Profitability

Profitability is a key to building a successful business.

Creating a profitable business is the goal of every business owner. Without profits, you are not building, growing and being able to sustain.

There are key ways to increase profits in any business.

In Business Growth Project, I have identified 8 Business Growth Keys. Several of them work together, well. But today, I want to talk about just one! The first one!!

Business Growth Key #1 is traffic.

You have to have traffic -- either foot traffic to your store or web traffic to your online offer. Of course, a brick and mortar store can also use online strategies and in that case traffic can also mean web traffic.

Increasing this number -- the number of people walking in or visiting your website can directly relate to profits.

Of course, our other Business Growth Project framework ACCT (Assess, Create, Convert and Track) comes into the picture as well.

But sticking with traffic, what are the strategies that you use, right now, to drive traffic to your business? You do have a strategy right?

There are many traffic strategies that can work:

- Videos with call to action

- Webinars/Workshops

- Podcasting

- Podcast appearances

- Special events

- Sales

- Special offers

- New products/services

- Ads with compelling calls to action



- Google Ads

- Facebook Ads

- LinkedIn Ads

- Instagram Ads

When you are looking at traffic you want to use a strategy that you can track and determine the conversion rate. If you are using ads, you want to know if the revenue spend on the ad, is converting into actual traffic to your store. When crafting your strategy, you need to create a way to track this.

And keys to implementing these ideas in your business -- quickly and easily.

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