How Accountability Is Key To Self-Discipline

Accountability is important if you want to succeed in disciplining yourself.

If you've ever tried disciplining yourself on your own, you know just incredibly hard it can be. And it's really no fun. You have no one to share your successes and rewards with, and over time, you may end up eschewing your goals altogether because you had no one to push you or cheer you on to continue working on your goals. So you just up and quit.

Accountability is important if you want to succeed in disciplining yourself. It comes in two forms: self-accountability and accountability to others.

The first key: self-accountability

Self-accountability is pretty self-explanatory and works great when you have a strong sense of ethics, integrity and self-control. You wont cheat on yourself and you'll keep yourself pushing forward and upward.

To make yourself accountable to yourself, you'd need to start off by writing down your goals and what steps you need to take to get there. Then you need to start a daily journal where you write down all the things you've done for the day.

If you have had doubts about your abilities, if you've questions about your sanity or your fears, write it down. And then make sure you write the answers to your negative thoughts so that when you ask the same question again in a month or so, you'll have the answer to look back on and you should be able to appease your doubts.

As you can see, this method is quite lonely and can get boring which is why I suggest the second method, accountability to others.

The second key: being accountable to others

Accountability to others is simply letting other people in on your goals and asking them to help you reach them. Depending on your arrangement, you can ask your accountability buddy to give you a good talking to if you ever get tempted to do something that's detrimental to your success. So choose your buddy wisely.

Pick someone you know has the discipline to actually help you out and would probably have a vested interest in your success. A spouse, parent, sibling, best friend or even your psychologist can be your accountability buddy. Someone you look up to, someone you would like to impress and someone you'd hate very much to disappoint.

Being accountable to yourself and to somebody will change your perspective about reaching your goals. You'd be more conscious of every step you take and you'd have the discipline to actually stick to the path you've chosen to follow.

Join me for a workshop on how to build your accountability to get more done, finish your big projects and take massive action!!



Learn why you aren't getting done what you wanted!

Learn how to shift the paradigm from proactive to reactive

Learn why building in accountability changes the game

Learn how to create new habits

Check Out the Workshop
https://bit.ly/3MFXj5v

Daily Profitability Practice

Do you have a daily profitability practice? That is your business growth practice.

How do you connect with new prospects?

My daily profitability practice is largely built on my Content Repurposing Strategy. I use content publishing as a large part of my daily profitability practice.

What do you do to increase profits in your business?
What is your daily practice for growing your business revenue?

Create a plan.

Join the weekly training on Wednesdays -- connect, share, collaborate... Be sure you are on the update list -- HERE

Having a daily practice can totally shift your business outcomes. It is part of focusing ON your business instead of IN your business.  CEO's and business leaders NEED to be the leaders that focus ON the business. It is your vision, your strategies and your actions (practices) that totally shift what is and is not happening within your business.

Profitability practices are essentially the daily practices that lead new prospects to your business and keep them moving through your process. If you are just "winging it" or using "HOPE Marketing", then you most likely will not have daily practices that produce predictable and reliable results for you.

Once you do have those types of results -- then you are in LOVE with marketing and your business is scaling UP.

 

https://bit.ly/42G0uiO

5 Actions to Take To Create a Self Care Daily Practice

Add Self Care to Your Daily Practice

Where does self care happen? If you think it stays solidly at home, you're not alone. Most people would expect self care to be something which takes place after the workday is over.

What if you considered self-care something which can happen anywhere? How would this change your life? Read on to discover five actions you can take at work daily to practice self care.

Get Out More

The idea of escaping from your workplace might seem pretty appealing, especially when you've been having a rough day. Sometimes your best form of self-care is to get out for a while. If possible, take some of your breaks outside. Go for a short walk. Breathe some fresh air. This will help restore your equilibrium and feel better about the rest of your day.

Initiate Conversations

It doesn't matter whether you go to work or are working at home, you probably still have coworkers. Taking a few minutes to connect with them, even in a short text or conversation helps to build connections you sorely need. This is more than just networking. We all need to feel like we're not alone. Building work friendships starts in these conversations and keeps you feeling like you're not alone. You especially need this when you're spending a third of your day with these individuals.

Ask for Stuff

Self care makes sure your needs are met. This means having conversations with your boss when you have questions or concerns, and in making sure you're part of things, especially on projects you feel passionately about. Self care means sticking up for yourself to get these things when you feel like they're not being offered. Doing these things is what makes work meaningful and fulfilling.

The same is true for your personal relationships. Ask for what you need from your partner or family or friends. Don't expect that people will just know or can read your mind!!

Drink More

No, you don't need a shot of tequila. We're talking about water. Staying hydrated is one of the simplest forms of self-care which is overlooked more often than you think. Did you know 75% of Americans are chronically dehydrated? This affects cognitive function, which in turn affects your work. Is it any wonder self-care means drinking water throughout the day?

I have to concentrate on this. When I am cycling, I drink tons of water. When I am in my office -- I drink coffee!! I work to drink at least two water bottles per day off of my bike!!

Play Games

Gamify what is not usually a game!!

Work becomes more interesting when you feel like you're challenged. Sometimes this means you have to be the one to set the challenges. Make your day interesting by setting mini goals for yourself. Set a timer and try to beat the clock when it comes to getting things done. See how much of your To Do list you can cross off before the end of the day. Be creative and have fun!

By doing all of these things daily, you'll find your workday is much more interesting and you get more done. More important, you'll feel better, both mentally and physically when you get in the habit of self-care at work.

Self care is up to YOU. You have to decide to focus on your own self care. No one is going to do it for you. Especially as an entrepreneur, it is critical to have a personal self care plan. When you spend time each month focusing on your self care, being intentional about it, your business will benefit. When you get consumed by your business and neglect your self care, then business suffers.

https://bit.ly/3lBDGhP

Join this week's training!!

Join this week's training!! It is going to be good... because we are going beyond the basics to why you need to focus everyday on your list... and why that list is so much more than that!!

https://compassroseconsulting.com/weekly

#listbuilding

#businessgrowthstrategies

#visionarywomenpreneurs

#makeithappen

#businesshelp
https://bit.ly/3LJbW7m

Earth Day Marketing

Are you passionate about Earth Day?  Do you use that passion in your marketing?

This past Saturday was Earth Day.  I was outside at the bike event.  But I realized that I missed an opportunity to share the ways that I celebrate the earth within my business!! AND, I wanted to share with YOU that you can use these things within your marketing.

Acknowledging events or days such as Earth Day can benefit your business.  It can be another way for people to connect with you, be impressed with the steps that you take to care for the earth and increase your attraction factor.

This can be true for many things, but environmental awareness and practice is a big one. Yes, definitely use the other holidays and celebration days throughout the year to market your business. In Bizology CORE we actually have a press release calendar that outlines many opportunities for PR related to these events.

Social consciousness, social responsibility, environmental awareness and active practices are all things that can be a differentiator for your prospects and customers.

If you participate in an Earth Day clean-up in your community, post pictures, articles and send out a press release!  If you sponsor others in doing so, do the same steps. If you have practices that are year round, this is a great time of year to post about them and share that info with your community.  Earth Day is once a year and at the same time, it is every single day!!

Green America is a great organization for learning and education about ways that as a company, you can take more action!!

Coming up in May are several holidays that you can focus on in your marketing -- Mother's Day, Memorial Day (in the USA) but there are many many more!!  This website is a great resource for identifying days that might be a good fit with your business: Holiday Insights

May is National Bike Month,  Asian American Month, Pacific Islander Heritage Month, along with many other monthy, weekly and daily holidays!

Get creative and see what ones fit well with your business!!

https://bit.ly/422kWKh

6 Successful List Building Secrets

6 Successful list building secrets

List building is one of the best ways to enhance the earning potential of your business. By having a strong base of customers, you have a good chance of catering to their needs, and subsequently, earn profits in the long run. The following pointers will enable you to make list building process a success for you-

1. Make your content relevant-

The most important tool for a successful list is to give content that has utility value for the readers. One of the most important tool for high rate of attrition is that people keep on publishing without actually keeping a check on its readability. So, be precise, to the point and don't lose out any single visitor.

2. Offer a lucrative incentive to sign-up-

A general saying in business world states that to get something, you need to give something. Keep this in mind and keep giving some benefits to them. Also, the incentive being provided should be relevant to the niche of operation. Remember, to catch the fish, you will have to offer some good bait.

3. Effective use of pop-up windows-

Pop-up windows are not the latest, but their worth in capturing the leads cannot be taken for granted. Although there are different pop-up windows available, their utilization value does not diminish with their continuous usage. However, careful analysis should be done before putting up these lead capturers. In case they are used in a wrong way, it could have dire consequences for your business.

4. Use sales letter to your benefit-

In today's scenario of information sharing, sales letters have proved to be an easy support for your selling efforts. Businesses are actually creating a sales letter to get the attention of subscribers, and at the end of it, instead of an order button, they have a subscribe here button. If used correctly, sales letters can significantly increase your ROI.

5. Design your Swipes carefully-

Swipes, also known as short e-mails, have gained value in business industry. They have a link included that gets sent across to various subscribers. Swipes can become a great source of lead generation, but the most important thing you need to keep in mind is that they have to deliver the maximum value, using the minimum possible space available.

6. Make the best use of Auto-responders-

Auto-responders are a well-known name in the advertising industry today. Autoresponders are emails sent to subscribers automatically when triggered by certain events. Be careful to use the best auto-responders, and don't fall prey to various free mail sending softwares that promise a lot, but seldom stand on their promise, Mailchimp being the exception. Mailchimp has been very stable platform and starts off with a free level.

These points surely will prove handy for the growth of our list building activities. Make their best use and move on the path of progress.

List building is critical to your business growth. When you focus on growing your list and not selling your product, you then have a list of targeted people that you can sell to.  But if you fail to get the person's email address, they are lost to you forever.  Once they leave, you cannot continue marketing to them.  If you try to sell first and they don't buy, they are lost to you.  List building should be your focus.  Focus with strategy so that you are capturing leads consistently and then following up effectively. List building is step one.  Then you can marketing and sell.

https://bit.ly/37F6vBs

Solve Your Sales and Marketing Problems: This week's free training

How to Solve Your Most Pressing Sales and Marketing Problems!!

Check it out in the Visionary Womenpreneur's Facebook Group or via YouTube, Wednesday, April 19th 2023 at 3:00 PM EST. On YouTube you can click the NOTIFY ME button to get a reminder to jump on live. During the LIVE session you will be able to post your questions or comments.

I am planning to be live for about 30 minutes, so it's not a HUGE commitment, but should be great value!!

During the training I will be talking about some of the keys to solving your sales and marketing challenges! You are not alone! Most business owners and leaders are challenged with sales and/or marketing at some point in their business. The key is sticking with it and overcoming the challenge!

Join me live or watch the replay!!

https://bit.ly/3ot4dRy

The Bizologist's Success Path

Live Training is Starting on Wednesday. Learn more about what we will be covering!!

https://www.youtube.com/live/A1jHDehDRPs
https://bit.ly/41dYuND

Bizology Membership

Bizology.Biz -- The Business Growth System

Building a business is not easy. It takes courage, persistence, a willingness to take risks and ultimately -- massive, imperfect ACTION!!

The good news is that YOU can do this!! You are about to learn about Bizology, my program that gives you the tools to grow your business.

The challenge is that most business owners went into business because they love what they do, OR they lost a job, OR they had a dream to be an entrepreneur. But most do not know the ins and outs of growing a successful business, or all of the pieces to running a thriving business. YOU are not alone! This is literally, the majority of business owners I meet. In fact, it was me!

The key is learning. Being an entrepreneur is the greatest personal growth journey you will ever take! You have to learn to lead, to be the visionary and to be the systems creator.

You have to master the Four Pillars of Success!! You have to learn marketing and how to put yourself out there. And you have to learn NOT to buy every "solution" that is pitched to you.

You need to have a clear and compelling vision -- a strategic plan to make it happen and a marketing plan.

Bizology is built on Four Pillars of Success:

- Leadership -- Vision, Values & Strategy

- Marketing, Marketing, Marketing -- Creating a Strategic Marketing Plan that Works and incorporates the profitability accelerators -- to GROW your business!

- Operations -- Planning for smooth and efficient operating procedures

- Products and Services -- Business is built on products and services.

- These are all standing on a Foundation of Work/Life Balance!!

There are real ways to grow your business!!

When you join Bizology -- you have access to the Bizology Core Course and....many bonus courses, plus new courses every month!!

We focus on the
Eight Profitability Accelerators!



These are the way that your business grows.

Really there are just eight factors that you can focus on to grow your business. When you focus on these profitability accelerators (systematically and consistently) then, you can intentionally and strategically GROW your profits. There are many, many tactics that you can use to effect a profitability accelerator, but if you do not understand what the accelerators are and HOW to impact them, then you are going to throw darts at the board, BLINDLY.

You, as the CEO, need to be strategic in your growth! We focus on the Profitability Accelerators consistently to change your results and impact your bottom line!!

AND then we ACCT
Assess - Create - Convert - Track

Assess what you are doing right now. Know YOUR numbers!!

Create a strategy to increase each profit accelerator.

Focus on Conversions: convert, convert, convert! It is all about conversions and increasing your conversions at each profitability accelerator.

Track -- know your numbers (again!!) Track what you are doing. Look at your conversion rates and then assess, create, convert and track again. It is a cycle and a system. Keep it moving over and over again.

The combination of the Four Pillars of Success Framework and Profitability Accelerators gives you the foundation for ACCT!!

Bizology CORE includes:

Pillar #1: Leadership --- Vision, Strategy and Implementation

- Vision, Strategy & Implementation: (I have found in all my work with clients that this is the best place to start.  What is the vision of the future?) Strategy (I will guide you through putting together a simple to use strategic plan for your business.  This gives you a clear framework to work from)  Implementation (This is where so many small businesses fall short.  Great ideas, great plans and lack of follow through. You will learn ways to make sure you are following through on your plan)

Pillar #2: Marketing, Marketing, Marketing -- Creating a strategic marketing plan

- Marketing(We will cover many marketing areas and in each area you will create your business strategy)  Some of these topics include:



- How to generate leads for your business

- How to put together an effective follow-up system so that those leads convert to business

- How to create an effective web presence and what that presence should be

- How to set up your own newsletter either print or electronic

- How to build yourself as an expert

- How to use articles and press releases (how to write press releases and building a press release calendar for your business)

- What to do with articles and press releases that you write

- How to set up a customer appreciation program that keeps your customers coming back AND sending you more business!

- and more....

Pillar #3: Operations -- Creating that well oiled machine.

- Operations (I will give you templates for building effective systems within your business) Each business needs to have it's own unique way of doing business. It is part of your brand, part of who you are.  By creating operational systems you document that part of your business.  This in itself makes your business more valuable.  Even if you are a one person show you need to have operational systems.



- We will look at what systems you need and what you have

- What are the roles and responsibilities in your business and who carries them out?

- You will develop an operations manual. Why do you need an operations manual if you are a one person show?  Well, hopefully your vision is bigger than one person, even if that bigger is adding an administrative assistant, bookkeeper or other outsourced personnel.  Even those people need to know how you do your business.  An operations manual adds value to your business, especially when you are ready to sell the business.  (okay, I'm getting to far into the lesson here!!!)

- Bookkeeping and finance-- we will look at what books you need to keep, why keep books and why you want to develop an annual budget for your business.  Tax time is not the time to figure out your level of business success or failure.

Pillar #4: Your Products and Services

Products and Services -- Without your products and/or services, you do not have a business. In this pillar, we look at what you have, how to innovate, bundle, improve upon, what you are offering.

This includes how you can use different products or services to upsell, down-sell, cross-sell, bundle or package. Often your products or services can be repackaged or repurposed for increasing your sales and profits.

Of course, your product or service needs to solve the problem that your target market has. If it misses the mark then you will have a hard time selling it!!

Plus: The FOUNDATION -- What we are all working for--

- Life/Work Balance (Do you have good life/work balance?  We will work to improve that balance with you.  By building a business that is thriving, that has good systems in place it becomes easier to attain the life/work balance piece)



- Leisure -- did you know I have Master's Degree in Recreation Administration.  One of the areas of study in my Master's program was Leisure. I used to be good at play and leisure.  Now, as a business owner, I find that I have to be more intentional about it.  It is really one of the reason's that I started a business to create great wealth and have MORE time.  We will focus on bringing play back into your life

- Work/Life Balance Assessment -- I have a great tool I will share with you so that you can assess your work/life balance.  I know you know where you are at right now, right?  Well this assessment helps you identify areas to focus on improving.

Bizology CORE has 20+ lessons that include videos, workbooks, downloadable resources.

Is your business standing on a strong foundation with massive pillars supporting it? If not then you need Bizology.Biz.

But YOU need to be, YOU have to be -- STRATEGIC in your thinking and HOW you put into motion -- the methods of growth.

For instance -- I have included a bonus course on Instagram. But Instagram is NOT right for every business. Paid advertising might be the answer for you right now. Strategic means thinking through all of the pieces and not just doing stuff to LOOK like you are doing marketing.

It will NOT work!!

I call that HOPE MARKETING and it just is not as effective as strategic marketing. Do things that have an impact on your profits. There are 8 Profitability ACCELERATORS! Focus your strategies on these 8 key areas. These are the keys to increasing your profits.

In Bizology.Biz -- my goals is to give you the framework and the system so that your strategies work for you.

When you join Bizology.Biz --
you have choices,
so that it works well for you.

Bizology offers 3 LEVELS of support!!

Bizology CORE -- DIY

Bizology CORE course plus all of the add-on courses!!

This is for the DIYer. You want access to the courses and resources but are a pure do-it-yourselfer! That's cool. I like to do alot myself as well.

Inside of Bizology.Biz -- there are workbooks, video lessons, guidebooks, checklists and more!!

The CORE gives you access to all of the resources and materials in the Bizology program. You can take massive action as a result.

Bizology Group

Bizology CORE + GROUP Coaching

This is our incredible mastermind group. The strategic plan is central. We have a different focus each week. We start the month off with Self-Care -- focusing on the Foundation!! We have two calls each month that are each focused on ONE of the Profitability Accelerators and strategizing for each business how to implement. AND we have a Make it Happen call -- this is the action call. What actions did you say you were doing to take and what actions DID you take.

The first of the profitability accelerators, for instance is TRAFFIC. Every business needs traffic. It can be foot traffic or web traffic, but new potential buyers are the life of a business.

During the TRAFFIC call, we talk about strategies for bringing in more traffic. If your business is a restaurant, that strategy is going to be different from an online shop. The online shop will be different from an online information business. That is the value of the calls. Brainstorming and hearing what other people are doing in their businesses and figuring out the RIGHT strategy for YOUR business!!

So, twice per month we cover a different Profitability Accelerator!!

That means that every 14 weeks we have covered each of the profitability accelerators and you (if you do the work) have potentially increased your profits by a significant amount.... typically nearly double what they were.

Profitability Accelerator calls are group calls that you have access to every two weeks! We kick off with a talking about a specific Profitability Accelerator and strategies that could be used to increase the conversion of that particular accelerator.

ONCE per month we hop on the phone for Make it Happen calls and at the beginning of each month, we will have a Self Care System call!!

Make it Happen calls are all about YOU! What you said you were going to do and what you did! It is YOUR chance to get feedback, input, ideas, and then you go and Make it Happen!! We all need to get to work and be accountable. Sometimes, going it all alone, just does not work.

The Make It Happen calls are the Bizology Mastermind calls. Gather with other business leaders and get into massive action!!

Bizology ONE

Bizology CORE + GROUP + ONE on ONE Coaching

One on One coaching focuses solely on YOUR business!! We dive deep. We do a complete assessment of your business -- where you are right now, and where you want to go! Then we work together to create a strategy.

As a coach, I totally believe in the power of coaching. I have witnessed it's power as a coach and as a client! I have found great value in working with a coach myself. So, that is always an option as well.

I work with you once or twice per month individually. You can jump on all of the Profitability Accelerator calls and the Make it Happen and Self Care calls. Together, we work on your specific strategies and create a powerful plan for growing YOUR business. And at the same time, you have access to all of the materials within Bizology Core and the power of the group.

Pick the plan that is right for you and your business growth!

You cannot afford to waste time on every social media platform, WITHOUT a good reason and a great strategy. There has to be an ROI and it has to impact one of the 8 Profitability Accelerators.

There are really just eight factors that can impact your business' profitability. EIGHT!! If you are NOT focused on these factors -- that I call accelerators, implementing strategies that impact those numbers, then you are just spinning your wheels (or pedals!).

Just want the course, that's fine!

Want to jump on the bi-weekly Profitability Accelerator calls and the monthly Make it Happen call and monthly Self Care System call, cool!!

Want one-on-one coaching -- I've got you!!

Bizology is designed to give you the training, resources, ideas, and support to grow your business! You choose the level of support that works for YOU!!

Choose what works for you!!

With Bizology you are investing in your future. You are taking action to GROW your business and understand HOW to consistently improve your outcomes!

No business owner should have to go it alone. Heck, it gets lonely. When you join Bizology GROUP, you gain an entire group of other business owners committed to growing their business. They become like an advisory board or peer board. They are there to focus on their business, but they also help you with ideas, feedback, strategies. It is always amazing how one idea can transform a business.

Of all the choices -- GROUP is my favorite! I see great power in the group coming together, whether it is just a couple of people that show up or many. Everyone has something to offer and everyone has something to learn!

Plus all of these BONUS courses!!

Bizology CORE has 20+ lessons that include videos, workbooks, downloadable resources.

Here’s what you’ll get and specifically benefit from with Bizology.Biz:

1.       Vision + 2. Vision Building -- All business building starts with vision. Without vision you have no direction.  You will learn how to put together your vision and keep it alive.  These two lessons are filled with ideas and resources for visioning.

3.      Vision –Values: Your Guiding Principles --Values guide your decisions.  Identify your guiding values and how they impact your business. Use them throughout your business to guide each decision and your overall direction.

4.      Vision: Strategy – Building an Effective Plan --A solid strategic plan outlines for you, your key directions and key strategies for achieving your vision, your goals and ultimately the success of your business.

5.       Marketing – Your Target Market --New leads keep your business booming.  Learn effective strategies for generating leads for your business.  We review multiple lead generation strategies and teach you how to implement them within your business.

6.      Marketing – Building Relationships --Doing business is all about relationships.  Learn strategies for building relationships with prospects and customers.

7.       Marketing – Follow up --Follow-up is the biggest gap that I see with businesses.  You receive a solid lead or referral and fail to follow up effectively.  Or you follow-up once and then drop the ball!  Learn how to follow-up effectively over time and convert prospects into customers.

8.      Marketing – Building a Web Presence --Websites are almost required for business owners.  Learn different types of web sites and figure out what you need to serve your business most effectively.

9.

https://bit.ly/3KPvl6o

List Building a Key Growth Strategy

The Power of List Building for Small Businesses

Small businesses are also using list building to expand their reach in market-place.. As being a small business owner, you should reach to your prospective customers with an individual and targeted promotions to convert them into close deals. The number of your potential customers is directly proportional to the size of your list.

List building should be your top most priority to work on while determining you marketing strategy. Generating a valuable list can be challenging for small business owner. A list has the power to become the focal point of your business. With the help of this, you can facilitate selling to your existing customers instead of searching for new. You need to discover new and powerful ways to connect and focus on creating significant relations with your customers in the long run.

You already have a list, you can segment your list and create custom list according to geographical location, demographics and type of their interest for great results. List building benefits for your small business are:

* List building helps you to reach the perfect audience.

* A list saves your time, money and other resources

* You can customize your message to the correct audience to get a better return on your investment.

With list building, you will be able to get huge success in your niche market if you do it in a correct way. Here I am going to show you the strategies to empower your list building

1. Reveal products to the new audiences with Joint Venture:

Joint venture is one of the most effective list building marketing strategies where you advertise or promote a product and service of another party to a segment of your list. The commission is generally divided into 5050 but some of marketers set it as high as 75%.

Joint venture helps you to build a deep-rooted relationship with a specified list that have contented customers and you can sell them numerous times. It is not one-time deal when you have closed a sale and deal is completed. In real, you get a new customer that will be happy to from you again.

Set up a meeting with me to create your Joint Venture Ladder

2. Creating Specific Videos to motivate the prospects:

Videos are the quickest method to grab the attention of your audience. By creating short and informational video, you enable them to get complete info about your products. Using YouTube shorts, you can get in front of prospects more quickly.

Before starting with videos, you need to keep in mind the 10X10X4 content creation formula which includes

* 10 most general queries regarding your business and 10 prime queries you visitor can ask.

* You can create 20 videos to solve these issues within a three minute video.

* You can also build four more videos that have the basic focus on leading prospects into your sales funnel and facilitating ultimate purchase.

You can include a link of your website with relevant keywords in the description field and create a channel on video sharing sites such as YouTube, Vimeo and Dailymotion etc.

3. Hosting Free Webinars Offers New Sales Opportunities

Webinars are the best method to build interest, make secure sale and get leads for your list. With the help of webinars, you can add a punch to increase your email list which enhances your communication with customers.

GoToWebinar, Zoom and WebinarKit are the popular webinar services that have some pros and cons. You can include a BUY NOW button at end to hamper your marketing efforts.

List building is an everyday activity. No matter what strategy you are using -- it should lead to your list in some way.

I've just added my List Building -- free report to Becoming a Bizologist -- Pick up a copy now to access the free report!!

https://bit.ly/3nUtc01

10 List Building Do's and Don'ts

Do's & Don'ts of List Building

Do's:-

1. Provide the audience with lots of opt-ins: - Just because e-mail marketing is permission based, its not like that you cannot go creative in your list building techniques. Do try that it is easy for your subscribers to find the link on your home page or the other web pages. Your opt-in form should be short and precise. Also use a double opt-in list so that it will ensure that your customers really want to receive your mail.

2. Use segmented (via tags) e-mail list: - Its necessary that you reach out your targeted customers. Using demographics, customers likes and dislikes the mailing list can be divided. This will help you in targeting customers according to their interests. Always try to communicate in a manner that appeals them. Your existing opt-in list is the best source to expand your upcoming opt-in list.

3. Consider the 4C's: - The matter you write should be Clear, Concise, Compelling and Customer-centric. The audiences are not interested in listening to your sales pitch. They need to save time, money and effort. Your content should be short and attractive enough to convince them to sign-up and also it must be useful and beneficial so that they are ready for more.

4. Connect via Social Media: - Use all other social-media to connect with the audience. It is the fastest and easiest way to build-up your list. Post your articles, free offers etc to your social media channels. Let your followers, connections, friends KNOW what you are doing and what you offer so that can connect to you via your email list. It maximizes your reach.

5. Keep your list private and clean: - Your list should be free of abusive content. You should not send something that would lose your customers trust. Use a list cleaner to get rid of any bad emails on your list. Having a recaptcha on your opt-in page can help with this.

Don'ts:-

1. Do not rent or purchase e-mail list: - As a responsible marketer you should not do this ever. To you it may seem as a time saving task but will decrease your status. Also it may happen that people won't even open your mail. Always build your relationship from the start. Your audience should always be aware of what they are getting into.

2. Don't forget to create a separate landing page: - a successful e-mail list building process requires a well-organized strategy. In this, creating a separate landing page is one of the important tasks. A separate landing page should be dedicated to your Opt-in form. Promote your free product or provide with some discount offer that will benefit your customers.

You can check out my different landing pages:

- Micro Memberships: https://compassroseconsulting.com/micro-memberships-for-success/

- Success Mindset Guide: https://compassroseconsulting.com/success-mind/

- 7 Practices to Finish What You Start: https://compassroseconsulting.com/7-practices-to-finish-what-you-start/

3. Don't lose patience: - List Building and management can be a time consuming task initially. But, losing patience can prove to be a bad sign for you. Once you are into this process, you will surely come up with higher opening rates and remarkable responses. With all this you will enter into healthier and a successful marketing campaign. You have to provide VALUE to people. If your open rate is LOW then you need to look at what you are providing. What is the subject line, what does the article offer inside? Does it speak to your target market's problem. Does it solve the problem?

4. Don't kick off the replies: - Communication is a two-way process. So never send mails using donotrevert@etc.com etc. It doesn't leaves a positive impact on the customers when they open their mails and especially when you are not a very renowned organization. Always be friendly and send mails with your company name. Always reply to people that email you. Do NOT have a no reply email. I just experienced this with a company the other day. They sent me an offer and the link didn't work. I sent them an email and their reply was: "this account is not monitored, reach out to our support desk at this link...." It puts the customer in the position of going through many more steps to get to you. Not cool.

5. Don't share irrelevant information: - The customers are not interested in reading what they dislike. Never show the information which is full of non-purpose ads or which is irrelevant to them. Only send the useful content to which is valuable to them so that they get attracted.

What is your first step in this?

Saying hello!! Always start with hello. It's a relationship. So start building one -- authentically.

https://bit.ly/2VX4tKW

8 Ways for Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.

1. Show Them That You Know Them

Building customer relationships can benefit from your market research.

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

2. Treat Them Right

This is basic for building your customer relationships. When you don't do it right..... it is not good!!

So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

3. Be Transparent and Honest

Authenticity -- you being you is a key to building customer relationships effectively.

One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

4. Put People before Numbers

Knowing your numbers is important to your business growth and knowing whether what you are doing is effective or not. BUT, it is critical to building customer relationships that customers feel they are not a number. No one likes that feeling.

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.

5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages. This is true in videos too. Making mistakes, not being perfect makes you real, human, someone your customer can relate to.

6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do. Relationships do not thrive when people feel ignored.

7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.

8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of effective marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building good customer relationships.

1. Show Them That You Know Them

2. Treat Them Right

3. Be Transparent and Honest

4. Put People before Numbers

5. Be Fun When Appropriate

6. Be Responsive

7. Engage with Your Audience

8. Consider the Communication Format
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7 Practices to Finish What You Start

Do you ever feel that you just aren't getting important projects DONE?

I'm Donna Lynn Price, and I KNOW that it can be challenging to get to the important things, because "life happens", right?

Well, in this free guide, I give you 7 practices that you can use to get your projects moving and finished!!

When you learn these 7 practices, you can start checking things off your list!!

Download the Free Guide:

7 Practices for Finishing What You Start

Fill out the form below to get access to my micro membership!!

First Name *Last Name *Email *Submit

Procrastination, CRISIS, WORK, LIFE, they can each pull you in the other direction...

Take Your Projects OFF the Shelf

Move Into Action

These 7 Practices will have you in action in a whole new way!! Do NOT doubt that you can do it!!

FREE BOOK

With an action plan for each practice.

NEW RESULTS

You will feel better, more confident, more in control of your life, because you did what you said you were going to do!!

GET IT DONE!!

When you LEARN the 7 practices AND take ACTION, you will see your project getting done!!

DOWNLOAD NOW

Donna Lynn Price KNOWS How to Get INTO ACTION

From Cross Country Cyclist to Outdoor Leader to Business Owner -- Author, Speaker & Marketer

Donna Price has lived boldly and brings that boldness to her work.... from a 72 Outward Bound Leadership Course to a cross country bicycle tour to jumping into business..

Donna Inspires Leadership

It's not just talk, it's experience, it's a passion for empowering leadership, creating the space for leaders to emerge and supporting their journey along the way....

Values That Guide

At the core are values of commitment, perseverance, courage, responsibility, fitness & risk. Each support a vision of success and boldness.

Speaker

Keynote Speaker

Workshop Leader

Visionary Womanpreneur

Marketing Strategist

Business Growth Expert

Adventurer

Passion for the outdoors

Cycling, kayaking, camping 

Mom, Partner, Wife

My Most Important Roles

Absolute love 

Donna Lynn Price has been working with business leaders since 2003 and Compass Rose Consulting has evolved from its beginnings as a leadership development resource to add marketing strategy and business growth as a focus. Donna is an extraordinary mentor and business coach. She has been helping people achieve their goals for the last 30+ years. Her passion is in seeing the moments that people create their own "aha's" and understanding. By gaining personal insight and ultimately movement to their dream and vision, 

 

Donna is inspired and her life's passion is fulfilled. It's not enough to have a vision; you have to live the vision. 

Donna Lynn Price has a passion for working hard to make sure businesses achieve the success they envision.

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5 Ways Unlimited Laser Coaching Can Help You

I just posted my newest program..... and it is pretty wild!!

Make It Happen Unlimited Laser Coaching!!

You know, as a coach, I have to believe in the power of coaching.  I do.  I have experienced the power of coaching personally.  And I have witnessed the power of coaching with my clients.  It can be transformative.

It gives you a mentor, an ally, a person in your corner, cheer leading for you!  You are no longer alone as the business owner or leader!  Let's face it, you can have a BIG organization or a small organization but still be all alone. As the owner, or manager, to a certain extent, actually to a large extent, you are separate from the staff.

A coach gives you that person that you can talk to, and receive feedback.  One of the cool things about the feedback the coach gives you is that their interest is in your success. They have no investment other than that in the outcomes.  What you decide to do with your business does not affect the coach, like it does an employee or a board member or a client.  They are yours!

Mentoring or laser coaching gives you a place to:

- brainstorm ideas, solutions, problem solve

- bounce ideas around

- learn new strategies and discuss how to implement them in your business

- stay motivated and on track with your goals

- have someone that is helping you to trouble shoot why a goal is stuck

There are so many ways a coach is in your corner.

But now, with Unlimited Laser Coaching -- you have access to the coach frequently.  You can schedule multiple calls in a week or a month. You have control of it. It is also ACTION Focused! It is not some "fufu" time, it is focused to the point, action focused time.

Good business coaches are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for future growth. Consider a business coach your objective third party, the one who can sort through the processes that work and those that don’t work and help mold the company into a profitable entity.

Very often business owners are too close to the situation to see how everything flows (or doesn’t flow) together, similar to why having someone else proofread your sales copy is ideal because they are more likely to pick up typos, strictly because they didn’t write the copy.

We provide clients with access to additional resources, templates, emails, planners etc. to solve problems, create new strategies.

The things that people work on with a coach are varied, but for just about every single business we work on how to get more business, how to market more effectively, how to increase revenue through repeat business or new products or upsells/down-sells... most every business has these same goals.

There are so many ways that coaching can benefit you.  But let tell you a little bit more about how I help my clients.  I have been learning and studying marketing strategy since I started my business. I am an expert online marketer. We can review your website and determine if it is working or not working for your business -- it should be bringing you new clients. We can review your follow up strategies and conversion strategies.  I help my clients build systems into their business so that eventually, their business starts running on a predictable system.

Imagine, a client getting system that is reliable and predictable.  Every business I see is working to increase their business and their revenue.  Let's figure out the best strategy for your business!

Check out the unlimited laser coaching program to see if it is the right coaching fit for you!!  HERE

https://bit.ly/3LxHz4a

The Goals of Good Marketing Copy

The Goals of Good Marketing Copy

While one of your main goals for any good copy is to get sales, a copywriter also needs to have other goals in mind. A good copywriter will understand that they need to build a sense of trust in a reader.

On top of this the reader has to see the product or company as an authority figure. Once they can identify with it they are more likely to take the final action, which is hitting that buy now button or subscribe button.

While copy is viewed as a written advertisement it really is more than that. A great sales page will engage the reader and make them feel as though this product will fix their problems. That is why it is important to highlight issues and problems at the beginning of your sales copy. It immediately strikes a chord with people, after all they are ultimately looking for a solution.

What is the PAIN that your product solves?

Good copy needs to be clear and concise. You want to write your copy and then go back and edit and clean it up. Look closely at each section and take out words and punctuation that is not necessary. You do not want to add any fluff or filler in your sales copy.

When it comes to following grammatical rules you should get into the habit of not worrying about this. We know that this can be difficult for you to accept. But if you were to follow all the grammatical rules in your copy, your copy will most likely not sell!

BUT, you DO want to avoid using wrong spellings and slang, avoid things like pleaz instead of please etc.

When it comes to writing your copy you need to get inside your reader's head. Put yourself in the shoes of a potential buyer. Research the product and discover what problems and fears your customer has. What age and gender are they? Once you know who you are writing to as your audience, it will be much easier to write for them.

Another goal should be to have copy that is easy to understand and is hype free. We are sure that you have read plenty of sales pages which come across as nothing but a major sales pitch.

You want to create copy that makes your reader feel as though you are talking directly to them. That this product is just the thing they need to fix their problems.

As Einstein puts it, 'If you can't explain it simply, you don't understand it well enough.'

Great words of advice that every copywriter should heed. Keep it Simple....

https://bit.ly/3Ftzlq3

Build Customer Loyalty Through Your Marketing

Building Customer Loyalty is Challenging!!

If you are a dog owner, you know loyalty.  I know that my dog is totally loyal.  Yes, she loves meeting other people, but it is me that she sleeps next to, me that she talks to when she wants to eat, and me that she dances for when I pick up a leash.

So, how do you build that customer loyalty?

It is a relationship like all others.  But it seems easier!

Let's take a look:

1. Attention: most of us dog lovers pay attention to our dogs.  We pet them, walk them, run with them,.....play and rough house.

2. Feed them: every day, maybe more than once, we feed them.  Possibly give them some snacks along the way.

3. Take care of: we take care of them. If they are hurting we try to fix it, we take them to the vet, get medication etc.

So how do we do that with our business.

Attention -- pay attention to your customers, your prospects, your contacts, connect with them, contact them.... be attentive!! Be authentic and be real in who YOU are.

Feed them -- Share information with them, send them valuable information for their business. Give them what they need, not what YOU want.  Information is valuable and giving them something of value in your marketing attracts those potential customers to you. Continue doing that after they become customers to continue building loyalty.

Take care of them -- solve their problems.  Provide excellent customer service, care and attention. Be user friendly. Be accessible.  Have a plan.

We can build customer loyalty when we take the time to do so.

Interaction matters for business success!

Build Your Customer Loyalty -- Provide support!

People often need support with a product or service that they purchase, and any respectable seller or re-seller ought to be able to provide assistance. Many businesses have made it a common practice to create support email addresses and 800 numbers in order to build and maintain trust in their company. Professional customer support represents one great marketing advertising business strategy you should not overlook. But it is critical that you are quickly responsive. Do NOT delay your response. Addressing issues quickly is part of the support success equation.

All of the above are just examples of tactics that can help win over customers and build loyalties yet, lots of other things can be done to support business development in general.

https://bit.ly/3ThtERI

The 5 Basics of Good Copy Writing

The Basics of Good Copy Writing

Writing good copy is a skill that many people should learn, regardless of whether they actually want to be a copywriter or not. If you send a lot of emails then these same skills and tactics apply to you as well.

The following list is a quick overview of what it takes to write good copy.

Five Strategies for Good Copy Writing!!

- Understanding your target audience - it is much easier to write to someone when you have a little background on them. You should try and come up with a mental or written image of who your target audience is. What their age is, where they live and their average income, plus their likes and dislikes.

You always want to know the answers to these two questions.

1--Why should your customer buy this product and
2-- What's in it for them?

Another way to phrase this is:

1--What is the pain that your target customer HAS that they DO NOT Want?
2--What is the SOLUTION that YOU offer that solves that pain?

Try to find a way to make your copy stand out from others. Look for similar sales pages and look for an angle or hook that is different. But always, make sure your copy is speaking to YOUR audience.

Have a specific purpose to your copy - yes you want customers to buy. But think about helping to solve problems by offering solutions. Tell stories, evoke emotion, get your reader to connect to the problem and the solution.

2. Take the time to write a good headline - if your headline is weak the customer will most likely not read all the way through on your sales page. If you are writing emails then this section pertains to your subject line. Give your reader a good reason to open your email. Here is an example of when good copy writing is critical. Without a good headline or subject -- you will not get the rest of your copy read.

3. Use headings and sub headings - these help to first break up your copy but they also help to highlight the benefits of the product. Remember that 'what's in it for me?' question.

4. Avoid using filler or fluffy words - don't use words such as maybe, hope, wish, try could and perhaps. Instead you want to create concise sentences that are short and contain words such as will and can.

Always write your copy in the present tense. Instead of saying 'was chosen' use the word 'received'. Using the present tense really helps to add strength to your entire copy.

5. Use testimonials or customer quotes - this really helps to add proof to your copy and if possible try to include a photo of the person. If you can make these people seem real to your potential customers, the better your copy will convert. It also helps to add where the person lives by city or state, always get permission first before adding testimonials.

Once your copy is finished always read it out loud. Either you can do this or have someone else read it for you. When you read your copy if you stumble over a section, go back and edit it. If someone else reads it see if they are compelled to purchase it, if not, tweak it!

By applying these basic concepts to each piece of copy you right you should have no trouble in converting readers into customers.

Check out our email marketing for profits course that includes copy writing.

The course will give you more training on writing copy that converts.  It is only worth spending your valuable time writing your own copy if you can write copy that converts your prospect to your customer!!

Otherwise, you are wasting your time and losing money.

Copy writing done right can be the success of your business.
https://bit.ly/3JopGCm

How well do you balance your work and life? it can be challenge.

How well do you balance your work and life?

it can be challenge. I know for me, this past week, it definitely was!!

I find that having good systems set up can help.

Work systems are essential.....

it can help you to streamline tasks and stay on top of everything that needs to get done.

Accountability coaching can support you as well.

Make a plan for balance in your life, taking time for play, recreation and leisure. Turn off work at a predictable time. Make a commitment to not let your business take over your life. It can happen so easily.

#businessgrowth

#worklifebalance

#selfcare

#businessleadership

#visionarywomenpreneurs

#womenbusinessowners

#businessvision

Do dreams really happen?

happen??

Launching Your Dreams: Making WILD Ideas Happen is now in it's fourth edition and gives you the step by step guide for making it happen. It is possible to make it happen.

It starts with the idea -- then the vision, then a strategy plan and then massive action!!

Dreams don't just happen. They only happen when you decide to make them happen!!

Living the dream -- can be your reality, when you choose to move the dream off the shelf and into action!!

When you pick up the book, you can start the journey of making it happen.

https://compassroseconsulting.com/launching

#launchingyourdreams #makeithappen #businessgrowth #visionary #visionarywomenpreneurs #visionary
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