Originally from: https://www.americanexpress.com/us/small-business/openforum/articles/matouk-a-third-generation-family-business-looks-to-the-future/
Advertising and marketing your small company purposefully is important. Utilizing a strategic method can increase your leads, conversions and also profits. Developing a system suggests you are producing a strategy that functions day after day.
If you accidentally crossed paths with George Matouk Jr. inside of his company's textile plant in Fall River, Massachusetts, you probably wouldn't be able to distinguish him from the rest of his team. On a Friday in March, the 46-year-old CEO is wearing a blue ski vest over a red-and-white-checked shirt, rolled up at the elbow, and jeans. The only giveaway that he isn't an embroidery machine operator might be his designer loafers.
That's OK with Matouk, who feel...
Business techniques that function is the key. The trick is being strategic in how you place your advertising into activity.
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