now we have talked about the ability to find many things online for free. You need craft your offer so that it makes total sense to join instead of search!!Build credibility and interest.

Step 4: Add tools and/or Services to Your Membership Site

Try to combine numerous tools, services, audio/video files, software, information, etc. There is no need to get complicated. There are all kinds of tools you can find that will support what your website is offering and interest potential subscribers.

Setting up a membership site can be fun and running it can be very rewarding. This does not have to be a complex undertaking. You can make it as simple or as complex as you like. You decide what your membership will offer and then you seek out subscribers that are interested in what it is your membership site is going to offer. So get busy deciding what your membership website will look like, and start creating.

https://bit.ly/4eEFyzg

Fear Gets in the Way of Repurposing?

The Secret Reason Most People Don’t Repurpose Content: Fear! Embracing Audio, Video, and Interactive Media

Content repurposing is a crucial strategy for amplifying your message across various platforms. However, there’s one hurdle that prevents many small business owners from fully leveraging their content’s full potential: fear. Whether it's anxiety about being on camera, speaking on a podcast, or tackling the tech required to create an interactive element, many people avoid mediums outside their comfort zone. Don’t let fear win. If you do, you’ll miss opportunities to connect with your audience and grow your business.

Luckily, with patience, practice, and straightforward techniques and tips, you can overcome your fear and expand to mediums that you’ve avoided up until now.

Audio: Find Your Voice

For many people, speaking publicly – even if it’s prerecorded on a podcast or audio story – is daunting. What if you forget your key points? Stumble over words or mispronounce them? What if you say something you’ll regret later?

The key to removing this fear is preparation and practice.

Start by repurposing existing content into an audio format. Choose a topic you’re comfortable with and confident speaking about. The content will be familiar, providing you with security and a safety net as you find your way.

Practice by recording yourself and playing it back so you can get used to the sound of your voice, noting things you might want to do differently but not judging yourself.

Start with something that doesn’t require a lot of production, like audio instructions or a story. Then, as audio becomes easier for you, move on to larger projects like a podcast or audiobook.

Remember: if you’re the one producing the audio segment, you can edit it – so don’t worry about getting it ‘perfect’.

Video: Embrace the Spotlight

Being on camera can be intimidating. To ease into video, start with something you know. Take written content that has performed well and transform it into a video script. Start with slides or an animated explainer video if you’re not ready to be the star of the video. If you decide to appear in the video, practice in front of a mirror and then record yourself and play it back, reviewing your performance and noting anything that you’d like to tweak in your delivery.

Once you’re ready, record multiple takes, and remember: nobody gets it right the first time or all in one take – that’s why you have editing tools!

Production and editing can also be intimidating, but there are numerous video editing tools available like Adobe Premiere or Canva’s free online video editor to make it easier. You can even use internal software on smartphones to make basic tweaks or make minor changes directly on platforms like TikTok or Instagram.

Interactive Media: Tech Doesn’t Have to Be Terrifying

Interactive media, like quizzes or games, are a great way to engage your audience. People mistakenly assume that they’re difficult to create, but if you use tools for beginners, interactive media can be a breeze. Use Typeform or Quiz Maker to create online quizzes and other interactive content quickly.

You can also develop polls and slider questions directly on social media platforms. Again, start with something simple: take content from a popular blog post and add an engaging multimedia element to your Instagram story using an interactive quiz sticker.

Transform Content in New and Exciting Ways

Remember: your audience isn’t looking for a slick Hollywood production or a high-tech video game. They want authenticity and valuable content. Take that next step to expand your reach and connect with your audience in new and exciting ways!

Want to learn more about how you can _? Head over here:

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Business Mistakes Can Be Magic

If you are like me, then you are human, and you make mistakes. Business mistakes, however, are an opportunity if you seize that opportunity; and by doing just that you can become a master at overcoming your mistakes:

- Take the time to evaluate the mistake and then learn from it. A great way to evaluate is to look at what went right and what didn’t.

- Take ownership of what you did that was incorrect or wrong.

- By taking ownership of your responsibility you are able to accept that you made the mistake.

- And finally, you can use your evaluation and learning to better yourself.

When you truly acknowledge and accept your responsibility and role in business mistakes can you access the magic or treasure of the mistake.

As an entrepreneur, I am sure, you are more than familiar with business mistakes. You probably have made both small mistakes and BIG mistakes along the way. Mistakes may, for some, put them right out of business or scare them out of business.

When you are in business, it is like walking through the jungle. You have to be prepared to be in the jungle and survive. You have to have thick skin, courage, perseverance and more. I bet you have had some customers that were close to totally impossible. Or a competitor that always seemed to be 3 steps ahead of you. If you do any marketing – well, then you have made many mistakes. Because marketing success is all about learning from what didn’t work.

This is the joy of an entrepreneur: the excitement of learning, the control to make mistakes and the willingness to be courageous and take risks. You persevere and you learn, continuously. Your positive attitude is essential in building a thriving businesses and enduring the lessons that you have to learn along the way.

Business Mistakes Can Be Spun, Magically Into New Income, New Revenue

One way to do this “spinning into money”, is to share your experience with others. Other people can benefit from your learning and their tension eases as they realize that they are not alone. You can also create your own coaching program to provide coaching, based on your experience to other businesses. An entrepreneur that is courageous can share their own personal mistakes, pointing out the challenges that they faced and how they overcame them, creates a synergy with other business owners. Suddenly, you are a speaker and coach, and people are following you, because you have risen to the level of expert.

Connect, Connect, Connect

As an entrepreneur, you have to connect with other people. Your contacts and connections are vital when you see your sales slowing or if you decide to start a new business venture. Networking is just part of business. It gives you additional venues for sharing your expertise and sharing your advice.

WOW, The Customer

It is critical throughout your business to WOW your customers. WoW is all about service delivery, quality and customer service. Maybe you have had a challenging staff person that wasn’t especially good at customer service. You know that that is essential for your long-term success. You have to take action with the employee to improve their performance, or change their responsibilities.

It becomes an opportunity to update your customer service policy and to re-train staff. You can also evaluate what can be automated: answering services, Q & A page on your website, automated messages.

Mistakes and challenges make it impossible for you to not look at your business. By taking on the opportunity you are able find the magic of the mistakes. What can you improve? Systems? Process? Policy? Operating a business with a constant process for improving your services, your products and your business, creates a thriving business. Use each mistake to review the process or policy and make the changes you need to, to improve it.

Business Mistakes Can Set You Apart from the Competition

Your Magical Mistakes can set you apart from the competition. Customers will appreciate that you are constantly making your business work better. Using excuses instead of making magic will stall your business. You won’t stand out as a mover and shaker. Of course, we would all like that perfect business model and business operation – but the real way to get there is just what we have discussed here. Take mistakes, evaluate them, take out the lessons and improve yourself, your business, your operations, and a is result you will thrive!

https://bit.ly/3RaSq5n

10 Ways to Increase Business Bottom Line

As an entrepreneur, if you're facing challenges in boosting your business' bottom line, it's essential to adapt and evolve your strategies.

Here's an updated guide to help you navigate these challenges:

- Prioritize Customer Service: Your customers are crucial to your success. Ensure that your team is trained to deliver exceptional service. Satisfied customers are likely to return and recommend your business to others.

- Innovate in Marketing: You don't need a huge budget to market effectively. Focus on unique, creative approaches that stand out. Utilize cost-effective digital marketing strategies like social media, content marketing, and search engine optimization (SEO) to reach a wider audience.

- Manage Finances Wisely: Avoid overspending on non-essential items. Reinvest profits into your business wisely, and postpone luxury expenditures until your business is more stable.

- Gather Customer Feedback: Regular feedback helps you understand customer needs and improve your offerings. Address negative feedback promptly to show customers that their opinions matter.

- Offer Incentives: Strategic discounts and promotions can attract customers but use them judiciously. Ensure that these offers still yield a profit and don't devalue your products or services.

- Create Compelling Offers: Design offers that are irresistible yet profitable. Bundle products or services with bonuses that address customer hesitations and enhance value.

- Utilize Traditional Promotion Methods: Don't overlook traditional methods like word-of-mouth, referrals, press releases, and networking. These can be cost-effective and powerful, especially in local markets.

- Save for Stability: Allocating a portion of your income for savings can provide a safety net during tough times. This financial cushion can be invaluable for both personal and business stability.

- Embrace Digital Marketing: Develop a comprehensive online marketing strategy. This should include a strong presence on social media, engaging video content, and a website optimized for search engines. Implement data capture and follow-up systems to build relationships with your audience.

- Adopt a Data-Driven Approach: Use analytics to guide your decisions. Understanding consumer behavior, market trends, and the effectiveness of your marketing strategies through data can greatly improve your decision-making process.

By implementing these updated strategies, you can create a more resilient, adaptable, and customer-focused business that's better equipped to grow its bottom line in the ever-evolving entrepreneurial landscape.

https://bit.ly/47JMlDY

5 Ways to Create Backend Income From Your Membership Site

Strategies for Increasing Income with a Membership Program

Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. There are several different ways that you can make backend income from your membership site. Here are some ideas to help you turn your site into a profit-pulling machine:

1. Promote affiliate offers

Affiliate marketing works really well within the membership site model because you've built up trust with your audience. They've seen your monthly content and know that you offer quality. They will trust your recommendations because you've offered good content in the past. Choose affiliate offers that tie directly into popular topics within your membership site. E-books, video courses and short reports will add value for your members and boost your backend sales. Send an e-mail article to your membership site members with good content and a link to the recommended product.

2. Sell advertising

You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site or in your newsletter or solo emails. You can display advertising in the sidebars and just under the header of your membership site. Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit. You'll start to see advertising dollars start to roll in the more you publicize the offer.

3. Offer personalized coaching

No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on. You can offer exclusive one-on-one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site). Alternatively, you can offer video calls or tele-conference calls for membership site members for a small additional fee.

4. Sell your own advanced products

There are bound to be topics within your membership site that deserve special attention. You can make backend sales by creating products around these topics and offering them to your members. For example, if you're running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members. You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.

5. Turn membership site content into individual products

Once you've built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can do this with several different sections of your website to make some backend income and get new members for your website.

With one or several of these techniques you can create several streams of income from your membership site and attract new members. https://bit.ly/3wZa323

Empowering Leadership - Are YOU?

Empowering Leadership -- Cliche?

It is. It is the talk. We have to empower leadership. But what does it really mean? How do we really do it? And do we have the courage to truly empower leadership? If we do, then we are empowering people to make mistakes as well.

Empowering leadership has become one of the most frequently discussed concepts in business circles. It's a term that rolls off the tongue of nearly every corporate executive, management guru, and organizational consultant. But beyond the buzzword and the idealistic notions it conjures, what does empowering leadership truly entail? How do we implement it effectively, and perhaps most importantly, do we possess the requisite courage to embrace it fully, accepting not just the triumphs but also the inevitable stumbles along the way?

Understanding Empowering Leadership

At its core, empowering leadership is about delegating authority and responsibility to employees, giving them the autonomy to make decisions, take actions, and contribute ideas that influence the organization's direction and success. It's a leadership style that contrasts sharply with traditional, hierarchical models where decisions are made at the top and trickle down through the ranks. Empowering leadership is predicated on trust, collaboration, and the belief that individuals at all levels can contribute meaningfully when given the chance.

The Implementation Challenge

Implementing an empowering leadership model is easier said than done. It requires a fundamental shift in organizational culture and mindset. Leaders must learn to relinquish control, a prospect that can be daunting. This shift involves not just a change in behavior but a transformation in how leaders view their roles and the capabilities of their teams.

Empowering employees means providing them with the resources, training, and support they need to succeed. It involves setting clear goals and expectations, then stepping back to allow individuals the freedom to achieve these goals in their own way. It means fostering an environment where innovation is encouraged, and failure is seen not as a setback but as a valuable learning experience.

The Courage to Empower

Perhaps the most significant barrier to empowering leadership is fear. Fear of losing control, fear of diminished authority, and, most acutely, fear of failure. Empowering others means accepting that mistakes will happen. It requires a level of courage and resilience from leaders to stand back and allow their teams to navigate challenges, learn from missteps, and grow through experience.

This fear is not unfounded. The risks of empowering employees include the potential for costly mistakes, the misalignment of individual actions with organizational goals, and the challenge of maintaining accountability in a more decentralized model of decision-making. However, these risks are often outweighed by the benefits: increased innovation, faster decision-making, higher employee engagement, and ultimately, better business outcomes.

Navigating the Path Forward

To truly empower leadership within an organization, several key steps can be taken:

- Cultivate a Culture of Trust: Trust is the foundation of empowerment. Leaders must trust their employees to make the right decisions and employees must trust their leaders to support them.

- Encourage Autonomy within a Framework: Clear goals and boundaries ensure that empowerment doesn't turn into chaos. Employees need to understand the organization's vision, values, and strategic objectives.

- Foster Open Communication: Regular, open lines of communication help ensure alignment and provide a safety net for when mistakes happen.

- Invest in Development: Providing employees with ongoing training and development opportunities equips them with the skills and confidence they need to take on greater responsibilities.

- Celebrate Successes and Learn from Failures: Recognizing and rewarding successes reinforces the value of empowerment, while a constructive approach to failures encourages continuous improvement and innovation.

Empowering leadership is more than a cliché; it's a transformative approach that can unlock the full potential of an organization. But it requires more than lip service. It demands a commitment to change, the courage to face the inherent risks, and the perseverance to develop a culture where every member feels valued, capable, and motivated to contribute to the collective success. The journey may be fraught with challenges, but the destination—a more dynamic, responsive, and engaged organization—is well worth the effort.

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The Essence Of Adopting a Morning Ritual Habit

Creating a Morning Ritual Can Change Your Life!!

If you hate waking up early, then you need to read this article (I can definitely fall into this category at times). According to research, creating good habits and sticking to a morning routine plays a huge role in your success. If you're a night owl, unfortunately, this means you will have to find ways to adapt and change your lifestyle.

Creating a morning routine and turning it into a habit may sound difficult at first. But if you keep at it every day for at least a month, you will start seeing noticeable differences in how you approach your entire day. A morning routine will help you feel more stable and you'll be so much more in control of your day.

Its peaceful in the morning

Early mornings don't have as much distraction as other times of the day. Your family and your neighbors will still be in bed (unless they've also adopted this habit), there'll be less noise on the streets, and your personal space will seem so much bigger.

With less distraction, you'll be able to think clearly and you'll have time to exercise, meditate, pray, update your journal, and plan your entire day.

A morning routine will help you feel more in control of your life and you wont feel as disorganized as before simply because you will have time to think your day through and organize your activities.

Simply put, your morning routine will set the tone for your day.

Get work done early

Mornings are best for getting your most difficult tasks done. Getting these tasks out of the way lets you enjoy relatively stress-free afternoons and you'll be much happier because you can get more things done in the day.

Your productivity levels will increase and you can even start working in advance on tasks that don't need to be done until later.

When you get things done earlier and faster in the day, you can reward yourself for a job well done. Just be careful when rewarding yourself though as some rewards may actually be detrimental to your goals.

For instance, if someone asks you to go partying on a weekday, you may want to tell them no. You may be tempted but think first if its going to somehow cause you to sleep in late and thus wake up late the following day. If this is the case, then simply decline.

No amount of partying can replace what you can accomplish by sticking to, and religiously following, your morning routine habit!

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7 Effective Strategies for Finding Winning Membership Site Ideas

Unlock Your Creativity and Launch a Profitable Membership Site

Creating a membership site can be a lucrative way to provide value to your audience while generating consistent income. But before you can launch, you need a compelling idea that resonates with your target market. In this post, we'll explore seven tried-and-true strategies to help you uncover that perfect membership site idea. Let's dive in!

1. Get Personal: Brainstorm Your Own Life

Begin your journey by turning the lens inward. Reflect on your own life experiences, hobbies, and interests. Creating a membership site will be much easier and more enjoyable if it revolves around something you are passionate about.

The Rules of Brainstorming:

- Write everything down that comes to mind.
- Don't judge the ideas—just list them.
- Have fun with it!

Utilize tools like post-it notes to jot down one idea per note and place them on a wall. This makes it easier to sort and organize your thoughts later. Consider expanding your brainstorming to include your family's hobbies and interests. You may discover a niche that's not only profitable but personally meaningful.

2. Observe Product Trends

Pay close attention to the product launches happening in your niche. For instance, in the internet marketing arena, you might notice a surge in products related to video marketing, AI, or social media. These trends can provide invaluable insights.

Useful Platforms for Product Trends:

- Amazon
- Facebook
- Niche-specific newsletters and blogs

Following industry leaders and subscribing to their newsletters can offer a wealth of information on what’s currently selling and garnering interest. This could give you a head start on your own membership site.

3. Peruse Industry-Specific Platforms

To peruse means to examine something minutely, and platforms like JVZoo, Amazon, and ClickBank can be gold mines for this kind of research.

Actions to Take:

- Visit these platforms to see what’s hot in your niche.
- Note down emerging trends and popular products.
- Add these ideas to your brainstorming list.

This will also help you identify affiliate products that could complement your membership site, providing additional revenue streams.

4. Monitor Popularity Indicators

Amazon’s bestseller lists are categorized, making it easier for you to focus on topics relevant to your interests. Use this to pinpoint popular topics within your niche.

Steps for Researching Popularity:

- Check Amazon’s bestseller lists.
- Focus on categories related to your niche.
- Incorporate popular topics into your membership site planning.

This indicator is invaluable because it relies on actual sales data, giving you a clearer picture of what your potential audience is already interested in.

5. Check the Pulse in Forums and Groups

Communities and forums can reveal what your target market is talking about, questioning, or purchasing.

How to Find Forums and Groups:

- Do a basic search with your keyword and the word “forum.”
- Explore platforms like Slack, Discord, Reddit, and Facebook.

Look into FAQ sections and trending topics within these groups. This can provide direct insight into your audience’s needs and wants, helping you tailor your membership site accordingly.

6. Dive into Periodicals

Periodicals might seem old-school, but they are repositories of specialized knowledge and trends. Websites like writemagazines.com offer lists of various periodicals.

Why Periodicals Matter:

- They exist only because there's an audience willing to pay for them.
- Advertisers spend big money to get in front of these audiences.

Identifying a periodical dedicated to your market can suggest a high demand, validating your idea for a membership site.

7. Solve Real Problems

Google Groups and other email discussion lists are a treasure trove of user-generated content. These discussions often revolve around unsolved problems and unmet needs.

Steps to Utilize Discussion Lists:

- Sign up for relevant Google Groups.
- Set up a dedicated email for these discussions.
- Observe the questions and issues being raised.

By focusing on the problems that haven’t been solved by existing services or products, you can carve out a unique niche for your membership site.

Final Thoughts

Embarking on the journey of launching a membership site can seem daunting, but with these seven strategies, you’ll be well-equipped to find a winning idea. Brainstorm personally relevant ideas, observe product trends, peruse popular platforms, and constantly check the pulse of your community. Dive into periodicals for specialized insights and solve real-world problems to create an irresistible membership site.

Take action today and turn your passion into a profitable venture! If you need that extra push, don’t hesitate to schedule a consultation to put you on the fast track to success.

Make it a great day and take big action in your business!

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