Three Proven Ways to Attract New Clients, Fast!

You can have the best product or service in the world. You can have a killer sales letter that could sell a pint of whiskey to a nun. But if you don’t have any prospects seeing your offer, you won’t make a cent.

That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not when you know which marketing methods work best.

Here are three proven tactics you can start using today…

#1: Social Media Marketing

Savvy marketers know that social media marketing is in its infancy – and it’s set to explode in the coming years! Those who set up their social marketing campaigns now are the ones who will benefit the most in the future.

That’s because social media marketing is all about building relationships with others and building networks and contact lists. The sooner you get started building a good reputation in your niche, establishing yourself as an expert and building social media networks, the more you stand to gain when you fully leverage your reputation, content and networks.

So where do you start? With the some of the biggest social media sites, including:

• Web 2.0 content sites, like Squidoo.com. These sites let you page one-page websites around niche topics. Google tends to crawl these pages often and rank them well.

• Social networking sites like Facebook.com. While you should focus on finding or creating niche-specific groups on these general networking sites, be sure to always seek out niche-specific networking sites.

• Social bookmarking sites, like Digg.com. These sites allow users to share content – and they can be a great tool in your viral marketing campaigns.

#2: Search Engine Marketing

You can pull in traffic from the search engines in two ways:

• By ranking well for certain keywords and appearing in the organic search engine results.

• By using pay per click marketing to appear in the search engine’s sponsored results (for example, Google AdWords).


You should add both of these tactics to your marketing toolkit. That’s because organic search engine results can provide traffic for months (and even years) after you get your pages indexed. But on the flip side, pay per click marketing allows you to get highly targeted, nearly instant traffic.

#3: Buying Ads

Yet another way to get your offers in front of eager prospects is by placing targeted ads. You can do this by online and offline, including:

• Purchasing banner and text ads on highly targeted niche sites.
• Buying ads and solo ads in highly targeted niche ezines.
• Buying blog ads.
• Buying ads in offline publications, including niche magazines and the related topics of daily newspapers.


Which One Is Right For You?

This isn’t a matter of choosing the one tactic that provides the best results. And that’s because all three of these tactics are proven, time-tested marketing methods. They shouldn’t be used individually, but rather as part of your overall marketing strategy.

While powerful, these three main advertising methods are just the tip of the marketing iceberg. When you unleash these three alongside other equally powerful marketing methods, you’ll unleash a nearly unstoppable flow of qualified leads. And it all starts when you claim a free Silver Membership at TrafficGenerationClub (normally $27.00) –

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Setting Appointments with Your New Leads

When you receive new leads what do you do with them? What is the next step? Having a solid strategy for working with your new leads is important. You don’t want to “wing it” with each new lead and hope that something comes of the contact. I have tried this method and I can tell you – it doesn’t work!! One of the best strategies that you can have when you get new leads is to use as a strategy of setting appointments to meet with the prospective customer. This can be accomplished with both in person types of businesses and global virtual businesses. I work with people both in person and via the phone or web and I am able to set appointments for both. You just have to “think” differently.

When you make an appointment with someone who may become a future customer, there are several benefits that you will find. Let’s explore some of these:

The appointment itself qualifies them as an interested lead.

When you set an appointment, you are cutting through many steps of relationship building and jumping ahead. This saves a lot of time and you are building a relationship with the person faster and more authentically. People do business with people they know. If you have been able to set the appointment with the decision maker you won’t have to go through multiple meetings because you are already at the right one.

You have established a time to meet.

You have set the time and place and now you can prepare for the meeting. You have an opportunity to do research prior to the meeting and be knowledgeable about your prospect and their company. You have to decide what the purpose of the meeting is. If you are building a new relationship it might be that your purpose is just that, to meet, to ask questions, to listen and share information but not to “make a sale”. Determine what your purpose is in advance.

Your time is more productive.

Just the fact that you have an appointment with someone means that they are mildly interested in what you have to say, they are a more qualified lead. If they are meeting with you and spending their valuable time with you they have an interest at some level. During the meeting you need to determine what that interest is.

You know something about your audience beforehand

Appointments give you ample time to do research on your prospective clients and understand what their needs are so that they can be addressed during your meeting. This offers an advantage because you will go into it being able to offer something that they need.

Appointments are a great strategy for following up with new leads. You are able to further qualify the lead as a real prospect and begin the process of building a relationship with them. Since we know that people do business with people they know, this relationship building is key. The appointment moves that process along faster. We can use all sorts of tools for building relationships – articles, newsletters, direct mail, but in person meetings is by far the most effective because you become a REAL person to them, not just a name but a person. You’ve just increased your opportunity for success.