Your Weekly To Do List For Your Membership Program

Keep Up With These Tasks on Your Membership Site or Course:

Once you get your membership site up and running, you'll need to stay on a weekly maintenance schedule to add new content to your website, promote it and promote the affiliate program. Fortunately, there are just a few simple steps that you need to take on a weekly basis to keep your membership site moving along.

1. Respond to customer support questions

This should be your top priority because it helps you hold onto your existing customers. One dissatisfied customer can make you lose out on a whole bunch of future customers. Try to get to this at least twice a week so you can respond promptly to their inquiries. Be sure you have set up a support ticket system.

2. Cull out membership cancellations

Most membership scripts will require you to manually remove canceled members from the database. Take care of this quickly each week so that you wont have people getting into the site for free.

3. Post new content

This depends on whether you are offering a course that has a definitive beginning and end, or a membership with ongoing support. With memberships, your members are paying for fresh content delivered each month. Rather than have them wait all month for a new update, split up your monthly delivery into four different parts. This way there is fresh content for the members to see each and every week. An editorial calendar will help you stay on track and keep your customers satisfied. If you have a forum as part of your membership site, be sure to check in several times a week to stay on top of important threads and respond to questions from members. Be present and your members will see that you are dedicated to helping them.

4. Poll your subscribers

Your membership sites success depends on giving the members exactly what they want. You can keep your finger on the pulse of the market by offering a weekly poll. Ask them about their favorite parts of the site, what theyd like to see next, and their worst problems with the topic or any other information that youd like to know. If you do this on a weekly basis, the members will look forward to participating and give you tons of valuable feedback.

5. Send out a wrap up e-mail newsletter

Toward the end of the week you should send a short e-mail newsletter to your subscribers to let them know what happened in the site. Many times people will sign up for a membership site, forget why they did it and then unsubscribe a few months later. With an e-mail newsletter, you can remind members of what is going on within the site and encourage them to come back, see the new content and get involved.

6. Develop content related to your membership site's topic and syndicate it

Your membership site won't grow unless you promote it. Content marketing is a powerful way to drive traffic to your site and brand yourself as an expert in your niche. At the beginning of every month, brainstorm a list of four to six different topics that you'll write about that month. Write one to two articles per week and then distribute the articles to a few key places. You can repurpose your article into a video, a podcast episode, a social media post etc. The whole process won't take more than an hour or so per week and it will be well worth it.

7. Make new connections on social networking sites

Spend some time each week finding and connecting with people in your market on Facebook, Instagram, LinkedIn or X (Twitter) and any other sites you may already be a part of. Use search terms related to your niche and add new people as friends. This will help build your circle of influence and get potential new members to your site. Work on the site where your customer is.

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Fear Gets in the Way of Repurposing?

The Secret Reason Most People Don’t Repurpose Content: Fear! Embracing Audio, Video, and Interactive Media

Content repurposing is a crucial strategy for amplifying your message across various platforms. However, there’s one hurdle that prevents many small business owners from fully leveraging their content’s full potential: fear. Whether it's anxiety about being on camera, speaking on a podcast, or tackling the tech required to create an interactive element, many people avoid mediums outside their comfort zone. Don’t let fear win. If you do, you’ll miss opportunities to connect with your audience and grow your business.

Luckily, with patience, practice, and straightforward techniques and tips, you can overcome your fear and expand to mediums that you’ve avoided up until now.

Audio: Find Your Voice

For many people, speaking publicly – even if it’s prerecorded on a podcast or audio story – is daunting. What if you forget your key points? Stumble over words or mispronounce them? What if you say something you’ll regret later?

The key to removing this fear is preparation and practice.

Start by repurposing existing content into an audio format. Choose a topic you’re comfortable with and confident speaking about. The content will be familiar, providing you with security and a safety net as you find your way.

Practice by recording yourself and playing it back so you can get used to the sound of your voice, noting things you might want to do differently but not judging yourself.

Start with something that doesn’t require a lot of production, like audio instructions or a story. Then, as audio becomes easier for you, move on to larger projects like a podcast or audiobook.

Remember: if you’re the one producing the audio segment, you can edit it – so don’t worry about getting it ‘perfect’.

Video: Embrace the Spotlight

Being on camera can be intimidating. To ease into video, start with something you know. Take written content that has performed well and transform it into a video script. Start with slides or an animated explainer video if you’re not ready to be the star of the video. If you decide to appear in the video, practice in front of a mirror and then record yourself and play it back, reviewing your performance and noting anything that you’d like to tweak in your delivery.

Once you’re ready, record multiple takes, and remember: nobody gets it right the first time or all in one take – that’s why you have editing tools!

Production and editing can also be intimidating, but there are numerous video editing tools available like Adobe Premiere or Canva’s free online video editor to make it easier. You can even use internal software on smartphones to make basic tweaks or make minor changes directly on platforms like TikTok or Instagram.

Interactive Media: Tech Doesn’t Have to Be Terrifying

Interactive media, like quizzes or games, are a great way to engage your audience. People mistakenly assume that they’re difficult to create, but if you use tools for beginners, interactive media can be a breeze. Use Typeform or Quiz Maker to create online quizzes and other interactive content quickly.

You can also develop polls and slider questions directly on social media platforms. Again, start with something simple: take content from a popular blog post and add an engaging multimedia element to your Instagram story using an interactive quiz sticker.

Transform Content in New and Exciting Ways

Remember: your audience isn’t looking for a slick Hollywood production or a high-tech video game. They want authenticity and valuable content. Take that next step to expand your reach and connect with your audience in new and exciting ways!

Want to learn more about how you can _? Head over here:

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YouTube SEO Blueprint

SEO for Visibility and Engagement

Welcome to YouTube SEO Blueprint!!

I am thrilled that you are here!!

YouTube is a great platform for connecting with potential customers and clients.

But if you fail to take the time to do the SEO piece of each video you could miss the mark. I know I did!!

https://bit.ly/3W8URsP

Content Marketing

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Two Transformative Tips to Change Your Mindset to Help You Accomplish Your Dreams and Goals

People have a range of different dreams and goals. This is one of the best things about people in fact. We’re all different and we all have different aspirations – different goals to share with one another and different things to talk about. (I talk about realizing your dreams in my book, Launching Your Dreams: Making WILD Ideas Happen!!)

The unhappiest people? They’re the ones with no goals. No direction. No motivation. A goal gives you a vision, it gives you drive and it makes every day seem like a positive step to an end destination that is truly important to you.

But while goals are intrinsically rewarding, problems do arise when we don’t know how to pursue them. Having a goal that seems completely out of grasp and making no progress whatsoever is disheartening.
In this article, we’ll look at some of the things you can do to help yourself reach your goals faster.

Whether you want to write an amazing book, set up a business or do anything else; these are two tips that will apply in every situation and that you might not have heard before.

Tip 1: Have a clear and compelling Vision!

I know I harp on this, but it is critical. Having Vision for what it is you are building, or you want is key. That vision should be clear, compelling and inspiring. And focused. It is NOT a vision board with all the THINGS you want, those are outcomes of your business vision. Your business vision is focused on what you are building. What does that BIG BUSINESS VISION look like? Are you building shops all over the east coast? Is your vision to provide a bike to every child in your area? When you are clear on vision, then you are inspired!

Tip 2: You Have to Believe (This can be HARD!!)

This might sound like cheesy bumper-plate-sticker-advice, but it is very true. At the end of the day, you need to have absolute faith that the plan you have to get your book published or to become famous is actually going to work. Why? Because otherwise you risk putting in all the time and effort for nothing!

Think about it: when you are motivated, when you believe in something, when you have passion for it, your motivation is easier to stay focused.

But you may have struggled to stick to a training program and part of the reason for that is that you know it might not yield results. So whatever plan you come up with, make sure you believe it!

Tip 3: You Have to Take it Slowly

The other problem is wanting results right now and ending up burning yourself out too quickly. Want to write the next best-selling novel? The way to do that is not in one or two sittings! You need to take your time, to work steadily and to be considered in the way you approach this goal. The best option is to plan to write one or two chapters every day.

When I biked across the country we crossed the Rocky Mountains in the Big Horns. The climb was 30 miles long. It took one pedal stroke over and over, essentially, one step at a time to get to the top. And I was moving about 3 or 4 miles per hour. So, it was slow. The motivation was the vision! (A billboard that said there was a cafe at the top of the climb).

Take action and realize your dreams and goals!!

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5 Ways to Create Backend Income From Your Membership Site

Strategies for Increasing Income with a Membership Program

Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. There are several different ways that you can make backend income from your membership site. Here are some ideas to help you turn your site into a profit-pulling machine:

1. Promote affiliate offers

Affiliate marketing works really well within the membership site model because you've built up trust with your audience. They've seen your monthly content and know that you offer quality. They will trust your recommendations because you've offered good content in the past. Choose affiliate offers that tie directly into popular topics within your membership site. E-books, video courses and short reports will add value for your members and boost your backend sales. Send an e-mail article to your membership site members with good content and a link to the recommended product.

2. Sell advertising

You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site or in your newsletter or solo emails. You can display advertising in the sidebars and just under the header of your membership site. Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit. You'll start to see advertising dollars start to roll in the more you publicize the offer.

3. Offer personalized coaching

No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on. You can offer exclusive one-on-one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site). Alternatively, you can offer video calls or tele-conference calls for membership site members for a small additional fee.

4. Sell your own advanced products

There are bound to be topics within your membership site that deserve special attention. You can make backend sales by creating products around these topics and offering them to your members. For example, if you're running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members. You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.

5. Turn membership site content into individual products

Once you've built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can do this with several different sections of your website to make some backend income and get new members for your website.

With one or several of these techniques you can create several streams of income from your membership site and attract new members. https://bit.ly/3wZa323

6 Key Benefits to Having a Membership Site

Estimated reading time: 4 minutes

Table of contents

- 1 Market What You Offer Once and Continuously Profit

- 2 Repeat Income

- 3 Builds Loyalty

- 4 Reward Loyalty

- 5 Build and Maintain Long Term Relationships

- 6 Provide Value to Your Members

- Access Everything with the Ultimate Membership!!- Including Micro Memberships and Club Building!!

When you set up a membership site properly, it offers tons of benefits but we are going look at the key benefits to having your own membership site.

1 Market What You Offer Once and Continuously Profit

When you convince a person to become a member of your site, each month you will charge their credit card, and that turns into years, and that turns into ongoing profits forever without having to resign up each month, as long as you continue to offer them value every month so that they don't give up their membership. However, the only time you ever have to market to them is during that initial campaign to get them to become a member. After that it is all about the value that you provide. Membership is not guaranteed. If you are not giving to your members every single month, you will find they are dropping your membership.

2 Repeat Income

When you charge a monthly fee for your membership site (or it could be an annual fee) one of the biggest benefits that you get to enjoy is repeat income, and that makes it one of the easiest ways to generate a steady stream of income. This can have a stabilizing effect on your business. Consistent monthly income is wonderful. Knowing that you have that income each month reduces your stress but also makes your business more valuable.

3 Builds Loyalty

Your membership website should be created so that it builds loyalty because these members remain your loyal customers. The only time (possibly) you have to have direct contact with your customers is when you send out their monthly invoice, otherwise it runs on autopilot, which means there is little labor costs. Certainly in some memberships there is more contact and it is the income that is automated. It depends on the design of your membership program.

4 Reward Loyalty

Your membership website rewards membership loyalty by having access to things that those who are not members don't get access to, and that's exciting for your members and of course it build membership loyalty. It is important to highlight what these benefits are, so that your members recognize their special status. It can be in the name of the program and then through your communications on delivery.

5 Build and Maintain Long Term Relationships

Your membership site will allow you to build and maintain long term relationships. These are your VIPs. Treat them well!! They are special to you and your company. You encourage the maintaining of relationships by offering your top clients perks that you don't offer your other members.

6 Provide Value to Your Members

If you have the expertise in your membership sites area then you will be able to find new material to share with your members. This can come in the form of newsletters, blogs, articles, videos, audios, etc. When you offer value to your members they stay members and that means you continue to enjoy the revenue.

Now that you know some of the key benefits to having a membership site, you are ready to begin to generate an ongoing revenue that can continue for years to come providing you give your members value.

Access Everything with the Ultimate Membership!!

Including Micro Memberships and Club Building!!

Members of the Womenpreneur's Resource Center gain access to almost every course developed here at CRC and one-on-one coaching. It is the ultimate membership for learning strategies for growth AND getting and staying on track with a coach that keeps you in momentum!!

Check out the Resource Center

https://bit.ly/42WIim8

4 Steps to Start Your Membership Website

If you have decided to start a membership website you'll want to read these 4 steps to creating a successful membership site.

Step 1: Target the Correct Market for Your Membership

You want a market that's hungry. Therefore you want to find discover what it is people are buying. Then you design your membership site focused on that. Look for a market that is passionate on your subject there are certainly tons to choose from. Take advantage of keyword search programs that can show you what people are searching for.

Do this before you start your membership website to see if there is a large enough market for your membership ideas.

Step 2: Get Subscribers and Members

Great, now you have built your membership website and it is time to get members by building your list. Don't worry this isn't as difficult as it sounds. You can get the most new connections to your list by combining joint venture marketing with viral marketing. It works great! You contact a well known person in your target industry and then you create a deal where you offer to their customer base. Typically, this is going to be a free offer that is valuable to their customers. Then you can offer prospects access to your membership or course. This type of advertising works extremely well for obtaining subscribers and new members.

Step 3 Make Your Membership Unique

It is important that your membership is unique. Now we have talked about the ability to find many things online for free. You need craft your offer so that it makes total sense to join instead of search!!Build credibility and interest.

Step 4: Add tools and/or Services to Your Membership Site

Try to combine numerous tools, services, audio/video files, software, information, etc. There is no need to get complicated. There are all kinds of tools you can find that will support what your website is offering and interest potential subscribers.

Setting up a membership site can be fun and running it can be very rewarding. This does not have to be a complex undertaking. You can make it as simple or as complex as you like. You decide what your membership will offer and then you seek out subscribers that are interested in what it is your membership site is going to offer. So get busy deciding what your membership website will look like, and start creating.

https://bit.ly/4eEFyzg

Debunking Myths: Unlock the Potential of Membership Sites

Membership Sites and the Myths Behind Them

Right now, the buzz is all about membership sites and programs, shining as a beacon for entrepreneurs seeking lucrative revenue streams. Yet, amidst this excitement, persistent myths cloud the true potential of this strategy, potentially holding you back from unlocking a significant income source.

Membership Site Myth #1:

Let's bust a common myth: the notion that you must be a seasoned expert in your membership site's focus area. This couldn't be further from the truth. Imagine leveraging expertly crafted books, workbooks, checklists, videos and webinars created by others to enrich your site, without the pressure of being the expert yourself. (Of course, you often need to have permission or license to use many materials. So be sure that you check on that first!!)

Membership Site Myth # 2:

Another myth that needs dispelling is the idea of endless content creation. The reality is, membership sites often thrive on a fixed-term model, offering a structured course with a clear start and end. This approach means your content, once created, serves many cycles of members with minimal updates needed, making it an efficient and popular choice.

Membership Site Myth # 3:

And then there's the fear of "too much content" causing paralysis. The truth is, a successful membership site balances quality and quantity perfectly, catering to your audience's needs without the pressure of perfectionism or the myth of endless content creation.

Membership Site Reality:

Membership sites do require effort, like any venture, but the beauty lies in their potential to generate a steady income stream with minimal ongoing work. It's time to cast aside these myths and embrace the opportunity.

Embark on your journey with our Club Building course, designed to guide you through the process of creating, launching, and growing a successful membership site. Say goodbye to myths and hello to a rewarding membership model that works for you.

Join us and unlock the door to recurring revenue and the freedom it brings. Let's get started!

More Ideas for Your Membership Site:

- Your Weekly To Do List For Your Membership Program

- 5 Reasons You Should Start Your Membership Site

- 4 Passive Income Strategies That Work

- Top 10 Ways to Promote Any Membership Program

- List Building is a Top Business Growth Strategy!

https://bit.ly/3IQ7bXp

The Hidden Dangers of Sales and Discounts in Business

Estimated reading time: 6 minutes

Are You Helping or Hurting Your Business?

Everyone loves a good sale. As consumers, we’re drawn to discounts that feel like we’re getting the most bang for our buck. But as a business owner, is offering discounts or running frequent sales really a smart strategy for growing your brand?

The answer isn’t as straightforward as it seems. While discounts can provide benefits, they also come with potential downsides that can impact your bottom line and your brand's long-term success.

Let’s look at both sides of the discount debate, exploring when it makes sense to offer sales, when it doesn’t, and the strategies to use so that your discounts support your business instead of hurting it.

 The Upsides of Offering Discounts

1. Attracting New Customers and Creating Momentum

Offering a discount or a promotional sale can be a powerful tool for bringing new customers to your business. A limited-time offer can create a sense of urgency, motivating people who might otherwise delay their purchase. Discounts can also help overcome the initial hesitation that people often feel when trying a new product or service.

A well-timed sale can energize your brand, generating excitement among current customers and creating buzz that can lead to word-of-mouth referrals. For a small business, this visibility can be invaluable, helping you reach new audiences who may later become loyal, full-price customers.

2. Encouraging Additional Purchases

In many cases, discounts don’t just bring people in—they also prompt additional spending. Customers who see that they’re “saving” may feel inclined to buy more than they would otherwise, especially if the discount requires a minimum purchase threshold. This can be a great way to increase the overall cart value, especially during holiday seasons or other high-shopping periods.

3. Clearing Out Inventory

Discounts can be especially useful when you have excess inventory or seasonal products that need to move. Offering a sale on older or soon-to-be-discontinued items helps free up storage space, and it can give your new products the attention they deserve. For businesses that rely on inventory turnover, discounts can be a strategic way to keep things fresh without having to deal with costly storage fees or unsold products.

 The Downsides of Frequent Discounts

1. Eroding Profit Margins

The most obvious downside of discounts is that they cut into your profit margins. Unlike consumers, who enjoy the thrill of saving money, business owners still have to account for their expenses. The discount you offer on a product is directly taken out of your profit. For every dollar discounted, you’re losing a portion of your profit, which can add up quickly, especially if you offer frequent or deep discounts.

It’s essential to remember that your fixed costs—materials, rent, employee salaries—don’t change just because you’re offering a sale. Each time you offer a discount, it impacts your bottom line, potentially making it harder to sustain your business in the long run if your profit margins are already slim.

2. Conditioning Customers to Wait for Sales

One of the most dangerous long-term effects of offering frequent discounts is that it can “train” your customers to wait for the next sale. When discounts become predictable, your customers start to expect them, holding off on making purchases at full price. Bed, Bath & Beyond is a classic example. Over time, customers came to rely on their ever-present coupons, and it became almost unthinkable to shop there without one. The brand became known more for its discounts than for its value or product selection.

If customers associate your brand with regular sales, they may only buy from you when there’s a discount. This habit undermines your pricing structure and can make it difficult to sell products or services at their intended price point.

3. Devaluing Your Brand’s Perceived Quality

Frequent discounting can inadvertently lower the perceived value of your products or services. If your items are always on sale, customers may start to wonder if the full price was ever a fair value. When people see frequent discounts, they may begin to associate your brand with cheapness rather than quality. In industries where trust and brand reputation matter, this can be a slippery slope. Your products or services may appear less credible or reliable if people believe that the quality matches the discounted price, not the full price.

Finding the Right Balance: Tips for a Smart Discounting Strategy

Since there are both positives and negatives, a thoughtful approach to discounts and sales is essential. Here’s how to make sure your discount strategy works for you, not against you:

1. Make Discounts Purposeful and Timely

Rather than running frequent or arbitrary sales, tie discounts to special occasions, like holidays, product launches, or customer loyalty programs. If you offer discounts sparingly, they’ll feel more valuable when they do happen, and customers are less likely to rely on them as the norm.

2. Consider Alternatives to Price Discounts

Instead of directly lowering prices, think about adding value in other ways. You might bundle products together, offer a free gift with a purchase, or provide access to an exclusive resource. These alternatives can attract attention without eroding the perceived value of your products.

3. Use Discounts to Reward Loyalty, Not Entice Bargain Hunters

To avoid conditioning all customers to wait for discounts, use sales and special offers to reward your most loyal customers. Offer discounts to your email subscribers, social media followers, or previous customers as a thank you. This approach makes them feel valued while reducing the risk that new customers will expect discounts every time they shop with you.

4. Track the Impact on Your Profits

Before implementing any discount, run the numbers. Determine the break-even point, calculate your profit margins, and track sales outcomes to see if your strategy is working. A sale that generates a lot of purchases but doesn’t increase your overall profit isn’t a successful discount.

5. Communicate the Value of Your Product or Service

In all of your marketing efforts, focus on communicating the value of your products and services. Emphasize their benefits, quality, and the unique aspects of what you offer, so your customers know they’re buying something worthwhile. When customers see the full value, they’re more likely to pay full price and see discounts as a rare bonus rather than an expectation.

Final Thoughts: Use Discounts Wisely to Benefit Your Business Long-Term

Discounts can be an effective tool in your marketing strategy, but they should be used strategically and sparingly. By offering purposeful sales and avoiding constant discounts, you can attract new customers without devaluing your brand or training customers to only shop with a coupon. A strong brand that people trust and value will have far more long-term success than one that’s known primarily for its sales.

Remember, building a successful business isn’t just about making sales in the short term—it’s about creating lasting customer relationships and establishing a brand that people want to invest in at full price.

https://bit.ly/3Ax8JVJ

4 Things You Can Do To Your Workspace to Encourage Self Care

Make Your Workspace -- Welcome YOU!!

What does your workspace say about you? Most people try to find ways to personalize the space where they work. While not every job allows for much in the way of personal touches, there are some things you can do to keep your workspace uniquely you. This lends itself to better productivity.

But how does your workspace impact your health? Think about this: there are many things you can do to workspace to encourage self-care. Imagine how this could change your life.

Try these things:

Build Better Boundaries

There are times when you can deal with an interruption, and times when you just need to work. Look for ways to create better boundaries to keep your productivity high, and your frustration low. If you have the ability to shut your door when you need to concentrate, do so. if not, talk to your coworkers about how to signal them when you are in interruption-free mode.

Clean Up Your Act

Sometimes the simplest thing self-care action at work is to create a better workspace for yourself is to clean up the clutter. By being able to find what you need, when you need it, you preserve your sanity and get more done.

Escape to Eat

Your workspace should never be a dining hall. When your lunch break comes around, it's time for you to go. The problem with eating at your desk, is you become tempted to keep working while you eat. The best self-care practice at lunchtime is to step out and eat elsewhere. Even if you work from home, the very act of eating away from your workspace can do wonders for your mental health. Go to another room or even just pick a different chair at the kitchen table as a way of telling your brain you're done working for the time being.

Put Away the Screens

While it's not always practical to put away your laptop or tablet, it's good to do so when you can. Why? After a few hours, staring at any screen, whether it's on your phone or elsewhere, can make your eyes hurt. This constant exposure to electronics can be very wearying and even cause damage to your body over time. Don't believe it? Consider how many people you know, yourself included, who have had problems with carpel tunnel in the past year or two. The solution? Make a point of doing some things by hand. To do lists don't need to be on an app or computer screen to be effective. Also, clustering jobs which aren't tech heavy can give you a nice break during the day.

The key to self-care at work is in making your workspace work for you, not against you. By paying attention to these simple details, you'll feel more productive and enjoy your work day more.
https://www.youtube.com/watch?v=RoMLDQWFlLw
- Learn To Set Boundaries And Start Saying No
- Practicing Self Care: 5 Unique Ways
- The Self Care System
- Self Care Tips
- 6 Tips for Practicing Self Care Even When Times are Tough https://bit.ly/3i8Vq0n

Manager Demands Negatively Impact Employee Performance

A small company had a staff team that was dedicated to their work, but challenged by their manager/business owner.   His expectations were high but his ability to communicate effectively about expectations low.  Instead of clearly communicating what tasks needed to be completed in advance he would outline tasks at the last minute without enough time left to complete the job in a quality way.  The staff felt that they had to get the job done, that there wasn’t any option.  They bent over backwards, worked extra hours, came in on days off to complete the work.  And, despite new tasks being thrown in along the way they completed the work.  And as quickly as it was done the next unreasonable task was on the table.  There was no acknowledgement that they had gotten an impossible job done, just the high expectation for the next.

What happens to your workforce when you fail to acknowledge or thank them? 

Work forces decrease performance.  Research on worker performance has consistently indicated year after year that money is not the number one motivator for staff, but rather social praise, success, acknowledgement rate higher.   When business owners and leaders demand, demand, demand and never acknowledge that the staff met deadlines went above and beyond is demoralizing to staff.  Staff become frustrated that no matter how hard they work it is never acknowledged.   Frustration leads to anger and they wonder why they continue to work so hard.

 Simple steps can be taken by managers and owners:

- Set reasonable goals
- Agree with staff what is doable
- Empower staff
- Acknowledge staff through thank you’s and recognition

Using these simple steps managers can improve the workplace environment and overall work performance.  Having a positive, engaged workforce improves the bottom line.

Using an effective employee performance improvement system is another strategy for developing a fully engaged workforce.  Staffs that meet with their manager in a positive improvement system are responsive to manager coaching and feedback.  When coming out of an environment that has not been positive or acknowledging managers will need to build trust and rapport.

The employee performance improvement system works with employees to develop a goal plan to improve performance and focus on top goals for the company.  Managers shift their management approach to one of coaching staff.  This shift begins a full company culture shift.  A positive engaged employee work culture improves overall business results.  The benefits to the organization are tremendous.

The employee performance improvement system involves:
- Performance improvement planning workshop
- Manager training in coaching skills
- Plan review with manager
- Online tracking of goals and goal progress
- Monthly coaching with manager, scoring of goals and review of goals.

This results in increased performance productivity and results.  It also results in decreased stress around performance appraisals through the monthly coaching process.

Monthly coaching gives managers an opportunity to provide regular feedback, appreciation and acknowledgement.  Teams become highly productive and responsive.

Pick up a copy of Employee Coaching and learn how to inspire staff to create the results that you need through coaching.

Schedule a strategy session with me to help you determine how you can shift from micro-manager to empowering leader.

 

https://bit.ly/3PHtW3q

Discover the Key Steps to Effective Leadership

Embracing Leadership: 12 Steps to Being the Leader of Your Life and Business

Effective Leadership is a crucial aspect of both personal and professional growth. In the journey of entrepreneurship, we are not just business owners but also leaders of our own lives. Donna Price, an expert in personal and business development, shares essential insights from her book, "Launching Your Dreams: Making Wild Ideas Happen," outlining 12 steps to be the leader of your life and business.

1. Start with Vision

Creating a clear and compelling vision of the future is the cornerstone of effective leadership. It's about knowing where you're going and what the big picture looks like. The vision serves as the guiding star, inspiring and steering efforts, be it in personal aspirations or business objectives.

2. Be the Leader

Acknowledging oneself as the captain and driver of your life and vision is pivotal. Taking ownership of your dreams and goals empowers you to lead the way and stay committed to the journey, despite the challenges that may arise.

3. Chart Your Vision

Developing a strategic plan, akin to creating a map, is crucial for achieving your vision. Whether in business or personal life, strategizing acts as a roadmap to your envisioned destination. It outlines the actions and steps required to reach your goals, providing a sense of direction and purpose.

4. Stay Focused on the Horizon

Amidst the daily grind, it's easy to lose sight of the bigger picture. Staying focused on the horizon means consistently aligning your efforts with your vision. This ensures that short-term distractions or obstacles do not veer you off course from your long-term aspirations.

5. Use Your Compass

Just as a compass guides a ship, values serve as the compass for our lives. Identifying and aligning with your core values ensures that every decision and action you take is in harmony with what truly matters to you. It's about living and leading authentically, anchored in your own values.

6. Keep a Ship's Log

Accountability is vital in leadership. By maintaining a log of your accomplishments and actions, you create a record of progress. This not only keeps you motivated and inspired but also serves as a testament to your growth and dedication over time.

7. Share Your Vision

Sharing your vision with others not only strengthens your commitment but also opens doors to collaboration and support. By articulating your dreams, you invite others to contribute, offer resources, and provide valuable insights, enriching the journey with shared experiences and knowledge.

8. Communicate, Communicate, Communicate

Effective communication lies at the heart of successful leadership. Regularly sharing your vision, listening to feedback, and maintaining transparent communication with your team, clients, and stakeholders is essential for fostering understanding, alignment, and synergy.

9. Mastermind

Creating an advisory council or board can provide valuable external perspectives and guidance. Whether in the form of a business advisory board or personal mentors, seeking insights from trusted individuals can offer fresh perspectives, challenge assumptions, and catalyze growth in your leadership journey.

10. Hold the Vision

Integrity in leadership means staying true to your vision, despite the obstacles. This involves not succumbing to negative voices, be it internal self-doubt or external naysayers. Believing in your vision and persevering through challenges is integral to successful leadership.

11. Celebrating Your Leadership

Recognizing and celebrating your achievements is crucial. As a leader, acknowledging the efforts and contributions of your team is equally important. Sharing credit and expressing gratitude for the collective journey reinforces a culture of collaboration, empowerment, and appreciation.

The 12 steps to being the leader of your life or business offer a comprehensive roadmap for nurturing effective leadership.

Embracing these principles can empower individuals and entrepreneurs to not only envision their dreams but also lead others in achieving collective success. By staying true to the vision, fostering strong communication, and embracing accountability, one can pave the way for personal and professional growth, embarking on a fulfilling journey guided by purpose and aspiration.

https://youtube.com/live/N1VKBg2qIw0 https://bit.ly/4aGtVVh

Innovation, Persistence, and Consistency: Key Ingredients for Business Development

In today’s fast-paced and highly competitive business landscape, staying relevant requires more than just showing up every day. It requires a commitment to continuous improvement, fresh ideas, and the willingness to think outside the box for business development. If you're a business owner, you know how important it is to consistently innovate, persist through challenges, and maintain consistency to create lasting success and foster business development.

Let’s dive into why these three elements—innovation, persistence, and consistency—are vital to growing your business and making a meaningful impact. Business development relies heavily on these factors.

1. Innovation: The Fuel for Growth

Innovation is more than a buzzword; it’s a way of life for successful businesses. By constantly seeking new ways to improve your products or services, you show customers that you are committed to providing value and staying ahead of the curve. Innovation isn’t always about creating something entirely new; sometimes, it’s about reimagining what you already offer. This approach can significantly contribute to business development.

Ask yourself:  
- What small changes can I make to improve my product or service?
- How can I add value in a way that’s more appealing to my target audience?
- Are there creative solutions to existing challenges that could benefit my customers?

Keep in mind that innovation should serve your vision, mission, and values. Every new idea or improvement should align with your core purpose and contribute to profitability. When innovation supports both your business and your goals, it has the potential to be a game-changer for business development.

2. Persistence: The Power of Not Giving Up

Success rarely comes without setbacks. Behind every thriving business is an owner who persevered through challenges, learned from mistakes, and kept pushing forward. Persistence is crucial to navigating through tough times and emerging stronger, ultimately contributing to business development.

While innovation might spark growth, persistence keeps you on track. When challenges arise, remember:
- Setbacks are often opportunities for learning and growth.
- Revisit your “why” to keep yourself motivated during challenging times.
- Celebrate small wins to maintain momentum and stay focused on your long-term vision.

3. Consistency: Building Trust and Credibility

Customers crave reliability, and consistency is the key to building a trustworthy brand. When you show up consistently, you build credibility with your audience, making them more likely to choose your business over others. Whether it's delivering exceptional service, maintaining quality standards, or sticking to your values, consistency establishes a foundation of trust crucial for business development.

Consistency doesn’t mean you can’t experiment; rather, it means that your core values, mission, and dedication to quality remain steadfast, even as you explore new ideas and methods.

Your Next Big Idea Could Be the Game-Changer

Take a moment today to reflect on your business. What’s one area where you could innovate, change, or improve that might increase your impact? Remember, it doesn’t have to be a massive overhaul. Sometimes, the smallest adjustments can make the biggest difference in business development and growth. 

Incorporate innovation, persistence, and consistency into your business practices, and you’ll set yourself up not only for growth but also for making a meaningful impact in the world.

https://bit.ly/3CxmDrp

Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know? 

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure -- just wasn't cutting it?  Marketing is like reminds me of my sailboat -- a hole in the water that I threw money into....BUT, it doesn't have to be that way.

When Marketing Is Set Up Wrong -- Then The Results DO NOT Happen...

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The "BIG BOYS" have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end... lead generation --->> through the buying process and to the close or acquisition of a new customer.

For instance -- if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn't stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

- Identify 5 Common Errors in Marketing Your Business

- Follow-Up Strategies

- How to Follow Your Calling

- Money Systems

- Marketing Your Business https://bit.ly/3wniPX1

The Gratitude Project

🌟 Discover the Power of Gratitude with The Gratitude Project!

🍃 Are you ready to embrace a life-changing attitude? "The Gratitude Project" offers a unique opportunity to transform your perspective through the power of gratitude. This course is not just about learning; it's about experiencing a profound shift in mindset.

📘 Dive deep into the world of gratitude. The course provides a comprehensive package including a workbook, video, eBook, and specially designed gratitude exercises. These resources are crafted to help you understand and practice gratitude in your daily life, leading to lasting positive changes.

💫 Gain full access to this transformative course, including journals and the Gratitude Challenge, designed to make gratitude a natural part of your life. And there's great news for members of the Womenpreneur’s Resource Center — access is absolutely FREE!

🔥 This journey is more than just a course; it's a pathway to a more fulfilled and joyful life. The Gratitude Project is your stepping stone to a mindset where gratitude is not just an occasional practice but a continuous, enriching habit.

🔗 (https://compassroseconsulting.com/course/gratitude-project) and start your transformative journey. Witness how the simple yet powerful practice of gratitude can revolutionize your outlook, relationships, and overall well-being.

#GratitudeProject #TransformYourLife #AttitudeOfGratitude #PersonalGrowthJourney #Mindfulness #LiveWithJoy 🌈✨

https://bit.ly/2Mzfw7Z

Values Alignment

LEADING TO YOUR VALUES

As a leader, the values of the organization need to be a focus.  When you lead to your values, then you are walking your talk, practicing what you preach, and living those values.

Values Alignment Check

Doing a periodic values check is important. Are we in alignment with the values of the organization?  Do the values we have outlined still fit the organization? And, what do we need to do to be in alignment with the values of the organization?

Here at Compass Rose Consulting, we just recently been looking at our own values. But values alignment is something that has been important to me for a long time. It was included in my first business development program: Business Builders Intensive and is still a part of Business Growth CORE in the Womenpreneur's Resource Center.  It is important to look at.

When you are out of alignment with your values -- your staff notice and your customers notice.   Something doesn't feel right. They know it and it impacts them.

Our values alignment evaluation looks at:

What is the value? Name it:

How is it practiced across the organization?
Operations?
Products?
Marketing?
Leadership?
Staffing?
HR?
etc.

For instance, I worked with an organization that worked with youth and taught that you needed to get a college education so that you would be fairly paid. And we hired people with college degrees to work with the youth. BUT, we did not pay a fair wage for the work done.  The values were out of alignment with the practice. I successfully changed that practice or at least improved it.

When you do the values alignment, you are going through each value and making sure that you are walking your talk and practicing the value in all that you do.

Take a look at your values and how they are working in your business. Is there something that you need to shift or change?  Is there a way to practice them better?

Leave me your thoughts below and let me know how your business is doing on it's values alignment.

https://bit.ly/2UI1TUW

Do you have a strategy for that?

🌟 Uncover the secrets to successful strategic marketing with Donna Price from Compass Rose Consulting in our newest video, "Do you have a strategy for that?" Gain valuable insights into the importance of thinking strategically and creating a solid plan for your business's success.

Learn how to align your day-to-day tactics with your overarching vision and values to propel your business forward. Check out the video now and head to our blog for even more in-depth information on strategic marketing framework. Don't miss out on this game-changing advice!

#StrategicMarketing #BusinessStrategy #CompassRoseConsulting #WomenpreneursResourceCenter #BusinessGrowthCoach #NJBusinessCoach🚀

https://bit.ly/4aa1aRF

Repurposing Formats to Increase Your Audience

Table of contents

- Repurposing Formats can be the answer to: The Top Reason People Ignore Your Content!!
- Repurposing Formats can Accommodate Various Learning Styles
- Analyze Your Content When Considering Repurposing Formats
- Repurpose Your Content!!
- Monitor Results

Repurposing Formats can be the answer to: The Top Reason People Ignore Your Content!!

Do you find yourself spending hours researching and creating content and when it finally goes live nothing?

You have created engaging material about topics your audience cares about, but the likes, shares, or comments are underwhelming.

The problem is not always the quality of the material itself, but it could be the format.

Do you understand WHERE your audience consumes their info?

Repurposing Formats can Accommodate Various Learning Styles

People have different learning styles and preferred ways of consuming content. So, you need to look at how to accommodate that!!

Written: Written content including articles, eBooks, and blog posts appeals to people who prefer reading and have strong comprehension skills. Written content gives people the freedom to take in information at their own pace and easily refer back to sections they want to review.

Visual: Visual content like charts, diagrams, infographics, and videos appeal to learners who process information visually. For them, pictures and graphics make complex information more digestible, accessible, and memorable.

Audio: Audio content includes audiobooks, lectures, and podcasts, and it suits learners who take in information by listening. Its also useful for people who like to multi-task, tuning in while exercising or commuting.

Analyze Your Content When Considering Repurposing Formats

Quickly review the last 10-15 pieces of content you have created. What percentage of your content is written, visual, video, or audio?

Lets say the majority of your marketing content is written, for example, blog posts, social posts, reports, eBooks etc. Various studies have shown that up to 65% of the general population are visual learners. If you do not accommodate this segment of your audience, you could end up losing them.

The solution?

Repurpose Your Content!!

Repurposing allows you to connect with more people, using content they enjoy consuming, across various platforms.

Repurposing is not simply about recycling content. Its about strategically transforming your content to cater to your audience and the different ways they consume content and learn. For example, you could transform a long-form blog post into an infographic, explainer video, or podcast episode, reaching your visual or auditory learners.

You can also repurpose to incorporate all mediums and learning styles, making sure each type is represented: written (a social post), visual (an infographic), and auditory (a podcast episode). Or, when you repurpose, combine 2 or more mediums in one piece, for example, add an infographic and audio snippet to a blog post.

Monitor Results

After you repurpose, monitor your engagement metrics: Which formats are getting more likes, shares, and comments? Are certain types of content driving more traffic to your website? Asking these questions will allow you to know your audience better and adjust your repurposing strategy as needed.

Learn more with my Content Repurposing Guide:

Want to connect with a broader audience through repurposing? Check out my course, Repurposing which teaches you the A to Z.

This guide will give you Quick Tips for creating a content marketing strategy.

Using your content only once is cumbersome. It means that you are constantly creating new content. But when you repurpose your content, then you are able to maximize its reach and its power.

Check it Out

Content Repurposing is central to an effective Content Marketing Strategy.

Can content be a marketing strategy? YES!! Definitely! Content educates your prospect, your leads about YOU, your organization and what you have to offer. It is a pre-seller to your services.

Content Repurposing Workshop

https://bit.ly/4di0B9e

Top 5 Tips to Add Value to Your Repurposed Content

Repurposing Saves You Time and Money.

Don't let it be overwhelming!!

You’ve heard it said numerous times: repurposing content isn’t simply a matter of recycling – you’re not just taking the original content and pasting it into new formats, in different mediums, on different platforms. For example, if you’re repurposing a blog post into a social media post, it’s not enough to cut and paste a paragraph from the blog and call it a day.

You must tailor and tweak the content to suit different media and audience preferences. You are transforming content, not duplicating it. You need to add value.

But how can you make the repurposed content distinctive, unique, and valuable without spending hours recreating it? After all, isn’t repurposing supposed to save you time and resources?

You don’t need to do a complete redesign or rewrite. Here’s how to add value to your repurposed content without reinventing the wheel.

 1. Tailor to the Medium and Audience

Every medium, whether it’s audio, video, visual, or interactive has its own distinct characteristics. Tailor your repurposed content to that medium and its audience. For a video, incorporate a live demonstration to simplify complex ideas or processes. When developing an infographic, break down the essence of the core content into five key visual points. If you’re creating a podcast episode out of existing content, focus on the key points and deliver it in a conversational manner, or, think of questions you can ask your guest that will naturally expand upon the topic.

 2.  Add Fresh Insights

Your original content may have been published a while ago: incorporating a fresh perspective or new insight is an effective way to rejuvenate old material. Add information about the latest industry trends, the launch of a relevant product, or the results of a recent study. By doing this, you’ll add value to the original material, keeping your content current and useful.

 3. Integrate Examples and Case Studies

Examples and case studies enrich your repurposed content, supporting your claims and explaining your concepts. For example, if your original content offers productivity tips, in your repurposed material, add a case study illustrating how the techniques made a difference in a client’s work life. It backs up your material and provides your audience with a tangible, real-world application.

 4. Incorporate Data

When repurposing your content, insert relevant data that supports your content. For example, if your original piece is about social media trends, add the latest statistics or a chart that shows growth over time. Visual representations of data are easier to digest and understand. Adding data is especially powerful when transforming written content into a visual piece, like an infographic or video.

 5. Edit and Improve

The final way you can add value to your repurposed content is simply improving it. When we complete content, there’s always something we wish we had tweaked or refined the minute we click publish. When you repurpose into different formats, this is your opportunity to make those changes. An explanation that wasn’t quite right, examples that could illustrate your point more clearly, or even the style or tone. Take the time to fix the things you weren’t 100% pleased with in the original content.

Want to learn more about how you can improve YOUR content? Head over here:

https://bit.ly/3X2SOHG

YouTube SEO Blueprint

SEO for Visibility and Engagement

Welcome to YouTube SEO Blueprint!!

I am thrilled that you are here!!

YouTube is a great platform for connecting with potential customers and clients.

But if you fail to take the time to do the SEO piece of each video you could miss the mark. I know I did!!

https://bit.ly/3W8URsP

5 Benefits of Empowering Employees

Estimated reading time: 3 minutes

Table of contents

- 1. Free Up Management Time:

- 2. Company Growth

- 4. Empowering employees is good for morale.

- 5. Increased staff satisfaction

-  

Empowering employees can have multiple positive benefits to the workplace.

1. Free Up Management Time:

Employees can take the lead on projects and tasks and free up the manager or leader to do other things.  The leader often has the responsibility of growing the company. When they tie themselves up in the day to day operations they remove themselves from this important task.

2. Company Growth

Growing the company, getting out and acquiring new projects, new clients and visioning greater success are all part of being the CEO or leader.  Employees can take on the day to day operations of organizations.

4. Empowering employees is good for morale.

When managers have to control every aspect of an employee’s work it is demoralizing to the employee.  When staff make suggestions or put forth ideas and they are never accepted or considered, or have to be the idea of the manger or leader, then employees stop making suggestions.  Staff do not work for pay alone.

5. Increased staff satisfaction

Work conditions play a major role in staff satisfaction and performance.  When staff are in a situation where they have little control, are not acknowledged for their work or ideas then their performance suffers.  The results for the team or the company are negative.  Turn-over increases and the costs to organization are impacted.

Empowering means giving up some control, but does not mean that the organization runs wild. Staff have great ideas.  It is gold.  They see ways to improve operations, get things done faster, easier for less cost.  The misconception of the micro manager is that only they care about the company.  When true leaders share their vision and passion for the company, employees can embrace that vision and passion as well. When that leader then empowers the employees to do great work, results can soar.

As the leader or CEO you can set up communication systems that empower employees and at the same time keep you informed and in the loop.  But you do need to follow through and let employees make decisions and not take back all control when you are informed of staff decisions.

Empowering instead of micro managing will result in better organizational results and free you, the leader up to further grow the organization.

When you develop an environment that coaches staff, then you are meeting with your staff consistently and regularly.  Your staff have specific goals that they are working on and reporting on and you are both tracking what the results are. That environment looks forward towards the company vision and strategic plan so that everyone is working in the same direction for the growth of the organization. This shift not only empowers staff but also empowers you as the leader to be the leader and focus on growth.

 

- How to Stop Micro-Management and Empower Staff

- Team Building

- Donna Price Books

- What Happens When You Put Off Leadership Development?

- Leadership Growth - A Number 1 Success Strategy https://bit.ly/48wmDlU

Building Your Marketing System

Why do you want and need a marketing system?

When you build a marketing system that is YOURS, you KNOW that you have a way to increase your revenue easily and predictably.

A marketing system consistently:

- Brings new and qualified leads (future buyers) into your business

- Has a system for follow up and nurturing that helps YOU connect with your new leads and build the "know, like, trust" relationship

- Uses calls to action wisely to bring people into your customer base.

- Provides customer service that builds loyalty and repeat business.

- Works easily and reliably so that you know what to expect for your growth each week or month.

- Is trackable so that you can improve it when it is not working as well as you want or need it to.

So what does this really mean? Isn't all marketing the same?

There are definitely marketing concepts that work across businesses and industries that you should be implementing in your business. But they can look different for different companies.

For instance, if you are a local boutique you need local traffic into your store. Can the Internet or social media help with that? Definitely. But you also need signage on your storefront, local ads with calls to action.

The biggest mistake I see is that people focus on getting buyers and that doesn't work in a lot of industries. And the mistake is that they don't get the person's information or capture the lead! They have no way to follow up or continuing to build the relationship. The interaction is over.

This happens over and over. A business owner runs an ad -- sending the lead to their BUY NOW button and they don't buy, they bounce! But what if was a different call to action -- an optin where the first step was a really valuable item at a low cost or no cost. Then you have the opportunity to continue marketing and building the "know, like, trust."

So, whether you are a local shop or an online business -- lead capture is key. It has to be a part of your marketing system!!

Lead capture or optins are different from followers or connections. When you build your email list -- it is YOURS. When you have followers or connections or friends on a social media platform, they can definitely become buyers but they can also be taken away by the platform without your control. Moving people over to your email list is key.

What are the pieces of the marketing system?

- Being clear on your target market -- who are you marketing to?

- Lead capture -- having a way of capturing the information when someone connects with you.

- Follow-up - they say the money is in the follow-up and so many miss this opportunity to continue connecting.

- Presenting valuable offers -- when you have done a good job of connecting with your target market, your service should be valuable to them. Building good offers that provide a ton of value are the offers that people will be interested in.

- Loyalty -- everything you are doing up to this step is geared to help you in building loyalty. If you don't have a good follow up system, you will lose customers and they won't come back, because you are not telling them what you have to offer to them.

When you build YOUR system, you have the ability to predict your results. You can turn it on and off. Or up and down based on what you can handle.

When you have a working sales and marketing system -- you can look at HOW to scale your business!! That's exciting! Not everyone is doing that, because not everyone is building a system for their sales and marketing. If there is only one system that you are going to build in your business -- this is the one!!

https://bit.ly/3LrNhDW

Assess Your Lead Generation Strategies

Having a Lead Generation Plan that Works, Makes Growing Your Business Exciting (and Predictable)

Generating new leads is a focus of most business owners.  But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy. You have to KNOW your numbers in order to have a system that is really working for you.

Many business owners miss this key metric. Marketing numbers or conversion points can dramatically impact your revenue and even small changes to those conversion metrics can make a BIG difference.

So what numbers do you need to be looking at?? There are a couple of ways that you can do this.

1.  Website –

If you have a website then it should be one of your lead generation strategies.  Your website has to be set up to work for you!!

You want to have your subscription form on your site for your free gift.  If you don’t, you will not be able to keep in touch with folks that visit your site.  Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. A free gift is a free report or tip sheet or video or.... that provides YOUR prospect with valuable information. You are working to

If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic.  You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there.  Did they do a search?  If so, what keyword were they searching that landed them with you?  Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.

2.  Lead Generation

Do you receive leads from referrals, lead boxes, listings in directories, yellow pages?  When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whether the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business.  It depends if YOUR business is receiving calls as a result of the ad.  That is why asking about where the lead came from is so very important. With the Internet, the effectiveness of Yellow Pages is definitely diminished. But if you have a marketing strategy that is working, you need to KNOW which one it is!!

It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.

The medium that you dispose of right now can always be revisited in the future.

A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing.  You have to continue to market or you won’t have new leads and referrals.  Do your marketing wisely, track it all and evaluate relevant pieces each month.

So take the time to do a marketing evaluation and understand your marketing metrics. Need help? Schedule a Business Breakthrough Strategy Session.

Lead generation is a foundation of building your business. Without an effective lead generation system it is hard to predictably build. When you have a lead generation system that is working for you, then your business is growing consistently and that decreases stress, enables better sleep and so much more!!

It can be frustrating to get the system right and understand all of the numbers.

https://bit.ly/3UEwCSG