Solve Your Sales and Marketing Problems: This week's free training

How to Solve Your Most Pressing Sales and Marketing Problems!!

Check it out in the Visionary Womenpreneur's Facebook Group or via YouTube, Wednesday, April 19th 2023 at 3:00 PM EST. On YouTube you can click the NOTIFY ME button to get a reminder to jump on live. During the LIVE session you will be able to post your questions or comments.

I am planning to be live for about 30 minutes, so it's not a HUGE commitment, but should be great value!!

During the training I will be talking about some of the keys to solving your sales and marketing challenges! You are not alone! Most business owners and leaders are challenged with sales and/or marketing at some point in their business. The key is sticking with it and overcoming the challenge!

Join me live or watch the replay!!

https://bit.ly/3ot4dRy

The Bizologist's Success Path

Live Training is Starting on Wednesday. Learn more about what we will be covering!!

https://www.youtube.com/live/A1jHDehDRPs
https://bit.ly/41dYuND

Bizology Membership

Bizology.Biz -- The Business Growth System

Building a business is not easy. It takes courage, persistence, a willingness to take risks and ultimately -- massive, imperfect ACTION!!

The good news is that YOU can do this!! You are about to learn about Bizology, my program that gives you the tools to grow your business.

The challenge is that most business owners went into business because they love what they do, OR they lost a job, OR they had a dream to be an entrepreneur. But most do not know the ins and outs of growing a successful business, or all of the pieces to running a thriving business. YOU are not alone! This is literally, the majority of business owners I meet. In fact, it was me!

The key is learning. Being an entrepreneur is the greatest personal growth journey you will ever take! You have to learn to lead, to be the visionary and to be the systems creator.

You have to master the Four Pillars of Success!! You have to learn marketing and how to put yourself out there. And you have to learn NOT to buy every "solution" that is pitched to you.

You need to have a clear and compelling vision -- a strategic plan to make it happen and a marketing plan.

Bizology is built on Four Pillars of Success:

- Leadership -- Vision, Values & Strategy

- Marketing, Marketing, Marketing -- Creating a Strategic Marketing Plan that Works and incorporates the profitability accelerators -- to GROW your business!

- Operations -- Planning for smooth and efficient operating procedures

- Products and Services -- Business is built on products and services.

- These are all standing on a Foundation of Work/Life Balance!!

There are real ways to grow your business!!

When you join Bizology -- you have access to the Bizology Core Course and....many bonus courses, plus new courses every month!!

We focus on the
Eight Profitability Accelerators!



These are the way that your business grows.

Really there are just eight factors that you can focus on to grow your business. When you focus on these profitability accelerators (systematically and consistently) then, you can intentionally and strategically GROW your profits. There are many, many tactics that you can use to effect a profitability accelerator, but if you do not understand what the accelerators are and HOW to impact them, then you are going to throw darts at the board, BLINDLY.

You, as the CEO, need to be strategic in your growth! We focus on the Profitability Accelerators consistently to change your results and impact your bottom line!!

AND then we ACCT
Assess - Create - Convert - Track

Assess what you are doing right now. Know YOUR numbers!!

Create a strategy to increase each profit accelerator.

Focus on Conversions: convert, convert, convert! It is all about conversions and increasing your conversions at each profitability accelerator.

Track -- know your numbers (again!!) Track what you are doing. Look at your conversion rates and then assess, create, convert and track again. It is a cycle and a system. Keep it moving over and over again.

The combination of the Four Pillars of Success Framework and Profitability Accelerators gives you the foundation for ACCT!!

Bizology CORE includes:

Pillar #1: Leadership --- Vision, Strategy and Implementation

- Vision, Strategy & Implementation: (I have found in all my work with clients that this is the best place to start.  What is the vision of the future?) Strategy (I will guide you through putting together a simple to use strategic plan for your business.  This gives you a clear framework to work from)  Implementation (This is where so many small businesses fall short.  Great ideas, great plans and lack of follow through. You will learn ways to make sure you are following through on your plan)

Pillar #2: Marketing, Marketing, Marketing -- Creating a strategic marketing plan

- Marketing(We will cover many marketing areas and in each area you will create your business strategy)  Some of these topics include:



- How to generate leads for your business

- How to put together an effective follow-up system so that those leads convert to business

- How to create an effective web presence and what that presence should be

- How to set up your own newsletter either print or electronic

- How to build yourself as an expert

- How to use articles and press releases (how to write press releases and building a press release calendar for your business)

- What to do with articles and press releases that you write

- How to set up a customer appreciation program that keeps your customers coming back AND sending you more business!

- and more....

Pillar #3: Operations -- Creating that well oiled machine.

- Operations (I will give you templates for building effective systems within your business) Each business needs to have it's own unique way of doing business. It is part of your brand, part of who you are.  By creating operational systems you document that part of your business.  This in itself makes your business more valuable.  Even if you are a one person show you need to have operational systems.



- We will look at what systems you need and what you have

- What are the roles and responsibilities in your business and who carries them out?

- You will develop an operations manual. Why do you need an operations manual if you are a one person show?  Well, hopefully your vision is bigger than one person, even if that bigger is adding an administrative assistant, bookkeeper or other outsourced personnel.  Even those people need to know how you do your business.  An operations manual adds value to your business, especially when you are ready to sell the business.  (okay, I'm getting to far into the lesson here!!!)

- Bookkeeping and finance-- we will look at what books you need to keep, why keep books and why you want to develop an annual budget for your business.  Tax time is not the time to figure out your level of business success or failure.

Pillar #4: Your Products and Services

Products and Services -- Without your products and/or services, you do not have a business. In this pillar, we look at what you have, how to innovate, bundle, improve upon, what you are offering.

This includes how you can use different products or services to upsell, down-sell, cross-sell, bundle or package. Often your products or services can be repackaged or repurposed for increasing your sales and profits.

Of course, your product or service needs to solve the problem that your target market has. If it misses the mark then you will have a hard time selling it!!

Plus: The FOUNDATION -- What we are all working for--

- Life/Work Balance (Do you have good life/work balance?  We will work to improve that balance with you.  By building a business that is thriving, that has good systems in place it becomes easier to attain the life/work balance piece)



- Leisure -- did you know I have Master's Degree in Recreation Administration.  One of the areas of study in my Master's program was Leisure. I used to be good at play and leisure.  Now, as a business owner, I find that I have to be more intentional about it.  It is really one of the reason's that I started a business to create great wealth and have MORE time.  We will focus on bringing play back into your life

- Work/Life Balance Assessment -- I have a great tool I will share with you so that you can assess your work/life balance.  I know you know where you are at right now, right?  Well this assessment helps you identify areas to focus on improving.

Bizology CORE has 20+ lessons that include videos, workbooks, downloadable resources.

Is your business standing on a strong foundation with massive pillars supporting it? If not then you need Bizology.Biz.

But YOU need to be, YOU have to be -- STRATEGIC in your thinking and HOW you put into motion -- the methods of growth.

For instance -- I have included a bonus course on Instagram. But Instagram is NOT right for every business. Paid advertising might be the answer for you right now. Strategic means thinking through all of the pieces and not just doing stuff to LOOK like you are doing marketing.

It will NOT work!!

I call that HOPE MARKETING and it just is not as effective as strategic marketing. Do things that have an impact on your profits. There are 8 Profitability ACCELERATORS! Focus your strategies on these 8 key areas. These are the keys to increasing your profits.

In Bizology.Biz -- my goals is to give you the framework and the system so that your strategies work for you.

When you join Bizology.Biz --
you have choices,
so that it works well for you.

Bizology offers 3 LEVELS of support!!

Bizology CORE -- DIY

Bizology CORE course plus all of the add-on courses!!

This is for the DIYer. You want access to the courses and resources but are a pure do-it-yourselfer! That's cool. I like to do alot myself as well.

Inside of Bizology.Biz -- there are workbooks, video lessons, guidebooks, checklists and more!!

The CORE gives you access to all of the resources and materials in the Bizology program. You can take massive action as a result.

Bizology Group

Bizology CORE + GROUP Coaching

This is our incredible mastermind group. The strategic plan is central. We have a different focus each week. We start the month off with Self-Care -- focusing on the Foundation!! We have two calls each month that are each focused on ONE of the Profitability Accelerators and strategizing for each business how to implement. AND we have a Make it Happen call -- this is the action call. What actions did you say you were doing to take and what actions DID you take.

The first of the profitability accelerators, for instance is TRAFFIC. Every business needs traffic. It can be foot traffic or web traffic, but new potential buyers are the life of a business.

During the TRAFFIC call, we talk about strategies for bringing in more traffic. If your business is a restaurant, that strategy is going to be different from an online shop. The online shop will be different from an online information business. That is the value of the calls. Brainstorming and hearing what other people are doing in their businesses and figuring out the RIGHT strategy for YOUR business!!

So, twice per month we cover a different Profitability Accelerator!!

That means that every 14 weeks we have covered each of the profitability accelerators and you (if you do the work) have potentially increased your profits by a significant amount.... typically nearly double what they were.

Profitability Accelerator calls are group calls that you have access to every two weeks! We kick off with a talking about a specific Profitability Accelerator and strategies that could be used to increase the conversion of that particular accelerator.

ONCE per month we hop on the phone for Make it Happen calls and at the beginning of each month, we will have a Self Care System call!!

Make it Happen calls are all about YOU! What you said you were going to do and what you did! It is YOUR chance to get feedback, input, ideas, and then you go and Make it Happen!! We all need to get to work and be accountable. Sometimes, going it all alone, just does not work.

The Make It Happen calls are the Bizology Mastermind calls. Gather with other business leaders and get into massive action!!

Bizology ONE

Bizology CORE + GROUP + ONE on ONE Coaching

One on One coaching focuses solely on YOUR business!! We dive deep. We do a complete assessment of your business -- where you are right now, and where you want to go! Then we work together to create a strategy.

As a coach, I totally believe in the power of coaching. I have witnessed it's power as a coach and as a client! I have found great value in working with a coach myself. So, that is always an option as well.

I work with you once or twice per month individually. You can jump on all of the Profitability Accelerator calls and the Make it Happen and Self Care calls. Together, we work on your specific strategies and create a powerful plan for growing YOUR business. And at the same time, you have access to all of the materials within Bizology Core and the power of the group.

Pick the plan that is right for you and your business growth!

You cannot afford to waste time on every social media platform, WITHOUT a good reason and a great strategy. There has to be an ROI and it has to impact one of the 8 Profitability Accelerators.

There are really just eight factors that can impact your business' profitability. EIGHT!! If you are NOT focused on these factors -- that I call accelerators, implementing strategies that impact those numbers, then you are just spinning your wheels (or pedals!).

Just want the course, that's fine!

Want to jump on the bi-weekly Profitability Accelerator calls and the monthly Make it Happen call and monthly Self Care System call, cool!!

Want one-on-one coaching -- I've got you!!

Bizology is designed to give you the training, resources, ideas, and support to grow your business! You choose the level of support that works for YOU!!

Choose what works for you!!

With Bizology you are investing in your future. You are taking action to GROW your business and understand HOW to consistently improve your outcomes!

No business owner should have to go it alone. Heck, it gets lonely. When you join Bizology GROUP, you gain an entire group of other business owners committed to growing their business. They become like an advisory board or peer board. They are there to focus on their business, but they also help you with ideas, feedback, strategies. It is always amazing how one idea can transform a business.

Of all the choices -- GROUP is my favorite! I see great power in the group coming together, whether it is just a couple of people that show up or many. Everyone has something to offer and everyone has something to learn!

Plus all of these BONUS courses!!

Bizology CORE has 20+ lessons that include videos, workbooks, downloadable resources.

Here’s what you’ll get and specifically benefit from with Bizology.Biz:

1.       Vision + 2. Vision Building -- All business building starts with vision. Without vision you have no direction.  You will learn how to put together your vision and keep it alive.  These two lessons are filled with ideas and resources for visioning.

3.      Vision –Values: Your Guiding Principles --Values guide your decisions.  Identify your guiding values and how they impact your business. Use them throughout your business to guide each decision and your overall direction.

4.      Vision: Strategy – Building an Effective Plan --A solid strategic plan outlines for you, your key directions and key strategies for achieving your vision, your goals and ultimately the success of your business.

5.       Marketing – Your Target Market --New leads keep your business booming.  Learn effective strategies for generating leads for your business.  We review multiple lead generation strategies and teach you how to implement them within your business.

6.      Marketing – Building Relationships --Doing business is all about relationships.  Learn strategies for building relationships with prospects and customers.

7.       Marketing – Follow up --Follow-up is the biggest gap that I see with businesses.  You receive a solid lead or referral and fail to follow up effectively.  Or you follow-up once and then drop the ball!  Learn how to follow-up effectively over time and convert prospects into customers.

8.      Marketing – Building a Web Presence --Websites are almost required for business owners.  Learn different types of web sites and figure out what you need to serve your business most effectively.

9.

https://bit.ly/3KPvl6o

List Building a Key Growth Strategy

The Power of List Building for Small Businesses

Small businesses are also using list building to expand their reach in market-place.. As being a small business owner, you should reach to your prospective customers with an individual and targeted promotions to convert them into close deals. The number of your potential customers is directly proportional to the size of your list.

List building should be your top most priority to work on while determining you marketing strategy. Generating a valuable list can be challenging for small business owner. A list has the power to become the focal point of your business. With the help of this, you can facilitate selling to your existing customers instead of searching for new. You need to discover new and powerful ways to connect and focus on creating significant relations with your customers in the long run.

You already have a list, you can segment your list and create custom list according to geographical location, demographics and type of their interest for great results. List building benefits for your small business are:

* List building helps you to reach the perfect audience.

* A list saves your time, money and other resources

* You can customize your message to the correct audience to get a better return on your investment.

With list building, you will be able to get huge success in your niche market if you do it in a correct way. Here I am going to show you the strategies to empower your list building

1. Reveal products to the new audiences with Joint Venture:

Joint venture is one of the most effective list building marketing strategies where you advertise or promote a product and service of another party to a segment of your list. The commission is generally divided into 5050 but some of marketers set it as high as 75%.

Joint venture helps you to build a deep-rooted relationship with a specified list that have contented customers and you can sell them numerous times. It is not one-time deal when you have closed a sale and deal is completed. In real, you get a new customer that will be happy to from you again.

Set up a meeting with me to create your Joint Venture Ladder

2. Creating Specific Videos to motivate the prospects:

Videos are the quickest method to grab the attention of your audience. By creating short and informational video, you enable them to get complete info about your products. Using YouTube shorts, you can get in front of prospects more quickly.

Before starting with videos, you need to keep in mind the 10X10X4 content creation formula which includes

* 10 most general queries regarding your business and 10 prime queries you visitor can ask.

* You can create 20 videos to solve these issues within a three minute video.

* You can also build four more videos that have the basic focus on leading prospects into your sales funnel and facilitating ultimate purchase.

You can include a link of your website with relevant keywords in the description field and create a channel on video sharing sites such as YouTube, Vimeo and Dailymotion etc.

3. Hosting Free Webinars Offers New Sales Opportunities

Webinars are the best method to build interest, make secure sale and get leads for your list. With the help of webinars, you can add a punch to increase your email list which enhances your communication with customers.

GoToWebinar, Zoom and WebinarKit are the popular webinar services that have some pros and cons. You can include a BUY NOW button at end to hamper your marketing efforts.

List building is an everyday activity. No matter what strategy you are using -- it should lead to your list in some way.

I've just added my List Building -- free report to Becoming a Bizologist -- Pick up a copy now to access the free report!!

https://bit.ly/3nUtc01

10 List Building Do's and Don'ts

Do's & Don'ts of List Building

Do's:-

1. Provide the audience with lots of opt-ins: - Just because e-mail marketing is permission based, its not like that you cannot go creative in your list building techniques. Do try that it is easy for your subscribers to find the link on your home page or the other web pages. Your opt-in form should be short and precise. Also use a double opt-in list so that it will ensure that your customers really want to receive your mail.

2. Use segmented (via tags) e-mail list: - Its necessary that you reach out your targeted customers. Using demographics, customers likes and dislikes the mailing list can be divided. This will help you in targeting customers according to their interests. Always try to communicate in a manner that appeals them. Your existing opt-in list is the best source to expand your upcoming opt-in list.

3. Consider the 4C's: - The matter you write should be Clear, Concise, Compelling and Customer-centric. The audiences are not interested in listening to your sales pitch. They need to save time, money and effort. Your content should be short and attractive enough to convince them to sign-up and also it must be useful and beneficial so that they are ready for more.

4. Connect via Social Media: - Use all other social-media to connect with the audience. It is the fastest and easiest way to build-up your list. Post your articles, free offers etc to your social media channels. Let your followers, connections, friends KNOW what you are doing and what you offer so that can connect to you via your email list. It maximizes your reach.

5. Keep your list private and clean: - Your list should be free of abusive content. You should not send something that would lose your customers trust. Use a list cleaner to get rid of any bad emails on your list. Having a recaptcha on your opt-in page can help with this.

Don'ts:-

1. Do not rent or purchase e-mail list: - As a responsible marketer you should not do this ever. To you it may seem as a time saving task but will decrease your status. Also it may happen that people won't even open your mail. Always build your relationship from the start. Your audience should always be aware of what they are getting into.

2. Don't forget to create a separate landing page: - a successful e-mail list building process requires a well-organized strategy. In this, creating a separate landing page is one of the important tasks. A separate landing page should be dedicated to your Opt-in form. Promote your free product or provide with some discount offer that will benefit your customers.

You can check out my different landing pages:

- Micro Memberships: https://compassroseconsulting.com/micro-memberships-for-success/

- Success Mindset Guide: https://compassroseconsulting.com/success-mind/

- 7 Practices to Finish What You Start: https://compassroseconsulting.com/7-practices-to-finish-what-you-start/

3. Don't lose patience: - List Building and management can be a time consuming task initially. But, losing patience can prove to be a bad sign for you. Once you are into this process, you will surely come up with higher opening rates and remarkable responses. With all this you will enter into healthier and a successful marketing campaign. You have to provide VALUE to people. If your open rate is LOW then you need to look at what you are providing. What is the subject line, what does the article offer inside? Does it speak to your target market's problem. Does it solve the problem?

4. Don't kick off the replies: - Communication is a two-way process. So never send mails using donotrevert@etc.com etc. It doesn't leaves a positive impact on the customers when they open their mails and especially when you are not a very renowned organization. Always be friendly and send mails with your company name. Always reply to people that email you. Do NOT have a no reply email. I just experienced this with a company the other day. They sent me an offer and the link didn't work. I sent them an email and their reply was: "this account is not monitored, reach out to our support desk at this link...." It puts the customer in the position of going through many more steps to get to you. Not cool.

5. Don't share irrelevant information: - The customers are not interested in reading what they dislike. Never show the information which is full of non-purpose ads or which is irrelevant to them. Only send the useful content to which is valuable to them so that they get attracted.

What is your first step in this?

Saying hello!! Always start with hello. It's a relationship. So start building one -- authentically.

https://bit.ly/2VX4tKW

8 Ways for Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.

1. Show Them That You Know Them

Building customer relationships can benefit from your market research.

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

2. Treat Them Right

This is basic for building your customer relationships. When you don't do it right..... it is not good!!

So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

3. Be Transparent and Honest

Authenticity -- you being you is a key to building customer relationships effectively.

One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

4. Put People before Numbers

Knowing your numbers is important to your business growth and knowing whether what you are doing is effective or not. BUT, it is critical to building customer relationships that customers feel they are not a number. No one likes that feeling.

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.

5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages. This is true in videos too. Making mistakes, not being perfect makes you real, human, someone your customer can relate to.

6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do. Relationships do not thrive when people feel ignored.

7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.

8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of effective marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building good customer relationships.

1. Show Them That You Know Them

2. Treat Them Right

3. Be Transparent and Honest

4. Put People before Numbers

5. Be Fun When Appropriate

6. Be Responsive

7. Engage with Your Audience

8. Consider the Communication Format
https://bit.ly/3GcXZf1

7 Practices to Finish What You Start

Do you ever feel that you just aren't getting important projects DONE?

I'm Donna Lynn Price, and I KNOW that it can be challenging to get to the important things, because "life happens", right?

Well, in this free guide, I give you 7 practices that you can use to get your projects moving and finished!!

When you learn these 7 practices, you can start checking things off your list!!

Download the Free Guide:

7 Practices for Finishing What You Start

Fill out the form below to get access to my micro membership!!

First Name *Last Name *Email *Submit

Procrastination, CRISIS, WORK, LIFE, they can each pull you in the other direction...

Take Your Projects OFF the Shelf

Move Into Action

These 7 Practices will have you in action in a whole new way!! Do NOT doubt that you can do it!!

FREE BOOK

With an action plan for each practice.

NEW RESULTS

You will feel better, more confident, more in control of your life, because you did what you said you were going to do!!

GET IT DONE!!

When you LEARN the 7 practices AND take ACTION, you will see your project getting done!!

DOWNLOAD NOW

Donna Lynn Price KNOWS How to Get INTO ACTION

From Cross Country Cyclist to Outdoor Leader to Business Owner -- Author, Speaker & Marketer

Donna Price has lived boldly and brings that boldness to her work.... from a 72 Outward Bound Leadership Course to a cross country bicycle tour to jumping into business..

Donna Inspires Leadership

It's not just talk, it's experience, it's a passion for empowering leadership, creating the space for leaders to emerge and supporting their journey along the way....

Values That Guide

At the core are values of commitment, perseverance, courage, responsibility, fitness & risk. Each support a vision of success and boldness.

Speaker

Keynote Speaker

Workshop Leader

Visionary Womanpreneur

Marketing Strategist

Business Growth Expert

Adventurer

Passion for the outdoors

Cycling, kayaking, camping 

Mom, Partner, Wife

My Most Important Roles

Absolute love 

Donna Lynn Price has been working with business leaders since 2003 and Compass Rose Consulting has evolved from its beginnings as a leadership development resource to add marketing strategy and business growth as a focus. Donna is an extraordinary mentor and business coach. She has been helping people achieve their goals for the last 30+ years. Her passion is in seeing the moments that people create their own "aha's" and understanding. By gaining personal insight and ultimately movement to their dream and vision, 

 

Donna is inspired and her life's passion is fulfilled. It's not enough to have a vision; you have to live the vision. 

Donna Lynn Price has a passion for working hard to make sure businesses achieve the success they envision.

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5 Ways Unlimited Laser Coaching Can Help You

I just posted my newest program..... and it is pretty wild!!

Make It Happen Unlimited Laser Coaching!!

You know, as a coach, I have to believe in the power of coaching.  I do.  I have experienced the power of coaching personally.  And I have witnessed the power of coaching with my clients.  It can be transformative.

It gives you a mentor, an ally, a person in your corner, cheer leading for you!  You are no longer alone as the business owner or leader!  Let's face it, you can have a BIG organization or a small organization but still be all alone. As the owner, or manager, to a certain extent, actually to a large extent, you are separate from the staff.

A coach gives you that person that you can talk to, and receive feedback.  One of the cool things about the feedback the coach gives you is that their interest is in your success. They have no investment other than that in the outcomes.  What you decide to do with your business does not affect the coach, like it does an employee or a board member or a client.  They are yours!

Mentoring or laser coaching gives you a place to:

- brainstorm ideas, solutions, problem solve

- bounce ideas around

- learn new strategies and discuss how to implement them in your business

- stay motivated and on track with your goals

- have someone that is helping you to trouble shoot why a goal is stuck

There are so many ways a coach is in your corner.

But now, with Unlimited Laser Coaching -- you have access to the coach frequently.  You can schedule multiple calls in a week or a month. You have control of it. It is also ACTION Focused! It is not some "fufu" time, it is focused to the point, action focused time.

Good business coaches are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for future growth. Consider a business coach your objective third party, the one who can sort through the processes that work and those that don’t work and help mold the company into a profitable entity.

Very often business owners are too close to the situation to see how everything flows (or doesn’t flow) together, similar to why having someone else proofread your sales copy is ideal because they are more likely to pick up typos, strictly because they didn’t write the copy.

We provide clients with access to additional resources, templates, emails, planners etc. to solve problems, create new strategies.

The things that people work on with a coach are varied, but for just about every single business we work on how to get more business, how to market more effectively, how to increase revenue through repeat business or new products or upsells/down-sells... most every business has these same goals.

There are so many ways that coaching can benefit you.  But let tell you a little bit more about how I help my clients.  I have been learning and studying marketing strategy since I started my business. I am an expert online marketer. We can review your website and determine if it is working or not working for your business -- it should be bringing you new clients. We can review your follow up strategies and conversion strategies.  I help my clients build systems into their business so that eventually, their business starts running on a predictable system.

Imagine, a client getting system that is reliable and predictable.  Every business I see is working to increase their business and their revenue.  Let's figure out the best strategy for your business!

Check out the unlimited laser coaching program to see if it is the right coaching fit for you!!  HERE

https://bit.ly/3LxHz4a

The Goals of Good Marketing Copy

The Goals of Good Marketing Copy

While one of your main goals for any good copy is to get sales, a copywriter also needs to have other goals in mind. A good copywriter will understand that they need to build a sense of trust in a reader.

On top of this the reader has to see the product or company as an authority figure. Once they can identify with it they are more likely to take the final action, which is hitting that buy now button or subscribe button.

While copy is viewed as a written advertisement it really is more than that. A great sales page will engage the reader and make them feel as though this product will fix their problems. That is why it is important to highlight issues and problems at the beginning of your sales copy. It immediately strikes a chord with people, after all they are ultimately looking for a solution.

What is the PAIN that your product solves?

Good copy needs to be clear and concise. You want to write your copy and then go back and edit and clean it up. Look closely at each section and take out words and punctuation that is not necessary. You do not want to add any fluff or filler in your sales copy.

When it comes to following grammatical rules you should get into the habit of not worrying about this. We know that this can be difficult for you to accept. But if you were to follow all the grammatical rules in your copy, your copy will most likely not sell!

BUT, you DO want to avoid using wrong spellings and slang, avoid things like pleaz instead of please etc.

When it comes to writing your copy you need to get inside your reader's head. Put yourself in the shoes of a potential buyer. Research the product and discover what problems and fears your customer has. What age and gender are they? Once you know who you are writing to as your audience, it will be much easier to write for them.

Another goal should be to have copy that is easy to understand and is hype free. We are sure that you have read plenty of sales pages which come across as nothing but a major sales pitch.

You want to create copy that makes your reader feel as though you are talking directly to them. That this product is just the thing they need to fix their problems.

As Einstein puts it, 'If you can't explain it simply, you don't understand it well enough.'

Great words of advice that every copywriter should heed. Keep it Simple....

https://bit.ly/3Ftzlq3

Build Customer Loyalty Through Your Marketing

Building Customer Loyalty is Challenging!!

If you are a dog owner, you know loyalty.  I know that my dog is totally loyal.  Yes, she loves meeting other people, but it is me that she sleeps next to, me that she talks to when she wants to eat, and me that she dances for when I pick up a leash.

So, how do you build that customer loyalty?

It is a relationship like all others.  But it seems easier!

Let's take a look:

1. Attention: most of us dog lovers pay attention to our dogs.  We pet them, walk them, run with them,.....play and rough house.

2. Feed them: every day, maybe more than once, we feed them.  Possibly give them some snacks along the way.

3. Take care of: we take care of them. If they are hurting we try to fix it, we take them to the vet, get medication etc.

So how do we do that with our business.

Attention -- pay attention to your customers, your prospects, your contacts, connect with them, contact them.... be attentive!! Be authentic and be real in who YOU are.

Feed them -- Share information with them, send them valuable information for their business. Give them what they need, not what YOU want.  Information is valuable and giving them something of value in your marketing attracts those potential customers to you. Continue doing that after they become customers to continue building loyalty.

Take care of them -- solve their problems.  Provide excellent customer service, care and attention. Be user friendly. Be accessible.  Have a plan.

We can build customer loyalty when we take the time to do so.

Interaction matters for business success!

Build Your Customer Loyalty -- Provide support!

People often need support with a product or service that they purchase, and any respectable seller or re-seller ought to be able to provide assistance. Many businesses have made it a common practice to create support email addresses and 800 numbers in order to build and maintain trust in their company. Professional customer support represents one great marketing advertising business strategy you should not overlook. But it is critical that you are quickly responsive. Do NOT delay your response. Addressing issues quickly is part of the support success equation.

All of the above are just examples of tactics that can help win over customers and build loyalties yet, lots of other things can be done to support business development in general.

https://bit.ly/3ThtERI

The 5 Basics of Good Copy Writing

The Basics of Good Copy Writing

Writing good copy is a skill that many people should learn, regardless of whether they actually want to be a copywriter or not. If you send a lot of emails then these same skills and tactics apply to you as well.

The following list is a quick overview of what it takes to write good copy.

Five Strategies for Good Copy Writing!!

- Understanding your target audience - it is much easier to write to someone when you have a little background on them. You should try and come up with a mental or written image of who your target audience is. What their age is, where they live and their average income, plus their likes and dislikes.

You always want to know the answers to these two questions.

1--Why should your customer buy this product and
2-- What's in it for them?

Another way to phrase this is:

1--What is the pain that your target customer HAS that they DO NOT Want?
2--What is the SOLUTION that YOU offer that solves that pain?

Try to find a way to make your copy stand out from others. Look for similar sales pages and look for an angle or hook that is different. But always, make sure your copy is speaking to YOUR audience.

Have a specific purpose to your copy - yes you want customers to buy. But think about helping to solve problems by offering solutions. Tell stories, evoke emotion, get your reader to connect to the problem and the solution.

2. Take the time to write a good headline - if your headline is weak the customer will most likely not read all the way through on your sales page. If you are writing emails then this section pertains to your subject line. Give your reader a good reason to open your email. Here is an example of when good copy writing is critical. Without a good headline or subject -- you will not get the rest of your copy read.

3. Use headings and sub headings - these help to first break up your copy but they also help to highlight the benefits of the product. Remember that 'what's in it for me?' question.

4. Avoid using filler or fluffy words - don't use words such as maybe, hope, wish, try could and perhaps. Instead you want to create concise sentences that are short and contain words such as will and can.

Always write your copy in the present tense. Instead of saying 'was chosen' use the word 'received'. Using the present tense really helps to add strength to your entire copy.

5. Use testimonials or customer quotes - this really helps to add proof to your copy and if possible try to include a photo of the person. If you can make these people seem real to your potential customers, the better your copy will convert. It also helps to add where the person lives by city or state, always get permission first before adding testimonials.

Once your copy is finished always read it out loud. Either you can do this or have someone else read it for you. When you read your copy if you stumble over a section, go back and edit it. If someone else reads it see if they are compelled to purchase it, if not, tweak it!

By applying these basic concepts to each piece of copy you right you should have no trouble in converting readers into customers.

Check out our email marketing for profits course that includes copy writing.

The course will give you more training on writing copy that converts.  It is only worth spending your valuable time writing your own copy if you can write copy that converts your prospect to your customer!!

Otherwise, you are wasting your time and losing money.

Copy writing done right can be the success of your business.
https://bit.ly/3JopGCm

How well do you balance your work and life? it can be challenge.

How well do you balance your work and life?

it can be challenge. I know for me, this past week, it definitely was!!

I find that having good systems set up can help.

Work systems are essential.....

it can help you to streamline tasks and stay on top of everything that needs to get done.

Accountability coaching can support you as well.

Make a plan for balance in your life, taking time for play, recreation and leisure. Turn off work at a predictable time. Make a commitment to not let your business take over your life. It can happen so easily.

#businessgrowth

#worklifebalance

#selfcare

#businessleadership

#visionarywomenpreneurs

#womenbusinessowners

#businessvision

Do dreams really happen?

happen??

Launching Your Dreams: Making WILD Ideas Happen is now in it's fourth edition and gives you the step by step guide for making it happen. It is possible to make it happen.

It starts with the idea -- then the vision, then a strategy plan and then massive action!!

Dreams don't just happen. They only happen when you decide to make them happen!!

Living the dream -- can be your reality, when you choose to move the dream off the shelf and into action!!

When you pick up the book, you can start the journey of making it happen.

https://compassroseconsulting.com/launching

#launchingyourdreams #makeithappen #businessgrowth #visionary #visionarywomenpreneurs #visionary
https://bit.ly/3kLpgxs

Podcast: Vision, Strategy and New Ideas for Change

Visionary Womenpreneurs Radio:

Vision, Strategy and New Ideas for a Changing Environment

The current business environment has drastically changed around the world.  Donna Price, shares ideas for taking a look at your current strategies and shifting them to this new reality.

What are the ways that you can shift?

What can you create now that can have a positive impact on your business?

Resources discussed in the show:

Creating a communications plan: Email Marketing for Profits

Right on the home page -- info to access articles on positive mindset, success mindset, scheduling a free consult.

Connect with the Visionary Womenpreneurs Facebook Group: 

The times are shifting.  Creating a plan to shift with the new environment is essential.

First, know that you can create new strategies that can move you into the future as well.



It seems daunting, but meetings are moving online, healthcare appointments are shifting, therapies, yoga it is shifting. So, how are you shifting with the times?

Take a look at your vision?  Remember why you do what you do!

Next take a look at your strategic plan.  What strategies can you shift? What products or services can you offer remotely?  For some, it is easy. For others it is not.  But for many, there are things that can be done. New ways to do business, to do it differently.  This is the time to not panic, but to get creative.  Brainstorm.  Brainstorming means that no idea is bad.  Write it down and then the next one.  Look at the ideas and see what emerges.  Need help brainstorming -- schedule time with me.



Create a communications plan to be in touch with your clients, your prospects, your community. Communicate!! Communicate often.



The best way to communicate is your email. SO -- IF you do not have an email sign up form on your website -- add one.  Use Mailchimp or iContact or GetResponse or ActiveCampaign.  Use a professional email marketing tool.  I use GroundHogg, a plugin for Wordpress. You can also add email marketing using a plugin on a wordpress site. The plugin that I like is MailPoet. Upgrade for free.



Your website is your HUB.  Send out an email and post it on your website. Link out and distribute to your social media and bring people back in to your site. It is the HUB.



Develop valuable content for people. Think about -- can I do this in a course via video. Create a course. All content can then be added to a membership area on your website.  (the HUB again!!). Content for a membership site can be created as you go or LIVE.  Record the videos live and then add them to your membership.  You can do live videos for free or paid.  Putting the pieces together can seem overwhelming but it does not have to be.  Repurpose your content, take one piece and use it over and over again.

And then use that content to create a new product or service on your website.

You can see on Compass Rose Consulting -- we take a webinar and then host here and offer it to members. Sometimes for free and sometimes paid. It depends on the webinar. You can do that very same thing.  Have things that you offer for free and more advanced content or classes are paid. Your information is valuable. Think creatively. If you want more info on memberships -- be sure to pick up my free guide on micro-memberships or join Club Building



I have a Vet -- for our animals. He sees lots and lots of animals.  He is a natural.  He has vast knowledge.  He is an animal whisperer.  He understands his craft. So, what can he do with that?  Well, lots of new vets need his knowledge.  Video is a great way to teach.  First, you don't have to teach the same thing over and over again. You teach it once or maybe twice, and you offer people the chance to watch the video. Then you can do a consult with them (paid) about the video. What did they see? What did they learn? What questions do they have?  OR you can have a weekly group call. Watch the videos and then come to the group with your questions.  Learn from the other people in the class.   It can become an online resource that has real value.



How can you implement this idea or strategy in your business?  Comment below!! Or schedule a consult!!
https://bit.ly/3ZpH9Rf

As CEO, Vision is Yours

We all wear several hats in business. But the CEO hat is vital to the growth of the organization.

You might get pulled down into the weeds of daily operations, but it is critical that you take time to pull out the CEO hat.

As the CEO, you are responsible for creating the company vision.

What is vision?

Vision is the BIG picture of what you are building, where you are taking the company in alignment with your core purpose.

Visions should be exciting, inspiring and attractive. When you have a compelling and powerful vision, it inspires not only you but your staff and possibly even your customers.

Vision can be the motivator to get out of bed each morning.

To keep persevering. It is from that vision, that you can create your strategic plan. Strategic goals are different from your everyday action plan. They too, are bigger. They point to the future, to that vision.

When your goals do not align with your vision, then you are off course.

Spending time, revisiting or creating your vision, helps your organization or company stay on course, or get back on course. Vision is part of your guiding compass.

https://bit.ly/3SqFmca

Song of the Day!! This is Me

Song of the Day!! This is Me

Performed by Kealla Settle

Love the Oscars 2018 performance but also love the movie version.

A few of the lyrics that really speak to me:

"… When the sharpest words wanna cut me down

I'm gonna send a flood, gonna drown 'em out

I am brave, I am bruised

I am who I'm meant to be, this is me

Look out 'cause here I come

And I'm marching on to the beat I drum

I'm not scared to be seen

I make no apologies, this is me"

Is there a song that is your go-to for inspiration?

I find that sometimes music can be a mind shifter, energy shifter, motivation shifter.

What songs work for you??

#mindset, #successmindset #makeithappen #businessgrowth #gettingintheflow #flowstate #flowenergy

Do I need a funnel in my business?? YES!! But there are many types of funnels.

Recently I was talking with a client about funnels and they asked, Do I need a funnel in my business??

YES!!

But there are many types of funnels. I think of funnels as the map that we are working to lead the buyer down. It's the process. So, do you have to have a funnel that is a AD->> LANDING PAGE ->> EMAIL LIST->> TO UPSELL->> BUYER?? (simplified here) But YOUR map or funnel is going to be specific for you.

Maybe it starts with an ad and goes to a coupon opt-in that captures phone numbers.

Or perhaps your roadmap is one that starts with someone coming to your store.

But what are your next steps?

How do you start the relationship and continue it??

The goal is to enter into a relationship that you can build over time.

Of course, we all want that instant customer and for some businesses, that happens. But for many, we need to think through the process of first contact, relationship building to customer.

And there are a variety of possible steps along the way.

That is why it is critical that you think it through, KNOW your customers and build a process that guides them along the route!! Call it a funnel or a sales process or a roadmap.... the name doesn't matter, it is thinking and planning that do!!

Do you have your process planned out? Is it working?

What questions do you have?

#marketingroadmap #salesprocess #funnelbuilding #businesscoaching #businessfunnel

5 Warning Signs That Your Project is Going to Be Derailed

In this articleHere are 5 key warning signs to be on the lookout for:You're procrastinating too much

Work has to be redone

You're falling back on deadlines

You lack motivation

You're making excuses to quit

Stay AlertLearn why you aren't getting done what you wanted!

When we get derailed or experience a major setback or failure, it always takes us by surprise. Sure, the going was a little rough but we just didn't see it coming. At least, that's what we think.

Getting derailed is serious. It could mean having to start all over again or worse, ditch a project altogether. It’s one of the main causes of not finishing what we start and if this happens often enough, our whole life course can be impacted.

But you can avoid derailment by being alert to the warning signs. That's right, a derailment shouldn’t come as a surprise because there are always red flags that indicate you're heading for big trouble.

Here are 5 key warning signs to be on the lookout for:

You're procrastinating too much

If you're constantly procrastinating rather than acting, it's a sure sign that something's wrong. Your loss of motivation causes you to procrastinate and this could be due to many reasons.

It's your job to quickly find out what they are.

Usually, a quick review of your goals and timeframes to ensure that they're realistic can resolve the issue. Make any modifications you need to, roll up your sleeves and get to work!

Take a look back at your vision. What are you building, why are you building it?? Vision can often get us back on track. If you don't have a vision, (the Vision Board Project is a great resource!!) it may be time to do some visioning. Write it down, make an image for it, revisit it every day. Vision can help re-inspire you and motivate you out of procrastination!

Work has to be redone

When work results are poor and have to be redone (whether you're responsible or others are to blame), this is a big red flag. It means you could be headed for that one big, irrevocable error that could completely derail you.

Usually, the reason is poor communication of task requirements or poor skills. Pinpoint what the problem is and take quick measures to fix it, and closely monitor work outcomes.

You're falling back on deadlines

Whether you're working to your own deadlines or have an assigned one, it doesn’t matter. Consistently falling behind is the biggest motivation-zapper of all. It could simply be due to unrealistic deadlines or goals, and these should be modified. Of course, if the goals are NOT unrealistic then modifying them is not the answer -- accountability and follow through may be needed.

It's important to assess what could be going on. Pinpointing the problem will allow you to quickly get back on track with your deadlines.

You lack motivation

The loss of motivation means mediocre or poor work outcomes, or even finding an excuse to quit altogether. Reflect on why you find the work at hand boring or frustrating.

Sometimes, injecting some enjoyment into a task or project can reignite your motivation. You can do this by mixing up your routine, changing your surroundings and finding new and creative ways to do things. Setting up a reward for work done each day and a bigger reward for the complete project. We do this in Accountability Coaching with daily rewards and bigger rewards.

You're making excuses to quit

When things get difficult, it's easy to find a dozen excuses for quitting – and having to admit defeat and failure is the worst kind of derailment because it destroys your self-confidence and self-discipline.

Learning to see obstacles as exciting challenges that you're totally capable of overcoming will kill your thoughts about quitting and keep you fired up. Shifting your mindset to seeing these as challenges puts you in a better place to finish what you start and overcome the challenges.

Stay Alert

Don't let derailment take you by surprise again and empower yourself to finish what you start with success and outstanding results. Stay alert to these 5 signs that you're getting derailed.

Recognizing the signs of derailment early on and addressing them can effectively keep you moving forward with your project.

https://bit.ly/3YJE4vn

Consistency can produce results

Whether you're trying to get better at your craft or become a better leader, consistency is one of the most important traits to develop.

With all the distractions we have in the world nowadays it can be hard to stay consistent in routines and habits.

Without consistency though, our relationships and our professional life will fail. Consistency is easier to talk about than to actually implement.

With a little consistency though, your life can change.

How do you build consistency into your day? your routine?

#finishwhatyoustart #accountabilitycoaching #businessgrowth #businesshelp #makeithappen #getitdone

Let's Tour the Profitability Academy

What's happening at Compass Rose Consulting? It's the Profitability Academy tour... helping people increase profits using the FIVE Step Profit Formula!

The Profitability Academy is one of the tools that every client receives and every member of the Visionary Womenpreneurs Mastermind.  #womenpreneurs #visionarywomenpreneurs #womeninbusiness #businesscoach #njbusinesscoach #marketingstrategies #makeithappen #profitabilityaccelerators





https://compassroseconsulting.com/visionary-womenpreneurs