You can build the best membership program in the world but if you don't promote it, you won't make any money from your incredible program and your best laid plans. Use the following tips to keep the traffic flowing to your website and your income growing by leaps and bounds.
No matter what type of membership program you have, you'll be sure to find some inspiration and ideas in these tips.
1. Podcasting
Be a podcast guest with a podcast that is focused on your niche. So, in the B2B space, you need to identify the podcasters that are NOT your direct competitors but rather complimentary businesses. That means they serve your target customer with a different product or service and they will be glad to have your expertise on their podcast.
2. Affiliates
When you're running a membership program, affiliates can be your best allies in getting new members. An affiliate program that pays well and that offers affiliates tools like articles, solo ads and e-mail messages will attract top affiliates and bring you new customers. Register your membership site with Affiliate Sites such as Clickbank to reach a wide pool of affiliates. If you have built your membership on some member platforms, they have built in affiliate pools that you may be able to tap into.
3. JV Partners
Unlike affiliates, JV partners is a more collaborative and intimate relationship. JV Partners work more closely together and they may get a special level of commission by promoting your membership program. They'll run special promotions for your membership program when it launches and get you some of your first members to your program.
4. Pay per click ads
Running a successful pay-per-click campaign can bring you a lot of targeted traffic to your sales page. Choose the right keywords, craft an attractive ad and you'll have lots of leads. But if you are paying for the traffic, send them to an opt-in page with the membership as an upsell and a nurture down the road. Do not pay traffic to go straight to your sales page. It can be too costly. In addition, you must track your numbers and KNOW what numbers you need to make it a worthwhile strategy.
5. Social marketing
Sites like Facebook and Twitter can offer you lots of opportunities to connect with your niche market and get new potential members. Visit and join Facebook groups. Share your expertise into the groups and include your link occasionally. Consider being premium member of viable groups and receive more opportunities to promote your offer.
6. Q & A Forums
It used to Yahoo Answers but there are several sites that you can choose from to showcase your offer. They are a good place to find questions that people are asking related to your niche. Search through the open questions a few times a week and provide helpful answers. Use your membership site link in the resource area to drive targeted traffic back to your site.
7. Communities (Circle.io, Slack, Substack, Reddit....)
If you already participate in a forum related to your niche, this will be an easy way to promote your site. Add a link to your membership program in your forum signature file. (Do this in our email signature as well.) Each time you post, your sales page link will be promoted.
8. Viral reports
Write a short report on a popular topic within your niche. Solve a major problem or provide a plan of action for your niche. Include lots of links back to your site within the report. Allow others to distribute it for free and your membership program link will get in front of thousands of potential subscribers.
9. Summits
Be a speaker at a Summit related to your membership offer. Create a talk that is closely related to the offer. Be sure to have a full funnel strategy built out to go from free gift to offer. Watch the training I just did HERE
10. Blog comments
Search for blogs in your niche and post insightful comments from time to time. Use your membership site link in your blog comment and you'll get some new visitors to your site. Make sure your comments are authentic and relevant. Do NOT go out spamming blogs with comments. You will get banned!!
11. Giveaways and Bundles
Participate in relevant giveaways or bundles. Plan out your strategy. Watch the funnel training mentioned above. What is your end offer? Plan it backwards and have something of value to offer to the bundle or giveaway host!! Create your nurture plan for once the person joins YOUR community!!
- 5 Reasons You Should Start Your Membership Site
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- Business Networking for Business Growth
- 7 Ways to make money with list building
- Promoting Your Content
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