8 Ways for Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.

1. Show Them That You Know Them

Building customer relationships can benefit from your market research.

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

2. Treat Them Right

This is basic for building your customer relationships. When you don't do it right..... it is not good!!

So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

3. Be Transparent and Honest

Authenticity -- you being you is a key to building customer relationships effectively.

One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

4. Put People before Numbers

Knowing your numbers is important to your business growth and knowing whether what you are doing is effective or not. BUT, it is critical to building customer relationships that customers feel they are not a number. No one likes that feeling.

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.

5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages. This is true in videos too. Making mistakes, not being perfect makes you real, human, someone your customer can relate to.

6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do. Relationships do not thrive when people feel ignored.

7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.

8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of effective marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building good customer relationships.

1. Show Them That You Know Them

2. Treat Them Right

3. Be Transparent and Honest

4. Put People before Numbers

5. Be Fun When Appropriate

6. Be Responsive

7. Engage with Your Audience

8. Consider the Communication Format
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7 Practices to Finish What You Start

Do you ever feel that you just aren't getting important projects DONE?

I'm Donna Lynn Price, and I KNOW that it can be challenging to get to the important things, because "life happens", right?

Well, in this free guide, I give you 7 practices that you can use to get your projects moving and finished!!

When you learn these 7 practices, you can start checking things off your list!!

Download the Free Guide:

7 Practices for Finishing What You Start

Fill out the form below to get access to my micro membership!!

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Procrastination, CRISIS, WORK, LIFE, they can each pull you in the other direction...

Take Your Projects OFF the Shelf

Move Into Action

These 7 Practices will have you in action in a whole new way!! Do NOT doubt that you can do it!!

FREE BOOK

With an action plan for each practice.

NEW RESULTS

You will feel better, more confident, more in control of your life, because you did what you said you were going to do!!

GET IT DONE!!

When you LEARN the 7 practices AND take ACTION, you will see your project getting done!!

DOWNLOAD NOW

Donna Lynn Price KNOWS How to Get INTO ACTION

From Cross Country Cyclist to Outdoor Leader to Business Owner -- Author, Speaker & Marketer

Donna Price has lived boldly and brings that boldness to her work.... from a 72 Outward Bound Leadership Course to a cross country bicycle tour to jumping into business..

Donna Inspires Leadership

It's not just talk, it's experience, it's a passion for empowering leadership, creating the space for leaders to emerge and supporting their journey along the way....

Values That Guide

At the core are values of commitment, perseverance, courage, responsibility, fitness & risk. Each support a vision of success and boldness.

Speaker

Keynote Speaker

Workshop Leader

Visionary Womanpreneur

Marketing Strategist

Business Growth Expert

Adventurer

Passion for the outdoors

Cycling, kayaking, camping 

Mom, Partner, Wife

My Most Important Roles

Absolute love 

Donna Lynn Price has been working with business leaders since 2003 and Compass Rose Consulting has evolved from its beginnings as a leadership development resource to add marketing strategy and business growth as a focus. Donna is an extraordinary mentor and business coach. She has been helping people achieve their goals for the last 30+ years. Her passion is in seeing the moments that people create their own "aha's" and understanding. By gaining personal insight and ultimately movement to their dream and vision, 

 

Donna is inspired and her life's passion is fulfilled. It's not enough to have a vision; you have to live the vision. 

Donna Lynn Price has a passion for working hard to make sure businesses achieve the success they envision.

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5 Ways Unlimited Laser Coaching Can Help You

I just posted my newest program..... and it is pretty wild!!

Make It Happen Unlimited Laser Coaching!!

You know, as a coach, I have to believe in the power of coaching.  I do.  I have experienced the power of coaching personally.  And I have witnessed the power of coaching with my clients.  It can be transformative.

It gives you a mentor, an ally, a person in your corner, cheer leading for you!  You are no longer alone as the business owner or leader!  Let's face it, you can have a BIG organization or a small organization but still be all alone. As the owner, or manager, to a certain extent, actually to a large extent, you are separate from the staff.

A coach gives you that person that you can talk to, and receive feedback.  One of the cool things about the feedback the coach gives you is that their interest is in your success. They have no investment other than that in the outcomes.  What you decide to do with your business does not affect the coach, like it does an employee or a board member or a client.  They are yours!

Mentoring or laser coaching gives you a place to:

- brainstorm ideas, solutions, problem solve

- bounce ideas around

- learn new strategies and discuss how to implement them in your business

- stay motivated and on track with your goals

- have someone that is helping you to trouble shoot why a goal is stuck

There are so many ways a coach is in your corner.

But now, with Unlimited Laser Coaching -- you have access to the coach frequently.  You can schedule multiple calls in a week or a month. You have control of it. It is also ACTION Focused! It is not some "fufu" time, it is focused to the point, action focused time.

Good business coaches are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for future growth. Consider a business coach your objective third party, the one who can sort through the processes that work and those that don’t work and help mold the company into a profitable entity.

Very often business owners are too close to the situation to see how everything flows (or doesn’t flow) together, similar to why having someone else proofread your sales copy is ideal because they are more likely to pick up typos, strictly because they didn’t write the copy.

We provide clients with access to additional resources, templates, emails, planners etc. to solve problems, create new strategies.

The things that people work on with a coach are varied, but for just about every single business we work on how to get more business, how to market more effectively, how to increase revenue through repeat business or new products or upsells/down-sells... most every business has these same goals.

There are so many ways that coaching can benefit you.  But let tell you a little bit more about how I help my clients.  I have been learning and studying marketing strategy since I started my business. I am an expert online marketer. We can review your website and determine if it is working or not working for your business -- it should be bringing you new clients. We can review your follow up strategies and conversion strategies.  I help my clients build systems into their business so that eventually, their business starts running on a predictable system.

Imagine, a client getting system that is reliable and predictable.  Every business I see is working to increase their business and their revenue.  Let's figure out the best strategy for your business!

Check out the unlimited laser coaching program to see if it is the right coaching fit for you!!  HERE

https://bit.ly/3LxHz4a

The Goals of Good Marketing Copy

The Goals of Good Marketing Copy

While one of your main goals for any good copy is to get sales, a copywriter also needs to have other goals in mind. A good copywriter will understand that they need to build a sense of trust in a reader.

On top of this the reader has to see the product or company as an authority figure. Once they can identify with it they are more likely to take the final action, which is hitting that buy now button or subscribe button.

While copy is viewed as a written advertisement it really is more than that. A great sales page will engage the reader and make them feel as though this product will fix their problems. That is why it is important to highlight issues and problems at the beginning of your sales copy. It immediately strikes a chord with people, after all they are ultimately looking for a solution.

What is the PAIN that your product solves?

Good copy needs to be clear and concise. You want to write your copy and then go back and edit and clean it up. Look closely at each section and take out words and punctuation that is not necessary. You do not want to add any fluff or filler in your sales copy.

When it comes to following grammatical rules you should get into the habit of not worrying about this. We know that this can be difficult for you to accept. But if you were to follow all the grammatical rules in your copy, your copy will most likely not sell!

BUT, you DO want to avoid using wrong spellings and slang, avoid things like pleaz instead of please etc.

When it comes to writing your copy you need to get inside your reader's head. Put yourself in the shoes of a potential buyer. Research the product and discover what problems and fears your customer has. What age and gender are they? Once you know who you are writing to as your audience, it will be much easier to write for them.

Another goal should be to have copy that is easy to understand and is hype free. We are sure that you have read plenty of sales pages which come across as nothing but a major sales pitch.

You want to create copy that makes your reader feel as though you are talking directly to them. That this product is just the thing they need to fix their problems.

As Einstein puts it, 'If you can't explain it simply, you don't understand it well enough.'

Great words of advice that every copywriter should heed. Keep it Simple....

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Build Customer Loyalty Through Your Marketing

Building Customer Loyalty is Challenging!!

If you are a dog owner, you know loyalty.  I know that my dog is totally loyal.  Yes, she loves meeting other people, but it is me that she sleeps next to, me that she talks to when she wants to eat, and me that she dances for when I pick up a leash.

So, how do you build that customer loyalty?

It is a relationship like all others.  But it seems easier!

Let's take a look:

1. Attention: most of us dog lovers pay attention to our dogs.  We pet them, walk them, run with them,.....play and rough house.

2. Feed them: every day, maybe more than once, we feed them.  Possibly give them some snacks along the way.

3. Take care of: we take care of them. If they are hurting we try to fix it, we take them to the vet, get medication etc.

So how do we do that with our business.

Attention -- pay attention to your customers, your prospects, your contacts, connect with them, contact them.... be attentive!! Be authentic and be real in who YOU are.

Feed them -- Share information with them, send them valuable information for their business. Give them what they need, not what YOU want.  Information is valuable and giving them something of value in your marketing attracts those potential customers to you. Continue doing that after they become customers to continue building loyalty.

Take care of them -- solve their problems.  Provide excellent customer service, care and attention. Be user friendly. Be accessible.  Have a plan.

We can build customer loyalty when we take the time to do so.

Interaction matters for business success!

Build Your Customer Loyalty -- Provide support!

People often need support with a product or service that they purchase, and any respectable seller or re-seller ought to be able to provide assistance. Many businesses have made it a common practice to create support email addresses and 800 numbers in order to build and maintain trust in their company. Professional customer support represents one great marketing advertising business strategy you should not overlook. But it is critical that you are quickly responsive. Do NOT delay your response. Addressing issues quickly is part of the support success equation.

All of the above are just examples of tactics that can help win over customers and build loyalties yet, lots of other things can be done to support business development in general.

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The 5 Basics of Good Copy Writing

The Basics of Good Copy Writing

Writing good copy is a skill that many people should learn, regardless of whether they actually want to be a copywriter or not. If you send a lot of emails then these same skills and tactics apply to you as well.

The following list is a quick overview of what it takes to write good copy.

Five Strategies for Good Copy Writing!!

- Understanding your target audience - it is much easier to write to someone when you have a little background on them. You should try and come up with a mental or written image of who your target audience is. What their age is, where they live and their average income, plus their likes and dislikes.

You always want to know the answers to these two questions.

1--Why should your customer buy this product and
2-- What's in it for them?

Another way to phrase this is:

1--What is the pain that your target customer HAS that they DO NOT Want?
2--What is the SOLUTION that YOU offer that solves that pain?

Try to find a way to make your copy stand out from others. Look for similar sales pages and look for an angle or hook that is different. But always, make sure your copy is speaking to YOUR audience.

Have a specific purpose to your copy - yes you want customers to buy. But think about helping to solve problems by offering solutions. Tell stories, evoke emotion, get your reader to connect to the problem and the solution.

2. Take the time to write a good headline - if your headline is weak the customer will most likely not read all the way through on your sales page. If you are writing emails then this section pertains to your subject line. Give your reader a good reason to open your email. Here is an example of when good copy writing is critical. Without a good headline or subject -- you will not get the rest of your copy read.

3. Use headings and sub headings - these help to first break up your copy but they also help to highlight the benefits of the product. Remember that 'what's in it for me?' question.

4. Avoid using filler or fluffy words - don't use words such as maybe, hope, wish, try could and perhaps. Instead you want to create concise sentences that are short and contain words such as will and can.

Always write your copy in the present tense. Instead of saying 'was chosen' use the word 'received'. Using the present tense really helps to add strength to your entire copy.

5. Use testimonials or customer quotes - this really helps to add proof to your copy and if possible try to include a photo of the person. If you can make these people seem real to your potential customers, the better your copy will convert. It also helps to add where the person lives by city or state, always get permission first before adding testimonials.

Once your copy is finished always read it out loud. Either you can do this or have someone else read it for you. When you read your copy if you stumble over a section, go back and edit it. If someone else reads it see if they are compelled to purchase it, if not, tweak it!

By applying these basic concepts to each piece of copy you right you should have no trouble in converting readers into customers.

Check out our email marketing for profits course that includes copy writing.

The course will give you more training on writing copy that converts.  It is only worth spending your valuable time writing your own copy if you can write copy that converts your prospect to your customer!!

Otherwise, you are wasting your time and losing money.

Copy writing done right can be the success of your business.
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How well do you balance your work and life? it can be challenge.

How well do you balance your work and life?

it can be challenge. I know for me, this past week, it definitely was!!

I find that having good systems set up can help.

Work systems are essential.....

it can help you to streamline tasks and stay on top of everything that needs to get done.

Accountability coaching can support you as well.

Make a plan for balance in your life, taking time for play, recreation and leisure. Turn off work at a predictable time. Make a commitment to not let your business take over your life. It can happen so easily.

#businessgrowth

#worklifebalance

#selfcare

#businessleadership

#visionarywomenpreneurs

#womenbusinessowners

#businessvision

Do dreams really happen?

happen??

Launching Your Dreams: Making WILD Ideas Happen is now in it's fourth edition and gives you the step by step guide for making it happen. It is possible to make it happen.

It starts with the idea -- then the vision, then a strategy plan and then massive action!!

Dreams don't just happen. They only happen when you decide to make them happen!!

Living the dream -- can be your reality, when you choose to move the dream off the shelf and into action!!

When you pick up the book, you can start the journey of making it happen.

https://compassroseconsulting.com/launching

#launchingyourdreams #makeithappen #businessgrowth #visionary #visionarywomenpreneurs #visionary
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