Can you believe that summer is just about here! We are having beautiful days here in New Jersey. Gardens are blooming and flowers are fragrant.
I am moving into new ventures! My last newsletter announced my new "Leader's Book Club" and it is starting up soon, but I have decided to make it a part of a bigger project that I will be launching over the next month. I want to tell you about it, BUT, I want to make sure all the pieces are in place before I send you to the new site! I am starting to build it today. Yes, I build websites, mostly my own, but occasionally for other colleagues. My favorite way to build a site for someone is to set it up and get all of their initial content there and then teach them how to update and maintain it themselves. Did you know you could build your own site? Well you can. Right now, my favorite site host with a site building tool is Site Sell: http://www.sitesell.com/Compassrose.html
It has great tutorials, optimizing tools, blog, autoresponder, newsletter feature and more. Check them out.
Anyway, a bit off topic-- my new project---it's going to have something for everyone. Marketing, leadership, strategy, business building...and more.
I will keep you in the "loop" as I prepare for the launch. Be sure to look for preview teleseminars and webcasts, info in my newsletters, and lots of goodies.....
I have a great article this month for you on Cold Calling. If you are like me then you hesitate or procrastinate to make cold calls, maybe even warm calls.... so read on for some great tips.
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Cold Calling: The Most Unpopular Sales Subject
By
Leslie Buterin
www.ColdCallingExecutives.com
A recent Wall Street Journal article, lead with, “The cold call won't die.” Couldn’t help but wonder, why anyone would want the cold call to die in the first place.
Sellers of professional services look for 20-25 new clients a year. What faster way to reach them than by telephone? With the right attitude and delivery on the part of the seller, those …
90-seconds of phone time you have with prospects are pure gold.
We’re not talking about the “burn and churn tactics” of call centers that count on 300% + turnover of telemarketers each year; pay low wages, give the new hire a “script to read from” and call it “training.” We’re talking about sales professionals who cold call people they haven’t met yet to let prospects know about the value gleaned by those who take advantage of the sellers’ products and services.
Here’s a radical action step for you.
For one week do a minimum of 5 calls a week or a maximum of 5 calls a day. No, that’s not heresy, it’s educational, and your short cut to success.
Ask yourself, how human do you feel after non-stop dialing-for-dollars all morning? If you feel wrung out, spent, and down on cold calling how do you think the people on the other end of the line feel listening to you?
Remember when broker’s used to call with hot stock tips and sell financial products for quick commissions?
Savvy financial services professionals don’t and never did operate that way.
They work toward building relationships with clients for lifelong financial planning and service. They “connect” with the prospects as people with real needs that these professionals are in a unique position to serve.
“Burn and churn” tactics have contributed to giving “cold calling” a bad name. If you are want to leverage cold calls for great profit and benefit for all, you’re better off making fewer calls and positioning yourself as the expert in your field that you are; who has important, valuable services to offer prospects.
Forward this article to friends—they’ll thank you for it!
For your mini-course “Jealously Guarded Secrets to Cold Calling Company Presidents” visit www.ColdCallingExecutives.com ! Or call Cold Calling Expert, Lead New Business Development Coach, Leslie Buterin (like butterin’ bread) at (816) 554-3674 9-3 CST (that’s Kansas City/Chicago Time)
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Do you read magazines? Well if you do, you can help a stellar program that serves homeless individuals and families, here in the community I live in. They have a great deal for you to save money on your magazine subscriptions AND at the same time give to a great organization. Visit: http://samaritaninn.org
Right in the center of the page! Click on the fundraiser and save money on your magazines. You can even use it to extend your current subscription!!
Thanks for helping.
Have a great day!
Thanks for being a part of my growing community -- over 5800! And growing each day......
All the best,
Donna
Donna Price
Compass Rose Consulting, LLC
PO Box 615
Branchville, NJ 07826
973-948-7673
Everyday is a great day to move your vision forward with clarity, action and commitment.....
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