Thursday, October 31, 2024

5 Benefits of Empowering Employees

Estimated reading time: 3 minutes



Table of contents

- 1. Free Up Management Time:

- 2. Company Growth

- 4. Empowering employees is good for morale.

- 5. Increased staff satisfaction

-  

empowering employees, empowered staff

Empowering employees can have multiple positive benefits to the workplace.



1. Free Up Management Time:

Employees can take the lead on projects and tasks and free up the manager or leader to do other things.  The leader often has the responsibility of growing the company. When they tie themselves up in the day to day operations they remove themselves from this important task.



2. Company Growth

Growing the company, getting out and acquiring new projects, new clients and visioning greater success are all part of being the CEO or leader.  Employees can take on the day to day operations of organizations.



4. Empowering employees is good for morale.

When managers have to control every aspect of an employee’s work it is demoralizing to the employee.  When staff make suggestions or put forth ideas and they are never accepted or considered, or have to be the idea of the manger or leader, then employees stop making suggestions.  Staff do not work for pay alone.



5. Increased staff satisfaction

Work conditions play a major role in staff satisfaction and performance.  When staff are in a situation where they have little control, are not acknowledged for their work or ideas then their performance suffers.  The results for the team or the company are negative.  Turn-over increases and the costs to organization are impacted.



Empowering means giving up some control, but does not mean that the organization runs wild. Staff have great ideas.  It is gold.  They see ways to improve operations, get things done faster, easier for less cost.  The misconception of the micro manager is that only they care about the company.  When true leaders share their vision and passion for the company, employees can embrace that vision and passion as well. When that leader then empowers the employees to do great work, results can soar.



As the leader or CEO you can set up communication systems that empower employees and at the same time keep you informed and in the loop.  But you do need to follow through and let employees make decisions and not take back all control when you are informed of staff decisions.



Empowering instead of micro managing will result in better organizational results and free you, the leader up to further grow the organization.



When you develop an environment that coaches staff, then you are meeting with your staff consistently and regularly.  Your staff have specific goals that they are working on and reporting on and you are both tracking what the results are. That environment looks forward towards the company vision and strategic plan so that everyone is working in the same direction for the growth of the organization. This shift not only empowers staff but also empowers you as the leader to be the leader and focus on growth.



 

- How to Stop Micro-Management and Empower Staff

- Team Building

- Donna Price Books

- What Happens When You Put Off Leadership Development?

- Leadership Growth - A Number 1 Success Strategy https://bit.ly/48wmDlU

4 Steps to Start Your Membership Website

If you have decided to start a membership website you'll want to read these 4 steps to creating a successful membership site.



membership

Step 1: Target the Correct Market for Your Membership



You want a market that's hungry. Therefore you want to find discover what it is people are buying. Then you design your membership site focused on that. Look for a market that is passionate on your subject there are certainly tons to choose from. Take advantage of keyword search programs that can show you what people are searching for.



Do this before you start your membership website to see if there is a large enough market for your membership ideas.



Step 2: Get Subscribers and Members



Great, now you have built your membership website and it is time to get members by building your list. Don't worry this isn't as difficult as it sounds. You can get the most new connections to your list by combining joint venture marketing with viral marketing. It works great! You contact a well known person in your target industry and then you create a deal where you offer to their customer base. Typically, this is going to be a free offer that is valuable to their customers. Then you can offer prospects access to your membership or course. This type of advertising works extremely well for obtaining subscribers and new members.



Step 3 Make Your Membership Unique



It is important that your membership is unique. Now we have talked about the ability to find many things online for free. You need craft your offer so that it makes total sense to join instead of search!!Build credibility and interest.



Step 4: Add tools and/or Services to Your Membership Site



Try to combine numerous tools, services, audio/video files, software, information, etc. There is no need to get complicated. There are all kinds of tools you can find that will support what your website is offering and interest potential subscribers.



Setting up a membership site can be fun and running it can be very rewarding. This does not have to be a complex undertaking. You can make it as simple or as complex as you like. You decide what your membership will offer and then you seek out subscribers that are interested in what it is your membership site is going to offer. So get busy deciding what your membership website will look like, and start creating.

https://bit.ly/4eEFyzg

Wednesday, October 30, 2024

Did YOU Understand What You were Getting Into?

overwhelmed

Did you know?



Did you understand?

Business is challenging!! Are you overwhelmed? Wondering what you have gotten in to?

It's not just about YOUR craft, or what you are good at!! There's more to it!!



Did you know what you were getting into when you started your business? Was it more than you expected? Were there things that overwhelmed you? I know I was clueless. But what was really cool about being a business owner was the opportunity to do the work, the personal development, the leadership development and master the skills of being a business owner!!



https://youtu.be/3UY9x9hHQ-w

https://bit.ly/41VZEir

BLACK FRIDAY JUST GOT WILD!!

BLACK FRIDAY JUST GOT WILD If you’re already planning your Black Friday shopping, stop right here because this bundle is about to blow your mind. 🔥 150+ digital offers, valued at over $10,000, for FREE 🔥 Yes, you read that right. We’re talking courses, programs, templates, memberships, and more—all from top coaches, experts, and strategists. These aren’t your average freebies. We’re talking about high-value tools to help you: Scale your business to new heights Master sales and client growth Create a rock-solid mindset Improve your productivity (and your wellness!) This bundle is for those ready to make 2025 their breakthrough year—and it’s all FREE! But like all good things, there’s a catch: Once it’s over on November 4th, it’s gone forever. 👉 GRAB YOUR FREE BUNDLE NOW Trust me, you don’t want to miss out on this.
BLACK FRIDAY JUST GOT WILD

If you’re already planning your Black Friday shopping, stop right here because this bundle is about to blow your mind.

🔥 150+ digital offers, valued at over $10,000, for FREE 🔥

Yes, you read that right. We’re talking courses, programs, templates, memberships, and more—all from top coaches, experts, and strategists. These aren’t your average freebies. We’re talking about high-value tools to help you:
-->>Scale your business to new heights
-->>Master sales and client growth
-->>Create a rock-solid mindset
-->>Improve your productivity (and your wellness!)

This bundle is for those ready to make 2025 their breakthrough year—and it’s all FREE!
But like all good things, there’s a catch: Once it’s over on November 4th, it’s gone forever.

👉 GRAB YOUR FREE BUNDLE NOW

Trust me, you don’t want to miss out on this.

https://bit.ly/3Yjw05e

Monday, October 28, 2024

YouTube SEO Blueprint



SEO for Visibility and Engagement


Welcome to YouTube SEO Blueprint!!


I am thrilled that you are here!!


YouTube is a great platform for connecting with potential customers and clients.


But if you fail to take the time to do the SEO piece of each video you could miss the mark. I know I did!!

https://bit.ly/3W8URsP

5 Quick Tips for Membership Site Success

Building Your Membership Site Success Quickly and Easily!!



membership site success

Membership sites are a great way to make recurring income online. If you're thinking of starting your own site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your site and get new members.



Creating your membership site success quickly involves embracing innovative strategies: consider outsourcing content to focus on your strengths, enhance user experience with professional graphics, and diversify offerings with multiple membership levels. Engage your audience through a dedicated blog and make a significant impact with dynamic video content.



1. You can Outsource content creation



Your membership sites success depends on content. You might be delivering new content each month, or perhaps you create the content once and it is evergreen and stands alone. There are several ways to outsource your content creation:



You can hire a ghostwriter to provide your site with articles, reports, workbooks, checklists and blog posts, if you want to cut down on your content creation time. When you use a ghostwriter you'll be able to concentrate on your strengths (like promotion) rather than wrestling with the writing/creation part. When you outsource, you don't have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself. BUT, you must review the content to be sure that it fits with your ideas, values, and what you promote.



If it doesn't, it can be a great jumping off spot to revise and improve the content that you paid for. It is critical that you also ensure that you have the rights to publish and sell the content.



Another strategy is to buy licensed content from other experts. This can be a really fast way to build your site and get it off the ground. Again, make sure it is a good fit.



2. Make Sure Your Graphics Sell.



Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn't an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your sites graphics don't have to be overly fancy, but they do need to look good. If you're not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site. There are also sites such as Fiverr that you can hire someone to do the graphics for you. Tools such as Canva can also help in creating that professional look and feel.



3. I like to have different membership levels or offers



Giving people options that have different price points can make your membership more attractive to different people. Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.



4. Use a blog to promote your membership site



Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. Syndicate your blog posts to your social media sites. I use Blog2Social to do this. My blog is HERE (you are on it right now!!) and it is build on Wordpress. Blog2Social is a plugin for Wordpress.



You can maintain your blog as part of your main website (I prefer this) or create it on a completely different domain. Blog about popular topics inside your membership site and give teasers about the content that members are receiving. When you give quality content and mix in references to your membership site, you'll create credibility and get new members for your sites.



5. Add video to your membership site for major impact



Video is almost a must these days. Including short educational videos as part of your site can be meaningful to your members. You can take your articles and convert them to video, you can do talking head educational videos or more formal training videos. Services such as Zoom or Streamyard allow you to record your video and save the recording for adding to your website!!



To elevate your membership site, consider outsourcing content, investing in professional graphics, offering varied membership levels, promoting through a blog, and incorporating engaging video content. These strategies can streamline operations, enhance appeal, and broaden your audience, setting the foundation for a thriving online community.

https://bit.ly/43fM61R

Friday, October 25, 2024

Are You Dreading Year End Performance Appraisals?

Do you  sit in your office dreading the conversation with employees around performance an their annual performance appraisal?

leadership-performance appraisals

Do you wish the performance appraisal would just be over with?

Have you ever procrastinated the employee performance appraisal so long it was almost the next year?

These are just a few of the comments we hear from managers and business leaders about the annual employee performance appraisal.  Many feel the same about their own, personal performance appraisal and dread it equally.  What makes them so difficult?



It's the direct conversation with another person that makes it hard, AND the fact that the conversation has NOT been ongoing.  When the performance appraisal is used as an effective tool for enhancing employee performance improvement the conversation is happening throughout the year and the employee and the supervisor are both engaged and committed to the plan.



Shifting to a performance improvement system that is positive, focused on producing results and success shifts the entire year end experience.  In addition, the workplace culture shifts to one of results oriented and skill mastery.  Employees are engaged in the top goals for success and they know that they have the support of their managers and team.



What does it take to make this shift?



First, it takes a new paradigm -- one that is focused and positive.



The manager has to make the first shift.



The next step is to use a planning process that engages the employee.  We use the Best Year Yet® system of transformation.  It is a powerful system of moving employees into a results focused paradigm and taking a moment to look at their limiting beliefs as well.  By doing this the manager can help them to overcome limitations and be successful.  The plan sets the top goals for the employee for the year, in collaboration with the manager or leader.  The plan is simple and focused.



The plan is then reviewed with the employee each month.  It is not the manager leading the conversation but rather the employee.  The employee comes to the meeting prepared to discuss their goals and how they did on each goal for the previous month.  Using an online system for tracking goals, employees actually login into their plan and SCORE their goals.  This is a powerful shift in how appraisals are done.  It is empowering to employees and more fully engages them in the plan and its outcomes.  It is not a plan that has been handed to them and is negatively focused, it is a plan that they have developed to create their "best year yet", and as a result the company results are improved.



When managers are engaged with employees then they are more clued into what is interfering with success. They are having regular conversations with staff and know what is happening through out their area of responsibility.  In addition, they know just how their team is performing.



When it comes time to review the plan again at year end the experience is no longer dreaded but is anticipated with enthusiasm.  Relationships between managers and employees are shifted to collaborative rather than controlling and confrontational.



Workplaces that develop a system of performance improvement see greater team work, greater company results and more collaborative behavior on their team.

https://bit.ly/4aPKI9Q

Thursday, October 24, 2024

List Building is a Top Business Growth Strategy!

Estimated reading time: 3 minutes



Table of contents

- Why List Building – A brief Introduction

- List building is more than a tactic!

- The essence of list building...

- Understanding the Importance of List Building

- The Advantages of Building Your List:

- Join the List Building course and work on building and growing your list, your community!!

Why List Building – A brief Introduction



list building

Harnessing the power of list building in your marketing strategy is akin to discovering an untapped well of potential for your business. Ignoring this approach essentially means you're overlooking a wealth of opportunity—like leaving money unclaimed. It's commonly said, "The Money Is in the List," and there's profound truth in this. Engaging with your audience to cultivate a robust list is paramount.



List building is more than a tactic!



It's a cornerstone strategy that enhances your presence within your niche, spreading your message far and wide. By gathering crucial contact details from your visitors, you're not just collecting data; you're nurturing future relationships that could convert into loyal customers.



The essence of list building...



...lies in its ability to forge a list teeming with engaged subscribers, setting the stage for sustainable revenue growth. This strategy isn't just about expansion; it's about deepening connections, enhancing your brand's footprint, driving quality leads, and fostering trust and reliability.



Understanding the Importance of List Building



List building isn't just beneficial; it's crucial across the spectrum of business sizes and types, from nimble startups to established enterprises, spanning both B2B and B2C domains. Whether you're in e-commerce, healthcare, or any other sector, the value of a well-maintained list is universal.



A dynamic list is a treasure trove for businesses and marketers alike, prompting a continuous quest for innovative ways to keep visitors engaged. Offering value through free resources like reports, guides, and tutorials is a proven method to captivate potential customers.



In crafting your marketing mosaic, list building should be a centerpiece, complemented by a blend of strategies including content marketing, SEO, social media, and beyond. The goal is a holistic approach where list building synergizes with other tactics to achieve your objectives.



Engagement is key; maintaining a dialogue with those who show interest in your offerings is crucial. By consistently addressing their needs and interests, you guide them closer to realizing the value your products or services hold for them.



The Advantages of Building Your List:



- Enjoy a steady stream of traffic independent of advertising or search engines.

- Amplify your lead generation efforts.

- Enhance conversion rates and bolster your ROI.

- Increase the likelihood of closing deals.

- Cultivate trust, encouraging repeat visits and loyalty.

Remember, every lead holds potential value for as long as they remain subscribed. The larger and more nurtured your list, the greater your opportunities for successful conversions. Keep the momentum of lead generation going and watch your list—and business—flourish.



(Rewritten with the help of ChatGPT, reviewed and approved!!) It's all good stuff. Let me know what you think!!



Join the List Building course and work on building and growing your list, your community!!


https://bit.ly/3whGUhP

Wednesday, October 23, 2024

Assess Your Lead Generation Strategies

Having a Lead Generation Plan that Works, Makes Growing Your Business Exciting (and Predictable)



lead generation

Generating new leads is a focus of most business owners.  But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy. You have to KNOW your numbers in order to have a system that is really working for you.



Many business owners miss this key metric. Marketing numbers or conversion points can dramatically impact your revenue and even small changes to those conversion metrics can make a BIG difference.



So what numbers do you need to be looking at?? There are a couple of ways that you can do this.



1.  Website –



If you have a website then it should be one of your lead generation strategies.  Your website has to be set up to work for you!!



You want to have your subscription form on your site for your free gift.  If you don’t, you will not be able to keep in touch with folks that visit your site.  Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. A free gift is a free report or tip sheet or video or.... that provides YOUR prospect with valuable information. You are working to



If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic.  You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there.  Did they do a search?  If so, what keyword were they searching that landed them with you?  Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.



2.  Lead Generation



Do you receive leads from referrals, lead boxes, listings in directories, yellow pages?  When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whether the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business.  It depends if YOUR business is receiving calls as a result of the ad.  That is why asking about where the lead came from is so very important. With the Internet, the effectiveness of Yellow Pages is definitely diminished. But if you have a marketing strategy that is working, you need to KNOW which one it is!!



It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.



The medium that you dispose of right now can always be revisited in the future.



A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing.  You have to continue to market or you won’t have new leads and referrals.  Do your marketing wisely, track it all and evaluate relevant pieces each month.



So take the time to do a marketing evaluation and understand your marketing metrics. Need help? Schedule a Business Breakthrough Strategy Session.



Lead generation is a foundation of building your business. Without an effective lead generation system it is hard to predictably build. When you have a lead generation system that is working for you, then your business is growing consistently and that decreases stress, enables better sleep and so much more!!



It can be frustrating to get the system right and understand all of the numbers.

https://bit.ly/3UEwCSG

Tuesday, October 22, 2024

Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know? 





What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure -- just wasn't cutting it?  Marketing is like reminds me of my sailboat -- a hole in the water that I threw money into....BUT, it doesn't have to be that way.



When Marketing Is Set Up Wrong -- Then The Results DO NOT Happen...



There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The "BIG BOYS" have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.



There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end... lead generation --->> through the buying process and to the close or acquisition of a new customer.



For instance -- if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn't stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.



Multiple Touches Are Needed in Marketing



Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.



If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.



Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.



- Identify 5 Common Errors in Marketing Your Business

- Follow-Up Strategies

- How to Follow Your Calling

- Money Systems

- Marketing Your Business https://bit.ly/3wniPX1

Sunday, October 20, 2024

Top 10 Ways to Promote Any Membership Program



You can build the best membership program in the world but if you don't promote it, you won't make any money from your incredible program and your best laid plans. Use the following tips to keep the traffic flowing to your website and your income growing by leaps and bounds.



No matter what type of membership program you have, you'll be sure to find some inspiration and ideas in these tips.



1. Podcasting



Be a podcast guest with a podcast that is focused on your niche. So, in the B2B space, you need to identify the podcasters that are NOT your direct competitors but rather complimentary businesses. That means they serve your target customer with a different product or service and they will be glad to have your expertise on their podcast.



2. Affiliates



When you're running a membership program, affiliates can be your best allies in getting new members. An affiliate program that pays well and that offers affiliates tools like articles, solo ads and e-mail messages will attract top affiliates and bring you new customers. Register your membership site with Affiliate Sites such as Clickbank to reach a wide pool of affiliates. If you have built your membership on some member platforms, they have built in affiliate pools that you may be able to tap into.



3. JV Partners



Unlike affiliates, JV partners is a more collaborative and intimate relationship. JV Partners work more closely together and they may get a special level of commission by promoting your membership program. They'll run special promotions for your membership program when it launches and get you some of your first members to your program.



4. Pay per click ads



Running a successful pay-per-click campaign can bring you a lot of targeted traffic to your sales page. Choose the right keywords, craft an attractive ad and you'll have lots of leads. But if you are paying for the traffic, send them to an opt-in page with the membership as an upsell and a nurture down the road. Do not pay traffic to go straight to your sales page. It can be too costly. In addition, you must track your numbers and KNOW what numbers you need to make it a worthwhile strategy.



5. Social marketing



Sites like Facebook and Twitter can offer you lots of opportunities to connect with your niche market and get new potential members. Visit and join Facebook groups. Share your expertise into the groups and include your link occasionally. Consider being premium member of viable groups and receive more opportunities to promote your offer.



6. Q & A Forums



It used to Yahoo Answers but there are several sites that you can choose from to showcase your offer. They are a good place to find questions that people are asking related to your niche. Search through the open questions a few times a week and provide helpful answers. Use your membership site link in the resource area to drive targeted traffic back to your site.



7. Communities (Circle.io, Slack, Substack, Reddit....)



If you already participate in a forum related to your niche, this will be an easy way to promote your site. Add a link to your membership program in your forum signature file. (Do this in our email signature as well.) Each time you post, your sales page link will be promoted.



8. Viral reports



Write a short report on a popular topic within your niche. Solve a major problem or provide a plan of action for your niche. Include lots of links back to your site within the report. Allow others to distribute it for free and your membership program link will get in front of thousands of potential subscribers.



9. Summits



Be a speaker at a Summit related to your membership offer. Create a talk that is closely related to the offer. Be sure to have a full funnel strategy built out to go from free gift to offer. Watch the training I just did HERE



10. Blog comments



Search for blogs in your niche and post insightful comments from time to time. Use your membership site link in your blog comment and you'll get some new visitors to your site. Make sure your comments are authentic and relevant. Do NOT go out spamming blogs with comments. You will get banned!!



11. Giveaways and Bundles



Participate in relevant giveaways or bundles. Plan out your strategy. Watch the funnel training mentioned above. What is your end offer? Plan it backwards and have something of value to offer to the bundle or giveaway host!! Create your nurture plan for once the person joins YOUR community!!



- 5 Reasons You Should Start Your Membership Site

- Is Business Blogging Part of YOUR Marketing Plan

- Business Networking for Business Growth

- 7 Ways to make money with list building

- Promoting Your Content https://bit.ly/4co2rpI

Fear Gets in the Way of Repurposing?

The Secret Reason Most People Don’t Repurpose Content: Fear! Embracing Audio, Video, and Interactive Media





Content repurposing is a crucial strategy for amplifying your message across various platforms. However, there’s one hurdle that prevents many small business owners from fully leveraging their content’s full potential: fear. Whether it's anxiety about being on camera, speaking on a podcast, or tackling the tech required to create an interactive element, many people avoid mediums outside their comfort zone. Don’t let fear win. If you do, you’ll miss opportunities to connect with your audience and grow your business.



Luckily, with patience, practice, and straightforward techniques and tips, you can overcome your fear and expand to mediums that you’ve avoided up until now.



Audio: Find Your Voice



For many people, speaking publicly – even if it’s prerecorded on a podcast or audio story – is daunting. What if you forget your key points? Stumble over words or mispronounce them? What if you say something you’ll regret later?



The key to removing this fear is preparation and practice.



Start by repurposing existing content into an audio format. Choose a topic you’re comfortable with and confident speaking about. The content will be familiar, providing you with security and a safety net as you find your way.



Practice by recording yourself and playing it back so you can get used to the sound of your voice, noting things you might want to do differently but not judging yourself.



Start with something that doesn’t require a lot of production, like audio instructions or a story. Then, as audio becomes easier for you, move on to larger projects like a podcast or audiobook.



Remember: if you’re the one producing the audio segment, you can edit it – so don’t worry about getting it ‘perfect’.



Video: Embrace the Spotlight



Being on camera can be intimidating. To ease into video, start with something you know. Take written content that has performed well and transform it into a video script. Start with slides or an animated explainer video if you’re not ready to be the star of the video. If you decide to appear in the video, practice in front of a mirror and then record yourself and play it back, reviewing your performance and noting anything that you’d like to tweak in your delivery.



Once you’re ready, record multiple takes, and remember: nobody gets it right the first time or all in one take – that’s why you have editing tools!



Production and editing can also be intimidating, but there are numerous video editing tools available like Adobe Premiere or Canva’s free online video editor to make it easier. You can even use internal software on smartphones to make basic tweaks or make minor changes directly on platforms like TikTok or Instagram.



Interactive Media: Tech Doesn’t Have to Be Terrifying



Interactive media, like quizzes or games, are a great way to engage your audience. People mistakenly assume that they’re difficult to create, but if you use tools for beginners, interactive media can be a breeze. Use Typeform or Quiz Maker to create online quizzes and other interactive content quickly.



You can also develop polls and slider questions directly on social media platforms. Again, start with something simple: take content from a popular blog post and add an engaging multimedia element to your Instagram story using an interactive quiz sticker.



Transform Content in New and Exciting Ways



Remember: your audience isn’t looking for a slick Hollywood production or a high-tech video game. They want authenticity and valuable content. Take that next step to expand your reach and connect with your audience in new and exciting ways!



Want to learn more about how you can _? Head over here:



You might also be interested in these articles....



- Content Repurposing

- The Guidebook

- Content Repurposing FREE

- Content Marketing

- How to Organize Your Social Media Marketing for Success https://bit.ly/3X3Qwb7

Saturday, October 19, 2024

Strategic Plan - The Map to Results

Strategic Planning Improves Results with Consistent Implementation



Strategic planning only helps organizations when they are kept active and implemented.  The strategic plan defines the business direction.  That direction is based on the future, the vision of the company.  Before an effective strategic plan can be developed a clear and compelling vision is needed.





Visions are optimistic, the ideal picture of the future. 



The strategic plan that results from the leadership team’s strategic planning, is the map to that vision and then it is only effective if it is implemented.



Strategic plan can sound intimidating and overwhelming to many small business owners.  The most effective strategic plans are those that are simple, completed with the leadership team and key people in the company.  Complex documents that consume excessive amounts of time to create don’t guarantee success.



In fact, the large and cumbersome strategic plan can be so overwhelming that it just doesn’t work.  Strategic planning sessions that go on and on for months also fail because so much time is consumed in the planning and the implementation, which is the key, is pushed aside.  The goal to have the perfect strategic plan doesn’t produce results.  Instead, the team that engages in strategic planning and produces a good working document is more likely to succeed.



Mapping Your Vision:





Start with vision.  Write down what you envision for the future.  What does the future of your business look like?  What do you want for the future? Vision stories are inspiring, it’s your dream.  Once you have created your vision you can begin building strategies.



The vision is the destination, where you are going.  The strategies are the map that gets you to the vision.  Company values are the guide or the “compass” in our map metaphor for making decisions along the way.  Values keep you oriented and in alignment.  When values are out of alignment the company is off track; not moving in the direction of the vision.



Strategic goals can be limited to the top 6-10.  By having fewer goals the plan is able to stay alive and in front of you and the team.  By alive, it means that the plan is always where you can see it, use it and keep working on it.  It means that the team is focused on the strategic goals at all times, talking about them, brainstorming on them and reporting to each other their successes and challenges.



To set strategies for your business first look at the vision, the different aspects of the vision.



Brainstorm all of the goals, all of the strategies for each aspect of the vision.  With brainstorming it is important to get all of the ideas out and write them down without judging them or editing them.  Often the best idea comes from an idea that at first look seemed too wild or crazy.  Ideas jump off of other ideas.



Once you have brainstormed all of the possible goals, prioritize them. Often strategic goals can be grouped with similar strategies.  This can help in the prioritization process.  The goal is to narrow the list down to the top 6-10 strategies.  What are the goals or strategies that will give your business the future you envision, that will create a breakthrough that will produce the results that you want?  Those are the goals that you should be selecting as top priorities.



Creating a powerful strategic plan is just one of the first steps.  Many organizations have strategic plans that are well thought out and crafted.  Where they fall short is in the implementation of that plan.



Strategic Plans Only Work When Implemented



key to strategic planning

Implementation is the key.  If you fail to implement, the results will not be what you set out to achieve.



Implementation is the result of focused and continuous action.  Strategic plans don’t just happen on their own: they require your attention.  By keeping the plan in front of you and the team responsible for the plan, focus is maintained.  Regular meetings about the plan also keep the plan moving in the right direction.  Check-in meetings hold people accountable.  When teams don’t meet and don’t keep their eye on the plan, the day to day interferes and the status quo remains.



Strategic plans don’t just happen on their own: they require your attention

Donna Lynn Price

In order to make changes in the results that you achieve there has to be intention and commitment on the part of the team. The check-in meeting gives the team the opportunity to review what is happening, what is interfering with the results they want and need and make the changes necessary to change the outcomes.  Through the intention of the leadership, the plan and the team, the culture of the workplace can shift from one of non-performance to one of performance focused.



Performance focused companies are companies that are thriving. The energy of high performing teams shifts the energy of the whole organization.  It becomes more positive and contagious.  People become excited about the vision, the plan and their implementation of the plan.  Results create energy and excitement that keeps the plan moving, it propels the plan and the ultimate results of the company.



Organizations that produce results have a clear vision of the future; have a plan that is simple and strategic; and they work on the plan all the time.  Their actions are designed to move that plan forward.  They don’t let themselves or others get in the way. Through effective strategic planning and by implementing the strategic plan organizations achieve results.



Creating a strategic plan can be the first action towards growing your company with focus and intention. But as you can see, it takes some thought and then it takes consistent and persistent action. It does not work if it sits on the shelf. Your company does not grow when you are not focused on that growth.

https://bit.ly/3w7uAkz

Friday, October 18, 2024

Unveiling the Key Benefits of Having a Membership Site for Your Business

Table of contents

- Are you looking to enhance your business's success path?- Wondering how a membership site could benefit your entrepreneurial journey?

- Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.

- So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:

Are you looking to enhance your business's success path?





Wondering how a membership site could benefit your entrepreneurial journey?

In a recent episode of the "Womenpreneur's Success Path" series by Donna Price, the key benefits of having a membership site were discussed.



Let's dive into the insights shared and explore how a membership site can be a game-changer for your business.



- Continuous Profits: One of the standout benefits is the opportunity to market your offerings once and continue to profit from them. Similar to how a gym membership generates monthly revenue, a membership site offers the prospect of ongoing income without the need for constant marketing efforts. This continuity lays the foundation for sustained profitability and business growth.

- Predictable, Stable Income: By charging a monthly fee for membership access, you can establish a reliable stream of income. This stability serves as a financial cushion, allowing you to focus on expanding your business and welcoming new sales without solely relying on one-time transactions.

- Builds Loyalty: A membership program offers a unique chance to cultivate loyalty among your customer base. Whether it is a complimentary addition to a product or service or a standalone offering, a well-crafted membership site can serve as a testament to your commitment to customer satisfaction.

- Rewards Loyalty: Membership sites provide an avenue to reward the loyalty of your customers by granting them exclusive access to specialized content and perks. By incorporating tiered membership levels, you can further incentivize long-term commitment and engagement.

- Strengthens Relationships: Harnessing the power of a membership site allows you to forge and sustain enduring relationships with your customers. You can offer tailored incentives to top clients, fostering their continued patronage and advocacy for your brand.

- Value Provision: Through a membership site, you can consistently provide value to your members by sharing your expertise through various mediums such as newsletters, blogs, articles, videos, and audios. This continual act of providing enriching content bolsters member retention and turns into a reliable source of revenue.

https://youtube.com/live/DOk-yKRXPEA?feature=share

With the foundation laid out by Donna Price, it's clear that a membership site can be a catalyst for revitalizing your business dynamics. However, the real magic happens when you tailor the concept to fit your unique business and customer base. Imagine a scenario where your customers are not just interested buyers but valued members, reaping the benefits of your exclusive community.



So, if you're ready to explore the potential of a membership site for your business, consider the following action steps:



- Assess Your Business: Evaluate your current offerings and customer base to identify the potential for a membership site. Which exclusive benefits and resources can you offer to your members?

- Create a Value-Driven Plan: Devise a plan for offering unparalleled value to your members through specialized content, perks, and ongoing engagement strategies.

- Implement Loyalty Rewards: Incorporate tiered membership levels and exclusive access to incentivize loyalty and long-term commitment from your customers.

- Sustain Engagement: Focus on methods to continuously engage with your members, ensuring that the value you provide translates into enduring relationships.

- Accelerate Your Membership Strategy: Reach out to consultants or experts in the field to brainstorm ideas and create an action plan for launching and sustaining a successful membership program.
Incorporating a membership site into your business model can redefine the way you interact with your customers and elevate your revenue streams. As you embark on this journey, remember that the key lies in consistently providing exceptional value and experiences to your members, cultivating a loyal and thriving community.

If you're genuinely motivated to transform your business dynamics and elevate your success path, it's time to embark on this remarkable journey. Let's dive into the realm of membership sites and craft an enduring legacy for your business.

https://bit.ly/3T26EpW

5 Ways to Create Backend Income From Your Membership Site

Strategies for Increasing Income with a Membership Program



backend income strategies

Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. There are several different ways that you can make backend income from your membership site. Here are some ideas to help you turn your site into a profit-pulling machine:



1. Promote affiliate offers



Affiliate marketing works really well within the membership site model because you've built up trust with your audience. They've seen your monthly content and know that you offer quality. They will trust your recommendations because you've offered good content in the past. Choose affiliate offers that tie directly into popular topics within your membership site. E-books, video courses and short reports will add value for your members and boost your backend sales. Send an e-mail article to your membership site members with good content and a link to the recommended product.



2. Sell advertising



You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site or in your newsletter or solo emails. You can display advertising in the sidebars and just under the header of your membership site. Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit. You'll start to see advertising dollars start to roll in the more you publicize the offer.



3. Offer personalized coaching



No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on. You can offer exclusive one-on-one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site). Alternatively, you can offer video calls or tele-conference calls for membership site members for a small additional fee.



4. Sell your own advanced products



There are bound to be topics within your membership site that deserve special attention. You can make backend sales by creating products around these topics and offering them to your members. For example, if you're running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members. You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.



5. Turn membership site content into individual products



Once you've built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can do this with several different sections of your website to make some backend income and get new members for your website.



With one or several of these techniques you can create several streams of income from your membership site and attract new members. https://bit.ly/3wZa323

Thursday, October 17, 2024

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Entrepreneurial Myths that Will Hurt Your Business

Is Your Business Impacted by E-Myths?





We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.



First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:



·       Desire



·       Some capital



·       Projected a targeted profit



This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop out entirely. Building a successful business takes stamina and agility.



The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.



Let’s take a minute to talk about entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.



The emotions that occur, in order, are:



·       Exhilaration



·       Exhaustion



·       Despair



·       Sense of self-loss



This is usually cause by the e-myths and assumptions we talked about. You can get your hopes so high on instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.



Pick up a copy of the Visionary Womenpreneur's Field Guide to learn how to create your strategy effectively.

https://bit.ly/49Tohi5

Wednesday, October 16, 2024

6 Key Benefits to Having a Membership Site

Estimated reading time: 4 minutes

Table of contents

- 1 Market What You Offer Once and Continuously Profit

- 2 Repeat Income

- 3 Builds Loyalty

- 4 Reward Loyalty

- 5 Build and Maintain Long Term Relationships

- 6 Provide Value to Your Members

- Access Everything with the Ultimate Membership!!- Including Micro Memberships and Club Building!!

When you set up a membership site properly, it offers tons of benefits but we are going look at the key benefits to having your own membership site.



benefits of membership

1 Market What You Offer Once and Continuously Profit



When you convince a person to become a member of your site, each month you will charge their credit card, and that turns into years, and that turns into ongoing profits forever without having to resign up each month, as long as you continue to offer them value every month so that they don't give up their membership. However, the only time you ever have to market to them is during that initial campaign to get them to become a member. After that it is all about the value that you provide. Membership is not guaranteed. If you are not giving to your members every single month, you will find they are dropping your membership.



2 Repeat Income



When you charge a monthly fee for your membership site (or it could be an annual fee) one of the biggest benefits that you get to enjoy is repeat income, and that makes it one of the easiest ways to generate a steady stream of income. This can have a stabilizing effect on your business. Consistent monthly income is wonderful. Knowing that you have that income each month reduces your stress but also makes your business more valuable.



3 Builds Loyalty



Your membership website should be created so that it builds loyalty because these members remain your loyal customers. The only time (possibly) you have to have direct contact with your customers is when you send out their monthly invoice, otherwise it runs on autopilot, which means there is little labor costs. Certainly in some memberships there is more contact and it is the income that is automated. It depends on the design of your membership program.



4 Reward Loyalty



Your membership website rewards membership loyalty by having access to things that those who are not members don't get access to, and that's exciting for your members and of course it build membership loyalty. It is important to highlight what these benefits are, so that your members recognize their special status. It can be in the name of the program and then through your communications on delivery.



5 Build and Maintain Long Term Relationships



Your membership site will allow you to build and maintain long term relationships. These are your VIPs. Treat them well!! They are special to you and your company. You encourage the maintaining of relationships by offering your top clients perks that you don't offer your other members.



6 Provide Value to Your Members



If you have the expertise in your membership sites area then you will be able to find new material to share with your members. This can come in the form of newsletters, blogs, articles, videos, audios, etc. When you offer value to your members they stay members and that means you continue to enjoy the revenue.



Now that you know some of the key benefits to having a membership site, you are ready to begin to generate an ongoing revenue that can continue for years to come providing you give your members value.



Access Everything with the Ultimate Membership!!



Including Micro Memberships and Club Building!!



Members of the Womenpreneur's Resource Center gain access to almost every course developed here at CRC and one-on-one coaching. It is the ultimate membership for learning strategies for growth AND getting and staying on track with a coach that keeps you in momentum!!



Check out the Resource Center

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Tuesday, October 15, 2024

How to Finish What You Start: Beating Procrastination


New Learning for Me!!



Or, an OLD lesson, re-learned!!

procrastination lesson

Are you someone who struggles with procrastination? Do you often find yourself putting off important tasks, only to feel the weight of stress and anxiety as deadlines approach? If so, you're certainly not alone.



In the video, a guide titled "7 Ways to Finish What You Start" was introduced, focusing on combating procrastination through actionable practices. The seven practices outlined in the guide are as follows:



- Plan with creativity

- Overcome your negative bias

- Visualize the spectacular outcome

- Hold yourself accountable

- Don't insist on perfection

- Enjoy the journey

- Assess your progress

I'm no stranger to the challenges of procrastination. It's all too easy to put off important tasks, only to be left feeling stressed and overwhelmed as deadlines loom closer. In my recent video I share a valuable lesson about overcoming procrastination, and it's a lesson that resonates with many of us.



https://youtube.com/live/2k80RlUwSh8

The video introduced a guide titled "7 Ways to Finish What You Start," which focuses on actionable practices to combat procrastination. These practices include planning with creativity, overcoming negative bias, visualizing the outcome, holding oneself accountable, letting go of perfectionism, finding joy in the journey, and assessing progress.



Overcoming Negative Bias



Out of these practices, the concept of overcoming negative bias struck a chord with me. The video shared a personal experience of procrastinating on a daunting task, leading to months of unnecessary stress and financial impact. The turning point came when I decided to confront the task head-on, despite my initial negative assumptions about how difficult and uncomfortable it would be.



To my surprise, the task was far easier and more straightforward than anticipated, resulting in its resolution in a matter of minutes.



This experience served as a powerful reminder that negative biases often deceive us into thinking that tasks are more challenging than they truly are. By taking action and overcoming these biases, we can alleviate the unnecessary stress and burden that procrastination places on us.



The transparency about relearning this lesson served as a poignant reminder that overcoming procrastination is an ongoing journey. It highlighted the importance of continuously challenging ourselves to take action on the tasks we've been avoiding.



So, how can we apply this lesson to our own lives? Firstly, it's crucial to recognize when we're allowing negative biases to influence our approach to tasks. By acknowledging these biases, we can then consciously choose to confront the task despite our initial reservations. Additionally, the video emphasized the importance of taking action on something that we've been putting off, highlighting the relief and freedom that comes from resolving these tasks.



Valuable Lesson



Ultimately, the lesson learned from the experience shared was a valuable one. By overcoming negative biases and taking proactive steps to address tasks that we've been avoiding, we free ourselves from unnecessary stress and empower ourselves to move forward with confidence.



So the next time you catch yourself procrastinating on a task, remember this lesson. Challenge the negative assumptions, take action, and experience the liberation that comes from conquering procrastination.



Let's embrace the opportunity to finish what we start and make the most of each day. Take action on one thing you've been putting off and make it a great day.



Let's embrace the opportunity to finish what we start and make the most of each day. Take action on one thing you've been putting off and make it a great day.

https://bit.ly/3QtRDNp

Monday, October 14, 2024

5 Warning Signs That Your Project is Going to Be Derailed

Make Sure Your Project Does Not Get Derailed





When we get derailed or experience a major setback or failure, it always takes us by surprise. Sure, the going was a little rough but we just didn't see it coming. At least, that's what we think.



Getting derailed is serious. It could mean having to start all over again or worse, ditch a project altogether. It’s one of the main causes of not finishing what we start and if this happens often enough, our whole life course can be impacted.



But you can avoid derailment by being alert to the warning signs. That's right, a derailment shouldn’t come as a surprise because there are always red flags that indicate you're heading for big trouble.



Here are 5 key warning signs to be on the lookout for:



You're procrastinating too much

If you're constantly procrastinating rather than acting, it's a sure sign that something's wrong. Your loss of motivation causes you to procrastinate and this could be due to many reasons.



It's your job to quickly find out what they are.



Usually, a quick review of your goals and timeframes to ensure that they're realistic can resolve the issue. Make any modifications you need to, roll up your sleeves and get to work!



Take a look back at your vision. What are you building, why are you building it?? Vision can often get us back on track. If you don't have a vision, (the Vision Board Project is a great resource!!) it may be time to do some visioning. Write it down, make an image for it, revisit it every day. Vision can help re-inspire you and motivate you out of procrastination!



Work has to be redone

When work results are poor and have to be redone (whether you're responsible or others are to blame), this is a big red flag. It means you could be headed for that one big, irrevocable error that could completely derail you.



Usually, the reason is poor communication of task requirements or poor skills. Pinpoint what the problem is and take quick measures to fix it, and closely monitor work outcomes.



You're falling back on deadlines

Whether you're working to your own deadlines or have an assigned one, it doesn’t matter. Consistently falling behind is the biggest motivation-zapper of all. It could simply be due to unrealistic deadlines or goals, and these should be modified. Of course, if the goals are NOT unrealistic then modifying them is not the answer -- accountability and follow through may be needed.



It's important to assess what could be going on. Pinpointing the problem will allow you to quickly get back on track with your deadlines.



You lack motivation

The loss of motivation means mediocre or poor work outcomes, or even finding an excuse to quit altogether. Reflect on why you find the work at hand boring or frustrating.



Sometimes, injecting some enjoyment into a task or project can reignite your motivation. You can do this by mixing up your routine, changing your surroundings and finding new and creative ways to do things. Setting up a reward for work done each day and a bigger reward for the complete project. We do this in Accountability Coaching with daily rewards and bigger rewards.



You're making excuses to quit

When things get difficult, it's easy to find a dozen excuses for quitting – and having to admit defeat and failure is the worst kind of derailment because it destroys your self-confidence and self-discipline.



Learning to see obstacles as exciting challenges that you're totally capable of overcoming will kill your thoughts about quitting and keep you fired up. Shifting your mindset to seeing these as challenges puts you in a better place to finish what you start and overcome the challenges.



Stay Alert



Don't let derailment take you by surprise again and empower yourself to finish what you start with success and outstanding results. Stay alert to these 5 signs that you're getting derailed.



Recognizing the signs of derailment early on and addressing them can effectively keep you moving forward with your project.

https://bit.ly/3YJE4vn

Saturday, October 12, 2024

Learn To Set Boundaries And Start Saying No

Taking Time to Learn How to Set Boundaries is Good For YOU!!



personal boundaries

We all need to put boundaries between ourselves and other people because we need a certain amount of space in order to think clearly and act properly.



If you don't put up boundaries, people will abuse you and your kindness. You might even be forced to do things that go against your will and your beliefs simply because you didn't have boundaries in place. When this happens, you'll lose your self-respect and your self-esteem will come crashing down.



Personal Boundaries are important



Boundaries are hugely important when building your self-discipline. It protects you and it helps dictate how you want to be treated. It keeps you real and honest with yourself.



It will help you exude confidence whenever you tell someone no. When you have boundaries, you only have to say no once because more often than not, the person doing the asking will believe you the first time you say it.



You may not believe it but rejecting people is part of life. No matter what we do, we can't escape getting rejected by other people and you also will do your fair share of rejecting others too.



If you've always acquiesced to doing tasks you don't particularly enjoy, but you're too afraid of rejecting the person doing the asking, then you need to start practicing. Otherwise, it can get to an unhealthy point where you continue doing things that are counterproductive to goals you've set for yourself.



If you'd like to achieve your dreams and your goals within a specific time frame, then you'd need to start saying no to requests and tasks that do not align with your values and your goals and instead waste your time.



Saying no the right way



If you're afraid of hurting someone's feelings, don't. Because you cant control peoples emotions. You can, however, make sure you deliver your rejection in a humane manner. You can try explaining why you're saying no to make them understand your situation.



Also, try using a gentle tone when you deliver the bad news especially if other people are within hearing distance. Rejecting and embarrassing people at the same time is a very rude thing to do so avoid delivering your rejection in such manner.



Setting boundaries and learning to say no are important milestones for your self-discipline. If you really find it hard to say no, just keep in mind that the more you say no to others, the more you say yes to your own success.



- 4 Things You Can Do To Your Workspace to Encourage Self Care

- Personal Freedom Begins in Your Mind

- 3 Tips for Finding Your Purpose Later in Life

- Focusing on Your Own Personal Development: Take the Time

- Stop Thinking and Start Doing in 3 Steps https://bit.ly/4bepP8w

Repurposing Formats to Increase Your Audience

repurposing formats

Table of contents

- Repurposing Formats can be the answer to: The Top Reason People Ignore Your Content!!
- Repurposing Formats can Accommodate Various Learning Styles
- Analyze Your Content When Considering Repurposing Formats
- Repurpose Your Content!!
- Monitor Results

Repurposing Formats can be the answer to: The Top Reason People Ignore Your Content!!


Do you find yourself spending hours researching and creating content and when it finally goes live nothing?

You have created engaging material about topics your audience cares about, but the likes, shares, or comments are underwhelming.


The problem is not always the quality of the material itself, but it could be the format.


Do you understand WHERE your audience consumes their info?


Repurposing Formats can Accommodate Various Learning Styles


People have different learning styles and preferred ways of consuming content. So, you need to look at how to accommodate that!!

Written: Written content including articles, eBooks, and blog posts appeals to people who prefer reading and have strong comprehension skills. Written content gives people the freedom to take in information at their own pace and easily refer back to sections they want to review.


Visual: Visual content like charts, diagrams, infographics, and videos appeal to learners who process information visually. For them, pictures and graphics make complex information more digestible, accessible, and memorable.


Audio: Audio content includes audiobooks, lectures, and podcasts, and it suits learners who take in information by listening. Its also useful for people who like to multi-task, tuning in while exercising or commuting.


Analyze Your Content When Considering Repurposing Formats


Quickly review the last 10-15 pieces of content you have created. What percentage of your content is written, visual, video, or audio?

Lets say the majority of your marketing content is written, for example, blog posts, social posts, reports, eBooks etc. Various studies have shown that up to 65% of the general population are visual learners. If you do not accommodate this segment of your audience, you could end up losing them.


The solution?

Repurpose Your Content!!


Repurposing allows you to connect with more people, using content they enjoy consuming, across various platforms.


Repurposing is not simply about recycling content. Its about strategically transforming your content to cater to your audience and the different ways they consume content and learn. For example, you could transform a long-form blog post into an infographic, explainer video, or podcast episode, reaching your visual or auditory learners.


You can also repurpose to incorporate all mediums and learning styles, making sure each type is represented: written (a social post), visual (an infographic), and auditory (a podcast episode). Or, when you repurpose, combine 2 or more mediums in one piece, for example, add an infographic and audio snippet to a blog post.


Monitor Results


After you repurpose, monitor your engagement metrics: Which formats are getting more likes, shares, and comments? Are certain types of content driving more traffic to your website? Asking these questions will allow you to know your audience better and adjust your repurposing strategy as needed.


Learn more with my Content Repurposing Guide:


Want to connect with a broader audience through repurposing? Check out my course, Repurposing which teaches you the A to Z.

This guide will give you Quick Tips for creating a content marketing strategy.

Using your content only once is cumbersome. It means that you are constantly creating new content. But when you repurpose your content, then you are able to maximize its reach and its power.


Check it Out

Content Repurposing is central to an effective Content Marketing Strategy.


Can content be a marketing strategy? YES!! Definitely! Content educates your prospect, your leads about YOU, your organization and what you have to offer. It is a pre-seller to your services.


Content Repurposing Workshop


https://bit.ly/4di0B9e

Values Alignment

LEADING TO YOUR VALUES



As a leader, the values of the organization need to be a focus.  When you lead to your values, then you are walking your talk, practicing what you preach, and living those values.

Values Alignment Check





Doing a periodic values check is important. Are we in alignment with the values of the organization?  Do the values we have outlined still fit the organization? And, what do we need to do to be in alignment with the values of the organization?



Here at Compass Rose Consulting, we just recently been looking at our own values. But values alignment is something that has been important to me for a long time. It was included in my first business development program: Business Builders Intensive and is still a part of Business Growth CORE in the Womenpreneur's Resource Center.  It is important to look at.



When you are out of alignment with your values -- your staff notice and your customers notice.   Something doesn't feel right. They know it and it impacts them.



Our values alignment evaluation looks at:

What is the value? Name it:



How is it practiced across the organization?
Operations?
Products?
Marketing?
Leadership?
Staffing?
HR?
etc.



For instance, I worked with an organization that worked with youth and taught that you needed to get a college education so that you would be fairly paid. And we hired people with college degrees to work with the youth. BUT, we did not pay a fair wage for the work done.  The values were out of alignment with the practice. I successfully changed that practice or at least improved it.



values alignment

When you do the values alignment, you are going through each value and making sure that you are walking your talk and practicing the value in all that you do.



Take a look at your values and how they are working in your business. Is there something that you need to shift or change?  Is there a way to practice them better?



Leave me your thoughts below and let me know how your business is doing on it's values alignment.

https://bit.ly/2UI1TUW

Friday, October 11, 2024

Building Your Marketing System

Why do you want and need a marketing system?



marketing system

When you build a marketing system that is YOURS, you KNOW that you have a way to increase your revenue easily and predictably.

A marketing system consistently:



- Brings new and qualified leads (future buyers) into your business

- Has a system for follow up and nurturing that helps YOU connect with your new leads and build the "know, like, trust" relationship

- Uses calls to action wisely to bring people into your customer base.

- Provides customer service that builds loyalty and repeat business.

- Works easily and reliably so that you know what to expect for your growth each week or month.

- Is trackable so that you can improve it when it is not working as well as you want or need it to.

So what does this really mean? Isn't all marketing the same?



There are definitely marketing concepts that work across businesses and industries that you should be implementing in your business. But they can look different for different companies.



For instance, if you are a local boutique you need local traffic into your store. Can the Internet or social media help with that? Definitely. But you also need signage on your storefront, local ads with calls to action.



The biggest mistake I see is that people focus on getting buyers and that doesn't work in a lot of industries. And the mistake is that they don't get the person's information or capture the lead! They have no way to follow up or continuing to build the relationship. The interaction is over.



This happens over and over. A business owner runs an ad -- sending the lead to their BUY NOW button and they don't buy, they bounce! But what if was a different call to action -- an optin where the first step was a really valuable item at a low cost or no cost. Then you have the opportunity to continue marketing and building the "know, like, trust."



So, whether you are a local shop or an online business -- lead capture is key. It has to be a part of your marketing system!!



Lead capture or optins are different from followers or connections. When you build your email list -- it is YOURS. When you have followers or connections or friends on a social media platform, they can definitely become buyers but they can also be taken away by the platform without your control. Moving people over to your email list is key.



What are the pieces of the marketing system?



- Being clear on your target market -- who are you marketing to?

- Lead capture -- having a way of capturing the information when someone connects with you.

- Follow-up - they say the money is in the follow-up and so many miss this opportunity to continue connecting.

- Presenting valuable offers -- when you have done a good job of connecting with your target market, your service should be valuable to them. Building good offers that provide a ton of value are the offers that people will be interested in.

- Loyalty -- everything you are doing up to this step is geared to help you in building loyalty. If you don't have a good follow up system, you will lose customers and they won't come back, because you are not telling them what you have to offer to them.

When you build YOUR system, you have the ability to predict your results. You can turn it on and off. Or up and down based on what you can handle.



When you have a working sales and marketing system -- you can look at HOW to scale your business!! That's exciting! Not everyone is doing that, because not everyone is building a system for their sales and marketing. If there is only one system that you are going to build in your business -- this is the one!!

https://bit.ly/3LrNhDW

Thursday, October 10, 2024

Harnessing the Power of AI in Your Business

Ai in your business


🚀 Unlock the Future of Marketing with AI! 🤖

Discover how Artificial Intelligence is revolutionizing the world of business marketing. In our latest blog post, we delve into the transformative power of AI, offering you insights into:

✅ Personalization through AI - Tailor your marketing to every customer.
✅ Predictive Analytics - Stay ahead with AI-driven market forecasts.
✅ Automated Support - Efficiently manage customer interactions with AI.
✅ Content Optimization - Craft strategies that truly resonate.
✅ Real-Time Ad Campaigns - Maximize ROI with AI's dynamic adjustments.

But, it's not all smooth sailing! 🌊 Understand the challenges:
🔒 Data Security Concerns
🔍 Algorithm Bias
🤹‍♀️ The Balance of AI and Human Oversight
🔧 Integration and Complexity of Data

AI in marketing holds immense potential but comes with its set of risks. Be informed and prepared to harness its power for your business success. 💡

Read our full article for a comprehensive guide: 🔗

#AIinMarketing #BusinessGrowth #DigitalTransformation #CompassRoseConsulting


https://bit.ly/48glyPj

Top 5 Tips to Add Value to Your Repurposed Content

Repurposing Saves You Time and Money.



Don't let it be overwhelming!!

repurpose content

You’ve heard it said numerous times: repurposing content isn’t simply a matter of recycling – you’re not just taking the original content and pasting it into new formats, in different mediums, on different platforms. For example, if you’re repurposing a blog post into a social media post, it’s not enough to cut and paste a paragraph from the blog and call it a day.



You must tailor and tweak the content to suit different media and audience preferences. You are transforming content, not duplicating it. You need to add value.



But how can you make the repurposed content distinctive, unique, and valuable without spending hours recreating it? After all, isn’t repurposing supposed to save you time and resources?



You don’t need to do a complete redesign or rewrite. Here’s how to add value to your repurposed content without reinventing the wheel.



 1. Tailor to the Medium and Audience



Every medium, whether it’s audio, video, visual, or interactive has its own distinct characteristics. Tailor your repurposed content to that medium and its audience. For a video, incorporate a live demonstration to simplify complex ideas or processes. When developing an infographic, break down the essence of the core content into five key visual points. If you’re creating a podcast episode out of existing content, focus on the key points and deliver it in a conversational manner, or, think of questions you can ask your guest that will naturally expand upon the topic.



 2.  Add Fresh Insights



Your original content may have been published a while ago: incorporating a fresh perspective or new insight is an effective way to rejuvenate old material. Add information about the latest industry trends, the launch of a relevant product, or the results of a recent study. By doing this, you’ll add value to the original material, keeping your content current and useful.



 3. Integrate Examples and Case Studies



Examples and case studies enrich your repurposed content, supporting your claims and explaining your concepts. For example, if your original content offers productivity tips, in your repurposed material, add a case study illustrating how the techniques made a difference in a client’s work life. It backs up your material and provides your audience with a tangible, real-world application.



 4. Incorporate Data



When repurposing your content, insert relevant data that supports your content. For example, if your original piece is about social media trends, add the latest statistics or a chart that shows growth over time. Visual representations of data are easier to digest and understand. Adding data is especially powerful when transforming written content into a visual piece, like an infographic or video.



 5. Edit and Improve



The final way you can add value to your repurposed content is simply improving it. When we complete content, there’s always something we wish we had tweaked or refined the minute we click publish. When you repurpose into different formats, this is your opportunity to make those changes. An explanation that wasn’t quite right, examples that could illustrate your point more clearly, or even the style or tone. Take the time to fix the things you weren’t 100% pleased with in the original content.



Want to learn more about how you can improve YOUR content? Head over here:


https://bit.ly/3X2SOHG