Sunday, May 12, 2024

7 Strategies to Build a Relationship with Your Prospect List

How to Build a Productive Relationship with Your Prospect List



list building is about relationships

For all businesses- small, medium or large scale, developing a healthy and mutually satisfying relationship with their prospect list holds a great deal of relevance. It should be given apt importance because the success of a business depends to a large extent on this.



Lets have a look at some very important points that cannot be overlooked in order to build a long relationship with your prospect list-



1. Communicate frequently-

Your prospect list should always get the required attention and never feel neglected. The best way to enhance their faith is to be in constant touch with them, so as to get their attention and remain fresh in their mind. Never let your image slip out from their mind.



2. Being personal-

Being personal implies giving them a touch of "belongingness". This means that you need to make them feel connected to your product. Add some data about how the product can benefit them in their personal and social life, and arouse the feeling of trust in your list.



3. Cater to their requirements-

For enhancing relations with your list, most important point is that needs and requirements of your list should be given the topmost priority. Make suitable plans and policies so as to provide them with their potent and immediate requirements. Remember, customer is and always will be the king.



4. Focus on interactive communication-

Best way to build a solid relationship with your prospect list is to have a two-way communication with them. On many occasions, people get sick and tired of receiving monotonous e-mails. So, make efforts to enhance their value by inducing new and creative ideas, and increasing their appeal in the eyes of viewers.



5. Remain informative and educational-

Keep in mind the simple fact that your e-mails need to focus on the main topic only. Being educational implies you need to provide some information of genuine worth to them. Also, it should help them in case they want to share it with their peers and colleagues.



6. Reward loyalty-

Another effective way of enhancing relationship is to reward the most loyal people in your prospect list. Keep a track of them and allow them to get benefits for being true to you. Giving them little gifts can infuse their interest level, and foster a long time commitment with your brand.



7. Avoid excessive criticism-

Keep in mind the simple fact that mistakes are committed by humans only. In case you find some people are becoming a barrier in your way, don't go for excessive criticism. Remember, a person lost can be a big loss in the years to come.



So, keep in mind that building healthy relationships will help you to go a long way, and will surely become the stepping stone to your success.



Email marketing is by far one of the best ways to stay in touch with your customers and your prospects. An email list is YOUR list, not Facebook's or Instagram's. It is YOURS and you can reach out in many ways to that list. You can separate the list into customers and prospects.  You can educate your prospects about YOU, your expertise, your products or services.  It gives you a bigger platform than a post or a tweet. Yes, social media is important, but your goal is always pointing people back to your list!!



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Saturday, May 11, 2024

Two Transformative Tips to Change Your Mindset to Help You Accomplish Your Dreams and Goals

People have a range of different dreams and goals. This is one of the best things about people in fact. We’re all different and we all have different aspirations – different goals to share with one another and different things to talk about. (I talk about realizing your dreams in my book, Launching Your Dreams: Making WILD Ideas Happen!!)



dreams and goals

The unhappiest people? They’re the ones with no goals. No direction. No motivation. A goal gives you a vision, it gives you drive and it makes every day seem like a positive step to an end destination that is truly important to you.



But while goals are intrinsically rewarding, problems do arise when we don’t know how to pursue them. Having a goal that seems completely out of grasp and making no progress whatsoever is disheartening.
In this article, we’ll look at some of the things you can do to help yourself reach your goals faster.



Whether you want to write an amazing book, set up a business or do anything else; these are two tips that will apply in every situation and that you might not have heard before.



Tip 1: Have a clear and compelling Vision!



I know I harp on this, but it is critical. Having Vision for what it is you are building, or you want is key. That vision should be clear, compelling and inspiring. And focused. It is NOT a vision board with all the THINGS you want, those are outcomes of your business vision. Your business vision is focused on what you are building. What does that BIG BUSINESS VISION look like? Are you building shops all over the east coast? Is your vision to provide a bike to every child in your area? When you are clear on vision, then you are inspired!



Tip 2: You Have to Believe (This can be HARD!!)



This might sound like cheesy bumper-plate-sticker-advice, but it is very true. At the end of the day, you need to have absolute faith that the plan you have to get your book published or to become famous is actually going to work. Why? Because otherwise you risk putting in all the time and effort for nothing!



Think about it: when you are motivated, when you believe in something, when you have passion for it, your motivation is easier to stay focused.



But you may have struggled to stick to a training program and part of the reason for that is that you know it might not yield results. So whatever plan you come up with, make sure you believe it!



Tip 3: You Have to Take it Slowly



The other problem is wanting results right now and ending up burning yourself out too quickly. Want to write the next best-selling novel? The way to do that is not in one or two sittings! You need to take your time, to work steadily and to be considered in the way you approach this goal. The best option is to plan to write one or two chapters every day.



When I biked across the country we crossed the Rocky Mountains in the Big Horns. The climb was 30 miles long. It took one pedal stroke over and over, essentially, one step at a time to get to the top. And I was moving about 3 or 4 miles per hour. So, it was slow. The motivation was the vision! (A billboard that said there was a cafe at the top of the climb).



Take action and realize your dreams and goals!!



Check out these other articles....

- Business Networking for Business Growth

- Do You Have Clear Business Goals

- Business Goals First, Marketing Plan After

- 3 Tips for Finding Your Purpose Later in Life

- Self Care Tips
https://bit.ly/480L8aG

Wednesday, May 08, 2024

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Tuesday, May 07, 2024

Strategic Plan - The Map to Results

Strategic Planning Improves Results with Consistent Implementation



Strategic planning only helps organizations when they are kept active and implemented.  The strategic plan defines the business direction.  That direction is based on the future, the vision of the company.  Before an effective strategic plan can be developed a clear and compelling vision is needed.





Visions are optimistic, the ideal picture of the future. 



The strategic plan that results from the leadership team’s strategic planning, is the map to that vision and then it is only effective if it is implemented.



Strategic plan can sound intimidating and overwhelming to many small business owners.  The most effective strategic plans are those that are simple, completed with the leadership team and key people in the company.  Complex documents that consume excessive amounts of time to create don’t guarantee success.



In fact, the large and cumbersome strategic plan can be so overwhelming that it just doesn’t work.  Strategic planning sessions that go on and on for months also fail because so much time is consumed in the planning and the implementation, which is the key, is pushed aside.  The goal to have the perfect strategic plan doesn’t produce results.  Instead, the team that engages in strategic planning and produces a good working document is more likely to succeed.



Mapping Your Vision:





Start with vision.  Write down what you envision for the future.  What does the future of your business look like?  What do you want for the future? Vision stories are inspiring, it’s your dream.  Once you have created your vision you can begin building strategies.



The vision is the destination, where you are going.  The strategies are the map that gets you to the vision.  Company values are the guide or the “compass” in our map metaphor for making decisions along the way.  Values keep you oriented and in alignment.  When values are out of alignment the company is off track; not moving in the direction of the vision.



Strategic goals can be limited to the top 6-10.  By having fewer goals the plan is able to stay alive and in front of you and the team.  By alive, it means that the plan is always where you can see it, use it and keep working on it.  It means that the team is focused on the strategic goals at all times, talking about them, brainstorming on them and reporting to each other their successes and challenges.



To set strategies for your business first look at the vision, the different aspects of the vision.



Brainstorm all of the goals, all of the strategies for each aspect of the vision.  With brainstorming it is important to get all of the ideas out and write them down without judging them or editing them.  Often the best idea comes from an idea that at first look seemed too wild or crazy.  Ideas jump off of other ideas.



Once you have brainstormed all of the possible goals, prioritize them. Often strategic goals can be grouped with similar strategies.  This can help in the prioritization process.  The goal is to narrow the list down to the top 6-10 strategies.  What are the goals or strategies that will give your business the future you envision, that will create a breakthrough that will produce the results that you want?  Those are the goals that you should be selecting as top priorities.



Creating a powerful strategic plan is just one of the first steps.  Many organizations have strategic plans that are well thought out and crafted.  Where they fall short is in the implementation of that plan.



Strategic Plans Only Work When Implemented



key to strategic planning

Implementation is the key.  If you fail to implement, the results will not be what you set out to achieve.



Implementation is the result of focused and continuous action.  Strategic plans don’t just happen on their own: they require your attention.  By keeping the plan in front of you and the team responsible for the plan, focus is maintained.  Regular meetings about the plan also keep the plan moving in the right direction.  Check-in meetings hold people accountable.  When teams don’t meet and don’t keep their eye on the plan, the day to day interferes and the status quo remains.



Strategic plans don’t just happen on their own: they require your attention

Donna Lynn Price

In order to make changes in the results that you achieve there has to be intention and commitment on the part of the team. The check-in meeting gives the team the opportunity to review what is happening, what is interfering with the results they want and need and make the changes necessary to change the outcomes.  Through the intention of the leadership, the plan and the team, the culture of the workplace can shift from one of non-performance to one of performance focused.



Performance focused companies are companies that are thriving. The energy of high performing teams shifts the energy of the whole organization.  It becomes more positive and contagious.  People become excited about the vision, the plan and their implementation of the plan.  Results create energy and excitement that keeps the plan moving, it propels the plan and the ultimate results of the company.



Organizations that produce results have a clear vision of the future; have a plan that is simple and strategic; and they work on the plan all the time.  Their actions are designed to move that plan forward.  They don’t let themselves or others get in the way. Through effective strategic planning and by implementing the strategic plan organizations achieve results.



Creating a strategic plan can be the first action towards growing your company with focus and intention. But as you can see, it takes some thought and then it takes consistent and persistent action. It does not work if it sits on the shelf. Your company does not grow when you are not focused on that growth.


https://bit.ly/3w7uAkz

Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know? 





What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure -- just wasn't cutting it?  Marketing is like reminds me of my sailboat -- a hole in the water that I threw money into....BUT, it doesn't have to be that way.



When Marketing Is Set Up Wrong -- Then The Results DO NOT Happen...



There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The "BIG BOYS" have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.



There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end... lead generation --->> through the buying process and to the close or acquisition of a new customer.



For instance -- if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn't stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.



Multiple Touches Are Needed in Marketing



Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.



If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.



Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.



- Identify 5 Common Errors in Marketing Your Business

- Follow-Up Strategies

- How to Follow Your Calling

- Money Systems

- Marketing Your Business
https://bit.ly/3wniPX1

Monday, May 06, 2024

Unveiling the Key Benefits of Having a Membership Site for Your Business

Table of contents

- Are you looking to enhance your business's success path?- Wondering how a membership site could benefit your entrepreneurial journey?

- Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.

- So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:

Are you looking to enhance your business's success path?





Wondering how a membership site could benefit your entrepreneurial journey?

In a recent episode of the "Womenpreneur's Success Path" series by Donna Price, the key benefits of having a membership site were discussed.



Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.



- Continuous Profits: One of the standout benefits is the opportunity to market your offerings once and continue to profit from them. Similar to how a gym membership generates monthly revenue, a membership site offers the prospect of ongoing income without the need for constant marketing efforts. This continuity lays the foundation for sustained profitability and business growth.

- Predictable, Stable Income: By charging a monthly fee for membership access, you can establish a reliable stream of income. This stability serves as a financial cushion, allowing you to focus on expanding your business and welcoming new sales without solely relying on one-time transactions.

- Builds Loyalty: A membership program offers a unique chance to cultivate loyalty among your customer base. Whether it is a complimentary addition to a product or service or a standalone offering, a well-crafted membership site can serve as a testament to your commitment to customer satisfaction.

- Rewards Loyalty: Membership sites provide an avenue to reward the loyalty of your customers by granting them exclusive access to specialized content and perks. By incorporating tiered membership levels, you can further incentivize long-term commitment and engagement.

- Strengthens Relationships: Harnessing the power of a membership site allows you to forge and sustain enduring relationships with your customers. You can offer tailored incentives to top clients, fostering their continued patronage and advocacy for your brand.

- Value Provision: Through a membership site, you can consistently provide value to your members by sharing your expertise through various mediums such as newsletters, blogs, articles, videos, and audios. This continual act of providing enriching content bolsters member retention and turns into a reliable source of revenue.

https://youtube.com/live/DOk-yKRXPEA?feature=share

With the foundation laid out by Donna Price, it's clear that a membership site can be a catalyst for revitalizing your business dynamics. However, the real magic happens when you tailor the concept to fit your unique business and customer base. Imagine a scenario where your customers are not just interested buyers but valued members, reaping the benefits of your exclusive community.



So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:



- Assess Your Business: Evaluate your current offerings and customer base to identify the potential for a membership site. Which exclusive benefits and resources can you offer to your members?

- Create a Value-Driven Plan: Devise a plan for offering unparalleled value to your members through specialized content, perks, and ongoing engagement strategies.

- Implement Loyalty Rewards: Incorporate tiered membership levels and exclusive access to incentivize loyalty and long-term commitment from your customers.

- Sustain Engagement: Focus on methods to continuously engage with your members, ensuring that the value you provide translates into enduring relationships.

- Accelerate Your Membership Strategy: Reach out to consultants or experts in the field to brainstorm ideas and create an action plan for launching and sustaining a successful membership program.
Incorporating a membership site into your business model can redefine the way you interact with your customers and elevate your revenue streams. As you embark on this journey, remember that the key lies in consistently providing exceptional value and experiences to your members, cultivating a loyal and thriving community.

If you're genuinely motivated to transform your business dynamics and elevate your success path, it's time to embark on this remarkable journey. Let's dive into the realm of membership sites and craft an enduring legacy for your business.


https://bit.ly/3T26EpW

Womenpreneur's Field Guide

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Your Weekly To Do List For Your Membership Program

Keep Up With These Tasks on Your Membership Site or Course:



membership program weekly to do

Once you get your membership site up and running, you'll need to stay on a weekly maintenance schedule to add new content to your website, promote it and promote the affiliate program. Fortunately, there are just a few simple steps that you need to take on a weekly basis to keep your membership site moving along.



1. Respond to customer support questions

This should be your top priority because it helps you hold onto your existing customers. One dissatisfied customer can make you lose out on a whole bunch of future customers. Try to get to this at least twice a week so you can respond promptly to their inquiries. Be sure you have set up a support ticket system.



2. Cull out membership cancellations

Most membership scripts will require you to manually remove canceled members from the database. Take care of this quickly each week so that you wont have people getting into the site for free.



3. Post new content

This depends on whether you are offering a course that has a definitive beginning and end, or a membership with ongoing support. With memberships, your members are paying for fresh content delivered each month. Rather than have them wait all month for a new update, split up your monthly delivery into four different parts. This way there is fresh content for the members to see each and every week. An editorial calendar will help you stay on track and keep your customers satisfied. If you have a forum as part of your membership site, be sure to check in several times a week to stay on top of important threads and respond to questions from members. Be present and your members will see that you are dedicated to helping them.



4. Poll your subscribers

Your membership sites success depends on giving the members exactly what they want. You can keep your finger on the pulse of the market by offering a weekly poll. Ask them about their favorite parts of the site, what theyd like to see next, and their worst problems with the topic or any other information that youd like to know. If you do this on a weekly basis, the members will look forward to participating and give you tons of valuable feedback.



5. Send out a wrap up e-mail newsletter

Toward the end of the week you should send a short e-mail newsletter to your subscribers to let them know what happened in the site. Many times people will sign up for a membership site, forget why they did it and then unsubscribe a few months later. With an e-mail newsletter, you can remind members of what is going on within the site and encourage them to come back, see the new content and get involved.



6. Develop content related to your membership site's topic and syndicate it

Your membership site won't grow unless you promote it. Content marketing is a powerful way to drive traffic to your site and brand yourself as an expert in your niche. At the beginning of every month, brainstorm a list of four to six different topics that you'll write about that month. Write one to two articles per week and then distribute the articles to a few key places. You can repurpose your article into a video, a podcast episode, a social media post etc. The whole process won't take more than an hour or so per week and it will be well worth it.



7. Make new connections on social networking sites

Spend some time each week finding and connecting with people in your market on Facebook, Instagram, LinkedIn or X (Twitter) and any other sites you may already be a part of. Use search terms related to your niche and add new people as friends. This will help build your circle of influence and get potential new members to your site. Work on the site where your customer is.



Related Articles



- Assessing Your Business And Vision

- Weekly Workshop

- Content Repurposing

- Content Marketing

- Promoting Your Content
https://bit.ly/4akSOpI

Do YOU Have a Marketing Plan OR Are You JUST Winging It?


marketing plan

Are You Winging it? OR Do you have a solid marketing plan?



Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?



Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their 'wheel-house'.



Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.



This is especially true for your marketing. You need to have a Marketing Plan....

Marketing isn't simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.



This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.



Here are a few questions to get you started.



Who Is Your Target Market?



If you're already selling, take a look at your existing customers. Who are they? What do they like about your company's products? Try to recall any positive feedback you've gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.



It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.



If you don't already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d



What Makes Your Products or Services Unique? Why You? How Do You Stand Out?



There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.



If the unique qualities of your products don't come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.



If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?



What Do You Want Your Marketing to Achieve?



Every business takes for granted that it needs to market, but why? The 'why' is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.



Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.



Once you know who your target market is, what's unique about your product or service, and what you want to get out of your marketing efforts, you're ready to get started with your marketing plan.



Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.


https://bit.ly/3wfEIYi

Sunday, May 05, 2024

Leadership- A Key to Business Success

Leadership is Essential



leadership is essential

In history students learn about the activities, good and bad, that individual historians label as  a good leader and leadership. We study their personalities to extract the qualities required for leadership.  Experts argue if leaders are made or born. I think it's some of both, based on situations and the individual.  You can teach someone to lead but they must have the desire and certain personality or character traits to be effective and a high quality leader. Others are never taught leadership but in a situation that calls for leadership they emerge as a natural leader.



Leaders are sometimes defined as revolutionaries. During times of conflict or change one individual usually stands out. That person has the ability to motivate individuals to fight for something that is difficult. Martin Luther King Jr. is an example of a leader involved in a social cause. Wars require a leader. The absence of a leader in situations like these would be chaos.



In business, the roles of leader and manager are somewhat intertwined.



“Leader” usually implies a broad view, the person at the top, the visionary. The buck stops here usually means the leader is the one ultimately responsible for the success or failure of a given mission. Leaders utilize managers to help them complete their tasks. The “managers” are often not the “leader” but rather the implementer and at the same time they are expected to lead.



The current world situation calls for strong leadership. Recent changes in technology, economics, communication and social issues created problems that individuals and companies are struggling to deal with.  It seems as if there's a whole new arena of leaders emerging. Bookstores offer numerous viewpoints by individuals promoting what they believe it takes to successfully lead a company. Some of these are excellent resources. Is there a magic formula? Can someone learn to lead by reading a book?



Many of the qualities of successful leaders from the past are still essential today.



Some things like integrity never change. Perhaps some individuals we looked up to as leaders forgot or disregarded qualities such as character. Society is fed up with immoral living, dishonesty and selfishness of today's business leaders. Emerging leaders need to restore the "good name" formerly associated with leadership, as well as embrace the changes in our current global society.



Experts have different opinions on what makes a good leader. Most people would agree there are certain characteristics that all good leaders must possess.



The following qualities I believe are essential for effective leaders. They are not necessarily in order of importance.

Passion. All strong leaders have passion.

They are totally committed to and sold on their cause. The end goal or result is the over driving force in their life. They eat breath and sleep this; sometimes to excess. Driven to succeed they also have the ability to ignite excitement in others. Without passion they could not enlist followers. Sometimes this is confused with enthusiasm or charisma. Having passion can lead to those behaviors but they are not requirements. Mother Teresa was not known for her enthusiasm.



Vision. Leaders have vision.

They look beyond today and see the big picture. Not content with how things are now they see something better in the future. A good leader is realistic about current circumstances but they don't feel trapped. Their desire to succeed or make things better drives them to find ways to make this happen.



Self Confidence. Leaders possess self confidence.

They've had past success, they know what they're capable of and most of all they understand the importance of never giving up. If they fail they continue trying until they succeed. Philosophers believe that thinking you can do something is half the battle. If you don't think you can do something you probably will not even try. A confident leader inspires their followers to believe in themselves. They do not have a problem delegating duties to others.



Integrity. A good leader is truthful and dependable.

Followers of leaders with integrity do not have to wonder if something their leader said is true – they know it is true. This is based on past behavior and reputation of the leader.  Lies and deceitful behavior eventually surface. If this happens individuals are reluctant to follow someone they do not trust. Sometimes a leader doesn't reveal all they know and they might even dress something up due to sensitive issues but integrity is buried deep in their essence. They don't look for dishonest ways to do something or how to cheat the system. Jack Welch is a modern business leader known for his integrity.



Humble. Great leaders are humble.

They do not feel they are better than anyone else. They are willing to do everything they ask their followers to do. A leader recognizes the importance of teamwork and gives credit to others. It's not their success but the team's success. They don't boast or brag and sometimes even have difficulty taking credit. Sometimes humility is incorrectly defined as weakness. Jesus, washing the feet of his disciples and other acts he did, is a great example of humility.



Knowledge. A leader must posses the knowledge required to complete their mission.

Leaders are usually avid readers, life long students, and view every situation as an opportunity to learn more. Knowledge and education are not the same. Sometimes individuals with advanced learning possess little knowledge. Knowledge is like advanced common sense. Much of it comes from life experience. A leader's knowledge could be defined as wisdom. Wisdom is not only having knowledge but knowing how to use it in the most effective way. King Solomon, in the Bible, is sometimes referred to as the wisest man ever.  His writings in the book of Proverbs are thought by some to be the best how to instruction manual ever written.



Think outside the box. Leaders know that things and life constantly change.

They know clinging to current methods and refusing to consider all possibilities prevents growth and eventually leads to stagnation. Individuals who think outside the box know their ideas are not always right therefore they seek input from others. Sometimes this leads to radical change.  People resist change especially something drastic that affects them personally. Doing things like everyone else makes you "normal". Breaking away from the status quo makes you "different". Good leaders do not follow the crowd but rather search for the best way to complete their mission.



Accept Failure. Leaders know they do not always make the right decision but that most of the time they are right.

They admit their mistakes without making excuses. Mistakes for them are opportunities to learn. They don't give-up or wallow in self pity. By admitting mistakes a leader reveals their humility. Though we want our leaders to be like super heroes, we also want them to be human.



Effective communicator. A leader can have all the above qualities but if they can not communicate with their followers it's difficult for them to lead.

Communication isn't just talking. Leaders are good listeners. They pay attention to the details, remember the important things and have the ability to say the right thing at the right time.  Communication from a good leader is positive. They give criticism if needed but don't destroy egos. Leaders know people react more favorably to praise.  They praise more and criticize less. A leader does not reveal everything they know.  They don't gossip or engage in communication that's harmful to someone else or to the mission. They limit their complaining to those who can do something about the problem. Conflict is not discouraged but rather controlled. A leader knows they will not be friends with everyone but they are friendly. The leader who practices the above principles will have the respect of their followers.



Courage. Leadership takes courage.

With courage, passion, vision, integrity and humbleness a great leader can climb mountains.  Their businesses and the people that work with them excel and greatness is attained, not for the purpose of greatness but for the accomplishment of vision and mission.  Their goal is clear and compelling and being such their teams work with them to achieve it.  Great leadership remains unchanged decade to decade, century to century, and perhaps bad leadership remains unchanged as well.  But it is with great leadership that we continue to thrive and build great companies, communities and ultimately the world.  When leaders lead with quality, organizations thrive.


https://bit.ly/3F296pP

The Power of Sharing Your Vision



sharing your vision


Sharing Your Vision is One of the Best Ways to Make it Happen



As a business owner sharing your vision is a powerful step in building your team and building your business. As a business owner and business coach, I find vision a significant key to business success. Staff needs to know what the vision is and what their role in that vision is. Have you shared your company vision?



Share Your Clear, Compelling and Powerful Vision

Having a strong, clear vision of your business and where you are going is an essential component of building that business. It goes beyond the daydream of success and deep into what that business will look like. How you as the owner visualize it. Am I talking about using visualization? Well certainly that can't hurt and can even help you in manifesting what you want. But more importantly I am talking about having a clear vision, written down of where you want to go. Your vision statement becomes your road-map. It guides you on your journey. A clear vision helps you to make good decisions for your business. Often there are tempting distractions that get us off course. We decide to add a new product line or create a new service, and down the road we find that it doesn't feel like the right fit. When we look back at our vision, there it is clear as day. The new service or product wasn't a part of the vision. That's why it didn't fit or wasn't successful. It didn’t fit into the company mission, vision and values.



Sure, we want to be creating new services, new products, new opportunities for business growth, but we want to stay on our path. If the new service takes us too far off the path then it might not be the right choice and as the owner it's your role to evaluate that.



Do you have a compelling vision? When you write a compelling vision statement it inspires and motivates. It has the detail you need to move forward.

Business owners that have been working with me will tell you that I keep coming back to this with them and in my own business.



- What is the vision?

- What does the company look like?

- What are the services, the clients, the products?

- What growth has the company experienced?

- What does it feel like, sound like?

Writing a detailed vision that includes all of the emotion helps you to develop a clearer plan. I recommend writing your vision statement in as much detail as possible. Write it in the present tense, as if it is happening now. Include the details of who, what, where, when, how... And the emotional details – the feelings you have living that vision, the feelings of the clients/customers/staff, what it looks like, sounds like, and smells like.



sharing your vision

Once you've created a written vision story, and then make a picture, hang it on your wall where you can see it. Read your vision regularly, every day if you can. Share the vision story and picture with your staff, your colleagues. Letting people know what the vision is gives them the opportunity to help you achieve the vision.



Sharing your vision, ultimately empowers your staff and helps you to continue build your business.

I have witnessed the power of sharing your vision, both personally and in companies. When I have shared my vision, I have ultimately connected with the resources I needed. They can become your partners in making it happen.



Gain clarity with a powerful vision.





The Vision Board Project guides you through the process of creating your powerful vision. How to put it into action and really make it work for you.



A vision board shouldn't live in your closet or under the bed.



It's not a hope board, its a map to the future.



Learn HOW to make it happen instead of just day dreaming!



Join The Vision Board Project


https://bit.ly/3n1hJcq

Entrepreneurial Myths that Will Hurt Your Business

Is Your Business Impacted by E-Myths?





We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.



First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:



·       Desire



·       Some capital



·       Projected a targeted profit



This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop out entirely. Building a successful business takes stamina and agility.



The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.



Let’s take a minute to talk about entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.



The emotions that occur, in order, are:



·       Exhilaration



·       Exhaustion



·       Despair



·       Sense of self-loss



This is usually cause by the e-myths and assumptions we talked about. You can get your hopes so high on instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.



Pick up a copy of the Visionary Womenpreneur's Field Guide to learn how to create your strategy effectively.


https://bit.ly/49Tohi5

Saturday, May 04, 2024

How to Organize Your Social Media Marketing for Success



Are you struggling to make an impact with your social media marketing?



Do you find yourself overwhelmed by the sheer number of platforms and strategies out there?



If so, you're not alone. In a world where everyone seems to be an expert, it's easy to feel lost and uncertain about how to proceed with your marketing efforts. However, there is hope. In our new course, Social Media Media Management, Alex Genadinik, a long-time social media marketer and business coach, shares valuable insights on how to organize your social media marketing for success.



Consistency is Key



One of the key takeaways from Alex's intro video is the importance of consistency in your social media marketing. Random acts of marketing, as he calls it, can hinder your progress and lead to underwhelming results. By implementing a social media marketing calendar, you can stay consistent, productive, and efficient. This approach removes the guesswork and helps you plan your content in advance, ensuring a cohesive and purposeful strategy. Moreover, by being consistent in your messaging and presence, you can build trust and familiarity with your audience, which are essential components of successful social media marketing.



The Power of Focus



In a world full of noise and competing advice, it's easy to succumb to the pressure of trying to do everything at once. Alex emphasizes the importance of focus and making conscious choices about which platforms align best with your business and goals. Rather than spreading yourself thin across numerous social media channels, he advocates for concentrating on a few platforms that are the most natural fit for your brand. This strategic approach not only simplifies your marketing efforts but also allows you to channel your resources and energy into making a meaningful impact on the platforms that matter most to your target audience.



Strategic Planning



Alex's course delves into the nitty-gritty of planning a 30-day calendar cycle for your social media content. From determining when to be funny, educational, or post memes to understanding the nuances of networking on social media, the course offers a comprehensive guide to strategically planning your content. By following this approach, you can ensure that each day brings a clear understanding of what needs to be done, fostering consistency and gradual improvement in your marketing efforts. The focus on strategic planning also allows for a deeper connection with your audience, as you can tailor your content to resonate with their interests and needs at different points in time.



Adaptation and Growth



As you become more adept at organizing and executing your social media marketing, the potential for automation and outsourcing becomes viable. Alex points out that effective marketing doesn't necessarily mean doing everything yourself. By learning the ropes and establishing a strong foundation, you can eventually streamline processes and delegate tasks, making your marketing efforts faster and more effective. This scalability not only frees up your time to focus on high-level strategy and engagement but also enables you to maintain a consistent presence on social media without being bogged down by the day-to-day operational aspects.



Invest in Your Success with Social Media Marketing



Ultimately, Alex's course serves as a beacon of hope for those who are struggling to find their footing in the vast landscape of social media marketing. Whether you're a first-time marketer or a business owner looking to revamp your marketing strategy, the course offers practical insights to level up your game. By investing in your business and committing to organizing your social media marketing, you set yourself on the path to success in the digital realm. The ability to understand and implement effective social media marketing strategies is increasingly becoming a competitive advantage in the business world, and taking proactive steps to enhance your skills and approach can yield tangible results in terms of brand visibility, audience engagement, and ultimately, business growth.



The journey to mastering social media marketing begins with organization and strategic planning. By embracing consistency, focus, and strategic thinking, you can navigate the complexities of social media with confidence and purpose. If you're ready to elevate your marketing efforts and unlock your potential, consider enrolling in Alex's course to take the first step towards a successful social media strategy. It's time to invest in your business and pave the way for a brighter future in the digital landscape.



Remember, success in social media marketing is not about doing everything – it's about doing the right things, and doing them well. From establishing a strong foundation to refining your approach over time, the journey to success in social media marketing is one that requires dedication, strategic thinking, and a willingness to adapt to the ever-evolving digital landscape. With the right guidance and commitment, you can position yourself for success and make a meaningful impact with your social media marketing efforts.



Check out the new Social Media Management Project!! with guest trainer -- Alex Genadinik!




https://bit.ly/47DDXox

5 Reasons You Should Start Your Membership Site

Estimated reading time: 4 minutes



Table of contents

- 1. Regular monthly recurring revenue.

- 2. Affiliates promoting for you

- 3. Particular niche prominence

- 4. Backend sales possibilities

- 5. It's never been simpler!

membership site

Membership sites are one of the most effective online business models that you can make use of. There are lots of different kinds of subscription sites that you could start so there's no reason why you should not make them part of your Web marketing strategy and your business revenue strategy.



The power of a membership or continuity program is amazing. Here are several reasons it can make sense.



It fits into several of the profitability accelerators for increasing your revenue.



1. Regular monthly recurring revenue.



When you construct a membership site you'll have ONE HUNDRED, 200 or also 500 members paying you on a monthly basis for your information. If you supply even more material as well as ask for a greater price for your subscription site, you can be gaining well over 6 numbers a year for your website.



2. Affiliates promoting for you



Affiliates love membership websites. They are going to invest their time promoting the membership site if they have a choice in between repeating month-to-month earnings and a one-time ebook sale or product sale in the exact same particular niche. They are searching for the very same sort of repeating earnings that you are. You can quickly set up your associate program via Clickbank, 2checkout or ThriveCart. Here at Compass Rose Consulting, we use Advertise your associate program to your members as well as extremely affiliates to obtain more sales.



Join our Affiliate Program HERE When you are an affiliate, you can promote others programs and earn significant income. When you have an affiliate program, others promote YOU.



3. Particular niche prominence



Within the entrances of your subscription site, you could provide a large selection of content. The even more content you put into your subscription site and the even more participants you have, the a lot more your content and your referrals will certainly be appreciated within the specific niche. There's no faster way to brand name on your own as a specialist within your niche compared to by producing a subscription website.



4. Backend sales possibilities



The revenue from a membership website does not quit with the regular monthly subscription charges. You can likewise repackage component of the material made use of in your membership website as well as market it as an independent product.



5. It's never been simpler!



It has never ever been much easier to run a subscription website, specifically if you don't have any technical knowledge. It made use of to be that you would require the aid of a web programmer to obtain a subscription site set up correctly. Thanks to very easy to make use of material administration systems like Wordpress and also membership website scripts that will make protection simple, you could have your subscription website established within a concern of hours. There's no reason why you should not begin one today. (check out our course on creating your membership site!!)



If you offer even more content as well as bill a higher rate for your subscription site, you could possibly be making well over 6 figures per year for your site and increase your revenue in other streams as well.



Brainstorm the valuable information your customers or clients ask you questions about. This is a great starting point.



Leave your ideas below for growing your business with a membership site and I will gladly comment on them and let you know what I think!!


https://bit.ly/3fvCVle

Distractions That Drain Your Focus

4 Distractions That Drain Your Focus on Your Goals





There are plenty of distractions in the modern world. They take away your focus and your energy and can stop you from having the life you want. If you're not hitting your goals, maybe its time to look at your main distractions and do something about them.



Here are the most common distractions that are likely stopping you from living your best life.



1. Social media



It wont surprise you to hear that the biggest distraction for most people is social media and the hours it eats out of the day. Take a quick look at your Instagram feed or Facebook, and before you know it, you're mindlessly scrolling through what looks like other peoples perfect lives.



Its time to take stock and decide how much of your life you want to spend watching what other people are doing. Set some boundaries about when and how long you will spend on social media. Take a look at your friends and see if they're people you want to know.



2. Smartphone



Smartphones are great tools, but they can quickly become a huge distraction. Look around and see how many people are walking down the street with their eyes glued to their phones. Think about how long you can go without checking your phone. Try leaving your phone in your purse or your pocket when you go out for a meal. Leave it at home when you take the dog for a walk.



Another tip is to cull some of the apps on your phone. Work out what you need and delete the rest. And remember mobile games are one of the biggest time-sucks. Think about how you want to use your time and be strategic about how you use your phone.



3. Online watching



How much time do you waste watching meaningless YouTube videos or binge-watching box sets? These might feel like simple, relaxing things to do, but if youre not careful, they can drain as much time as social media.



Keep focused on how you want your life to be and make decisions about how much recreational TV you want to watch.



4. Negative people



Giving your time away to negative people can be damaging to your success. You can probably name the people at the office or in your life who drain you of energy and who take up a lot of time with their complaining, attention-seeking, and neediness.



If there are people around you who are undermining your chances of meeting your goals, you need to set some healthy boundaries and get out of their orbit. Look for positive, high energy people who will support you and cheer you on.


https://bit.ly/49YTbHn

10 Ways to Increase Business Bottom Line

boost bottom line

As an entrepreneur, if you're facing challenges in boosting your business' bottom line, it's essential to adapt and evolve your strategies.



Here's an updated guide to help you navigate these challenges:



- Prioritize Customer Service: Your customers are crucial to your success. Ensure that your team is trained to deliver exceptional service. Satisfied customers are likely to return and recommend your business to others.

- Innovate in Marketing: You don't need a huge budget to market effectively. Focus on unique, creative approaches that stand out. Utilize cost-effective digital marketing strategies like social media, content marketing, and search engine optimization (SEO) to reach a wider audience.

- Manage Finances Wisely: Avoid overspending on non-essential items. Reinvest profits into your business wisely, and postpone luxury expenditures until your business is more stable.

- Gather Customer Feedback: Regular feedback helps you understand customer needs and improve your offerings. Address negative feedback promptly to show customers that their opinions matter.

- Offer Incentives: Strategic discounts and promotions can attract customers but use them judiciously. Ensure that these offers still yield a profit and don't devalue your products or services.

- Create Compelling Offers: Design offers that are irresistible yet profitable. Bundle products or services with bonuses that address customer hesitations and enhance value.

- Utilize Traditional Promotion Methods: Don't overlook traditional methods like word-of-mouth, referrals, press releases, and networking. These can be cost-effective and powerful, especially in local markets.

- Save for Stability: Allocating a portion of your income for savings can provide a safety net during tough times. This financial cushion can be invaluable for both personal and business stability.

- Embrace Digital Marketing: Develop a comprehensive online marketing strategy. This should include a strong presence on social media, engaging video content, and a website optimized for search engines. Implement data capture and follow-up systems to build relationships with your audience.

- Adopt a Data-Driven Approach: Use analytics to guide your decisions. Understanding consumer behavior, market trends, and the effectiveness of your marketing strategies through data can greatly improve your decision-making process.

By implementing these updated strategies, you can create a more resilient, adaptable, and customer-focused business that's better equipped to grow its bottom line in the ever-evolving entrepreneurial landscape.


https://bit.ly/47JMlDY

Friday, May 03, 2024

How to Finish What You Start: Beating Procrastination


New Learning for Me!!



Or, an OLD lesson, re-learned!!

procrastination lesson

Are you someone who struggles with procrastination? Do you often find yourself putting off important tasks, only to feel the weight of stress and anxiety as deadlines approach? If so, you're certainly not alone.



In the video, a guide titled "7 Ways to Finish What You Start" was introduced, focusing on combating procrastination through actionable practices. The seven practices outlined in the guide are as follows:



- Plan with creativity

- Overcome your negative bias

- Visualize the spectacular outcome

- Hold yourself accountable

- Don't insist on perfection

- Enjoy the journey

- Assess your progress

I'm no stranger to the challenges of procrastination. It's all too easy to put off important tasks, only to be left feeling stressed and overwhelmed as deadlines loom closer. In my recent video I share a valuable lesson about overcoming procrastination, and it's a lesson that resonates with many of us.



https://youtube.com/live/2k80RlUwSh8

The video introduced a guide titled "7 Ways to Finish What You Start," which focuses on actionable practices to combat procrastination. These practices include planning with creativity, overcoming negative bias, visualizing the outcome, holding oneself accountable, letting go of perfectionism, finding joy in the journey, and assessing progress.



Overcoming Negative Bias



Out of these practices, the concept of overcoming negative bias struck a chord with me. The video shared a personal experience of procrastinating on a daunting task, leading to months of unnecessary stress and financial impact. The turning point came when I decided to confront the task head-on, despite my initial negative assumptions about how difficult and uncomfortable it would be.



To my surprise, the task was far easier and more straightforward than anticipated, resulting in its resolution in a matter of minutes.



This experience served as a powerful reminder that negative biases often deceive us into thinking that tasks are more challenging than they truly are. By taking action and overcoming these biases, we can alleviate the unnecessary stress and burden that procrastination places on us.



The transparency about relearning this lesson served as a poignant reminder that overcoming procrastination is an ongoing journey. It highlighted the importance of continuously challenging ourselves to take action on the tasks we've been avoiding.



So, how can we apply this lesson to our own lives? Firstly, it's crucial to recognize when we're allowing negative biases to influence our approach to tasks. By acknowledging these biases, we can then consciously choose to confront the task despite our initial reservations. Additionally, the video emphasized the importance of taking action on something that we've been putting off, highlighting the relief and freedom that comes from resolving these tasks.



Valuable Lesson



Ultimately, the lesson learned from the experience shared was a valuable one. By overcoming negative biases and taking proactive steps to address tasks that we've been avoiding, we free ourselves from unnecessary stress and empower ourselves to move forward with confidence.



So the next time you catch yourself procrastinating on a task, remember this lesson. Challenge the negative assumptions, take action, and experience the liberation that comes from conquering procrastination.



Let's embrace the opportunity to finish what we start and make the most of each day. Take action on one thing you've been putting off and make it a great day.



Let's embrace the opportunity to finish what we start and make the most of each day. Take action on one thing you've been putting off and make it a great day.


https://bit.ly/3QtRDNp

Thursday, May 02, 2024

The Essence Of Adopting a Morning Ritual Habit

Creating a Morning Ritual Can Change Your Life!!

morning routine

If you hate waking up early, then you need to read this article (I can definitely fall into this category at times). According to research, creating good habits and sticking to a morning routine plays a huge role in your success. If you're a night owl, unfortunately, this means you will have to find ways to adapt and change your lifestyle.



Creating a morning routine and turning it into a habit may sound difficult at first. But if you keep at it every day for at least a month, you will start seeing noticeable differences in how you approach your entire day. A morning routine will help you feel more stable and you'll be so much more in control of your day.



Its peaceful in the morning



Early mornings don't have as much distraction as other times of the day. Your family and your neighbors will still be in bed (unless they've also adopted this habit), there'll be less noise on the streets, and your personal space will seem so much bigger.



With less distraction, you'll be able to think clearly and you'll have time to exercise, meditate, pray, update your journal, and plan your entire day.



A morning routine will help you feel more in control of your life and you wont feel as disorganized as before simply because you will have time to think your day through and organize your activities.



Simply put, your morning routine will set the tone for your day.



Get work done early



Mornings are best for getting your most difficult tasks done. Getting these tasks out of the way lets you enjoy relatively stress-free afternoons and you'll be much happier because you can get more things done in the day.



Your productivity levels will increase and you can even start working in advance on tasks that don't need to be done until later.



When you get things done earlier and faster in the day, you can reward yourself for a job well done. Just be careful when rewarding yourself though as some rewards may actually be detrimental to your goals.



For instance, if someone asks you to go partying on a weekday, you may want to tell them no. You may be tempted but think first if its going to somehow cause you to sleep in late and thus wake up late the following day. If this is the case, then simply decline.



No amount of partying can replace what you can accomplish by sticking to, and religiously following, your morning routine habit!



- 3 Simple Morning Routines

- 10 Self Worth Affirmations that Work

- 5 Habits that Stop You From Finishing What You Start

- Do YOU Know the Marketing Keys?

- 3 Ways to Get Corporate Sponsors


https://bit.ly/48B6aOd

The AI Project

The AI Project

🌟🚀 Unleash the Power of AI for Business Success with The AI Project! 🚀🌟

Are you a visionary entrepreneur ready to scale new heights? 🌈💼

🤖 Introducing The AI Project, your ultimate guide to mastering AI in business! Led by Donna Lynn Price, a seasoned Business Growth Coach and Marketing Strategist, this comprehensive online course is tailored for your triumph.

🔑 What's Inside?

Deep dives into ChatGPT and prompt engineering
Creating mesmerizing images with Midjourney
Revolutionary AI-driven marketing and efficiency strategies
📈 Why AI?

Gain a competitive edge with AI-driven insights
Automate tasks, save time, and focus on innovation
Elevate marketing with AI-generated content and stunning visuals
🎓 Step-by-Step Training:

Accessible video tutorials
Hands-on demonstrations
Immediate application in your business
🌐 Exclusive Offer:

Join our nurturing community of womenpreneurs
Collaborate, get answers, and celebrate successes
🔥 Enroll now to transform your business, revolutionize your marketing, and skyrocket your operational efficiency.

⚡ Your journey to success begins here. Embrace the AI revolution and reshape your business landscape. Join The AI Project today and turn your dreams into reality!

🎁 Free Access with Womenpreneur's Resource Center Membership!

#AIForBusiness #TheAIProject #ChatGPT #Midjourney #BusinessGrowth #DigitalMarketing #Entrepreneurship #Womenpreneurs #JoinTheRevolution


https://bit.ly/45FfPl0

Wednesday, May 01, 2024

Assess Your Lead Generation Strategies

Having a Lead Generation Plan that Works, Makes Growing Your Business Exciting (and Predictable)



lead generation

Generating new leads is a focus of most business owners.  But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy. You have to KNOW your numbers in order to have a system that is really working for you.



Many business owners miss this key metric. Marketing numbers or conversion points can dramatically impact your revenue and even small changes to those conversion metrics can make a BIG difference.



So what numbers do you need to be looking at?? There are a couple of ways that you can do this.



1.  Website –



If you have a website then it should be one of your lead generation strategies.  Your website has to be set up to work for you!!



You want to have your subscription form on your site for your free gift.  If you don’t, you will not be able to keep in touch with folks that visit your site.  Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. A free gift is a free report or tip sheet or video or.... that provides YOUR prospect with valuable information. You are working to



If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic.  You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there.  Did they do a search?  If so, what keyword were they searching that landed them with you?  Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.



2.  Lead Generation



Do you receive leads from referrals, lead boxes, listings in directories, yellow pages?  When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whether the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business.  It depends if YOUR business is receiving calls as a result of the ad.  That is why asking about where the lead came from is so very important. With the Internet, the effectiveness of Yellow Pages is definitely diminished. But if you have a marketing strategy that is working, you need to KNOW which one it is!!



It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.



The medium that you dispose of right now can always be revisited in the future.



A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing.  You have to continue to market or you won’t have new leads and referrals.  Do your marketing wisely, track it all and evaluate relevant pieces each month.



So take the time to do a marketing evaluation and understand your marketing metrics. Need help? Schedule a Business Breakthrough Strategy Session.



Lead generation is a foundation of building your business. Without an effective lead generation system it is hard to predictably build. When you have a lead generation system that is working for you, then your business is growing consistently and that decreases stress, enables better sleep and so much more!!



It can be frustrating to get the system right and understand all of the numbers.


https://bit.ly/3UEwCSG