Assess Your Lead Generation Strategies

Having a Lead Generation Plan that Works, Makes Growing Your Business Exciting (and Predictable)

Generating new leads is a focus of most business owners.  But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy. You have to KNOW your numbers in order to have a system that is really working for you.

Many business owners miss this key metric. Marketing numbers or conversion points can dramatically impact your revenue and even small changes to those conversion metrics can make a BIG difference.

So what numbers do you need to be looking at?? There are a couple of ways that you can do this.

1.  Website –

If you have a website then it should be one of your lead generation strategies.  Your website has to be set up to work for you!!

You want to have your subscription form on your site for your free gift.  If you don’t, you will not be able to keep in touch with folks that visit your site.  Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. A free gift is a free report or tip sheet or video or.... that provides YOUR prospect with valuable information. You are working to

If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic.  You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there.  Did they do a search?  If so, what keyword were they searching that landed them with you?  Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.

2.  Lead Generation

Do you receive leads from referrals, lead boxes, listings in directories, yellow pages?  When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whether the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business.  It depends if YOUR business is receiving calls as a result of the ad.  That is why asking about where the lead came from is so very important. With the Internet, the effectiveness of Yellow Pages is definitely diminished. But if you have a marketing strategy that is working, you need to KNOW which one it is!!

It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.

The medium that you dispose of right now can always be revisited in the future.

A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing.  You have to continue to market or you won’t have new leads and referrals.  Do your marketing wisely, track it all and evaluate relevant pieces each month.

So take the time to do a marketing evaluation and understand your marketing metrics. Need help? Schedule a Business Breakthrough Strategy Session.

Lead generation is a foundation of building your business. Without an effective lead generation system it is hard to predictably build. When you have a lead generation system that is working for you, then your business is growing consistently and that decreases stress, enables better sleep and so much more!!

It can be frustrating to get the system right and understand all of the numbers.

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Learn To Set Boundaries And Start Saying No

Taking Time to Learn How to Set Boundaries is Good For YOU!!

We all need to put boundaries between ourselves and other people because we need a certain amount of space in order to think clearly and act properly.

If you don't put up boundaries, people will abuse you and your kindness. You might even be forced to do things that go against your will and your beliefs simply because you didn't have boundaries in place. When this happens, you'll lose your self-respect and your self-esteem will come crashing down.

Personal Boundaries are important

Boundaries are hugely important when building your self-discipline. It protects you and it helps dictate how you want to be treated. It keeps you real and honest with yourself.

It will help you exude confidence whenever you tell someone no. When you have boundaries, you only have to say no once because more often than not, the person doing the asking will believe you the first time you say it.

You may not believe it but rejecting people is part of life. No matter what we do, we can't escape getting rejected by other people and you also will do your fair share of rejecting others too.

If you've always acquiesced to doing tasks you don't particularly enjoy, but you're too afraid of rejecting the person doing the asking, then you need to start practicing. Otherwise, it can get to an unhealthy point where you continue doing things that are counterproductive to goals you've set for yourself.

If you'd like to achieve your dreams and your goals within a specific time frame, then you'd need to start saying no to requests and tasks that do not align with your values and your goals and instead waste your time.

Saying no the right way

If you're afraid of hurting someone's feelings, don't. Because you cant control peoples emotions. You can, however, make sure you deliver your rejection in a humane manner. You can try explaining why you're saying no to make them understand your situation.

Also, try using a gentle tone when you deliver the bad news especially if other people are within hearing distance. Rejecting and embarrassing people at the same time is a very rude thing to do so avoid delivering your rejection in such manner.

Setting boundaries and learning to say no are important milestones for your self-discipline. If you really find it hard to say no, just keep in mind that the more you say no to others, the more you say yes to your own success.

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The Power of Sharing Your Vision

Sharing Your Vision is One of the Best Ways to Make it Happen

As a business owner sharing your vision is a powerful step in building your team and building your business. As a business owner and business coach, I find vision a significant key to business success. Staff needs to know what the vision is and what their role in that vision is. Have you shared your company vision?

Share Your Clear, Compelling and Powerful Vision

Having a strong, clear vision of your business and where you are going is an essential component of building that business. It goes beyond the daydream of success and deep into what that business will look like. How you as the owner visualize it. Am I talking about using visualization? Well certainly that can't hurt and can even help you in manifesting what you want. But more importantly I am talking about having a clear vision, written down of where you want to go. Your vision statement becomes your road-map. It guides you on your journey. A clear vision helps you to make good decisions for your business. Often there are tempting distractions that get us off course. We decide to add a new product line or create a new service, and down the road we find that it doesn't feel like the right fit. When we look back at our vision, there it is clear as day. The new service or product wasn't a part of the vision. That's why it didn't fit or wasn't successful. It didn’t fit into the company mission, vision and values.

Sure, we want to be creating new services, new products, new opportunities for business growth, but we want to stay on our path. If the new service takes us too far off the path then it might not be the right choice and as the owner it's your role to evaluate that.

Do you have a compelling vision? When you write a compelling vision statement it inspires and motivates. It has the detail you need to move forward.

Business owners that have been working with me will tell you that I keep coming back to this with them and in my own business.

- What is the vision?

- What does the company look like?

- What are the services, the clients, the products?

- What growth has the company experienced?

- What does it feel like, sound like?

Writing a detailed vision that includes all of the emotion helps you to develop a clearer plan. I recommend writing your vision statement in as much detail as possible. Write it in the present tense, as if it is happening now. Include the details of who, what, where, when, how... And the emotional details – the feelings you have living that vision, the feelings of the clients/customers/staff, what it looks like, sounds like, and smells like.

Once you've created a written vision story, and then make a picture, hang it on your wall where you can see it. Read your vision regularly, every day if you can. Share the vision story and picture with your staff, your colleagues. Letting people know what the vision is gives them the opportunity to help you achieve the vision.

Sharing your vision, ultimately empowers your staff and helps you to continue build your business.

I have witnessed the power of sharing your vision, both personally and in companies. When I have shared my vision, I have ultimately connected with the resources I needed. They can become your partners in making it happen.

Gain clarity with a powerful vision.

The Vision Board Project guides you through the process of creating your powerful vision. How to put it into action and really make it work for you.

A vision board shouldn't live in your closet or under the bed.

It's not a hope board, its a map to the future.

Learn HOW to make it happen instead of just day dreaming!

Join The Vision Board Project

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How Content Repurposing Can Save YOU!

Estimated reading time: 3 minutes

Content Repurposing Just Makes Sense!

Using your content in multiple ways can save you time as well as money and help you to reach more people on different platforms.  This article will demo the effectiveness of the strategy.  Here I have an infographic, I am writing an article to go with the infographic, I will also upload a video of the infographic.

The infographic makes the article more appealing because there is a visual, so if you don't want to read the article, you can just look at the infographic.  The video takes the information and makes it so you don't even have read the article or look at the infographic.

But the other thing that happens is that now, I can distribute the content on different platforms.  The article alone isn't useful on Pinterest or Instagram, but the infographic takes the information to those platforms.  The video is helpful on each platform, and gives me the ability to share the content on Youtube and other video platforms.

The blog is the hub that it all starts on and points back to and then there are some links that point across platforms as well. Content repurposing grows out of your blog...

Of course there are a few other things that can be done with the content as well.  I can spin the article and distribute to article marketing sites, I can add the infographic and article to LinkedIn and publish it there.  I can create a slideshow to distribute to slideshow sites.... and each of these again brings traffic back to the hub of it all -- the website (or blog).

Content repurposing can take one article and move it out onto the internet in multiple ways... and I am not doing them all.  I could take it further and create a podcast, an audio, a webinar, a hangout and the list goes on and on.  All from one article -- turned infographic-- turned video--audio--pdf--slideshow....

When you take the time to use your content strategically, you are using in multiple ways.  You are content repurposing and maximizing your time and resources.

Content repurposing just makes sense for marketers but even more so for small business owners because it is time consuming to develop good content and then to use it only once is a waste.

Check out this article about content repurposing
https://bit.ly/3TMJTXs

Can Everyone Achieve the Flow State

Can Everyone Achieve the Flow State? Is it for Me?

The best moments in our lives are not the passive, receptive, relaxing times The best moments usually occur if a person's body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.

Mihly Cskszentmihlyi

The flow state enables you to achieve peak performance and achieve your goals but can everyone, including you, achieve it? You want to live your best life so you need to know what to do and how to make it happen. Having goals and plans can help guide you on the path to creating your best life. Flow psychology and knowing why and how to use the flow state can help you.

Have you ever been so engrossed in a task that you've lost track of time? During that period did you find yourself pushing the boundaries of your knowledge and skills? If at the end of the task you completed a goal you had set yourself then you were, in all likelihood, in the zone (or flow). If you felt a sense of accomplishment and happiness with your success, then you will know that you were.

The Flow State

The flow state is a term coined by positive psychologist, Mihly Cskszentmihlyi. He has spent years studying people. Happiness is something that is sought by many but can seem elusive. If you feel that you aren't happy in your life, then consider what may be missing. Cskszentmihlyi asserts that it doesn't just happen but has to be created. So if you want to have more happiness in your life then you'll need to understand how to create it. It needs preparation and cultivation and setting challenges to yourself is one of the main factors.

Do you want to feel a sense of purpose in your life?

Consider what you want to achieve. It may be a personal or professional goal. Create a plan and include steps to help and guide you to its completion. You can use the flow state to help you achieve your goal as it will enable you to remove blocks that may be holding you back and to achieve more in less time. This is known as achieving peak performance and happens while you are in the zone and working on the task at hand.

Unlike hyper focus, being in the flow has no negative emotions associated with it. It is an energized and happy state where you are completely immersed in taking action. You are without any self-consciousness or doubt. By achieving a goal that you have set yourself you feel a sense of achievement and increased confidence. You will also have gained new knowledge or skills along the way. This not only provides achievement but also lessens stress levels and has been shown to boost neurochemicals that in turn boost your immune system.

If you want a sense of purpose and fulfilment, then you definitely want to utilize the flow state. Not only will you achieve goals but you will also gain the additional health benefits provided by being in the zone. It's something that can be learned and used to achieve a healthier, happier and more fulfilling life. Why wouldn't you want that?

https://bit.ly/3t2gD5O

Top 5 Tips to Add Value to Your Repurposed Content

Repurposing Saves You Time and Money.

Don't let it be overwhelming!!

You’ve heard it said numerous times: repurposing content isn’t simply a matter of recycling – you’re not just taking the original content and pasting it into new formats, in different mediums, on different platforms. For example, if you’re repurposing a blog post into a social media post, it’s not enough to cut and paste a paragraph from the blog and call it a day.

You must tailor and tweak the content to suit different media and audience preferences. You are transforming content, not duplicating it. You need to add value.

But how can you make the repurposed content distinctive, unique, and valuable without spending hours recreating it? After all, isn’t repurposing supposed to save you time and resources?

You don’t need to do a complete redesign or rewrite. Here’s how to add value to your repurposed content without reinventing the wheel.

 1. Tailor to the Medium and Audience

Every medium, whether it’s audio, video, visual, or interactive has its own distinct characteristics. Tailor your repurposed content to that medium and its audience. For a video, incorporate a live demonstration to simplify complex ideas or processes. When developing an infographic, break down the essence of the core content into five key visual points. If you’re creating a podcast episode out of existing content, focus on the key points and deliver it in a conversational manner, or, think of questions you can ask your guest that will naturally expand upon the topic.

 2.  Add Fresh Insights

Your original content may have been published a while ago: incorporating a fresh perspective or new insight is an effective way to rejuvenate old material. Add information about the latest industry trends, the launch of a relevant product, or the results of a recent study. By doing this, you’ll add value to the original material, keeping your content current and useful.

 3. Integrate Examples and Case Studies

Examples and case studies enrich your repurposed content, supporting your claims and explaining your concepts. For example, if your original content offers productivity tips, in your repurposed material, add a case study illustrating how the techniques made a difference in a client’s work life. It backs up your material and provides your audience with a tangible, real-world application.

 4. Incorporate Data

When repurposing your content, insert relevant data that supports your content. For example, if your original piece is about social media trends, add the latest statistics or a chart that shows growth over time. Visual representations of data are easier to digest and understand. Adding data is especially powerful when transforming written content into a visual piece, like an infographic or video.

 5. Edit and Improve

The final way you can add value to your repurposed content is simply improving it. When we complete content, there’s always something we wish we had tweaked or refined the minute we click publish. When you repurpose into different formats, this is your opportunity to make those changes. An explanation that wasn’t quite right, examples that could illustrate your point more clearly, or even the style or tone. Take the time to fix the things you weren’t 100% pleased with in the original content.

Want to learn more about how you can improve YOUR content? Head over here:

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Discover the Key Steps to Effective Leadership

Embracing Leadership: 12 Steps to Being the Leader of Your Life and Business

Effective Leadership is a crucial aspect of both personal and professional growth. In the journey of entrepreneurship, we are not just business owners but also leaders of our own lives. Donna Price, an expert in personal and business development, shares essential insights from her book, "Launching Your Dreams: Making Wild Ideas Happen," outlining 12 steps to be the leader of your life and business.

1. Start with Vision

Creating a clear and compelling vision of the future is the cornerstone of effective leadership. It's about knowing where you're going and what the big picture looks like. The vision serves as the guiding star, inspiring and steering efforts, be it in personal aspirations or business objectives.

2. Be the Leader

Acknowledging oneself as the captain and driver of your life and vision is pivotal. Taking ownership of your dreams and goals empowers you to lead the way and stay committed to the journey, despite the challenges that may arise.

3. Chart Your Vision

Developing a strategic plan, akin to creating a map, is crucial for achieving your vision. Whether in business or personal life, strategizing acts as a roadmap to your envisioned destination. It outlines the actions and steps required to reach your goals, providing a sense of direction and purpose.

4. Stay Focused on the Horizon

Amidst the daily grind, it's easy to lose sight of the bigger picture. Staying focused on the horizon means consistently aligning your efforts with your vision. This ensures that short-term distractions or obstacles do not veer you off course from your long-term aspirations.

5. Use Your Compass

Just as a compass guides a ship, values serve as the compass for our lives. Identifying and aligning with your core values ensures that every decision and action you take is in harmony with what truly matters to you. It's about living and leading authentically, anchored in your own values.

6. Keep a Ship's Log

Accountability is vital in leadership. By maintaining a log of your accomplishments and actions, you create a record of progress. This not only keeps you motivated and inspired but also serves as a testament to your growth and dedication over time.

7. Share Your Vision

Sharing your vision with others not only strengthens your commitment but also opens doors to collaboration and support. By articulating your dreams, you invite others to contribute, offer resources, and provide valuable insights, enriching the journey with shared experiences and knowledge.

8. Communicate, Communicate, Communicate

Effective communication lies at the heart of successful leadership. Regularly sharing your vision, listening to feedback, and maintaining transparent communication with your team, clients, and stakeholders is essential for fostering understanding, alignment, and synergy.

9. Mastermind

Creating an advisory council or board can provide valuable external perspectives and guidance. Whether in the form of a business advisory board or personal mentors, seeking insights from trusted individuals can offer fresh perspectives, challenge assumptions, and catalyze growth in your leadership journey.

10. Hold the Vision

Integrity in leadership means staying true to your vision, despite the obstacles. This involves not succumbing to negative voices, be it internal self-doubt or external naysayers. Believing in your vision and persevering through challenges is integral to successful leadership.

11. Celebrating Your Leadership

Recognizing and celebrating your achievements is crucial. As a leader, acknowledging the efforts and contributions of your team is equally important. Sharing credit and expressing gratitude for the collective journey reinforces a culture of collaboration, empowerment, and appreciation.

The 12 steps to being the leader of your life or business offer a comprehensive roadmap for nurturing effective leadership.

Embracing these principles can empower individuals and entrepreneurs to not only envision their dreams but also lead others in achieving collective success. By staying true to the vision, fostering strong communication, and embracing accountability, one can pave the way for personal and professional growth, embarking on a fulfilling journey guided by purpose and aspiration.

https://youtube.com/live/N1VKBg2qIw0
https://bit.ly/4aGtVVh

Top 10 Ways to Promote Any Membership Program

You can build the best membership program in the world but if you don't promote it, you won't make any money from your incredible program and your best laid plans. Use the following tips to keep the traffic flowing to your website and your income growing by leaps and bounds.

No matter what type of membership program you have, you'll be sure to find some inspiration and ideas in these tips.

1. Podcasting

Be a podcast guest with a podcast that is focused on your niche. So, in the B2B space, you need to identify the podcasters that are NOT your direct competitors but rather complimentary businesses. That means they serve your target customer with a different product or service and they will be glad to have your expertise on their podcast.

2. Affiliates

When you're running a membership program, affiliates can be your best allies in getting new members. An affiliate program that pays well and that offers affiliates tools like articles, solo ads and e-mail messages will attract top affiliates and bring you new customers. Register your membership site with Affiliate Sites such as Clickbank to reach a wide pool of affiliates. If you have built your membership on some member platforms, they have built in affiliate pools that you may be able to tap into.

3. JV Partners

Unlike affiliates, JV partners is a more collaborative and intimate relationship. JV Partners work more closely together and they may get a special level of commission by promoting your membership program. They'll run special promotions for your membership program when it launches and get you some of your first members to your program.

4. Pay per click ads

Running a successful pay-per-click campaign can bring you a lot of targeted traffic to your sales page. Choose the right keywords, craft an attractive ad and you'll have lots of leads. But if you are paying for the traffic, send them to an opt-in page with the membership as an upsell and a nurture down the road. Do not pay traffic to go straight to your sales page. It can be too costly. In addition, you must track your numbers and KNOW what numbers you need to make it a worthwhile strategy.

5. Social marketing

Sites like Facebook and Twitter can offer you lots of opportunities to connect with your niche market and get new potential members. Visit and join Facebook groups. Share your expertise into the groups and include your link occasionally. Consider being premium member of viable groups and receive more opportunities to promote your offer.

6. Q & A Forums

It used to Yahoo Answers but there are several sites that you can choose from to showcase your offer. They are a good place to find questions that people are asking related to your niche. Search through the open questions a few times a week and provide helpful answers. Use your membership site link in the resource area to drive targeted traffic back to your site.

7. Communities (Circle.io, Slack, Substack, Reddit....)

If you already participate in a forum related to your niche, this will be an easy way to promote your site. Add a link to your membership program in your forum signature file. (Do this in our email signature as well.) Each time you post, your sales page link will be promoted.

8. Viral reports

Write a short report on a popular topic within your niche. Solve a major problem or provide a plan of action for your niche. Include lots of links back to your site within the report. Allow others to distribute it for free and your membership program link will get in front of thousands of potential subscribers.

9. Summits

Be a speaker at a Summit related to your membership offer. Create a talk that is closely related to the offer. Be sure to have a full funnel strategy built out to go from free gift to offer. Watch the training I just did HERE

10. Blog comments

Search for blogs in your niche and post insightful comments from time to time. Use your membership site link in your blog comment and you'll get some new visitors to your site. Make sure your comments are authentic and relevant. Do NOT go out spamming blogs with comments. You will get banned!!

11. Giveaways and Bundles

Participate in relevant giveaways or bundles. Plan out your strategy. Watch the funnel training mentioned above. What is your end offer? Plan it backwards and have something of value to offer to the bundle or giveaway host!! Create your nurture plan for once the person joins YOUR community!!

- 5 Reasons You Should Start Your Membership Site

- Is Business Blogging Part of YOUR Marketing Plan

- Business Networking for Business Growth

- 7 Ways to make money with list building

- Promoting Your Content
https://bit.ly/4co2rpI

5 Reasons You Should Start Your Membership Site

Estimated reading time: 4 minutes

Table of contents

- 1. Regular monthly recurring revenue.

- 2. Affiliates promoting for you

- 3. Particular niche prominence

- 4. Backend sales possibilities

- 5. It's never been simpler!

Membership sites are one of the most effective online business models that you can make use of. There are lots of different kinds of subscription sites that you could start so there's no reason why you should not make them part of your Web marketing strategy and your business revenue strategy.

The power of a membership or continuity program is amazing. Here are several reasons it can make sense.

It fits into several of the profitability accelerators for increasing your revenue.

1. Regular monthly recurring revenue.

When you construct a membership site you'll have ONE HUNDRED, 200 or also 500 members paying you on a monthly basis for your information. If you supply even more material as well as ask for a greater price for your subscription site, you can be gaining well over 6 numbers a year for your website.

2. Affiliates promoting for you

Affiliates love membership websites. They are going to invest their time promoting the membership site if they have a choice in between repeating month-to-month earnings and a one-time ebook sale or product sale in the exact same particular niche. They are searching for the very same sort of repeating earnings that you are. You can quickly set up your associate program via Clickbank, 2checkout or ThriveCart. Here at Compass Rose Consulting, we use Advertise your associate program to your members as well as extremely affiliates to obtain more sales.

Join our Affiliate Program HERE When you are an affiliate, you can promote others programs and earn significant income. When you have an affiliate program, others promote YOU.

3. Particular niche prominence

Within the entrances of your subscription site, you could provide a large selection of content. The even more content you put into your subscription site and the even more participants you have, the a lot more your content and your referrals will certainly be appreciated within the specific niche. There's no faster way to brand name on your own as a specialist within your niche compared to by producing a subscription website.

4. Backend sales possibilities

The revenue from a membership website does not quit with the regular monthly subscription charges. You can likewise repackage component of the material made use of in your membership website as well as market it as an independent product.

5. It's never been simpler!

It has never ever been much easier to run a subscription website, specifically if you don't have any technical knowledge. It made use of to be that you would require the aid of a web programmer to obtain a subscription site set up correctly. Thanks to very easy to make use of material administration systems like Wordpress and also membership website scripts that will make protection simple, you could have your subscription website established within a concern of hours. There's no reason why you should not begin one today. (check out our course on creating your membership site!!)

If you offer even more content as well as bill a higher rate for your subscription site, you could possibly be making well over 6 figures per year for your site and increase your revenue in other streams as well.

Brainstorm the valuable information your customers or clients ask you questions about. This is a great starting point.

Leave your ideas below for growing your business with a membership site and I will gladly comment on them and let you know what I think!!

https://bit.ly/3fvCVle

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The Power of Sharing Your Vision

Sharing Your Vision is One of the Best Ways to Make it Happen

As a business owner sharing your vision is a powerful step in building your team and building your business. As a business owner and business coach, I find vision a significant key to business success. Staff needs to know what the vision is and what their role in that vision is. Have you shared your company vision?

Share Your Clear, Compelling and Powerful Vision

Having a strong, clear vision of your business and where you are going is an essential component of building that business. It goes beyond the daydream of success and deep into what that business will look like. How you as the owner visualize it. Am I talking about using visualization? Well certainly that can't hurt and can even help you in manifesting what you want. But more importantly I am talking about having a clear vision, written down of where you want to go. Your vision statement becomes your road-map. It guides you on your journey. A clear vision helps you to make good decisions for your business. Often there are tempting distractions that get us off course. We decide to add a new product line or create a new service, and down the road we find that it doesn't feel like the right fit. When we look back at our vision, there it is clear as day. The new service or product wasn't a part of the vision. That's why it didn't fit or wasn't successful. It didn’t fit into the company mission, vision and values.

Sure, we want to be creating new services, new products, new opportunities for business growth, but we want to stay on our path. If the new service takes us too far off the path then it might not be the right choice and as the owner it's your role to evaluate that.

Do you have a compelling vision? When you write a compelling vision statement it inspires and motivates. It has the detail you need to move forward.

Business owners that have been working with me will tell you that I keep coming back to this with them and in my own business.

- What is the vision?

- What does the company look like?

- What are the services, the clients, the products?

- What growth has the company experienced?

- What does it feel like, sound like?

Writing a detailed vision that includes all of the emotion helps you to develop a clearer plan. I recommend writing your vision statement in as much detail as possible. Write it in the present tense, as if it is happening now. Include the details of who, what, where, when, how... And the emotional details – the feelings you have living that vision, the feelings of the clients/customers/staff, what it looks like, sounds like, and smells like.

Once you've created a written vision story, and then make a picture, hang it on your wall where you can see it. Read your vision regularly, every day if you can. Share the vision story and picture with your staff, your colleagues. Letting people know what the vision is gives them the opportunity to help you achieve the vision.

Sharing your vision, ultimately empowers your staff and helps you to continue build your business.

I have witnessed the power of sharing your vision, both personally and in companies. When I have shared my vision, I have ultimately connected with the resources I needed. They can become your partners in making it happen.

Gain clarity with a powerful vision.

The Vision Board Project guides you through the process of creating your powerful vision. How to put it into action and really make it work for you.

A vision board shouldn't live in your closet or under the bed.

It's not a hope board, its a map to the future.

Learn HOW to make it happen instead of just day dreaming!

Join The Vision Board Project

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Rewarding Self-Discipline and Delayed Gratification

Setting up milestones for reaching your goals is important if you want to succeed. Equally important is setting up a reward system that allows you to enjoy and celebrate each milestone you've fulfilled.

But what kind of reward should you give yourself? Should you go out and buy the latest 1,000 iPhone? Or would you settle for self-praise and a pat on the back for a job well done?

The right reward for your hard work

Choosing the right reward is important if you don't want all your hard work to go to waste. If you've worked hard, and succeeded, in losing 10 pounds over 2 months, then you don't want to reward yourself by going to an all-you-can-eat restaurant.

In fact, your self-discipline will dictate you to stay away from places that will encourage you to eat more than what's good and healthy for you.

Instead, you can reward yourself by buying a slice of chocolate cake just to get that sugar craving out of the way or you can choose to buy exercise equipment that will help you lose even more weight.

Achieve more with delayed gratification

When you've achieved a certain milestone, you might want to consider adopting a delayed gratification system. Instead of immediately rewarding yourself, try extending your reward to the next milestone. This is called delayed gratification.

For example, if you're trying to lose weight and you've set every pound lost as a milestone, then you might want to consider making it 2 pounds instead. This means that when you've lost the first pound, you'll be pushing yourself to lose the second pound quickly so you can finally get your reward (and no, you still shouldn't reward yourself with an outing at your favorite buffet restaurant).

Delaying gratification is a great exercise to push yourself to do even more. Your self-control and self-discipline will come into play and allow you to focus on completing more tasks so you can finally reward yourself. You just need to egg yourself on, encourage yourself to put one foot in front of the other because your destination is right around the corner.

Lastly, its important to point that when practicing delayed gratification, you must have a punishment in place as well. So this means if you don't achieve the milestone you've set for yourself, then you don't get any reward. Its really that simple. However, if you're disciplined and committed, then you'll do everything in your power to achieve your milestones and get your reward.

What reward will you choose? Leave a comment below!!

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Your Membership Site Startup Checklist

Your Membership Site Startup Checklist

Starting a membership site is easier than you think. Although there are a lot of requirements involved, you can breeze through them all with this simple checklist. Once you get through this list you'll be in prime position to launch your own membership site and start gathering a consistent monthly income from your site.

Domain name

Your first step is to get a domain name. Use the most popular keywords in your niche and add a community-oriented suffix like club, group or team. For example, your weight loss membership site could be hosted at www.loseweightclub.com. Using keywords can help with search results. Or you can include it on your website and point the domain to the website.

Website

Your website design will have a big impact on how your members use your website and how often they come back. You'll need a welcome page, a blog, a member's area and/or course area and perhaps a forum, depending on the nature of your membership site..

Sales Process or Funnel

Your sales process or funnel should guide prospects through a meaningful sales process. It may be a sales letter that should convince visitors why they should join your membership site. It may also be a Webinar with a powerful call to action at the end that sends the person to your shopping cart with a program summary. Some would consider it to be the most important part of your business because it gets people in through the door. The sales process needs to emphasize the benefits of your membership site as well as mentioning the features. By the time you have guided people through your process, they should be ready to say: "Hell Yeah!!"; you'll make the decision easy for them.

Order Processor or Shopping Cart

You won't make any money with your membership site unless you have this set up properly. While many people use Paypal, Stripe or another credit card processor, to process their monthly subscriptions, you will need the technology to facilitate this. I use LifterLMS as my Wordpress plugin for my site and I use it's built in shopping care along with Stripe. There are also options such as WooCommerce, ThriveCart, 1ShoppingCart and more. If you are hosting on a membership platform such as Teachable, or GoHighLevel, then you will set up their system and probably connect it to Stripe or Paypal.

Membership Site Script, Plugin or Host

A membership site script or plugin will keep your website secure. The script/plugin will build a registration form into your site, which will allow paying members to sign up and access the site. It will also keep visitors from accessing your content without paying. Thanks to membership site plugins/scripts you don't have to hire a coder to set up a custom script for you. You can also host on a learning platform such as Teachable, Udemy etc.

Email Autoresponder program

You'll want to keep in touch with your members and let them know what is going on inside of the site. Using an autoresponder e-mail list is a great way to keep people active in the site. You can send out a new message each time there is a content update, or you can e-mail a weekly newsletter. Place an opt in box on the welcome page that members get to after they've successfully subscribed.

Startup Content

Before you launch your site, you should have several articles, reports and other forms of content available for your members to enjoy. If you plan on having a certain amount of updates per month, you should have at least twice as much content when you start. This way the members know that theyll be getting quality from you in the future. Write the content yourself or have a ghostwriter do it for you.

Editorial Schedule

Just like traditional newspapers, your membership site needs an editorial calendar. You dont want to scramble around each month trying to get your content together. Plan ahead at least a few months of content and get it prepared before you need to post it.

By following these steps, you'll be ready to promote your membership site and start earning monthly income.

Pick up more checklists, guides, trainings, templates and a Workshop on how to build your membership site or program!!

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Repurpose Content Without Repetition

3 Tips to Keep Your Content Fresh:

How to Repurpose Content Without Being Repetitive

Repurposing is a bit like magic: you take a single blog post, short video, or infographic and transform it into multiple pieces of valuable content. But before you start conjuring new videos, audio, or visuals across numerous platforms, remember: there's a big difference between strategic repurposing and simply regurgitating content. If you give your audience the same thing over and over, they might disappear.

For sustained engagement, each repurposed piece must feel familiar, yet completely fresh.

1. Personalize the Content to the Medium

When people think of repurposing, many believe that its simply a matter of taking content from one medium (for example, written) and turning it into another (for example, audio, video, visual, or interactive). That's a great first step, but you can't stop there.

For example, if you start with a blog post and use it word for word in a video script, your audience is going to know somethings up. They might not recognize the exact wording, but reading a blog post out loud on video is going to sound stilted and unnatural.

You must personalize the content to the medium.

For example, lets say you're converting a tutorial blog post into a video. Instead of simply narrating the steps using the blog content as your script, incorporate a live demonstration, add some new observations, and walk viewers through the process.

2. Each Platform Has a Unique Personality

The same rule applies to platforms. If you're transforming an original piece of content into multiple social media posts on different platforms, you'll need to personalize each post. A complete rewrite or redesign is unnecessary, but keep in mind the individual platforms maximum word count, audience, and popular format.

For example, the tweet you post on X (formerly Twitter) wont look like your post on Facebook. Or, you might post a short video on TikTok and a carousel on Instagram.

3. Micro-Focus

Find a single interesting point or statistic within your original content and expand on it in different formats. It can be easier to narrow in on one sub-topic and create variations of it instead of trying to make an entire blog post appear fresh and new in different formats.

- Did a specific point generate audience interest?

- Was there an idea that you feel you could have explored further but you didn't have the space to do so?

- Is there a sub-topic that could generate fun and interesting graphics or sound clips?

- Narrow your focus to that one subject by either creating a case study, a short video showing its real-life application, or an infographic that provides more detail.

This allows you to dive deeper into subjects and offer new value without simply duplicating the entire original piece. This micro-focus gives your audience the impression that they're learning something entirely new.

3. Build on Reader Reactions

Your audiences comments and questions can inspire a wealth of repurposed content. Their unique perspectives on a topic can motivate you to reframe your content, create a response, or offer a fresh angle.

For example, if a post on productivity tips generated questions about goal-setting or removing distractions, you might create infographics, social media posts, or explainer videos that provide more information on these topics.

Or, if a commenter said something about the subject matter that you disagree with, you can create content that serves as a counter-argument (without calling out the commenter by name, of course) and demonstrates your expertise.

Getting Started with Your Repurposing Plan

Consistently producing fresh, valuable content can be overwhelming. Repurposing is a strategic approach to content development that puts a unique spin on each piece you create, helping you to improve your content strategy and increase your reach and impact.

Want to learn more about how you can repurpose your content?

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- Check out these other resources...

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- How Content Repurposing Can Save YOU!

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Self Worth or Self Esteem

Self worth or self esteem...are they two different concepts, or just different names for the same thing? Many people use the two terms interchangeably, but there are others who believe that these are two separate and unique concepts entirely.

First, let's examine self worth a bit.

How worthy or valuable do you believe you are? Do you feel you deserve the things you desire? The answer to these questions determines your self-worth. It might surprise you to know that there are many gifted individuals who have very low levels of self-worth, and will subconsciously sabotage any potential success at the first given opportunity. The larger and more life-changing the potential success, the harder the will to self-sabotage.

Self worth or Self esteem - Is There a Difference?

Your self-worth is largely built up during your early childhood years. You're essentially told what your own worth is by your parents, how they act and react to you, and the quality of attention you get from them. The good news is that even if you've had a challenging childhood, self-worth is something that you can build up yourself!

Set Realistic Goals for Yourself

Setting realistic yet challenging goals that stretch our limits shows you what you're capable of achieving. Reaching those goals proves to you that you're worth the result, thereby growing and maintaining a healthy sense of self-worth. And successes don't have to be solely financial. Success can be seen as anything that you've achieved that holds true value for you, whether it's a new, higher paying job, learning a new skill such as painting or drawing, or having healthy relationships.

Let's Talk Self Esteem

Now, let's talk about self esteem. Your self esteem can be dependent on things outside of yourself - like rejection. A small rejection can feel very large and painful, and it immediately changes the way we think, and feel, about ourselves. One of the best ways to bolster your own self-esteem is to surround yourself with supportive people who like and enjoy you, and appreciate your unique talents and skills. Everyone likes to be liked and appreciated, and everyone deserves this treatment from those they have within their inner circle.

If you do take a hit to your self esteem, there is good news - you can recover quickly by simply doing the things that you're good at. By recognizing that there are distinct things you are great at doing, that hit to your self-esteem will hurt a little less, and a little less until the hurt is gone, and you're feeling great again!

For me, I have found refuge on my bike. Being physical helps me to feel confident in myself overall.  I have am confident as a rider and I find that when I am physically fit it contributes to my overall health as well as my self worth. Taking the time to be physically fit is an important component for me in staying positive.

Both self esteem and self worth are rather important facets of a healthy identity. You should try to develop and maintain both for the most positive outlook.

Developing a success mindset can help your feelings of self worth or self esteem.  Pick up my guide to build your success mindset along with the comprehensive daily planner.  When you plan for success and work on success, your mindset shifts.  Low self worth is not possible with a success mindset or a growth mindset.

When you work on your own mindset, you will see a shift.

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When you start focusing, intentionally, on your mindset, your self worth you will find that you do get to choose it. You have the ability to shift it and take control and change the results.  Decide today to change low self worth. Don't let it take control of your life.

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5 Quick Tips for Membership Site Success

Building Your Membership Site Success Quickly and Easily!!

Membership sites are a great way to make recurring income online. If you're thinking of starting your own site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your site and get new members.

Creating your membership site success quickly involves embracing innovative strategies: consider outsourcing content to focus on your strengths, enhance user experience with professional graphics, and diversify offerings with multiple membership levels. Engage your audience through a dedicated blog and make a significant impact with dynamic video content.

1. You can Outsource content creation

Your membership sites success depends on content. You might be delivering new content each month, or perhaps you create the content once and it is evergreen and stands alone. There are several ways to outsource your content creation:

You can hire a ghostwriter to provide your site with articles, reports, workbooks, checklists and blog posts, if you want to cut down on your content creation time. When you use a ghostwriter you'll be able to concentrate on your strengths (like promotion) rather than wrestling with the writing/creation part. When you outsource, you don't have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself. BUT, you must review the content to be sure that it fits with your ideas, values, and what you promote.

If it doesn't, it can be a great jumping off spot to revise and improve the content that you paid for. It is critical that you also ensure that you have the rights to publish and sell the content.

Another strategy is to buy licensed content from other experts. This can be a really fast way to build your site and get it off the ground. Again, make sure it is a good fit.

2. Make Sure Your Graphics Sell.

Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn't an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your sites graphics don't have to be overly fancy, but they do need to look good. If you're not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site. There are also sites such as Fiverr that you can hire someone to do the graphics for you. Tools such as Canva can also help in creating that professional look and feel.

3. I like to have different membership levels or offers

Giving people options that have different price points can make your membership more attractive to different people. Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.

4. Use a blog to promote your membership site

Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. Syndicate your blog posts to your social media sites. I use Blog2Social to do this. My blog is HERE (you are on it right now!!) and it is build on Wordpress. Blog2Social is a plugin for Wordpress.

You can maintain your blog as part of your main website (I prefer this) or create it on a completely different domain. Blog about popular topics inside your membership site and give teasers about the content that members are receiving. When you give quality content and mix in references to your membership site, you'll create credibility and get new members for your sites.

5. Add video to your membership site for major impact

Video is almost a must these days. Including short educational videos as part of your site can be meaningful to your members. You can take your articles and convert them to video, you can do talking head educational videos or more formal training videos. Services such as Zoom or Streamyard allow you to record your video and save the recording for adding to your website!!

To elevate your membership site, consider outsourcing content, investing in professional graphics, offering varied membership levels, promoting through a blog, and incorporating engaging video content. These strategies can streamline operations, enhance appeal, and broaden your audience, setting the foundation for a thriving online community.

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The Power of Sharing Your Vision

Sharing Your Vision is One of the Best Ways to Make it Happen

As a business owner sharing your vision is a powerful step in building your team and building your business. As a business owner and business coach, I find vision a significant key to business success. Staff needs to know what the vision is and what their role in that vision is. Have you shared your company vision?

Share Your Clear, Compelling and Powerful Vision

Having a strong, clear vision of your business and where you are going is an essential component of building that business. It goes beyond the daydream of success and deep into what that business will look like. How you as the owner visualize it. Am I talking about using visualization? Well certainly that can't hurt and can even help you in manifesting what you want. But more importantly I am talking about having a clear vision, written down of where you want to go. Your vision statement becomes your road-map. It guides you on your journey. A clear vision helps you to make good decisions for your business. Often there are tempting distractions that get us off course. We decide to add a new product line or create a new service, and down the road we find that it doesn't feel like the right fit. When we look back at our vision, there it is clear as day. The new service or product wasn't a part of the vision. That's why it didn't fit or wasn't successful. It didn’t fit into the company mission, vision and values.

Sure, we want to be creating new services, new products, new opportunities for business growth, but we want to stay on our path. If the new service takes us too far off the path then it might not be the right choice and as the owner it's your role to evaluate that.

Do you have a compelling vision? When you write a compelling vision statement it inspires and motivates. It has the detail you need to move forward.

Business owners that have been working with me will tell you that I keep coming back to this with them and in my own business.

- What is the vision?

- What does the company look like?

- What are the services, the clients, the products?

- What growth has the company experienced?

- What does it feel like, sound like?

Writing a detailed vision that includes all of the emotion helps you to develop a clearer plan. I recommend writing your vision statement in as much detail as possible. Write it in the present tense, as if it is happening now. Include the details of who, what, where, when, how... And the emotional details – the feelings you have living that vision, the feelings of the clients/customers/staff, what it looks like, sounds like, and smells like.

Once you've created a written vision story, and then make a picture, hang it on your wall where you can see it. Read your vision regularly, every day if you can. Share the vision story and picture with your staff, your colleagues. Letting people know what the vision is gives them the opportunity to help you achieve the vision.

Sharing your vision, ultimately empowers your staff and helps you to continue build your business.

I have witnessed the power of sharing your vision, both personally and in companies. When I have shared my vision, I have ultimately connected with the resources I needed. They can become your partners in making it happen.

Gain clarity with a powerful vision.

The Vision Board Project guides you through the process of creating your powerful vision. How to put it into action and really make it work for you.

A vision board shouldn't live in your closet or under the bed.

It's not a hope board, its a map to the future.

Learn HOW to make it happen instead of just day dreaming!

Join The Vision Board Project

https://bit.ly/3n1hJcq