Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is currently an on-air contributor for the national cable televisio...
http://bit.ly/18rv5lz
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, November 21, 2013
Friday, November 01, 2013
Offline Marketing Strategies for Your Business
[caption id="attachment_2305" align="alignleft" width="210"] The Marketing Puzzle.Putting all of the pieces together[/caption] Offline Marketing Strategies...for business growth There are several offline marketing strategies that you do not want to...
http://bit.ly/HsivIrWednesday, January 16, 2013
Thursday, November 29, 2012
Wednesday, November 21, 2012
Coaching -- On Steroids!!
Business Success Coach, Donna Price, has taken out all of the stops and put her coaching programs on steroids. There is so much coaching and affordable...
http://www.onlywire.com/r/111311276Tuesday, November 13, 2012
Monday, January 09, 2012
Tuesday, July 28, 2009
Three Proven Ways to Attract New Clients, Fast!
You can have the best product or service in the world. You can have a killer sales letter that could sell a pint of whiskey to a nun. But if you don’t have any prospects seeing your offer, you won’t make a cent.
That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not when you know which marketing methods work best.
Here are three proven tactics you can start using today…
#1: Social Media Marketing
Savvy marketers know that social media marketing is in its infancy – and it’s set to explode in the coming years! Those who set up their social marketing campaigns now are the ones who will benefit the most in the future.
That’s because social media marketing is all about building relationships with others and building networks and contact lists. The sooner you get started building a good reputation in your niche, establishing yourself as an expert and building social media networks, the more you stand to gain when you fully leverage your reputation, content and networks.
So where do you start? With the some of the biggest social media sites, including:
• Web 2.0 content sites, like Squidoo.com. These sites let you page one-page websites around niche topics. Google tends to crawl these pages often and rank them well.
• Social networking sites like Facebook.com. While you should focus on finding or creating niche-specific groups on these general networking sites, be sure to always seek out niche-specific networking sites.
• Social bookmarking sites, like Digg.com. These sites allow users to share content – and they can be a great tool in your viral marketing campaigns.
#2: Search Engine Marketing
You can pull in traffic from the search engines in two ways:
• By ranking well for certain keywords and appearing in the organic search engine results.
• By using pay per click marketing to appear in the search engine’s sponsored results (for example, Google AdWords).
You should add both of these tactics to your marketing toolkit. That’s because organic search engine results can provide traffic for months (and even years) after you get your pages indexed. But on the flip side, pay per click marketing allows you to get highly targeted, nearly instant traffic.
#3: Buying Ads
Yet another way to get your offers in front of eager prospects is by placing targeted ads. You can do this by online and offline, including:
• Purchasing banner and text ads on highly targeted niche sites.
• Buying ads and solo ads in highly targeted niche ezines.
• Buying blog ads.
• Buying ads in offline publications, including niche magazines and the related topics of daily newspapers.
Which One Is Right For You?
This isn’t a matter of choosing the one tactic that provides the best results. And that’s because all three of these tactics are proven, time-tested marketing methods. They shouldn’t be used individually, but rather as part of your overall marketing strategy.
While powerful, these three main advertising methods are just the tip of the marketing iceberg. When you unleash these three alongside other equally powerful marketing methods, you’ll unleash a nearly unstoppable flow of qualified leads. And it all starts when you claim a free Silver Membership at TrafficGenerationClub (normally $27.00) –
Just Use This Special Link For Access
That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not when you know which marketing methods work best.
Here are three proven tactics you can start using today…
#1: Social Media Marketing
Savvy marketers know that social media marketing is in its infancy – and it’s set to explode in the coming years! Those who set up their social marketing campaigns now are the ones who will benefit the most in the future.
That’s because social media marketing is all about building relationships with others and building networks and contact lists. The sooner you get started building a good reputation in your niche, establishing yourself as an expert and building social media networks, the more you stand to gain when you fully leverage your reputation, content and networks.
So where do you start? With the some of the biggest social media sites, including:
• Web 2.0 content sites, like Squidoo.com. These sites let you page one-page websites around niche topics. Google tends to crawl these pages often and rank them well.
• Social networking sites like Facebook.com. While you should focus on finding or creating niche-specific groups on these general networking sites, be sure to always seek out niche-specific networking sites.
• Social bookmarking sites, like Digg.com. These sites allow users to share content – and they can be a great tool in your viral marketing campaigns.
#2: Search Engine Marketing
You can pull in traffic from the search engines in two ways:
• By ranking well for certain keywords and appearing in the organic search engine results.
• By using pay per click marketing to appear in the search engine’s sponsored results (for example, Google AdWords).
You should add both of these tactics to your marketing toolkit. That’s because organic search engine results can provide traffic for months (and even years) after you get your pages indexed. But on the flip side, pay per click marketing allows you to get highly targeted, nearly instant traffic.
#3: Buying Ads
Yet another way to get your offers in front of eager prospects is by placing targeted ads. You can do this by online and offline, including:
• Purchasing banner and text ads on highly targeted niche sites.
• Buying ads and solo ads in highly targeted niche ezines.
• Buying blog ads.
• Buying ads in offline publications, including niche magazines and the related topics of daily newspapers.
Which One Is Right For You?
This isn’t a matter of choosing the one tactic that provides the best results. And that’s because all three of these tactics are proven, time-tested marketing methods. They shouldn’t be used individually, but rather as part of your overall marketing strategy.
While powerful, these three main advertising methods are just the tip of the marketing iceberg. When you unleash these three alongside other equally powerful marketing methods, you’ll unleash a nearly unstoppable flow of qualified leads. And it all starts when you claim a free Silver Membership at TrafficGenerationClub (normally $27.00) –
Just Use This Special Link For Access
Wednesday, February 25, 2009
Setting Appointments with Your New Leads
When you receive new leads what do you do with them? What is the next step? Having a solid strategy for working with your new leads is important. You don’t want to “wing it” with each new lead and hope that something comes of the contact. I have tried this method and I can tell you – it doesn’t work!! One of the best strategies that you can have when you get new leads is to use as a strategy of setting appointments to meet with the prospective customer. This can be accomplished with both in person types of businesses and global virtual businesses. I work with people both in person and via the phone or web and I am able to set appointments for both. You just have to “think” differently.
When you make an appointment with someone who may become a future customer, there are several benefits that you will find. Let’s explore some of these:
The appointment itself qualifies them as an interested lead.
When you set an appointment, you are cutting through many steps of relationship building and jumping ahead. This saves a lot of time and you are building a relationship with the person faster and more authentically. People do business with people they know. If you have been able to set the appointment with the decision maker you won’t have to go through multiple meetings because you are already at the right one.
You have established a time to meet.
You have set the time and place and now you can prepare for the meeting. You have an opportunity to do research prior to the meeting and be knowledgeable about your prospect and their company. You have to decide what the purpose of the meeting is. If you are building a new relationship it might be that your purpose is just that, to meet, to ask questions, to listen and share information but not to “make a sale”. Determine what your purpose is in advance.
Your time is more productive.
Just the fact that you have an appointment with someone means that they are mildly interested in what you have to say, they are a more qualified lead. If they are meeting with you and spending their valuable time with you they have an interest at some level. During the meeting you need to determine what that interest is.
You know something about your audience beforehand
Appointments give you ample time to do research on your prospective clients and understand what their needs are so that they can be addressed during your meeting. This offers an advantage because you will go into it being able to offer something that they need.
Appointments are a great strategy for following up with new leads. You are able to further qualify the lead as a real prospect and begin the process of building a relationship with them. Since we know that people do business with people they know, this relationship building is key. The appointment moves that process along faster. We can use all sorts of tools for building relationships – articles, newsletters, direct mail, but in person meetings is by far the most effective because you become a REAL person to them, not just a name but a person. You’ve just increased your opportunity for success.
When you make an appointment with someone who may become a future customer, there are several benefits that you will find. Let’s explore some of these:
The appointment itself qualifies them as an interested lead.
When you set an appointment, you are cutting through many steps of relationship building and jumping ahead. This saves a lot of time and you are building a relationship with the person faster and more authentically. People do business with people they know. If you have been able to set the appointment with the decision maker you won’t have to go through multiple meetings because you are already at the right one.
You have established a time to meet.
You have set the time and place and now you can prepare for the meeting. You have an opportunity to do research prior to the meeting and be knowledgeable about your prospect and their company. You have to decide what the purpose of the meeting is. If you are building a new relationship it might be that your purpose is just that, to meet, to ask questions, to listen and share information but not to “make a sale”. Determine what your purpose is in advance.
Your time is more productive.
Just the fact that you have an appointment with someone means that they are mildly interested in what you have to say, they are a more qualified lead. If they are meeting with you and spending their valuable time with you they have an interest at some level. During the meeting you need to determine what that interest is.
You know something about your audience beforehand
Appointments give you ample time to do research on your prospective clients and understand what their needs are so that they can be addressed during your meeting. This offers an advantage because you will go into it being able to offer something that they need.
Appointments are a great strategy for following up with new leads. You are able to further qualify the lead as a real prospect and begin the process of building a relationship with them. Since we know that people do business with people they know, this relationship building is key. The appointment moves that process along faster. We can use all sorts of tools for building relationships – articles, newsletters, direct mail, but in person meetings is by far the most effective because you become a REAL person to them, not just a name but a person. You’ve just increased your opportunity for success.
Monday, August 06, 2007
Did you make mistakes starting your business??
A friend and colleague emailed me that she's starting her own business and asked for my advice. It made me think about what I did right and what mistakes I made in starting my own business. I came up with my sage advice for her:
Some of the things that I wish I had done better -- were:
Number 1 and the biggest is the books. Right from the start set your bookkeeping up right. use a program like Quickbooks. I think I have every program except Quickbooks and there are many other good ones. I hear most people using Quickbooks. I use Microsoft Small Business Accounting. One of my greatest weaknesses in tracking money. This has been a challenge for me. I have studied the concepts and understand the bookkeeping. I have a couple of great books that I recommend, BUT they are packed for our move! I will add them to my blog once we unpack.
Operationalize! Creating effective and efficient operational procedures from the beginning is a key to success. Once you have them, you can tweak them as you need to. Operational procedures will aid you as you grow. They lay the foundation of how you do business and give your staff a framework to work in. Write down the procedures and keep them all in a centrally located binder. But also important is to follow them!! Many people create systems and then don't follow them, and then they create a new system and don't follow it. Give your systems a chance to work and don't waste all your time creating and recreating.
Build a website. I prefer building my own because I can update it easily. There are some great tools now for building your own site with little knowledge of the HTML code. It's important to have a professional looking site and one that offers great content. Adding content regularly also helps the site to remain interesting for people to revisit and also have a better page rank. the site builder tool that I am using right now is: Site Sell. Part of what I like about it is the extensive training they provide via video tutorials. If you have never built a site this program can really teach you more than the basics. The other feature is the tools for researching and optimizing your site.
Be ready to wear many hats and figure out how to love them all. As a business owner of a small business owner you often are wearing the hats of service provider, marketing director, business development, finance director, janitor, bookkeeper, webmaster, networker, sales manager and more.... So many of the business owners I work with say they hate marketing or sales. You have to find a way to love each part of your business if you don't have the resources to outsource those things. If you do have the resources then by all means outsource!
Work on your marketing plan. How will you get clients? Why you instead of all the other service providers on the corner will people pick you? What's your unique selling proposition? If you are new to business and new to marketing, this could be the most important piece of your planning. Marketing, becasue without clients/customers, you don't have a business!! Develop a complete plan including a comprehensive follow-up plan.
Network everywhere and have a postcard or memorable business card to hand out. My business card is orange and often when I hand it to someone they recognize it and say, oh I have your card and I get your newsletter! Make your materials memorable.
Over deliver to your clients and take care of them when they make referrals to you. We call this "wowing your clients". Go above and beyond what they expect. This will keep them happy and keep them talking about you and your business. When people are "wowed" they will tell their friends and you will increase your business! This fits in with a good customer service approach. And, when they do refer people to you, say "thank you". Don't forget to say thank you. You can also give them a gift, a free service, a significant service discount or other reward for their efforts to help you build your business!
What lessons have you learned? Let me know by emailing me at: info@compassroseconsulting.com
To learn more about each of these lessons join the Business and Marketing Mentorship where I will guide you through developing an effective strategy and marketing approach.
To your business success!
Donna
Some of the things that I wish I had done better -- were:
Number 1 and the biggest is the books. Right from the start set your bookkeeping up right. use a program like Quickbooks. I think I have every program except Quickbooks and there are many other good ones. I hear most people using Quickbooks. I use Microsoft Small Business Accounting. One of my greatest weaknesses in tracking money. This has been a challenge for me. I have studied the concepts and understand the bookkeeping. I have a couple of great books that I recommend, BUT they are packed for our move! I will add them to my blog once we unpack.
Operationalize! Creating effective and efficient operational procedures from the beginning is a key to success. Once you have them, you can tweak them as you need to. Operational procedures will aid you as you grow. They lay the foundation of how you do business and give your staff a framework to work in. Write down the procedures and keep them all in a centrally located binder. But also important is to follow them!! Many people create systems and then don't follow them, and then they create a new system and don't follow it. Give your systems a chance to work and don't waste all your time creating and recreating.
Build a website. I prefer building my own because I can update it easily. There are some great tools now for building your own site with little knowledge of the HTML code. It's important to have a professional looking site and one that offers great content. Adding content regularly also helps the site to remain interesting for people to revisit and also have a better page rank. the site builder tool that I am using right now is: Site Sell. Part of what I like about it is the extensive training they provide via video tutorials. If you have never built a site this program can really teach you more than the basics. The other feature is the tools for researching and optimizing your site.
Be ready to wear many hats and figure out how to love them all. As a business owner of a small business owner you often are wearing the hats of service provider, marketing director, business development, finance director, janitor, bookkeeper, webmaster, networker, sales manager and more.... So many of the business owners I work with say they hate marketing or sales. You have to find a way to love each part of your business if you don't have the resources to outsource those things. If you do have the resources then by all means outsource!
Work on your marketing plan. How will you get clients? Why you instead of all the other service providers on the corner will people pick you? What's your unique selling proposition? If you are new to business and new to marketing, this could be the most important piece of your planning. Marketing, becasue without clients/customers, you don't have a business!! Develop a complete plan including a comprehensive follow-up plan.
Network everywhere and have a postcard or memorable business card to hand out. My business card is orange and often when I hand it to someone they recognize it and say, oh I have your card and I get your newsletter! Make your materials memorable.
Over deliver to your clients and take care of them when they make referrals to you. We call this "wowing your clients". Go above and beyond what they expect. This will keep them happy and keep them talking about you and your business. When people are "wowed" they will tell their friends and you will increase your business! This fits in with a good customer service approach. And, when they do refer people to you, say "thank you". Don't forget to say thank you. You can also give them a gift, a free service, a significant service discount or other reward for their efforts to help you build your business!
What lessons have you learned? Let me know by emailing me at: info@compassroseconsulting.com
To learn more about each of these lessons join the Business and Marketing Mentorship where I will guide you through developing an effective strategy and marketing approach.
To your business success!
Donna
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