Do I need a funnel in my business?? YES!! But there are many types of funnels.

Recently I was talking with a client about funnels and they asked, Do I need a funnel in my business??

YES!!

But there are many types of funnels. I think of funnels as the map that we are working to lead the buyer down. It's the process. So, do you have to have a funnel that is a AD->> LANDING PAGE ->> EMAIL LIST->> TO UPSELL->> BUYER?? (simplified here) But YOUR map or funnel is going to be specific for you.

Maybe it starts with an ad and goes to a coupon opt-in that captures phone numbers.

Or perhaps your roadmap is one that starts with someone coming to your store.

But what are your next steps?

How do you start the relationship and continue it??

The goal is to enter into a relationship that you can build over time.

Of course, we all want that instant customer and for some businesses, that happens. But for many, we need to think through the process of first contact, relationship building to customer.

And there are a variety of possible steps along the way.

That is why it is critical that you think it through, KNOW your customers and build a process that guides them along the route!! Call it a funnel or a sales process or a roadmap.... the name doesn't matter, it is thinking and planning that do!!

Do you have your process planned out? Is it working?

What questions do you have?

#marketingroadmap #salesprocess #funnelbuilding #businesscoaching #businessfunnel