Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts
Monday, March 09, 2009
Sunday, February 22, 2009
Monday, February 09, 2009
Are You Evaluating Your Lead Generation Strategies?
Are you evaluating your lead generation strategies?
Generating new leads is a focus of most business owners. But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy.
There are a couple of ways that you can do this.
1. Website –
If you have a website then it should be one of your lead generation strategies. You want to have your subscription form on your site for your newsletter or email list. If you don’t, you will not be able to keep in touch with folks that visit your site. Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic. You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there. Did they do a search? If so, what keyword were they searching that landed them with you? Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.
2. Leads –
Do you receive leads from referrals, lead boxes, listings in directories, yellow pages? When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whther the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business. It depends if YOUR business is receiving calls as a result of the ad. That is why asking about where the lead came from is so very important.
It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a
newspaper advertisement.
The medium that you dispose of right now can always be revisited in the future.
A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing. You have to continue to market or you won’t have new leads and referrals. Do your marketing wisely, track it all and evaluate relevant pieces each month.
As part of the new Business Coaching Express program I am offering a marketing plan review. If you have questions about your marketing then sign up today.
Generating new leads is a focus of most business owners. But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy.
There are a couple of ways that you can do this.
1. Website –
If you have a website then it should be one of your lead generation strategies. You want to have your subscription form on your site for your newsletter or email list. If you don’t, you will not be able to keep in touch with folks that visit your site. Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic. You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there. Did they do a search? If so, what keyword were they searching that landed them with you? Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.
2. Leads –
Do you receive leads from referrals, lead boxes, listings in directories, yellow pages? When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whther the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business. It depends if YOUR business is receiving calls as a result of the ad. That is why asking about where the lead came from is so very important.
It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a
newspaper advertisement.
The medium that you dispose of right now can always be revisited in the future.
A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing. You have to continue to market or you won’t have new leads and referrals. Do your marketing wisely, track it all and evaluate relevant pieces each month.
As part of the new Business Coaching Express program I am offering a marketing plan review. If you have questions about your marketing then sign up today.
Wednesday, October 24, 2007
Open House Events
Dear Business Colleague,
I am excited to let you know that my company, Compass Rose Consulting, LLC is celebrating 4 years in business as of August 30th. I am a bit delayed in the actual celebration due to my recent move to a new house, on that very day!! But we are ready to celebrate now, and you are invited.
I am hosting an Open House Celebration throughout the day on November 1st, 2007, from 8:30 AM – 2:00 PM, at Olde Lafayette Village, Town Hall Building (in the center of the mall) Lafayette, NJ. I’ve enclosed your special guest pass and three additional passes for your friends, family, and business colleagues. This is an opportunity for you to introduce them to coaching and the services we offer.
The Open House Celebration is going to be fun-filled and info-filled with 3 mini-workshops, networking, give-aways and of course some food and refreshments.
I’m giving away 20 copies of my book: “Launching Your Dream” and 10 copies of the book that I am a contributing author to, “101 Great Ways to Improve Your Life” as well as chances to win the complete “Launching Your Dream” Multi-Media Kit, and a 3 month coaching package.
You and each of your guests will receive a complimentary coaching session that they can schedule at the event or following the event and you will all receive a program book with info for each mini-workshop!
Join me and many local business people for networking, learning and celebrating!
Please RSVP to: 973-948-7673. I need to have enough materials and food for each person coming!! Thanks.
All the best,
Donna
Donna Price
See the back for the full schedule of events.
Compass Rose Consulting, LLC Open House Celebration
Schedule of Events:
8:30 – 9:00 Registration, Coffee/Tea & Continental Breakfast, Networking
9:00 – 10:00 Mini Workshop: The Marketing Puzzle: You get to put together your own marketing puzzle – learn strategies for filling your marketing funnel.
9:45 – 10:15 Networking
10:00 – 11:00 Mini Workshop: Envision: A powerful workshop focused on vision. Your personal vision, your company vision: creating success starts with your compelling vision. If you haven’t looked at your vision in a while this is a great time to revisit it, refine it and get yourself moving in an accelerated way towards it.
11:00 -11:15 Networking / Refreshments
11:15 – 12:00 Mini-Workshop: Internet Marketing Strategies—is your web presence working? This workshop will give you powerful tools for improving your web presence and using your internet marketing.
12:00 – 12:45 Lunch – Join us for a light lunch of sandwiches, salad....
12:45 – 1:15 Mini-Workshop: Top strategies for Building High Performing Teams– This workshop was developed for leaders that are working with their leadership teams and work teams but aren’t producing the results they need. Learn how to get your team on board and producing.
1:15 – 2:00 Open forum: Questions, answers, networking – with a focus on developing business success – what’s working, what’s not. Join the conversation in this open forum discussion.
As you can see, the day is filled with opportunity for learning, networking and connecting. Join me and the many others that will be there. You will receive a comprehensive program book with note sheets for each workshop, coupons, and lots of great information and business networking.
Space is limited, so make your reservation today. You can come for the whole day or just stop in for a mini-workshop and coffee. Just let me know your plan. I want to have enough materials for you and your guests.
Please RSVP to: 973-948-7673. I need to have plenty for everyone!
Not in New Jersey -- Well I'm offering two of these workshops via teleclass!!! So, don't feel left out. You can be part of the fun. Visit my site for the details: Open House
Sign up today!!
I am excited to let you know that my company, Compass Rose Consulting, LLC is celebrating 4 years in business as of August 30th. I am a bit delayed in the actual celebration due to my recent move to a new house, on that very day!! But we are ready to celebrate now, and you are invited.
I am hosting an Open House Celebration throughout the day on November 1st, 2007, from 8:30 AM – 2:00 PM, at Olde Lafayette Village, Town Hall Building (in the center of the mall) Lafayette, NJ. I’ve enclosed your special guest pass and three additional passes for your friends, family, and business colleagues. This is an opportunity for you to introduce them to coaching and the services we offer.
The Open House Celebration is going to be fun-filled and info-filled with 3 mini-workshops, networking, give-aways and of course some food and refreshments.
I’m giving away 20 copies of my book: “Launching Your Dream” and 10 copies of the book that I am a contributing author to, “101 Great Ways to Improve Your Life” as well as chances to win the complete “Launching Your Dream” Multi-Media Kit, and a 3 month coaching package.
You and each of your guests will receive a complimentary coaching session that they can schedule at the event or following the event and you will all receive a program book with info for each mini-workshop!
Join me and many local business people for networking, learning and celebrating!
Please RSVP to: 973-948-7673. I need to have enough materials and food for each person coming!! Thanks.
All the best,
Donna
Donna Price
See the back for the full schedule of events.
Compass Rose Consulting, LLC Open House Celebration
Schedule of Events:
8:30 – 9:00 Registration, Coffee/Tea & Continental Breakfast, Networking
9:00 – 10:00 Mini Workshop: The Marketing Puzzle: You get to put together your own marketing puzzle – learn strategies for filling your marketing funnel.
9:45 – 10:15 Networking
10:00 – 11:00 Mini Workshop: Envision: A powerful workshop focused on vision. Your personal vision, your company vision: creating success starts with your compelling vision. If you haven’t looked at your vision in a while this is a great time to revisit it, refine it and get yourself moving in an accelerated way towards it.
11:00 -11:15 Networking / Refreshments
11:15 – 12:00 Mini-Workshop: Internet Marketing Strategies—is your web presence working? This workshop will give you powerful tools for improving your web presence and using your internet marketing.
12:00 – 12:45 Lunch – Join us for a light lunch of sandwiches, salad....
12:45 – 1:15 Mini-Workshop: Top strategies for Building High Performing Teams– This workshop was developed for leaders that are working with their leadership teams and work teams but aren’t producing the results they need. Learn how to get your team on board and producing.
1:15 – 2:00 Open forum: Questions, answers, networking – with a focus on developing business success – what’s working, what’s not. Join the conversation in this open forum discussion.
As you can see, the day is filled with opportunity for learning, networking and connecting. Join me and the many others that will be there. You will receive a comprehensive program book with note sheets for each workshop, coupons, and lots of great information and business networking.
Space is limited, so make your reservation today. You can come for the whole day or just stop in for a mini-workshop and coffee. Just let me know your plan. I want to have enough materials for you and your guests.
Please RSVP to: 973-948-7673. I need to have plenty for everyone!
Not in New Jersey -- Well I'm offering two of these workshops via teleclass!!! So, don't feel left out. You can be part of the fun. Visit my site for the details: Open House
Sign up today!!
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