Building Your Membership Site Success Quickly and Easily!!
Membership sites are a great way to make recurring income online. If you're thinking of starting your own site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your site and get new members.
Creating your membership site success quickly involves embracing innovative strategies: consider outsourcing content to focus on your strengths, enhance user experience with professional graphics, and diversify offerings with multiple membership levels. Engage your audience through a dedicated blog and make a significant impact with dynamic video content.
1. You can Outsource content creation
Your membership sites success depends on content. You might be delivering new content each month, or perhaps you create the content once and it is evergreen and stands alone. There are several ways to outsource your content creation:
You can hire a ghostwriter to provide your site with articles, reports, workbooks, checklists and blog posts, if you want to cut down on your content creation time. When you use a ghostwriter you'll be able to concentrate on your strengths (like promotion) rather than wrestling with the writing/creation part. When you outsource, you don't have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself. BUT, you must review the content to be sure that it fits with your ideas, values, and what you promote.
If it doesn't, it can be a great jumping off spot to revise and improve the content that you paid for. It is critical that you also ensure that you have the rights to publish and sell the content.
Another strategy is to buy licensed content from other experts. This can be a really fast way to build your site and get it off the ground. Again, make sure it is a good fit.
2. Make Sure Your Graphics Sell.
Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn't an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your sites graphics don't have to be overly fancy, but they do need to look good. If you're not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site. There are also sites such as Fiverr that you can hire someone to do the graphics for you. Tools such as Canva can also help in creating that professional look and feel.
3. I like to have different membership levels or offers
Giving people options that have different price points can make your membership more attractive to different people. Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.
4. Use a blog to promote your membership site
Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. Syndicate your blog posts to your social media sites. I use Blog2Social to do this. My blog is HERE (you are on it right now!!) and it is build on Wordpress. Blog2Social is a plugin for Wordpress.
You can maintain your blog as part of your main website (I prefer this) or create it on a completely different domain. Blog about popular topics inside your membership site and give teasers about the content that members are receiving. When you give quality content and mix in references to your membership site, you'll create credibility and get new members for your sites.
5. Add video to your membership site for major impact
Video is almost a must these days. Including short educational videos as part of your site can be meaningful to your members. You can take your articles and convert them to video, you can do talking head educational videos or more formal training videos. Services such as Zoom or Streamyard allow you to record your video and save the recording for adding to your website!!
To elevate your membership site, consider outsourcing content, investing in professional graphics, offering varied membership levels, promoting through a blog, and incorporating engaging video content. These strategies can streamline operations, enhance appeal, and broaden your audience, setting the foundation for a thriving online community.
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